• 유통과학연구
• /
• 제16권2호
• /
• pp.25-33
• /
• 2018

Purpose - This study focused on the effect of counter-factual thinking on post-purchase behavior producing consumer regret at HMR selection and purchase. We have analyzed the factors that HMR production and distribution businesses should consider because distribution and marketing strategy reflecting consumers' demand. Research design, data, and methodology - For the purpose of carrying out this research, we conducted a direst structured questionnaire to students at 'J' college. A total of 237 valid questionnaires were collected for students and their parents at 'J' university. For the hypothesis test, exploratory factor analysis, t-test, regression and structure equation path analysis were performed. Results - The consumers who often resented HMR purchase did counter-factual thinking on post-purchase behavior were likely to do switching purchases. Counter-factual thinking on post-purchase behavior had a negative influence upon consumer's satisfaction with HMR safety and marketing characteristics. Conclusions - Consumers who had been satisfied to a certain degree might have cognitive dissonance of minor mistakes of HMR product were likely to have downward counter-factual thinking through contrast effects. Therefore, HMR producer and distribution businesses that had production, distribution and marketing strategy to satisfy consumers by raw material, freshness and safety were likely to switch to another product at one time mistake of selection, purchase and use.

• 한국의류학회지
• /
• 제46권5호
• /
• pp.805-826
• /
• 2022

This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were "attention to information of social media influencer," "attention to information of affiliated groups," and "repeated advertising of SME products/brands." For information searching, "exploring purchase reviews," "environment for mobile shopping information exploration," and "continuous product tracking" were important factors. Purchasing and shopping stages were affected by "price-free, improvised purchase decision" and "convenient mobile payment system and point benefits." After the purchase, "active sharing and repeated purchase when satisfied" and "blocking relationships when dissatisfied" occurred. Second, six consumer groups based on the fashion life cycle are the "Platform lover," "Influencer follower," "Trust builder," "Novelty seeker," "Convenience seeker," and "New designer supporter." Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.

• 유통과학연구
• /
• 제15권1호
• /
• pp.71-81
• /
• 2017

Purpose - Consumers heuristically have a specific stereotype on the price level of individual retail format because each format provides them with a different level of purchase satisfaction and emotional benefits. However, if price image which is consumers' overall impression of the aggregate price level of a retailer does not match with their expectations, its price level would be perceived as unfair. It will eventually lead to dissatisfaction and decreased revisit intention. Focused on department store and discount store, this study was designed to verify whether the price fairness plays a role of mediating effect on two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. Research design, data, and methodology - A main survey was conducted to 140 students and 128 effective responses were used for the related analysis. T-test, factor analysis, reliability test, and mediated regression analysis were performed. Six hypotheses were developed to examine the mediating effect of price fairness on the two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. It was also examined whether the price image of two different retail format is formed differently or not. Results - People perceived the price images of the two retail formats differently. Overall price level of department store is much higher than that of discount store. Analysis results showed that price image did not solely have a significant influence on post-purchase satisfaction unless price fairness as a mediating variable is added. Price fairness turned out to be having a significant influence on relationship between price image and repatronage intention. It influences on repatronage intention directly and also via price fairness. Conclusions - Post-purchase satisfaction can be achieved only if people perceive the price image as fair no matter how the price level is high or low according to traits of retail formats. If they think it's not fair, they would disapprove of the rightness for the price image, and also express their dissatisfaction with it. Consumers willingly make repeated visits to a store if they are convinced of appropriate price level which is perceived as fair, and if they experienced a satisfaction with overall benefits a particular store offered.

• 서비스연구
• /
• 제7권4호
• /
• pp.15-38
• /
• 2017

본 연구에서는 상표전환과 반복구매의 소비 형태를 보이는 소비자를 대상으로 그들의 상표전환과 반복구매의 결정 요인은 무엇인지 알아보고자 하며 그러한 상표전환의 과정과 반복구매에서 기업의 촉진활동으로 대표되는 마케팅 반응변수별 차이를 분석하여 그 결과를 마케팅에 적용시키기 위한 시사점을 제공하고자 한다. 이는 유통업계간 과다경쟁과 외형을 중시한 판매경쟁의 결과로 밀어내기식의 마케팅을 전개하고 있는 기업에게 소비자를 개개인의 실체로 인식시켜 이에 맞는 효율적인 촉진활동을 제시함으로써 자사상표에 대한 상표 충성도를 높여 지속적인 반복구매를 하게하고 경쟁상표 소비자의 상표전환을 유도하는데 도움을 주고자 한다. 본 연구 결과를 살펴보면 다음과 같다. 첫 번째 이벤트와 가격할인과 샘플이나 견본상표 혹은 로고(logo) 등이 새겨진 것을 일컫는 제품 프리미엄 등을 선호하는 고객들은 반복구매를 하는 특징이 있다. 두 번째 서비스 혜택과 포인트 형 판촉 그리고 비용절감 만족도가 상표전환에는 아무런 영향을 미치지 못했으며 쿠폰 형 판촉을 선호하는 사람들만이 상표전환을 하는 것으로 나타났다. 세 번째 반복구매와 쿠폰 형 판촉 사이에서는 소매 업태가 긍정적인 조절효과를 보이고 있으며 상표전환과 서비스혜택 사이에서도 소매 업태가 긍정적인 조절효과를 보이고 있는 것을 알 수 있었다.

• Management Science and Financial Engineering
• /
• 제16권2호
• /
• pp.81-97
• /
• 2010

Trust is one of the most important aspects of the relationship between retailers and consumers in e-commerce. Users may have concerns about transaction security or personal information leakage when they engage in transactions over the Internet. It can be difficult to attract customers if the retailers or service providers cannot establish trust with their customers. There have been many studies of trust-building mechanisms between customers and e-storefronts. However, little work has been done on identifying the relationships between customer satisfaction, purchase intention, and trust. In addition, trust building occurs in the pre- and post-purchase phases of an e-commerce transaction, as well as gradually over repeated transactions. Thus we distinguish between cue-based trust and experience-based trust. The objective of this study was to explain the impact of trust on customer satisfaction and purchase intention in relation to e-commerce sites from the perspective of a multi-dimensional concept of trust. We surveyed 350 undergraduate students and obtained 331 responses for analysis. The result of our analysis showed that cue-based trust has a positive relationship with trust based on experience. Although the two concepts of trust have positive relationships with satisfaction, the path coefficient of trust based on experience was higher than that of cue-based trust. In addition, the purchase intention mediates the relationship between cue-based trust and experience-based trust.

• 감성과학
• /
• 제24권3호
• /
• pp.41-60
• /
• 2021

본 연구는 제품과 물리적 접촉이 불가능한 온라인 환경에서 다중 감각 단서가 소비자의 촉각적 심상과 제품에 대한 태도 및 구매 의사에 미치는 영향을 알아보고자 하였다. 실험 1에서는 참가자들을 음향 없이 사진만 제시한 조건, 음향 없이 영상만 제시한 조건, 일치하는 음향과 영상을 제시한 조건, 불일치하는 음향과 영상을 제시한 조건으로 나누어 제품을 탐색하게 하였고 그 후 촉각적 심상선명도, 제품 사용의 상상용이성, 제품에 대한 태도-구매 의사를 측정하였다. 그 결과, 모든 변수에서 불일치하는 음향과 영상이 주어진 조건이 가장 낮은 평균 점수를 보였다. 실험 2는 참가자 내 디자인으로 설계되어, 참가자들에게 동일한 제품을 실험 1과 같은 네 개의 조건에서 탐색하게 하였다. 탐색 후, 촉각적 심상선명도, 제품 사용의 상상용이성, 제품에 대한 태도-구매 의사, 접촉 욕구 등을 측정하였다. 접촉 욕구를 공변인으로 하는 반복측정 공분산분석 결과, 일치하는 음향과 영상을 제시한 조건은 다른 조건과 비교했을 때 유의미하게 심상선명도, 제품에 대한 태도, 제품 구매 의사가 높았다. 이중 매개 분석 결과, 다중 감각 단서 조건은 심상선명도와 제품 사용의 상상용이성을 순차적으로 매개하여 제품에 대한 태도-구매 의사를 유의미하게 예측했다. 결론적으로, 음향 및 영상 단서로 유발된 선명한 촉각적 심상은 소비자가 제품을 사용하는 상황의 상상을 쉽게 만들어 태도-구매 의사와 같은 의사 결정에 긍정적 영향을 미칠 수 있다.

• 인간식물환경학회지
• /
• 제23권3호
• /
• pp.321-332
• /
• 2020

Background and objective: The concept of 'money' in the numbers and operations domain is a fundamentally necessary domain of economic life. This study was conducted to examine the effects of a horticulture-mathematics integration program on mathematical attitude and money calculating ability of high school students with intellectual disabilities. Methods: We analyzed the changes in the mathematical attitude and money calculating ability of students with mild intellectual disabilities in S special school in the city of D, Republic of Korea, with 12 students in the control group and 12 students in the experimental group, from August 27 to October 29, 2019. Results: The results of the comparison showed no statistically significant changes in the three items of mathematical attitude for the control group, while the experimental group, which took part in the horticulture-mathematics integration program, showed statistically significant differences across all three items, such as self-concept about the subject (p = .003), attitude toward the subject (p = .004), and study habit related to the subject (p = .012). The horticulture-mathematics integration program, which was developed by integrating horticultural activities and the mathematics curriculum, used plants and horticultural activities to provide students with positive experiences in mathematics. These included the sense of closeness, curiosity, interest, attention, and enjoyment, leading to positive changes in mathematical attitude. In terms of money calculating ability, both the control group and experimental group showed statistical differences across the three items, but the experimental group showed greater degrees of increase, 15.0 or more, in the scores compared to the control group. Conclusion: These results suggest that utilizing horticultural materials as a part of purchase learning programs with elements of money calculation chapters in the mathematics curriculum could lead to the improvement of students' ability in money calculation. These positive changes are thought to be related to the high degrees of interest in horticulture among students, which led to active participation in the program and enabled the simple and repeated purchase activities in the program to generate positive changes in the money calculation ability of the students.

• 품질경영학회지
• /
• 제43권1호
• /
• pp.43-56
• /
• 2015

Purpose: In this research, We made the conceptual frameworks for SEM(Structural Equation Modeling) on Global quality's origin and empirical research. Developing conceptual frameworks is an important step in theory building and theory testing. This research model was developed by strong theoretical foundation which is quality and systematical model. Methods: Questionnaire was developed, and data was collected and analyzed for this study. The analysis was conducted using SEM(Structural Equation Modeling). Results: Results show that process quality and interaction quality are important drivers in customer satisfaction. Customer satisfaction is strongly impact on customer loyalty(repeated purchase). Conclusion: In turbulent business era, Global company require not only excellent quality but also create customer oriented culture and control over operation in the foreign country.

• 복식문화연구
• /
• 제12권3호
• /
• pp.327-338
• /
• 2004

This study was attempted to check period of a fashion cycle and to suggest its main-stream and sub-stream by analyzing the fashion trends presented in Vogue Korea between 1997 and 2002. A content analysis method was used to analyze 24 volumes. The result showed that the fashion trend of 1997's was a turning point from the simplicity, which was a trend up to 1996's, to the romanticism. The fashion trends of 2002 seemed to be also a turning point from the new-romanticism which was added the hippism to the romanticism continued from 1997, to the sporticism. The result confirmed that the main-stream of fashion theme have been continued for 5 years as a regular cycle system and could be repeated. It also verified that some sub-stream which was affected by social, cultural and political situation led the fashion changes. The results of this study could be expected to reflect not only fashion design, merchandising and marketing strategy but also consumer purchase behavior of the future.

• 게임&엔터테인먼트 논문지
• /
• 제2권3호
• /
• pp.1-7
• /
• 2006

롤플레잉 게임(RPG)은 TRPG를 시작으로 질적, 양적으로 많은 발전이 이루어지고 있고 현재 가장 인기 있는 게임 장르이다. 그동안 게임의 룰 및 시스템은 기존의 게임과 비교해서 크게 개선이 이루어지고 있지 않은 채 과거의 시스템을 답습하는 문제점이 있기 때문에 새로 출시되는 게임들이 고전을 하고 있다. 따라서 본 논문에서는 RPG게임의 유형과 게이머의 유형분석을 통해 새로 출시되는 게임이 가져야할 디자인 방법을 제시한다.