• 유통과학연구
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• 제22권8호
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• pp.65-76
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• 2024

Purpose: The study aims to recognize the relationship between big data analytics capabilities, big data analytics process, and perceived business performance from supply chain management to total customer satisfaction. Research design, data and methodology: The study followed a quantitative approach with a descriptive design. The data was collected from leading e-commerce companies in India using a structured questionnaire, and the data was coded and decoded using MS Excel, SPSS, and R language. It was further tested using Cronbach's alpha, KMO, and Bartlett's test for reliability and internal consistency. Results: The results showed that the big data analytics process acts as a robust mediator between big data analytics capabilities and perceived business performance. The 'direct, indirect and total effect of the model' and 'PLS-SEM model' showed that the big data analytics process directly impacts business performance. Conclusions: A complete indirect relationship exists between big data analytics capabilities and perceived business performance through the big data analytics process. The research contributesto e-commerce companies' understanding of the importance of big data analytics capabilities and processes.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2008년도 추계 공동 국제학술대회
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• pp.301-306
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• 2008

The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

• Journal of applied mathematics & informatics
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• 제41권5호
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• pp.1129-1143
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• 2023

Social media platforms have become an integral part of our daily lives, and they generate vast amounts of data that can be analyzed for various purposes. However, the quality of the data obtained from social media is often questionable due to factors such as noise, bias, and incompleteness. Enhancing data quality is crucial to ensure the reliability and validity of the results obtained from such data. This paper proposes an enhanced decision-making framework based on Business Decision Management Systems (BDMS) that addresses these challenges by incorporating a data quality enhancement component. The framework includes a backtracking method to improve plan failures and risk-taking abilities and a steep optimized strategy to enhance training plan and resource management, all of which contribute to improving the quality of the data. We examine the efficacy of the proposed framework through research data, which provides evidence of its ability to increase the level of effectiveness and performance by enhancing data quality. Additionally, we demonstrate the reliability of the proposed framework through simulation analysis, which includes true positive analysis, performance analysis, error analysis, and accuracy analysis. This research contributes to the field of business intelligence by providing a framework that addresses critical data quality challenges faced by organizations in decision-making environments.

• Nuclear Engineering and Technology
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• 제52권8호
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• pp.1697-1705
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• 2020

To enhance the credibility of human reliability analysis, various kinds of data have been recently collected and analyzed. Although it is obvious that the quality of data is critical, the practices or considerations for securing data quality have not been sufficiently discussed. In this work, based on the experience of the recent human reliability data extraction projects, which produced more than fifty thousand data-points, we derive a number of issues to be considered for generating meaningful data. As a result, thirteen considerations are presented here as pertaining to the four different data extraction activities: preparation, collection, analysis, and application. Although the lessons were acquired from a single kind of data collection framework, it is believed that these results will guide researchers to consider important issues in the process of extracting data.

• 정보과학회 컴퓨팅의 실제 논문지
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• 제21권1호
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• pp.46-51
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• 2015

폭발적으로 증가하는 데이터와 급변하는 기술적 발전은 과거와 현재를 넘어 미래를 예견하고 대응할 수 있는 새로운 분석 패러다임을 요구한다. 지시적 분석은 목표를 설정하고 이를 달성하기 전략을 수립함으로써 분석 결과의 제시에 그치는 게 아니라 사용자에게 목표 달성을 위한 구체적 행동과 그 결과를 요구한다는 점에서 기존의 기술적 분석, 예측적 분석과 근본적인 차이점을 보여준다. 그렇지만, 아직까지 구체적인 구현 방안이 널리 연구되고 있지 않고 있다. 본 연구에서는 연구 역량 강화를 목적으로 개발되고 있는 InSciTe Advisory 사례를 통해 고려할 사항과 어떤 개발 요소들이 필요한 지를 살펴봄으로써 해당 연구 분야의 기반을 제시하고자 한다. InSciTe Advisory 시스템은 5W1H 방법론을 중심으로 연구자가 롤 모델 그룹에 도달하기 위한 전략을 수립할 수 있음을 보이며, 평가 모델을 통해 Elsevier SciVal과 비교하여 126.5%라는 비교 우위적 평가 결과를 얻었다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권7호
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• pp.2257-2285
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• 2022

Cyber-physical systems (CPS) have been growing exponentially due to improved cloud-datacenter infrastructure-as-a-service (CDIaaS). Incremental expandability (scalability), Quality of Service (QoS) performance, and reliability are currently the automation focus on healthy Tier 4 CDIaaS. However, stable QoS is yet to be fully addressed in Cyber-physical data centers (CP-DCS). Also, balanced agility and flexibility for the application workloads need urgent attention. There is a need for a resilient and fault-tolerance scheme in terms of CPS routing service including Pod cluster reliability analytics that meets QoS requirements. Motivated by these concerns, our contributions are fourfold. First, a Distributed Non-Recursive Cloud Model (DNRCM) is proposed to support cyber-physical workloads for remote lab activities. Second, an efficient QoS stability model with Routh-Hurwitz criteria is established. Third, an evaluation of the CDIaaS DCN topology is validated for handling large-scale, traffic workloads. Network Function Virtualization (NFV) with Floodlight SDN controllers was adopted for the implementation of DNRCM with embedded rule-base in Open vSwitch engines. Fourth, QoS evaluation is carried out experimentally. Considering the non-recursive queuing delays with SDN isolation (logical), a lower queuing delay (19.65%) is observed. Without logical isolation, the average queuing delay is 80.34%. Without logical resource isolation, the fault tolerance yields 33.55%, while with logical isolation, it yields 66.44%. In terms of throughput, DNRCM, recursive BCube, and DCell offered 38.30%, 36.37%, and 25.53% respectively. Similarly, the DNRCM had an improved incremental scalability profile of 40.00%, while BCube and Recursive DCell had 33.33%, and 26.67% respectively. In terms of service availability, the DNRCM offered 52.10% compared with recursive BCube and DCell which yielded 34.72% and 13.18% respectively. The average delays obtained for DNRCM, recursive BCube, and DCell are 32.81%, 33.44%, and 33.75% respectively. Finally, workload utilization for DNRCM, recursive BCube, and DCell yielded 50.28%, 27.93%, and 21.79% respectively.

• Asia pacific journal of information systems
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• 제33권3호
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• pp.677-701
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• 2023

With the rapid advancement of social media analytics and artificial intelligence, many studies have used online customer reviews as an important source to measure service quality in many industries, including the hotel industry. However, these studies have failed to identify the relative importance of different dimensions of service quality and their role in customer satisfaction. To fill this research gap, this study aims to identify the effects of service quality on hotel customer satisfaction from the multidimensional perspectives using sentiment analysis with self-training on online reviews. Additionally, the moderating role of the brand of origin for each service quality dimension is also investigated. Drawing on the SERVQUAL model and brand of origin concept, this study develops 12 hypotheses and empirically tests them using 30,070 online customer hotel reviews collected from TripAdvisor.com. The results indicated that overall service quality and each dimension of SERVQUAL significantly influenced customer satisfaction of hotels. The results also confirmed the moderating effects of brand of origin on overall service quality. However, the moderating effects of brand of origin for the tangible, reliability, and empathy dimensions of service quality were significant, whereas the effects for responsiveness and assurance were not. This study sheds new light on service quality measurement by analyzing the multidimensional features of service quality and the role of brand of origin in the hotel service context.

• 한국수자원학회논문집
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• 제54권9호
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• pp.667-680
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• 2021

이 연구의 목적은 서리 발생일과 무상일 기간의 특성을 분석하고 로지스틱 회귀, 랜덤 포레스트, Long-short Term Memory (LSTM) 기법을 활용하여 서리발생 예측모델을 개발하고 평가하는데 있다. 수원, 청주, 광주 지점에서 봄철과 가을철 서리발생 예측모델 개발을 위한 기상변수들을 수집하였으며, 수집기간은 1973년부터 2019년까지이다. 프리시전(precision), 리콜(Recall), f-1 스코어와, AUC 및 Reliability Diagram과 같은 그래피컬 평가기법을 이용해 서리발생 예측모델을 평가하였다. 봄철과 가을철 모두 서리발생일이 줄어드는 경향성(유의수준: 0.01)을 보였다. 0.9 이상의 높은 AUC 값에도 불구하고, 신뢰도는 일정한 값을 보여주지는 않았다. 서리발생일 측뿐만 아니라, 초상일과 종상일을 정확히 예측할 수 있도록 모형 개선이 필요해 보이며, 다른 지역의 더 많은 지점에서 동일한 기법을 적용해 보는 연구가 필요해 보인다.

• 한국측량학회지
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• 제32권6호
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• pp.651-659
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• 2014

With the popularization of big data environment, big data have been highlighted as a key information strategy to establish national spatial data infrastructure for a scientific land policy and the extension of the creative economy. Especially interesting from our point of view is the cadastral information is a core national information source that forms the basis of spatial information that leads to people's daily life including the production and consumption of information related to real estate. The purpose of our paper is to suggest the scheme of big data analytics with respect to the articles of cadastral resurvey project in order to approach cadastral information in terms of spatial data integration. As specific research method, the TM (Text Mining) package from R was used to read various formats of news reports as texts, and nouns were extracted by using the KoNLP package. That is, we searched the main keywords regarding cadastral resurvey, performing extraction of compound noun and data mining analysis. And visualization of the results was presented. In addition, new reports related to cadastral resurvey between 2012 and 2014 were searched in newspapers, and nouns were extracted from the searched data for the data mining analysis of cadastral information. Furthermore, the approval rating, reliability, and improvement of rules were presented through correlation analyses among the extracted compound nouns. As a result of the correlation analysis among the most frequently used ones of the extracted nouns, five groups of data consisting of 133 keywords were generated. The most frequently appeared words were "cadastral resurvey," "civil complaint," "dispute," "cadastral survey," "lawsuit," "settlement," "mediation," "discrepant land," and "parcel." In Conclusions, the cadastral resurvey performed in some local governments has been proceeding smoothly as positive results. On the other hands, disputes from owner of land have been provoking a stream of complaints from parcel surveying for the cadastral resurvey. Through such keyword analysis, various public opinion and the types of civil complaints related to the cadastral resurvey project can be identified to prevent them through pre-emptive responses for direct call centre on the cadastral surveying, Electronic civil service and customer counseling, and high quality services about cadastral information can be provided. This study, therefore, provides a stepping stones for developing an account of big data analytics which is able to comprehensively examine and visualize a variety of news report and opinions in cadastral resurvey project promotion. Henceforth, this will contribute to establish the foundation for a framework of the information utilization, enabling scientific decision making with speediness and correctness.

• 지식경영연구
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• 제23권3호
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• pp.193-212
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• 2022

많은 연구에서 온라인 리뷰 유용성에 영향을 미치는 다양한 요인을 발견하였다. 기존 연구에서는 주로 온라인 리뷰와 관련되는 정량적(예: 평점) 및 정서적(예: 감성점수) 요인이 리뷰 유용성에 미치는 영향을 조사했다. 온라인 리뷰는 제목과 내용을 동시에 포함하고 있지만, 기존 연구는 주로 리뷰 내용에 중점을 두고 있다. 그러나 리뷰 제목을 고려하지 않고 단순히 리뷰 내용만을 고려하면 리뷰 유용성에 영향을 미치는 요인을 조사할 때 한계가 존재한다. 이에 따라 리뷰 제목과 내용을 모두 고려하는 연구가 주목받고 있지만, 대부분의 연구는 리뷰 유용성에 대한 리뷰 내용과 제목의 영향을 독립적으로 조사하였다. 이는 리뷰 제목과 내용 간의 일치성이 리뷰 유용성에 미치는 잠재적인 영향을 간과할 수 있다. 따라서 본 연구에서는 단순 노출 효과 이론을 통해 리뷰 제목과 내용 간의 텍스트 일치성이 리뷰 유용성에 미치는 영향을 확인하고, 정보 선명성, 리뷰 길이 및 정보원 신뢰성의 역할도 고려하였다. 분석 결과, 리뷰 제목과 내용 간의 텍스트 일치성은 리뷰 유용성에 부정적인 영향을 미치는 것을 확인하였다. 또한, 정보 선명성과 정보원 신뢰성은 리뷰 유용성에 대한 텍스트 일치성의 부정적인 영향을 완화한다는 것을 발견했다.