• 제목/요약/키워드: Relationship analysis

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의류상품 구매고객과 판매원의 다차원 관계몰입 영향요인 (Influentional Factors on Multidimensional Relationship Commitment between Salesperson and Apparel Purchaser)

  • 박성희;홍병숙
    • 한국의류학회지
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    • 제30권2호
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    • pp.358-368
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    • 2006
  • Today apparel finns make much effort to build a long-term relationship with their customers. The studies of salesperson-customer relationship emphasized the importance of customer's commitment on the formation of the continuous salesperson-consumer relationship. Therefore, the current study deals with the psychological relationship commitment development and from this prospective examines how consumers maintain the continuous relationship with a particular salesperson. The data were collected from January to February 2005 and analyzed by using SPSS 11.5 and Amos 5.0 with factor analysis, regression, ANOVA, path analysis. The results are as follows: First, the hypothetical model of multidimensional consumer commitment which showed a better fit of data than the rival model is unintentionally conceptualized. Second, the result showed that the affective commitment did the most effective role among the three dimensions of commitment consulted in this study. Especially the data indicated that for the establishment of the affective commitment in the salesperson-customer relationship. it is very important that a customer has deep trust in salesperson's ability, benevolence and honesty.

청소년이 지각한 가족응집성, 가족 적응성 및 가족체계 유형이 부모-청소년기자녀관계에 미치는 영향 (The Influence of Adolescent-perceived Family Cohesion, Family Adaptability, and Family System Types on Parent-Adolescent Relationship)

  • 전귀연
    • 대한가정학회지
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    • 제31권3호
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    • pp.157-173
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    • 1993
  • The purpose of this study was to examine the influence of family cohesion, family adaptability, and family system type on parent-adolescent relationship. For this study, adolescents' perceptions of family cohesion, family adaptability, and parent-adolescent relationship quality were utilized. The 443 subjects were selected randomly from the second grade of middle and high schools in the city of Taegu. The survey instruments were AFCESⅢ and CAM/CAF. Factor analysis, Cronbach's α, MANOVA, and Scheff test were conducted for the data analysis. The major findings of this study were as follows: (1) Adolescents who perceived their family as high in cohesion reported the highest quality parent-adolescent relationship in comparison with other levels of cohesion. (2) There were differences in adolescents' evaluations of parent-adolescent relationship quality by their perception of family adapability levels. Namely, adolescents who perceived family adaptability to be low level-i.e. rigid family-showed the relatively severe problems in the parent-adolescent relationship. (3) Adolescents did show some differences by types of family system in their evaluations of parent-adolescent relationship quality. Adolescents reported the highest quality parent-adolescent relationship when they perceived their families as balanced family.

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한국 의류업체와 중국 거래업체간의 ??????시(關係)가 관계성과에 미치는 영향 (The Effect of Guanxi on Relationship Performance between Korean Apparel Firms and Chinese Partners)

  • 송윤아;고은주
    • 한국의류학회지
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    • 제30권4호
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    • pp.519-530
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    • 2006
  • The purpose of this study was to investigate whether management strategic types and entry strategy moderate the influence of Guanxi on the relationship performance between Korean apparel firms & Chinese partners. For these purposes, three hypotheses were developed and data was collected from 85 Korean apparel firms which have a business relationship with Chinese partners. Data was analyzed with SPSS methods such as frequency, factor analysis, multiple-regression, and hierarchical-regression analysis. The results were as follows: First, 'Prior to Guanxi' and 'Execution of Guanxi', which were sub-factors of Guanxi, influence positively on the relationship performance. And also the influence of 'Prior to Guanxi' was higher than 'Execution of Guanxi' on the relationship performance. Second, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when Defender strategic type was used rather than other types. Third, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when the entry scope of 'Both production & distribution in China' and the entry mode of 'Entry through Agent' were chosen.

How to Measure Relationship Value in Principal-Retailer Context

  • PRASETYA, Prita;NAJIB, Mukhamad;SOEHADI, Agus W.
    • 유통과학연구
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    • 제19권1호
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    • pp.37-47
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    • 2021
  • Purpose: This study aims to review existing research on the definition, conceptualization, and measurement of relationship values to guide future research. This study specifically measures the relationship value between principals and retailers, which is still not widely discussed in previous research. Besides, to broaden our knowledge of the value-based determinants of competitive advantage, satisfaction, and retailer loyalty in business-to-business relationships. Research design, data, and methodology: This research assessed three alternative models of the relationship value construct's dimension structure and then tested for reliability, validity, and confirmatory factor analysis. The research sample is 185 retailers-data analysis using Structural Equation Modeling (SEM). Results: The results showed that product-based values and relationship-based values positively influenced competitive customer advantage, satisfaction, and loyalty. Conclusions: Relationship value construct can be measured and consist of five dimensions: product quality, delivery performance, customer orientation, service support, and personal interaction. They are key factors that maintain the relationship between principal and retailers. This study indicates that principals must invest more time and effort in building valuable relationships with their retailers. Finally, the value of relationships is a determinant of retailer performance: satisfaction and loyalty.

Mediating Effect of Psychological Empowerment on the Causal Relationship between High-Performance Work System and Organizational Citizenship Behavior in Social Welfare Organizations

  • Park, Miyoung
    • International Journal of Advanced Culture Technology
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    • 제8권1호
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    • pp.152-156
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    • 2020
  • The study is to examine the mediating effect of psychological empowerment on the causal relationship between high-performance work system and organizational citizenship behavior. This study collected data from public organizations that are responsible for social welfare provision in Daegu, Gyeongsangbuk-Do, and Pusan in South Korea. This study employs confirmatory factor analysis in Amos 21 to find the discriminant validity of all constructs and regression analysis by Baron and Kenny (1986) to test that psychological empowerment is a mediator of the causal relationship between high-performance work system and organizational citizenship behavior. As the result of the analysis, psychological empowerment has a significant mediating effect on the relationship between high-performance work system and organizational citizenship behavior. The study suggests to the managers in social welfare organizations how they need to enhance organizational citizenship behavior through psychological empowerment themselves.

기술혁신과 기업생산성과의 관계 실증연구 (The relationship between innovation and performance of Korean manufacturing firms: evidence from KIS2002)

  • 한상연;오인하;이정동
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2006년도 제28회 동계학술발표회 논문집
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    • pp.44-77
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    • 2006
  • The technological innovation has been recognized critical factors of productivity of firms and key contribution of improvement of firm performance for a long time. Many researchers have investigated the relationship between R&D investment or patents as a proxy of innovation and productivity. But there were some problem such as lacking of data and ambiguity of innovation definition. So, previous literatures have some difficulty in reliability of analysis for using only survey data. And investigating the relationship R&D and other factors is very difficult. Therefore, this paper tries to investigate and analysis the relationship between innovation and performance of Korean manufacturing firms. Using KIS2002(Korean Innovation survey 2002) which was based on Oslo manual in 2002 and financial data of firms (KISINFO), I will intend to establish the reliability of multiple analysis. In detail, I will investigate whether the innovation input have effect on the innovation output, whether the innovation output have effect on productivity for heterogeneity and what factor of innovation environment have effect on the innovation itself.

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RAPD를 이용한 자생 Iris속 식물의 유전적 유연관계 분석 (Analysis of Genetic Relationship of Native Iris species Plants using RAPD)

  • 안영희
    • 한국환경과학회지
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    • 제14권3호
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    • pp.265-269
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    • 2005
  • This study was carried out to provide the basic data for an identifying system for Iris species distributed in Korean market from complete analysing of genetic relationship between three native Iris species and one cultivar bred from the native Iris plant. RAPD analysis of genetic relationship among 4 Irises was possible. According to the RAPD analysis, they were divided into two groups. Among 4 Irises used in this study, Iris laevigata 'Veriegata', Iris laevigata and Iris setosa were classified into the same group since they had many similarities even though the habitat of Iris laevigata in Korean peninsular is restricted mainly in the south and Iris setosa is naturally inhabited in the northern part of Kangwondo. The value for the dissimilarity index of Iris laevigata and Iris laevigata 'Veriegata' was 6.757. The value for the dissimilarity index of Iris laevigata and Iris dichotoma was 95.000, so that they were genetically the farthest among them since the genetic relationship between two species are separated far if the value of the dissimilarity index is close to 100.

Phylogeny, host-parasite relationship and zoogeography

  • Hasegawa, Hideo
    • Parasites, Hosts and Diseases
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    • 제37권4호
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    • pp.197-213
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    • 1999
  • Phylogeny is the evolutionary history of a group or the lineage of organisms and is reconstructed based on morphological, molecular and other characteristics. The genealogical relationship of a group of taxa is often expressed as a phylogenetic tree. The difficulty in categorizing the phylogeny is mainly due to the existence of frequent homoplasies that deceive observers. At the present time, cladistic analysis is believed to be one of the most effective methods of reconstructing a phylogenetic tree. Excellent computer program software for phylogenetic analysis is available. As an example, cladistic analysis was applied for nematode genera of the family Acuariidae, and the phylogenetic tree formed was compared with the system used currently. Nematodes in the genera Nippostrongylus and Heligmonoides were also analyzed, and the validity of the reconstructed phylogenetic trees was observed from a zoogeographical point of view. Some of the theories of parasite evolution were briefly reviewed as well. Coevolution of parasites and humans was discussed with special reference to the evolutionary relationship between Enterobius and primates.

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우편 서비스의 법인 고객관계관리를 위한 프로토타입 소프트웨어 개발 (Development of a Prototype Software for a Corporate Customer Relationship Management in the Postal Service)

  • 김용수;최준연
    • 산업공학
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    • 제25권2호
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    • pp.229-240
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    • 2012
  • Conventional research on customer relationship management(CRM) in general has focused on the effects of individual customer's satisfaction, retention and profit management. However, corporate customers are more profitable than individual customers because of high volume and frequent transactions between companies. In this article, a prototype for a corporate customer relationship management is developed in the postal service. First, the frequency and amount of customers' usage were examined, and thereby the corporate customer rating scheme was established to provide customized service. Second, five different types of usage patterns were determined using clustering analysis. In addition, we presented the rationales behind the five types of patterns. Third, RFM(recency, frequency, monetary) analysis was performed, and then action plans were developed to increase sales. Finally, the prototype software was developed to automatically perform the above analysis using MS Excel program.

The Effects of Service Recovery and Perceived Justice on Customer Relationship in the Beauty Service Industry

  • Ryou, Eun-Jeong
    • 패션비즈니스
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    • 제19권3호
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    • pp.59-72
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    • 2015
  • The purposes of this study are to explore how the service recovery of the beauty shops and customers' perceived justice affect the customer relationship. A survey based questionnaire method was employed for this study. Data were collected by a convenient sampling of 232 female customers of hair beauty shops in Seoul and Busan. The data were analysed by using SPSS 21.0, including a frequency analysis, reliability analysis, factor analysis and multiple of regression analyses. The first result showed that all dimensions of service recovery had a significantly positive effect on the perceived justice. Especially, behavioral recovery of beauty shops was the major significant factor affecting perceived justice. Second, distributive justice and interactive justice had a significant effect on satisfaction. However, procedural justice did not have any significant effect on satisfaction. Finally, satisfaction was significantly and strongly associated with both trust and commitment. These results provide empirical proposition that the recovery strategies for complaint handling of the beauty service shop are related closely to relationship marketing.