• 유통과학연구
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• 제18권4호
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• pp.51-60
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• 2020

Purpose: The purpose of this study is to derive a strategy to manage the relationship termination intention of the partner in a B2B transaction. To achieve this goal, the relationship compatibility was classified into goal incongruity, domain dissensus, perception difference, and verified the effects of these variables on relationship termination intention. Trust which is well known as a variable which develops the relationship and prevents relationship termination is used as a moderating variable in this study. This study identifies and highlights which relationship incompatibility increases relationship termination intention more when trust is high and when it is low. Research design, data, and methodology: The data of this study were obtained via an interview with 274 purchasing decision makers. Results: It was found that goal incongruity and domain dissensus increased the partner's relationship termination intention. Trust amplified the effect of goal incongruity which increased relationship termination intention, but reduced the effect of domain dissensus which increase relationship termination intention. Conclusions: Through this research, it has emerged that the relationship can be terminated because of high trust. If a partner has a high level of trust in the past in a company, it should take more care not to perceive goal incongruity.

• 지식경영연구
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• 제12권3호
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• pp.39-58
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• 2011

As the information from today's knowledge-based society alters the awareness of patients and provides a wider selection of medical institutions, the reality of medical institution management is struggling compared to the past. CRM was introduced to domestic hospitals as marketing strategy to dominate the competition under varying medical environment. Thus, this research invests on CRM activity types used in hospitals and the effects of CRM activities toward loyalty and switching intention. Futhermore, we investigate the mediating role of customer relationship commitment and termination in CRM activities. The subjects in this study included three hundred customers who are using hospital settings or who had experience with using the hospital settings. The researcher collected 262 survey questionnaires from May 23th, 2011 to June first. In order to evaluate the hypothesis in this study, structural equation model was analyzed by using AMOS 18.0.

• 한국유통학회지:유통연구
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• 제9권3호
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• pp.21-47
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• 2004

본 연구는 아직까지 미개척 연구 분야인 관계해지의 과정에 대한 이론적 고찰을 바탕으로 하여, 저결속 상태의 구매자-판매자 관계에서 관계해지 의도를 완화시키는 요인들(의존, 협 력, 커뮤니케이션, 관계규범, 거래특유투자, 관계종결비용, 만족, 그리고 신뢰)과 관계해지의도를 촉진시키는 요인들(기회주의, 갈등, 목적불일치, 대안의 매력도, 그리고 불공정성)을 제시하고, 이를 실증적으로 검토한 것이다. 국내 외식 프랜차이즈 산업 선두업체의 300개 가맹점을 표본 추출하여 그 중, 결속상태가 낮은 79개 가맹점과 본부와의 관계를 대상으로 검증한 결과, 만족, 커뮤니케이션, 의존, 관계규범, 그리고 신뢰는 관계해지 의도를 유의적으로 완화시켰고, 불공정성, 갈등, 그리고 목적불일치는 관계해지 의도를 유의적으로 촉진시켰다. 그러나 협력, 거래특유투자, 관계종결비용, 대안의 매력도, 그리고 기회주의는 통계적으로 유의한 영향을 미치지 않은 것으로 나타났다.

• 한국프랜차이즈경영연구
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• 제8권3호
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• pp.29-37
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• 2017

Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on the factors of conflict due to the intrinsic structure, such as interdependence or hierarchical relationship, and behavioral analysis to reduce the conflict. In this study, we analyze the relationship between satisfaction and trust formed in the process and result of the business, and the result of action to dissolution intention. Research design, data, methodology - For these purposes, the author developed the proposed model and several hypotheses. In this model, conflict resolution strategies consist of five dimensions such as avoiding, forcing, cooperating, obliging, and compromising strategy. And, this model proposed that onflict resolution strategies are antecedents of procedure quality, behaviour quality and dissolution intention are consequences of conflict resolution strategies. The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 483 franchisees, and 400 franchisees responded. Out of 400 respondents, 2 respondents were deleted due to missing information. Thus, a total of 398 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The findings can be summarized as follows: First, franchisor conflict resolution activities have significant effects on procedure quality. Second, procedure quality has a significant effect on behavior quality. Finally, behavior quality has a significant effect on dissolution intention. Conclusions - In this study, we investigated the relationship between conflict resolution behavior, procedural quality, behavior quality and dissolution intention. As a result, the franchisers should strive to resolve conflicts not only in solving simple problems with franchisees, but also in a longer term perspective. We also found that the procedural aspects of resolving conflicts should not be ignored. If the trust and satisfaction of each other increase during the process of resolving the conflict, it will positively affect the satisfaction and trust in resolving the conflict. This is also because it serves to lower the intention of termination. However, there is a limitation that it is targeted only to the restaurant franchise, and it is necessary to study the conflict resolution behavior depending on the type of conflict.

• Tuberculosis and Respiratory Diseases
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• 제43권1호
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• pp.75-87
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• 1996

연구배경: 폐암은 우리나라 남자들의 악성종양중에서 2번째로 많으며, 수술요법이 가장 좋은 치료이나 대부분의 환자들이 진단당시 수술을 받을 수 없을 정도로 진행되어서 방사선치료(RT)나 항암치료를 동반한 RT를 받게되는데, 방사선-폐렴 및 폐섬유증의 발생이 제일 중요한 부작용이다. 방사선-폐렴은 대개 치료부위에 국한되어 발생하나 때로는 반대쪽에서까지 생기기도하며, Gibson 등은 RT후 양쪽폐에서 BAL액내 세포수 및 임파구가 증가한다고 보고하였다. 방사선-폐렴이 RT의 가장 중요한 제한요소이기 때문에 이의 발생을 조기에 진단하는 것이 환자의 예후에 매우 중요한 영향을 미친다. 이에 연구자들은 염증반응을 야기하는데 중요한 역할을 한다고 알려진 접착분자(ICAM-1, CD18)들이 방사선-폐렴의 발생에도 작용을 하는지, 만일 한다면 이를 방사선-폐렴의 진단 및 예측인자로 사용할 수 있을 가를 살펴보고, 또 방사선-폐렴이 양측성으로 오는 가를 보기위하여 본 연구를 시행하였다. 대상: 조직학적으로 확인된 폐암으로 RT를 받을 환자 29예를 대상으로 하였는데 RT 전에는 16예에서, RT후 1~2개월에는 18예에서 BAL및 혈중 sICAM 농도를 측정하였다. 5예에서는 RT전 및 후에 BAL을 시행하였다. 결과: 7예에서 임상적으로 유의한 방사선-폐렴이 발생하였다. 전 환자군에서 보면, BAL 액내 총 세포수가 $20.2{\pm}10.2{\times}10^6\;cells/L$에서 $35.3{\pm}21.6{\times}10^6\;cells/L$(p=0.0344)로 증가하였으며, 임파구도 $5.3{\pm}4.2%$에서 $39.6{\pm}23.4%$로 유의하게 증가하였다(p=0.0001). 이러한 변화는 RT를 받은 쪽 뿐 아니라 받지 않은 쪽에서도 같이 일어났으며, 방사선-폐렴이 생긴 환자와 생기지 않은 환자 사이에서도 차이가 없었다. 혈중 sICAM농도와 BAL애내 농도는 RT전후로 유의한 차이가 없었으나(혈청: $378{\pm}148$, $411{\pm}150\;ng/ml$, BALF: $20.2{\pm}12.2$, $45.1{\pm}34.8\;ng/ml$) 방사선-폐렴이 발생한 환자들에서는 방사선-폐렴이 생기지 않은 환자에 비해 sICAM 유의하게 증가되었다(혈청: $505{\pm}164$ vs $345{\pm}102\;ng/ml$, p=0.0253, BALF: $67.9{\pm}36.3$ vs $25.2{\pm}17.9\;ng/ml$, p=0.0112). 또한 폐포대식세포(AM)에서의 ICAM-1 발현도도 RT후에 증가하는 추세를 보였으나 통계적 유의성은 없었는데(RMFI: from $1.28{\pm}0.479$ to $1.63{\pm}0.539$, p=0.0605), 방사선-폐렴이 생긴 환자들에서($2.10{\pm}0.390$) 방사선-폐렴이 생기지 않은 환자에 비해($1.28{\pm}0.31$, p=0.0002) 유의하게 높았다. 이상의 BAL 결과로 미루어 RT후에 대부분의 환자들에서 양측성으로 subclinical alveolitis가 발생한 확인하였다. 그러나 임상적인 방사선-폐렴은 훨씬 드물게 발생하고, AM의 ICAM발현도 및 혈중 sICAM농도는 이러한 임상적인 방사선-폐렴발생의 좋은 지표가 될 수 있다고 사료된다.