• Title/Summary/Keyword: Relationship Restoration

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The Roles of Service Failure and Recovery Satisfaction in Customer-Firm Relationship Restoration : Focusing on Carry-over effect and Dynamics among Customer Affection, Customer Trust and Loyalty Intention Before and After the Events (서비스실패의 심각성과 복구만족이 고객-기업 관계회복에 미치는 영향 : 실패이전과 복구이후 고객애정, 고객신뢰, 충성의도의 이월효과 및 역학관계 비교를 중심으로)

  • La, Sun-A
    • Journal of Distribution Research
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    • v.17 no.1
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    • pp.1-36
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    • 2012
  • Service failure is one of the major reasons for customer defection. As the business environment gets tougher and more competitive, a single service failure might bring about fatal consequences to a service provider or a firm. Sometimes a failure won't end up with an unsatisfied customer's simple complaining but with a wide-spread animosity against the service provider or the firm, leading to a threat to the firm's survival itself in the society. Therefore, we are in need of comprehensive understandings of complainants' attitudes and behaviors toward service failures and firm's recovery efforts. Even though a failure itself couldn't be fixed completely, marketers should repair the mind and heart of unsatisfied customers, which can be regarded as an successful recovery strategy in the end. As the outcome of recovery efforts exerted by service providers or firms, recovery of the relationship between customer and service provider need to put on the top in the recovery goal list. With these motivations, the study investigates how service failure and recovery makes the changes in dynamics of fundamental elements of customer-firm relationship, such as customer affection, customer trust and loyalty intention by comparing two time points, before the service failure and after the recovery, focusing on the effects of recovery satisfaction and the failure severity. We adopted La & Choi (2012)'s framework for development of the research model that was based on the previous research stream like Yim et al. (2008) and Thomson et al. (2005). The pivotal background theories of the model are mainly from relationship marketing and social relationships of social psychology. For example, Love, Emotional attachment, Intimacy, and Equity theories regarding human relationships were reviewed. As the results, when recovery satisfaction is high, customer affection and customer trust that were established before the service failure are carried over to the future after the recovery. However, when recovery satisfaction is low, customer-firm relationship that had already established in the past are not carried over but broken up. Regardless of the degree of recovery satisfaction, once a failure occurs loyalty intention is not carried over to the future and the impact of customer trust on loyalty intention becomes stronger. Such changes imply that customers become more prudent and more risk-aversive than the time prior to service failure. The impact of severity of failure on customer affection and customer trust matters only when recovery satisfaction is low. When recovery satisfaction is high, customer affection and customer trust become severity-proof. Interestingly, regardless of the degree of recovery satisfaction, failure severity has a significant negative influence on loyalty intention. Loyalty intention is the most fragile target when a service failure occurs no matter how severe the failure criticality is. Consequently, the ultimate goal of service recovery should be the restoration of customer-firm relationship and recovery of customer trust should be the primary objective to accomplish for a successful recovery performance. Especially when failure severity is high, service recovery should be perceived highly satisfied by the complainants because failure severity matters more when recovery satisfaction is low. Marketers can implement recovery strategies to enhance emotional appeals as well as fair treatments since the both impacts of affection and trust on loyalty intention are significant. In the case of high severity of failure, recovery efforts should be exerted to overreach customer expectation, designed to directly repair customer trust and elaborately designed in the focus of customer-firm communications during the interactional recovery process to affect customer trust rebuilding indirectly. Because it is a longer and harder way to rebuild customer-firm relationship for high severity cases, low recovery satisfaction cannot guarantee customer retention. To prevent customer defection due to service failure of high severity, unexpected rewards as a recovery will be likely to be useful since those will lead to customer delight or customer gratitude toward the service firm. Based on the results of analyses, theoretical and managerial implications are presented. Limitations and future research ideas are also discussed.

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Potential of River Bottom and Bank Erosion for River Restoration after Dam Slit in the Mountain Stream

  • Kang, Ji-Hyun;So, Kazama
    • Proceedings of the Korea Water Resources Association Conference
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    • 2011.05a
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    • pp.46-46
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    • 2011
  • Severe sediment erosion during floods occur disaster and economic losses, but general sediment erosion is basic mechanism to move sediment from upstream to downstream river. In addition, it is important process to change river form. Check dam, which is constructed in mountain stream, play a vital role such as control of sudden debris flow, but it has negative aspects to river ecosystem. Now a day, check dam of open type is an alternative plan to recover river biological diversity and ecosystem through sediment transport while maintaining the function of disaster control. The purpose of this paper is to verify sediment erosion progress of river bottom and bank as first step for river restoration after dam slit by cross-sectional shear stress and critical shear stress. Study area is upstream reach of slit check dam in mountain stream, named Wasada, in Japan. The check dam was slit with two passages in August, 2010. The transects were surveyed for four upstream cross-sections, 7.4 m, 34 m, 86 m, and 150 m distance from dam in October 2010. Sediment size was surveyed at river bottom and bank. Sediment of cobble size was found at the wetted bottom, and small size particles of sand to medium gravel composed river bank. Discharge was $2.5\;m^3/s$ and bottom slope was 0.027 m/m. Excess shear stress (${\tau}_{ex}$) was calculated for hydraulic erosion by subtracting the values of critical shear stress (${\tau}_{c}$) from the value of shear stress (${\tau}$) at river bottom and bank (${\tau}_{ex}=\tau-{\tau}_c$). Shear stress of river bottom (${\tau}_{bottom}$) was calculated using the cross-sectional shear stress, and bank shear stress (${\tau}_{bank}$) was calculated from the method of Flintham and Carling (1988). $${\tau}_{bank}={\tau}^*SF_{bank}((B+P_{bed})/(2^*P_{bank}))$$ where $SF_{bank}=1.77(P_{bed}/p_{bank}+1.5)^{-1.4}$, B is the water surface width, $P_{bed}$ and $P_{bank}$ are wetted parameter of the bed and bank. Estimated values for ${\tau}_{bottom}$ for a flow of $2.5\;m^3/s$ were lower as 25.0 (7.5 m cross-section), 25.7 (34 m), 21.3 (86 m) and 19.8 (150 m), in N/$m^2$, than critical shear stress (${\tau}_c=62.1\;N/m^2$) with cobble of 64 mm. The values were insufficient to erode cobble sediment. In contrast, even if the values of ${\tau}_{bank}$ were lower than the values for ${\tau}_{bottom}$ as 18.7 (7.5 m), 19.3 (34 m), 16.1 (86 m) and 14.7 (150 m), in N/$m^2$, excess shear stresses were calculated at the three cross-sections of 7.5 m, 34 m, and 86 m distances compare with ${\tau}_c$ is 15.5 N/$m^2$ of 16mm gravel. Bank shear stresses were sufficient for erosion of the medium gravel to sand. Therefore there is potential to erode lateral bank than downward erosion in a flow of $2.5\;m^3/s$. Undercutting of the wetted bank can causes bank scour or collapse, therefore this channel has potential to become wider at the same time. This research is about a potential of sediment erosion, and the result could not verify with real data. Therefore it need next step for verification. In addition an erosion mechanism for river restoration is not simple because discharge distribution is variable by snow-melting or rainy season, and a function for disaster control will recover by big precipitation event. Therefore it needs to consider the relationship between continuous discharge change and sediment erosion.

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Changes in the Usage of Dental Technology CAD/CAM (치과기공 CAD/CAM 사용에 대한 실태변화)

  • Nah, Jung-Sook
    • Journal of Technologic Dentistry
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    • v.37 no.4
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    • pp.271-284
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    • 2015
  • Purpose: The purpose of this study was to examine the usage of CAD/CAM, which is one of dental technologist duties, in an effort to look for any possible changes in the usage of CAD/CAM. It's specifically meant to compare the results of this study with those of Lee Jong-do, Park Kwang-Sig(2011)'s study in March, 2011, to determine if there were any changes over the past four years. The selected variables that were investigated were the ownership of CAD/CAM, awareness of it, the route of acquiring the first information on it, the merits and demerits of its usage, usage experience and educational experience about it. Methods: An online survey was conducted on the dental technologists who worked in urban communities including metropolitan cities to find out the usage of CAD/CAM in 2015 from July 15 to 31, 2015, after existing questionnaire items were modified. The collected data were analyzed by IBM SPSS statistics 22.0, and statistical data on frequency, percentage, mean and standard deviation for each item were obtained. To figure out the characteristics of the subjects and the relationship between their occupational characteristics and the usage of CAD/CAM, crosstabs, independent-samples t-test and one-way ANOVA were utilized. As for the usage of CAD/CAM in 2011, the results of Lee Jong-do, Park Kwang-Sig(2011)'s study were selected, and then a comparative analysis was made. The level of significance was all set at .05. Total 250 questionnaires were distributed to them, and 190(76.0%) were returned. After excluding 23 whose answers were uncertain or seemed to lack reliability, total 167(66.8%) were used in final analysis. Results: As a result of analyzing the usage of CAD/CAM that was one of dental technologist duties, there was a great increase in the ownership of CAD/CAM in their workplaces from 2.4 percent in 2011 to 71.7 percent in 2015, and there was an improvement in awareness about it and the necessity of its usage as well. In 2011, the Internet and mass media were the most common route that they got to know about it. They had a strong tendency to acquire related knowledge through education in 2015, and there were some changes in the products that they used or preferred. In both years, the great merit of CAD/CAM was the simplified manufacturing process of restoration, and it had another great advantages in 2015 such as the improved quality of restoration or improved environments for dental technology. Concerning disadvantages, high price was a big problem in 2011. In 2015, not only price but the burden of material costs, frequent breakdown, poor demand among dental clinics and a lack of CAD/CAM professionals were pointed out a lot. In the future, this researcher intends to make research to seek ways of improving CAD/CAM professionals. Conclusion: There was more awareness of CAD/CAM in 2015 than in 2011 when the changes in awareness of it were analyzed, and the finding suggest the necessity of sustained education and concern.

Relationship between Environment Factors and Distribution of Pinus densiflora after Fire in Goseong, Gangwon Province, Korea (산불 후 입지에 따른 소나무 분포와 환경 요인 - 강원도 고성군을 중심으로 -)

  • Shin, Moon-Hyun;Lim, Joo-Hoon;Kong, Woo-Suk
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.17 no.2
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    • pp.49-60
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    • 2014
  • This study was conducted to evaluate the effect of forest fire on natural distribution and regeneration of Pinus densiflora Sieb. & Zucc. in Goseong, Gangwon province, Korea. After 13 years of the last forest fire in 2000, five investigation plots ($10m{\times}10m$) in each of rocky land and ridge, the well-known location as a favorite site for natural distribution of P. densiflora, were set to investigate stand characteristic and soil environment including physico-chemical properties and moisture contents of soil. Also, five investigation plots in slope area were set and investigated as well. The concentration of organic matter, total nitrogen, and exchangeable nutrients ($K^+$, $Ca^{2+}$, $Mg^{2+}$) were highest in the slope while the soil in the rocky land showed the lowest concentration of organic matter, total nitrogen, available $P_2O_5$, and exchangeable nutrients ($K^+$, $Na^+$, $Ca^{2+}$, $Mg^{2+}$). The soil in the slope only showed higher concentration of total nitrogen, $K^+$ and $Ca^{2+}$ than the unburned area in Goseong. Mean soil moisture contents in the rocky land (5.77%) were lowest while the slope (15.78%) and the ridge (15.27%) showed almost three times as much than the rocky land. P. densiflora was dominant in the rocky land and Quercus spp. were dominant in the ridge and slope. The average proportion of P. densiflora was highest in rocky land (58.4%, 14.6 trees per plot) followed by the ridge (25.2%, 7.8 trees per plot) and the slope (11.3%, 3.4 trees per plot) while the average height of P. densiflora was highest in slope (277cm) followed by the ridge and the rocky land. The height and crown width of Quercus spp. were higher than P. densiflora in the every plot. The results suggest that P. densiflora may be able to naturally regenerate and survive in the rocky land after the fire while P. densiflora in the ridge and the slope are suppressed by Quercus spp.

Stream Health Assessment on Hoeya River Basin and Other Streams Based on Fish Community and Land Use in the Surrounding Watersheds (어류군집과 하천주변 토지이용에 따른 회야강 수계와 인근하천의 건강성 평가)

  • Kim, Jeong-Hui;Yoon, Ju-Duk;Jo, Hyunbin;Chang, Kwang-Hyeon;Jang, Min-Ho
    • Korean Journal of Ecology and Environment
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    • v.45 no.4
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    • pp.392-402
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    • 2012
  • In this study, to analyze the stream health using fish assemblage and make effective management, we conducted fish monitoring in the Hoeya River basin and neighboring streams. A total of 33 species classified into 12 families were collected from 29 sites in 2007. Dominant species was Zacco platypus (Relative abundance, RA: 24.8%), and subdominant species was Rhynchocypris oxycephalus (RA: 16.2%). Eight Korean endemic species and 4 exotic species were identified. Moreover, two species (Opsariichthys uncirostris amurensis and Hemiculter eigenmanni) were translocated from other basin. To evaluate stream health of the study sites, Index of Biological Integrity (IBI) was applied, based on fish assemblages. Overall, IBI values were "C (Fair)" or "D (Poor)" condition, according to the grade except two sites which recorded "B (Good)". The correlation between land use pattern of surrounding watershed and IBI was analyzed to verify impact of development on stream health using fish assemblage. As a result, when percentage of the developmental groups increased, IBI values were decreased (Pearson correlation, r=-0.425, p=0.022). In contrast, increment of percent forest and grass land was positively correlated with IBI (r=0.556, p=0.002). The agricultural group and IBI did not significantly correlate with each other (r=-0.231, p=0.333). In this study, we identified a relationship between land use of surrounding watershed and stream health using fish data (i.e. IBI). These results could be provided useful fundamental information to establish management and restoration plan in the Hoeya River basin and other rivers distributed in Korea.

Studies on β-diversity for high plant community turnover in flood plain restoration (수변 복원 시 식물종 다양성 증진을 위한 β-diversity 연구)

  • Han, Young-Sub;Kim, Hae-Ran;Han, Seung-Ju;Jeong, Jung-Kyu;Lee, Seung-Hyuk;Jang, Rae-Ha;Cho, Kyu-Tae;Kang, Tay-Gyoon;You, Young-Han
    • Journal of Wetlands Research
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    • v.15 no.4
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    • pp.501-508
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    • 2013
  • We have researched heterogeneity of naturalized river plant community by ${\beta}$-diversity for restoration of river community which has high diversity plant species. As a result the average of heterogeneity was 0.32(range 0.23~0.37) from the river to the inland. This value shows community turnover of species composition of plant communities 6 times. The ${\beta}$-diversity was no difference among water system of Seomjin river, Han river, Nakdong river and Geum river. The upper-river valley(0.36) was higher than lower-river valley(0.23) in each water system(p level<0.05). Multiple regressing analysis was used for look the relationship with Environmental factors as a result, it shows ${\beta}$-diversity significant on a slope. River mimetic diagram with dominant species that appear through Belt-transect painted. Dominant plant species turned 6 time in upper-river and turned about 5 time in lower-river. The result of this study suggested practical basis of planting species and planting pattern. To improve species diversity of river plant community, slope degree raise is the most important.

Understanding the Managing Conditions and Improvement Strategies of Domestic Protected Areas in Korea - Focus on Ecological and Landscape Conservation Areas and Wetland Protected Areas - (국내 보호지역의 관리여건 파악 및 개선방향 고찰 - 생태·경관보전지역, 습지보호지역을 중심으로 -)

  • Choi, Ji-Eun;Chae, Hee-Myung;Cho, Dong-Gil;Kim, Su-Ryeon;Song, Yu-Jin;Moon, Sang-Kyun;Kim, Jong-Cheol;Park, Yong-Su
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.19 no.1
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    • pp.111-120
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    • 2016
  • This study is aimed at using the grasped problems of protected areas in Korea as the basic data for management planning and system improvement of protected areas by grasping realistic problems through the interview with the persons in charge on the basis of general problems of domestic protected areas. To this end, this study deducted major problems in urgent need of improvement, and improvement direction through the survey of the persons in charge of protected areas. This study result is as follows: The major problems, which should be preferentially improved, were found to be shortages of management infrastructure, cooperation between interested parties, and threat factors in protected areas, etc. Such problems are interconnected with each other, thus coming up complexly; therefore, it's necessary to make a comprehensive approach to the problems after confirming the causal relationship of the identified problems. In addition, for the purpose of effective management of a protected area, it's necessary to implement priority management of major problems through different management intensity from the planning phase. Also, it's important to enhance the effectiveness of planning by considering a possible potential threat factor in the outside of protected areas, and referring to the contents of the development plan for the relevant area in time of management planning. Lastly, there is the need for systematic improvement of an institution through thorough status review of the actual state of management planning fulfillment in order to increase the effectiveness of planning in a follow-up study hereafter.

Comparison of Radiofrequency Ablation and Cryoablation for the Recovery of Atrial Contractility and Survival

  • Kim, Kang Min;Chung, Suryeun;Kim, Sang Yoon;Kim, Dong Jung;Kim, Jun Sung;Lim, Cheong;Park, Kay-Hyun
    • Journal of Chest Surgery
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    • v.51 no.4
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    • pp.266-272
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    • 2018
  • Background: Limited comparative data are available on the efficacy of cryoablation versus radiofrequency ablation in patients with atrial fibrillation. This study aimed to compare radiofrequency ablation and cryoablation with regard to clinical outcomes and the restoration of sinus rhythm or atrial contractility. Methods: A total of 239 patients who underwent surgical ablation between August 2003 and December 2016 at our institution were included. The patients were divided into 2 groups according to the energy device that was used (group A: n=140, radiofrequency ablator; group B: n=99, cryoablator). Echocardiographic data, overall survival, and major cardiovascular and cerebrovascular event (MACCE)-free survival were compared between the 2 groups. Results: At 1 year of follow-up, the atrial contractility recovery rate was 32.2% (19 of 59) in group A and 48.8% (21 of 44) in group B. In addition, cryoablation was found to be a predictive factor for the recovery of atrial contractility (cryoablation vs. radiofrequency ablation: odds ratio, 2.540; 95% confidence interval, 1.063-6.071; p=0.036). The left ventricular ejection fraction was significantly higher in group B ($53.1%{\pm}11.5%$ vs. $59.1%{\pm}6.3%$, p=0.001). The median follow-up duration was 36 months. The 5-year overall survival rate was $80.1%{\pm}3.6%$ in group A and $92.1%{\pm}2.9%$ in group B (p=0.400). The 5-year MACCE-free survival rate was $70.3%{\pm}4.0%$ in group A and $70.9%{\pm}5.6%$ in group B (p=0.818). Conclusion: Cryoablation was associated with a higher atrial contractility restoration rate and better left ventricular function than radiofrequency ablation. However, no significant relationship was observed between the energy source and overall or MACCE-free survival.

A Study on Balhae Beauty Culture (발해의 미용문화연구)

  • Suk, Eun-Kyoung;Chae, Keum-Seok
    • Journal of the Korean Society of Fashion and Beauty
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    • v.6 no.1
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    • pp.28-38
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    • 2008
  • Balhae was an ancient Korean kingdom that existed almost 1,300 years ago. It was a dynamic time in the Korean history when the national strength was building up in terms of politics, economy and culture, thereby called as "Haedongseongguk, the powerhouse in the East". Balhae had dominated parts of Manchuria and the northern part of the Korean peninsula between the late 7th century and the 10th century, occupying the center stage of the northern Korean history. It serves as a window to the East Asia in the present as well as in the past. Yet, due to its geography spanning from the North Korea to Kilin Province of China to part of Heilongjiang Province and to the Littoral Province of Siberia, Balhae has been the center of historical disputes among neighboring countries that insist it is part of each of their own history. China argues that it was a prefecture of the Tang Dynasty, established by the Mohe, not a successor to Goguryeo, which is a China-oriented viewpoint of history. In addition, Russia recognizes Balhae as their first-ever medieval feudal state since the Littoral Province is now under their sovereignty. Therefore, the restoration of Balhae history is in line with the veritable establishment of the ancient Korean history. For this, it is necessary to embrace inter-disciplinary achievements and to continue efforts to adopt them rather than to blame the shortage of historical documents and the difficulty of the excavation of relics. If fashion is "a visual symbol" of our society, beauty culture serve as a mirror to reflect our civilization and culture directly or indirectly. Still, it is not easy to draw similarities by analyzing and comparing the attributes of various cultures and civilizations party because the essence of culture lies in diversity. Nevertheless, it is believed that cultural liaison as well as geographical liaison can be a medium to compensate for the limits of the foreign exchange history of Southeast Asia in proving the relationship between Goguryeo and Balhae, by examining and speculating beauty culture that reflect their period. It was confirmed by various documents regarding Goguryeo out of relics, historical sites and documents. Mural paintings showed how the people of Balhae wore and accessorized themselves. They also allowed us to speculate their way of living. As the contemporary historians can assert that Balhae is part of the Korean history thanks to the realism scholars in the late Joseon Dynasty, who rediscovered the Balhae history and conducted practical researches, it is expected that researchers who study beauty culture contribute to completing the restoration of the Balhae history by thoroughly examining our history, costume and beauty culture.

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HOXA9 is Underexpressed in Cervical Cancer Cells and its Restoration Decreases Proliferation, Migration and Expression of Epithelial-to-Mesenchymal Transition Genes

  • Alvarado-Ruiz, Liliana;Martinez-Silva, Maria Guadalupe;Torres-Reyes, Luis Alberto;Pina-Sanchez, Patricia;Ortiz-Lazareno, Pablo;Bravo-Cuellar, Alejandro;Aguilar-Lemarroy, Adriana;Jave-Suarez, Luis Felipe
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.3
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    • pp.1037-1047
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    • 2016
  • HOX transcription factors are evolutionarily conserved in many different species and are involved in important cellular processes such as morphogenesis, differentiation, and proliferation. They have also recently been implicated in carcinogenesis, but their precise role in cancer, especially in cervical cancer (CC), remains unclear. In this work, using microarray assays followed by the quantitative polymerase chain reaction (qPCR), we found that the expression of 25 HOX genes was downregulated in CC derived cell lines compared with non-tumorigenic keratinocytes. In particular, the expression of HOXA9 was observed as down-modulated in CC-derived cell lines. The expression of HOXA9 has not been previously reported in CC, or in normal keratinocytes of the cervix. We found that normal CC from women without cervical lesions express HOXA9; in contrast, CC cell lines and samples of biopsies from women with CC showed significantly diminished HOXA9 expression. Furthermore, we found that methylation at the first exon of HOXA9 could play an important role in modulating the expression of this gene. Exogenous restoration of HOXA9 expression in CC cell lines decreased cell proliferation and migration, and induced an epithelial-like phenotype. Interestingly, the silencing of human papilloma virus (HPV) E6 and E7 oncogenes induced expression of HOXA9. In conclusion, controlling HOXA9 expression appears to be a necessary step during CC development. Further studies are needed to delineate the role of HOXA9 during malignant progression and to afford more insights into the relationship between downmodulation of HOXA9 and viral HPV oncoprotein expression during cercical cancer development.