• Management & Information Systems Review
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• v.33 no.4
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• pp.77-97
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• 2014

The concept that human and brand can related to each other is referred to as 'brand relationship' or 'consumer-brand relationship'. By arguing that the concept of brand relationship is a readily understandable analogue, it appears that relationship thinking in the context of consumers and brands sometimes is taken for granted without thoroughly discussing its applicability. This study tried to investigated the role of brand personification in building consumer-brand relationship. In order to explain the consumer-brand relationship as a kind of partner relationship among human beings, we need to define brand as human not inanimate object. Research findings show that personification is not a important factor that affects consumer-brand relationship. And this study shows brand experience is much more important factor than brand personification in building consumer-brand relationship. In the past researches, brand personality and brand congruity were major variables that effect consumer-brand relationship, but they did not mean consumers think their brands as human whenever they contact them. As a result, this study conclude that the frequency of personification is not that high compared to past studies suggested before, even if it is possible to find partial characteristics of human from brands.

• Korean Management Science Review
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• v.32 no.4
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• pp.45-56
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• 2015

Partner relationship management (PRM) refers to processes and methodologies associated with managing the relationship between corporations and their partners. Recently, the importance of PRM has been increasingly emphasized, and it is considered as a core competitive factor for firms whose sales heavily rely on the intermediate distributor. In this paper, we identify key success factors for PRM system based on literature review on CRM system and interviews with domain experts, and prioritize them from two different perspectives, firms and partners, based on analytical hierarchy process. Partners responded that trust-building between firms and partners, quality of system, and satisfaction level for information system have high priorities, while firms responded that quality of system, information share, and trust building between firms and partners. Identified factors and evaluated priorities can provide a strategic guideline when planning the PRM system building.

• International Journal of High-Rise Buildings
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• v.2 no.2
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• pp.105-113
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• 2013

Recent studies proved turbulent flow properties in high-rise building models differ from those in low-rise building models by comparing turbulent statistics. Although it is important to understand the flow characteristics within and above high-rise building models in the study of urban environment, it is still unknown and under investigation. For this reason, we performed wind tunnel experiment using Particle Image Velocimetry (PIV) to investigate and identify the turbulent flow properties and characteristic flow patterns in high-rise building models. In particular, we focus on instantaneous flow field near the canopy and extracted flow field when homogeneous flow field were observed. As a result, six characteristic flow patterns were identified and the relationship between these flow patterns and turbulent organized structure were shown.

• Journal of Family Resource Management and Policy Review
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• v.12 no.3
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• pp.1-21
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• 2008

Research has emphasized that relationship marketing programs enhance customer satisfaction and reduce switching intentions by building switching barriers. However, the psychological reactance theory demonstrates that building switching barriers can make customers fsel that the alternative not chosen is more attractive, because their freedom of choice has been deprived. It can be hypothesized that a relationship marketing program, which is intended to offer various benefits to customers, may not result in positive customer attitude and behavior. This paper examines the effects of relationship marketing programs on customers' perceptions of switching cost and loss of freedom. The effects of those perceptions on customer satisfaction and switching intentions were identified. In addition, the moderating role of personal reactance was examined. The results of this study suggest that (1) perceived switching cost has significant influence on boosting perceived loss of freedom; (2) perceived loss of freedom has no significant effects on customer satisfaction; (3) perceived loss of freedom enhances customers' switching intentions. Furthermore, psychological reactance has a significant influence on customers' switching intentions. This study concludes that the role of relationship marketing programs should be reconsidered, especially in terms of customers' switching intentions. Customer satisfaction is not the key factor of predicting customers' future behavior.

• Journal of Intelligence and Information Systems
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• v.6 no.1
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• pp.35-50
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• 2000

Diverse requirements of users on web-based model management force a system agent to develop user-adaptive building a model in reality and providing an adequate solution method of the model. The relationship between models is important knowledge for the agent to effectively build a new model to adaptively adjust an existing model under a problem and to efficiently connect the new model into an adequate solution method. Since the generating process of the inter-model relationship is more difficult than the building a new model however the process mostly depends on the knowledge of operation research experts. Without the adequate scheme of the inter-model relationship the burden of the management for the agent increases rapidly and the quality of the services may worsen. This study shows that meta-knowledge generated from relationship between models is important for the user to build a model in reality and to acquire the solver appropriate to the model. The relationship that consists of common and exclusive objects between models can be represented by frames. The system under development to implement the idea includes user-adaptive ability which identifies a model through forward chaining method and searches the solver appropriate to the model by using the meta knowledge. We illustrate the meta knowledge with an applied delivery system in supply chain management.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.80-88
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• 2009

The relationship between architects and users has been multifarioiusly changed through architectural history. From the viewpoint of using a building, users who experience and interpret the building are as important as architects who design it. In the past, architects are not interested in the role of users. Modern architects only emphasized the concepts of users based on efficiency, and therefore users had the passive role following the design intentions in the space architects had created. However, since the end of modern movement, diverse definitions of users have been attempted. Especially the aesthetics of reception reilluminates the role of users neglected in modern movement. Therefore the one-way relationship between architects-buildings are changing into the interactive relationship between architects-buildings-users, and it results from the fact that users have the ability to reinterpret and create architectural space as well. Users have more creative and positive role in architectural space making and architects, too, reflect these trend in their architecture.

• International Commerce and Information Review
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• v.18 no.3
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• pp.307-327
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• 2016

This study was conducted to investigate the role of the type of strategies on the relationship organizational culture, strategics activities and the export performance of manufacturing SMEs. This study analyzed the moderated effects of type of strategies between the organizational culture, strategic activities and the export performance of SMEs. This study suggested 20 questions latent variables based on existing research. Organizational culture were divided into adhocracy culture and market culture and strategy types were divided into prospectors and defenders. The sample SMEs be analyzed were 200 firms. The 7 hypotheses including moderated effects were analyzed by using LISREL as structural equation modeling. In the result of empirical analysis, the adhocracy culture indicates a positive effect on customer relationship building activities but product quality assurance activities was not significant. Market culture showed a positive impact on both customer relationship building and quality assurance activities. This study conducted multi-group analysis for the purpose of the moderated effects of type of strategies. Multi-group analysis results showed that there are difference effects between the relationship of adhocracy culture, customer relationship building activities and product quality assurance activities. In addition, the group choice adhocracy culture based on the prospectors strategy had a greater impact than the market culture group on the relationship building activities and export performance.

• Journal of Construction Engineering and Project Management
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• v.4 no.3
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• pp.13-20
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• 2014

Estimating time and cost is an important mission in the early phase of a construction project, especially in feasibility study. It provides a foundation for making decision whether or not the project is performed on schedule and within budget. Thus, reliability of this estimate plays a key role in measuring the success of a project. This study was carried out to investigate the time-cost relationship in building construction projects in Bangladesh. The mathematical equation used in this study is based on Bromilow's equation. The research data were collected from sixty-three completed building projects through questionnaire survey. Type of clients, type of projects, and tender methods are the project characteristics considered in this study. The results of analysis indicated that the Bromilow's time-cost (BTC) models developed for each project characteristic are appropriate due to quite high coefficient of determination and relatively small mean percent errors. Among them, the forecasted model for time and cost according to tender methods is the best fit model. It is concluded that the BTC model could be applied in building construction project to predict its time and cost in Bangladesh. Four different regression models were also developed in this study. The results of BTC model between some selected countries were compared to gain the comprehensive view.

• Journal of The Korean Society of Agricultural Engineers
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• v.64 no.3
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• pp.75-83
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• 2022

Recent settlements and sinkhole openings in urban areas have caused social problems such as damage to roads and structures, fear of the public, and loss of property. Several studies have demonstrated that surface subsidence and sinkhole opening are greatly affected by rainfall and rainfall intensity in urban areas. In this paper, we analyzed the relationship with the characteristics of recorded rainfall data using the ground subsidence database reported in major cities. The correlations were found using sedimentation and precipitation data from 2010 to 2014. The duration and intensity of a given precipitation have evolved to obtain an effect on ground sedimentation rate (SR). The results show that the relationship between SR and precipitation is asymptotic and can be modeled by a hyperbolic equation. Through this study, it is possible to predict the occurrence of ground subsidence due to precipitation in advance.

• International conference on construction engineering and project management
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• 2022.06a
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• pp.551-562
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• 2022

The building production system has been analysed by the dichotomy "employer-contractor" relationship, which failed to take into account of the role and function of multiple stakeholders within the life-cycle supply chain. This is further observed in the current conflict resolution model, which, in my argument, struggles to contribute to industrialize the building production and achieve better efficiency and effectiveness as expected. The purpose of this paper is to critically assess the issues of current programme-based conflict resolution model, and discuss alternative models how they can be modelled and applied to the construction projects. The conclusions of findings are; First, the current model is framed around the contracts and dispute resolutions based on the legal concept of "claimant and respondent" where one party(s) advances a claim once and the other(s) objects, as such it fails to reflect the nature of construction projects where multiple stakeholders are involved concurrently and for a long period of life-cycle of buildings. Second, an alternative is "Six-stakeholders model" which represents the multiple stakeholders and clarifies the flow of obligation-liability-monetary relationships among participants for a long period of life-cycle of buildings. Further, with reference to both historical and recent cases, a reflection and insight into pros and cons of programming method is added, especially as to why this method is considered to have become a mandate of the modern construction management, and how academics and practitioners should deal with it more cautiously and prudently.