• International Commerce and Information Review
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• v.10 no.3
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• pp.41-57
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• 2008

This research studies the effects of pre-show promotion, at-show promotion, and booth staff training on the image-building and relationship improvement performance of exhibitors. To this purpose, we relate each performance dimension to tactical variables such as pre show promotion, at-show promotion, and booth staff training through related literature review and conduct empirical study on their relationship. The results of this study are as follows: (1) Pre-show promotion and booth staff training have positive influence on image-building and relationship improvement performance. (2) But, at-show promotion has no effect on image-building performance, and has a negative effect on relationship improvement performance. (3) Especially, pre-show promotion has the greatest effect on relationship improvement performance, and booth staff training has the greatest effect on image-building improvement.

• The Korean Journal of Health Service Management
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• v.5 no.4
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• pp.149-159
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• 2011

The purpose of this research is to provide an available basis for marketing strategy by defining the cause-effect relation between the service level of staff members in dental clinic and purchasing behavior of the customers. This study was done in 10 days from November 2, 2009 to November 11, 2009 and the total 172 copies were used for the analysis. As a result of the correlation analysis, a significant positive correlation among all the measured variables was found. As a result of the structural model analysis, I found that the fair service among the variables of the service level significantly affects the building of relationship and the hospital image. The building of relationship and the hospital image significantly affect the positive oral spread. The building of relationship significantly affects the repurchase intentions but the hospital image does not affects the repurchase intentions. To sum up the result of this study, I found that the fair service and the building of relationship with patients are important variables in order to attract new patients and maintain existing customers. I recommend that the hospital continues to motivate staffs through internal marketing and conduct regular trainings. It is necessary to have patients satisfied with broadening responsibility and authority and set marketing strategy for the relationship with patients.

• Journal of Contemporary Eastern Asia
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• v.21 no.1
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• pp.1-32
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• 2022

Through the Global Korea Scholarship (GKS) program, the government of the Republic of Korea annually invites over a thousand international students to learn the Korean language and obtain a higher education degree from Korean universities. One of the program's goals is positioned within the public diplomacy framework. Korea seeks to cultivate Korea-friendly networks and transform GKS students and alumni into ambassadors to contribute to Korea's promotion abroad. However, there is no clarity on whether this mechanism works as expected. This study examines GKS students' relationship-building experiences with South Koreans during and after the exchange program. Analysis of twenty in-depth interviews with the program's alumni reveals both what facilitates and what obstructs personal and professional relationship-building between scholarship recipients and South Koreans at different stages (language year and degree years) of the program and after graduation. The paper concludes with practical recommendations for universities, GKS administrators, and the South Korean government regarding their policies for scholarship holders.

• Journal of Internet of Things and Convergence
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• v.1 no.1
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• pp.27-32
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• 2015

This study analyzed the relationship building and maintaining with advertising in new media advertising environment. The literature research and focus group interview were mainly used for research method, It was found that advertising played the role of building and developing the relationship as times went by. On the contrary, the relationship could be damaged by advertising. And model, music in advertising and program were the major factors which build relationship.

• International Journal of Contents
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• v.5 no.3
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• pp.33-39
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• 2009

This study tested a path model of agenda building examining the relationship among the media, the public and the presidential statements on the issue of drug abuse during the Bush administration's War on Drugs. The results showed that a dynamic and interactive relationship among aforementioned actors. First, the real-world conditions strongly increased both media coverage and presidential statements. Second, the news media and president influenced each other. Third, public concern, however, did not function as a significant factor in agenda-building process in this study. The result of this study indicates that Bush was not utterly a reactive or proactive president in terms of his relationship with the media. That is, news media and the president interacted regarding the drug issues; the relationship between President Bush and the media for drug issues was reciprocal.

• Journal of the Korea Institute of Building Construction
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• v.14 no.1
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• pp.102-109
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• 2014

The purpose of this study is to analyze collaborative relationship between members of a building construction organization. For the analysis of collaborative relationship, this researcher collected data by conducting a questionnaire survey with members of three large building construction organizations for apartment housing. The analyzed contents of collaborative relationship were the 'frequency of communication between organizational members' and their 'reliability'. According to the analysis of communication network, construction managers had low frequency of communication, whereas those responsible for each area, like construction deputy managers, had high frequency of communication. It indicates that middle managers are at the center of communication related to construction work in construction organizations. According to the analysis of reliability network, construction managers showed highest reliability, and employees at the top level in an organizational map also showed high reliability. Since they generally have a lot of experience, are some older of age, and assume responsibility for work, they are considered to receive reliability from other organizational members. This study proved that it was possible to numerically express reliability of organizational members, which is an abstract concept, and analyze it. Therefore, it is expected that the analysis result will highly be likely to be used in the area of construction management.

• IE interfaces
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• v.13 no.2
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• pp.234-245
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• 2000

In this paper, the conceptual framework of IBS(Intelligent Building Systems) is redefined, and we propose two ANP(Analytic Network Process) models for ranking IBS. Traditional models have ranked IBS according to technical features or the number of elements in IBS. But, we consider relative functional importance among IBS elements for efficient building operation. According to the structure of interactive-relationship among IBS elements, we present two types of model. The one is Model A that is composed of both hierarchical and network structures. It has $12{\times}12$ supermatrix consists of interdependent relationship between 6 benefit elements(Productivity, Saving, Safety, Convenience, Pleasantness, Environment Affinity) and 6 IBS elements(Building Operation, Security, Safety, Telecommunication(TC), Office Automation(OA), other elements). Each of 6 IBS elements has subelements in hierarchical structure. The other is Model B that has $25{\times}25$ supermatrix consists of interdependent relationship between 6 benefit elements and 19 IBS sub elements. Merits and demerits of each model are discussed in detail.

• Nutrition Research and Practice
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• v.9 no.2
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• pp.174-179
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• 2015

BACKGROUND/OBJECTIVES: The relationship between food intake and nutritional status has been clearly established. Yet, there are only limited studies on food intake among family members and their nutritional status. The study examined the relationship between intra-household food distribution and coexistence of dual forms of malnutrition (DFM) in the same household. SUBJECTS/METHODS: Households with a malnourished child and overweight mother were categorized as DFM. Intra-household food distribution among family members was reported using ratios, which are a measure of individual intakes as compared to all household member intakes adjusted to RDA. RESULTS: A1,899 families were included in the study. The prevalence of DFM was 29.8% (95%CI 26.5-31.2). Children consumed lower amounts of energy (OR 1.34; 95%CI 1.06-1.69, P = 0.011), carbohydrates (OR 1.2; 95%CI1.03-1.61, P = 0.022), protein (OR 1.3; 95%CI 1.03-1.64, P = 0.026), and fat (OR 1.3; 95%CI 1.05-1.66, P = 0.016) than their mothers and other family members. In contrast, mothers consumed more carbohydrates than children and other family members (OR1.24; 95%CI 1.02-1.51, P = 0.03). CONCLUSIONS: This study is the first to report on the food distribution among family members and its relationship with occurrence of DFM in Indonesia. The results confirm the occurrence of an unequal food distribution between children and mothers, which increases risk of DFM in the household. The results also demonstrate that nutritional education at the household level is important to increase awareness of the impact of DFM.

• Proceedings of the Korean Geotechical Society Conference
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• 2007.09a
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• pp.55-77
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• 2007

Currently a large number of high rise building projects are under plan and a mega foundation system to support this high load with safety is requiring. The foundation of a highrise building is displaced by the building load, which influence the behavior of a super structure in reverse. In this aspect, the structural interaction analysis between a foundation and a super structure is necessary. In this study, the relationship of a superstructure of building and a foundation has been reviewed, considering the tendency of design from a capacity driven design to a performance design. Two different case studies have been introduced to help understand this relationship in more specific, the first case is the high rise building founded on a mat system on rock and the second is that on large diameter bored piles on soft ground condition.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2022.11a
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• pp.41-42
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• 2022

This study analyzed the process related to the linkage between on-site work targeting the middle size Precast Concrete(PC) public apartment building with beam-column system and prepared on-site works flow relationship diagram in which the wet process consists of core Critical Path(CP) to prepare a network diagram of the Precedence Diagram Method(PDM). Through this study, it is expected that it will be possible to maximize the project management capability by suggesting a method to minimize risk factors and the optimized process management of the beam-column system PC public apartment building.