• 지식경영연구
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• 제15권4호
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• pp.79-103
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• 2014

This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.187-190
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• 2003

Since the early 1980s, the concept of relationship management in marketing area has gained its importance. Acquiring and retaining the most profitable customers are serious concerns of a company to perform more targeted marketing campaigns. For effective CRM (Customer Relationship Management), it is important to gather information on customer value. Many researches have been performed to calculate customer value based on CLV (Customer Lifetime Value). It, however, has some limitations. It is difficult to consider the churn of customers, because the previous prediction models have focused mainly on expected future cash flow derived from customers'past profit contribution. In this paper we suggest a CLV model considering past profit contribution, potential benefit, and churn probability of a customer. We also cover a framework for analyzing customer value and segmenting customers based on their value. Customer value is classified into three categories: current value, potential value and customer loyalty. Customers are segmented according to the three categories of customer value. A case study on calculating customer value of a wireless communication company will be illustrated.

• 기술혁신연구
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• 제12권1호
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• pp.241-269
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• 2004

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously n this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intentions to play, flow, and the impacts of several other key game-related constructs n consumer behavioral intentions. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' behavioral intentions to play, flow, and interactions. Other interesting results concerning game development strategy are also provided.

• 한국지구과학회지
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• 제34권1호
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• pp.102-106
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• 2013

동아시아 여름몬순의 강도와 북서태평양 여름몬순의 강도는 음의 상관을 갖는 것으로 알려져 왔다. 여기서 우리는 이 관계를 이용하여 북동아시아 여름철 강수의 잠재예측성을 조사하였다. 북서태평양 아열대 고기압은 북서태평양 여름몬순을 적절히 나타내며, 북서태평양-동아시아 지역 여름철 기후편차에 주된 성분이다. 그리고 북서태평양 아열대고기압 변동성을 이용한 북동아시아 여름철 강수 편차의 추정값은 북서태평양 여름몬순지수를 이용하는 것보다 더 낫다.

• 대한인간공학회지
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• 제17권1호
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• pp.47-54
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• 1998

Product design and development is very important process in enterprise activities. Reducing development time and reflecting consumer's needs is required to product design and development for increasing benefit and decreasing cost. Human sensibility ergonomics is one of the important technology of R&D in product development. However, the subjective method of human sensibility ergonomics has several problems to analyze and to Quantify experimental data and objective method of human sensibility ergonomics is still in process on study. In this research, new analyzing method is proposed for the subjective human sensibility ergonomics applied with fuzzy set theory. What is the useful theory for controlling uncertain type of information like human mind? This approach is more effective method for analyzing consumer's needs for product design and development process. At collecting needs, certainty scale is added for adapting hedge of fuzzy function. Using a kind of union operator, synthesize each item to analyze identification of each item with fuzzy hamming distance. Identification of analysis is classified with the relational weight using Relationship Chart Method, and is drawn the relationship diagram for clustering each item. A case study with sample test is conducted and demonstrated with this suggested method for more effective way.

• 한국산업보건학회지
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• 제19권3호
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• pp.202-212
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• 2009

Objectives : The purpose of this study was to examine the relationship of stress, health problems, absenteeism, productivity and presenteeism in Korean and Japanese workers. Methods : Data was collected from April 12 to July 18, 2008 in both countries. The content of questionnaires was demographic factors, stress and the Stanford Presenteeism Scale. Korean data from 810 workers was collected and Japanese data from 822 workers was collected by same questionnaires of both language. SPSS 12.0 and AMOS 5.0 programs were used for data analysis. Results : The major health problems in relation to the impaired presenteeism of Korean workers were dizziness, allergy, headache and dysmenorrhea, and for Japanese workers were arthritis, depression, and diabetes mellitus. Impaired presenteeism was increasing when the numbers of health problems were increasing in both countries. In Korean workers, job-related stress and the numbers of health problems directly affected presenteeism. In Japanese workers, job-related stress, life-related stress and the numbers of health problems directly affected presenteeism. Conclusions : Health managers should include physical and psychological health management programs for presenteeism control in workplace. They can obtain a greater benefit through both programs.

• 유통과학연구
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• 제13권7호
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• pp.11-18
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• 2015

Purpose - This paper reviews the changes in the ship export and import structure between Korea and China. It utilizes the comparative advantage trade theory to analyze time-series statistical data from the market share index, revealed comparative advantage index (RCA), and trade specialization index(TSI). Research design, data, and methodology - Based on their economic phases, both Korea and China have similar country characteristics. The purpose of this research is to understand the two country's trade structures to fortify the Korea-Sino economic relationship including verifying what is working and what is not. Results - Based on the analysis, bilateral economic activity to achieve a plus trade stimulus environment should be realized in the long run. Both countries should establish guarantee-free trade negotiations and boundaries instead of various non-tariff barriers. Conclusion - Reviewing the research, a sound competitive relationship can be grown for mutual benefit including export market diversification in the near future. The review of the Korea-Sino ship industry is keenly important and investigative research about it is timely because it is a major industry in each country.

• Journal of Preventive Medicine and Public Health
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• 제53권5호
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• pp.332-341
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• 2020

Objectives: The purpose of this study was to investigate the association between the Basic Old-Age Pension (BOP), which is a non-contributory pension, and depression in BOP beneficiaries in Korea. Methods: We used the second and third waves (2007-2008) of the Korea Welfare Panel Study to identify the effect of the BOP on mental health in the year of its introduction. The Center for Epidemiological Studies-Depression Scale, applied in a Korean context, was used to evaluate mental health. To analyze the effect of the BOP, a difference-in-difference approach was used in analyses of all subjects and subgroups. Results: For this study population of 760 adults, the BOP did not have a statistically significant relationship with depression in its beneficiaries. After controlling for type of household, the BOP was still not associated with lower reporting of depression, either in single-beneficiary or double-beneficiary households, in the year of the benefit. Conclusions: The BOP policy had no significant relationship with the level of depression among recipients. However, this should not be interpreted as implying that income subsidy programs for older adults, such as the BOP, do not affect mental health, considering the importance of economic hardship in this population and the program's socioeconomic effects.

• 한국정보시스템학회지:정보시스템연구
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• 제24권1호
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• pp.1-25
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• 2015

Social Network Service (SNS) has been played an important role in the life with the expansion of the modern technology in the cellular communication. More knowledge and understanding should be inevitable even if companies have taken advantage of SNS through word of mouth as one of the new paradigm. In most cases the crucial benefit or peculiarity of SNS has been overlooked because only general aspects of SNS have been applied in the online situation. As a result of this, same paradigm has been considered in reality as SNS was just used one of the marketing tools. However, essential aspects of SNS were investigated to see the relation of usage intention and word of mouth in this study. The hypothesis of the effect of continuous intention of the usage, trust and word of mouth was made and reviewed statistically. The statistical analysis showed there was significant among relationship, context, perceived service quality and continuous intention of the usage. In addition to that, self-expression, relationship, perceived service quality and trust were significant. Finally the continuous intention of the usage and word of mouth was significant as well. Based on this study, SNS provided by the companies could be effective to the customers in terms of word of mouth while different trend was shown in terms of trust.

• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.133-143
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• 2021

This study investigates the relationship between social capital and enterprise performance with knowledge sharing as the mediator. By employing the data of 677 respondents collected from delivering questionnaires to small and medium-size firms in Vietnam in 2020, this study suggests a two-step approach that combines exploration factor analysis (EFA), confirmatory factor analysis (CFA), and path analysis (SEM). The empirical findings significantly support our proposed model by demonstrating that knowledge sharing mediates the connection between all three elements of social capital and enterprise performance. At the same time, the results emphasize the importance of knowledge sharing as a major benefit of social capital and a substantial driving element of both operational and financial performance. The results show that all three social capital qualities (structural, relational, and cognitive) significantly impact both tacit and explicit knowledge sharing, while knowledge is one of the main routes connecting social capital to enterprise performance. Hence, our research model may be used in future studies to evaluate social capital, knowledge sharing, and firm performance as a new theoretical model. Our results offer a plausible explanation for how social capital improves knowledge sharing and enterprise performance.