• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.43-60
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• 2024

Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.

• Asia pacific journal of information systems
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• v.20 no.3
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• pp.51-72
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• 2010

Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lots of psychology studies have shown that women, more than men, were influenced by affective factors, gender-affection-continuance use linkage has not been examined in the context of on-line shopping services. Therefore, the primary purpose of this paper is to seek to examine gender differences in terms of influence of affective factor in the context of IS continuance use. Meanwhile, IS continuance has been an important subject of study in the IT research area. To date, to explain why and how users are motivated to continue to use on-line shopping services, lots of theory-based research such as expectation-confirmation model (ECM) has been proposed. In particular, various affective factors have been proposed to explain continuance use of on-line shopping services recently. Affective factors have been regarded as essential factors for increasing relational strength and satisfaction. Several affective factors have been studied by prior IS adoption and continuance studies. Among them are enjoyment and anxiety. In IS continuance research, positive affect has been commonly and narrowly conceptualized and measured as the enjoyment which a person derives from using computers. Hence, in this study, we introduced intimacy factor, which was conceptually related to the quality of interactions and relationships in previous research. It also has been regarded as essential factors for strengthening human relationships. As a result, we have observed gender effect while examining intimacy-continuance bond. As expected based on the previous literatures, women seem to be more sensitive in affective factors. The contribution point here is that we find evidence in the context of on-line shopping services.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.10
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• pp.611-623
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• 2017

The purpose of this study is to develop and validate the Korean Job Crafting Scale. First, previous studies on the concept and measurement of job crafting were reviewed, and items were developed based on this review. The content validity of the scale was examined using a focus group interview consisting of 10 HRM professionals. Following modification of the items, the measurements were administered to 305 employees from 8 Korean firms, and exploratory factor analysis was conducted in order to examine the factorial validity of the scale. Subsequently, confirmatory factor analysis was implemented concerning data collected from 295 employees who work in 7 Korean firms. Results indicated that the measurement model sufficiently explained the data at an appropriate level, and the subscales featured convergent and discriminant validity. If the scale developed in this study is validated in further studies, it can be employed to conduct research regarding job crafting in Korean organizations.

• Journal of the Korea Society of Computer and Information
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• v.20 no.5
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• pp.141-150
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• 2015

The object of this study is finding out the relational effect of perceived crowding of international airport on emotional response and revisit intention. The data of this study was collected by questionnaire and based on Incheon international airport visitors. A total 260 validity sample was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of this study, visitors' human perceived crowding of international airport and positive emotional response showed a significant effects on revisit intention.

• Culinary science and hospitality research
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• v.7 no.2
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• pp.157-179
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• 2001

Today the number or Chinese tourist visiting Korea is expected by 60% more than the number of them in the last year trunks to Chinese government's new policy on opening international trip. Overriding the striking perception of the new Chinese tourism market, the pre-research on this matter is not remarkable so far. It is expected that the theoretical base on the subject should be concrete. the purpose of the article is to provide the out-and-out information including the chinese market, the change of circumstance in China. Futhermore the study is proposed to offer valuable factor evaluating Chinese tourist to choose Korean restaurant and the relational consideration of the menu between estimation and satisfaction at the restaurant during their stay in Korea. In order to achieve the purpose of this paper, it is gore ahead of the literature review including the previous research on the menu of Hotel & Restaurant The major field research is to build a frame of the paper and present the model to release my humble theory. The 1imitation of the study was to make much of the literature basis due to insufficient previous research on the issue, The study would be framed into 6parts 1ike introduction, literature review, analysis of present coalition in China, major study including exploitative research, suggestion and dissuasions & conclusion. After the exploitative research, the study was approached to make findings through the questionnaires designed to find the relationship factor between chinese tourist's evaluation and satisfaction in the Hotel and Restaurant. According to the finding, chinese tourist tend to prefer the group ranging resonable-price and Japanese dishes to other group. They also interested the certain recipe including fish and vegetable. The evaluation menu is directly related to the satisfaction of Chinese tourist and we need a substantial managerial insight on it when the menu is already designed.

• International Area Studies Review
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• v.16 no.3
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• pp.159-180
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• 2012

The objectives of this study are to identify significant antecedents of trust and satisfaction and to examine the relationship between trust and satisfaction and interrelationship between trust, satisfaction, loyalty, relationship retention and intention of words of mouth based on buyers of Chinese internet shopping mall. The questionnaire was collected by personal interview. A total of 448 completed questionnaires were collected. Confirmatory factor analysis was conducted to test the validity of the measurement model, and the structural model also was analyzed to examine the associations hypothesized in the research model. This study uses AMOS program to investigate the research model. Results in this paper indicate that the antecedents of trust and satisfaction have three dimensions, namely communicational, traditional and relational factors. All these three functions are positively related to trust and satisfaction. Also the results show that trust and satisfaction are positively related to loyalty, relationship retention and intention of words of mouth. Finally, this study suggests the implications of these findings and offers directions for future research.

• Journal of Family Relations
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• v.22 no.1
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• pp.23-40
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• 2017

Objectives: The major purpose of the study is to examine structural relation among teenager's perception of parenting attitudes, peer attachment, resilience and meaning in life. In order to achieve purpose of the study, we will develop reliable criterion which can measure variable. Method: We will set up structural relational model from relationship between internal and external variables that can influence teenager's meaning in life and we will examine the relationship between variables through structural equation analysis. we will find structural relationship among parenting attitudes, peer attachment, resilience and meaning in life. Results: We analyzed structural relationship among variables targeting 744 middle school and high school students. Teenager's perception of parenting attitudes have positive influence on peer attachment. This shows that teenager perception of fostering attitude have a positive influence even though teenager percepts parent's foster attitude as overprotective or compassionate. However, if teenager percept fostering attitude as overprotective, teenager perception of parenting attitudes doesn't have influence on resilience. Parent's compassionate attitude not only directly influence resilience but also influence resilience through peer attachment. This validates that individual psychological factor, such as how teenager accept and interpret surrounding environment can influence resilience. Peer attachment relationship not only directly influence resilience but also influence meaning of life through resilience. The resilience has direct effect on meaning in life. Conclusions: When one of education goal is to help teenager to find meaning in life and to reach self-realization, We need to have interest in resilience which is known factor for contributing meaning in life. As previous teenager studies has approached this problem, such as maladjustment, delinquency, and depression, it is significant that this study is examined in positive a psychological perspective which focus on healthy adjustment, such as meaning in life based on teenager's resilience and happiness.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.381-391
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• 2021

The purpose of this study was to validate the Korean version of autonomy preference index (K-API) for chronic patients. Participants were 569 chronic patients. Construct validity and reliability of K-API were examined using exploratory and confirmatory factor analysis, and Cronbach's α test. Original API was translated to Korean, and we conducted contents validity test, and pilot test. The K-API consisted of 10 items divided into two domains: (i) Decision making preference (DMP); (ii) Information seeking preference (ISP). K-API explained 53.4% of autonomy preference; the two-factor structure showed an acceptance fit. Cronbach's α was. 77 for DMP, and. 75 for ISP. Validity and reliability of the K-API were established, and this study provides additional evidence for the usage of the API in Asian region.

• Journal of Distribution Research
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• v.15 no.2
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• pp.35-70
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• 2010

In this study, we examined distribution channel relationship by using the idea of Cheong, which is a unique feeling an positive role in Korean society. Companies make great efforts to maintain long-term relationship with buyers. Understanding distinctive relationship system of each culture should precede these efforts to bring effective results. So we considered how Cheong, a meaningful factor in Korean distribution channel, affects relationship quality and performance. As a result of research analysis from 272 survey questionnaires of retailers, engaging in Crops Protected Material industry in Korea, supplier's idiosyncratic investment, retailer's Cheong, and dependence of retailers on suppliers have positive effects on relationship quality. Supplier's idiosyncratic investment and cognitive factors have the highest influence and Cheong, an emotional factor, follows. Dependence, a motivational factor has the least influence. We confirmed that retailer's cooperation and long-term orientation are directly influenced by retailer's commitment. Active cooperation of the retailer, a partner of a distribution channel, is regarded as an essential factor for supplier's effective business. Retailer's commitment increased that cooperation. Retailer's trust and commitment also decreased relationship conflicts. The results of this study imply that companies should increase idiosyncratic investment to improve relationship quality. But increasing idiosyncratic investment is limited because it requires monetary investment. Therefore companies need to recognize the importance of Cheong, revealed as a new factor, improving relationship quality and to make the best use of it. In this study, we contributed theoretically by examining the role of Cheong, and introducing its distribution discipline. We also make practical suggestions about supplier's relationship management.

• Information Systems Review
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• v.12 no.1
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• pp.59-79
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• 2010

According to resource based view, knowledge is regarded as a salient factor to improve an organization's efficiency in the current fast-changing business environment. Knowledge management (KM) may encourage employees to share and exchange knowledge in the organization in order to improve and sustain a competitive advantage over other companies. The proposed research model examines the impacts of KM performances' antecedents on an employee's absorptive capacity. This study identifies KM performances as employee's satisfaction about KM and shared knowledge quality. This study considers KM performances as the major determinants that enhance his/her absorptive capacity. This study also investigates the key antecedents of KM performances. The research model posits extrinsic reward, intrinsic reward, and relational reward as the KM performances' antecedents. Furthermore, this study examines the difference of the antecedents' effects in terms of firm's type. The proposed research model was tested by using survey data collected from 1,103 employees of 2 public enterprises and 907 employees of 5 private enterprises. The findings of this study showed that employee's satisfaction about KM and shared knowledge quality play a significant role in enhancing employee' absorptive capacity. Extrinsic reward only significantly influences employee's satisfaction about KM, whereas both intrinsic and relational rewards serve as the salient antecedents of improving both KM performances. The results also shed light on the moderating role of firm's type. Theoretical and practical implications of this study are discussed.