• Title/Summary/Keyword: Regional Culture

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The Influence of Storytelling of Local Cultural Festival on Brand Assets: Moderating Effect of Local Culture Unity (지역문화축제 스토리텔링이 브랜드 자산에 미치는 영향: 지역문화 일치성의 조절효과)

  • Choi, Keon
    • Journal of Industrial Convergence
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    • v.20 no.7
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    • pp.13-20
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    • 2022
  • This study aimed to provide basic data for the development of local cultural festivals by verifying whether regional cultural unity moderates the link between storytelling and brand assets for festival visitors. The survey was conducted with 431 visitors who participated in the S city Eupseong Festival program. Descriptive statistics, reliability analysis, correlation analysis, and moderating effect analysis were performed for the analysis of the questionnaire data. As a result of the study, first, storytelling and regional cultural unity showed the highest positive correlation, and there were positive correlations between local cultural unity and brand assets, and between storytelling and brand assets. Second, as a result of the moderating effect analysis, regional cultural unity moderated the link between storytelling and brand assets. In other words, when storytelling increases, brand assets increase, but when regional cultural unity is high, it increases more steeply than when regional cultural unity is low. This study presented a new model to improve the brand assets of local festivals.

Development and Application of Village Extinction Index in Rural Areas - A Case Study on Chungcheongnam-do - (농촌의 마을소멸지수 개발 및 적용 - 충청남도를 대상으로 -)

  • Yun, Jeong-mi;Cho, Young-jae;Kim, Jin-young
    • Journal of Korean Society of Rural Planning
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    • v.29 no.3
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    • pp.15-24
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    • 2023
  • The sense of crisis regarding regional extinction due to low birth rates and an aging population is expanding. Generally, the local extinction index is used to analyze local extinction. However, it is challenging to diagnose the actual situation of village extinction risk in rural areas, even though the regional extinction index can be analyzed in units such as Si-Gun-Gu and Eup-Myeon-Dong. This difficulty arises because the regional extinction index solely relies on natural population growth indicators (elderly population and female population aged 20-39). Therefore, the purpose of this study is to develop a village extinction index that can identify the disappearance of rural villages. Additionally, the aim is to apply the developed indicators to the village (administrative ri) spatial unit. The existing regional extinction index used only mortality-related indicators as factors for natural population decline and fertility-related indicators as factors for natural population growth. However, the developed village extinction index included not only the factors of natural population change but also incorporated social population growth factors and factors related to the pace of village extinction. This is the key difference between the developed village extinction index and the existing regional extinction index. In this study, the indicators of "total population," "number of young women aged 20-44," "number of elderly population aged 70 or older," and "number of incoming population" were selected to develop a village extinction index. The village extinction index was developed by incorporating both natural population growth indicators and social population growth indicators. The developed village extinction index was applied to administrative villages. This research is expected to provide a more accurate understanding of the current state of rural villages facing extinction.

A Study on Hybrid Reflected on Western Style Fashion (웨스턴 스타일 패션에 나타난 하이브리드 경향)

  • Hahn, Soo-Yeon;Yang, Sook-Hi
    • The Research Journal of the Costume Culture
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    • v.17 no.4
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    • pp.679-690
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    • 2009
  • The purpose of this study is to comprehend western style in fashion and to contemplate the hybrid tendency reflected on western style, thereby to analyze the aesthetic characteristics of the hybrid tendency of western style. For such purposes, this study first examines western style historically, in order to analyze hybrid tendency reflected on western style, and conduct a case study by analyzing photographic materials of pr t- -porter collection since 1980s. The result of this study is as follows: the hybrid tendency reflected on western style are modification and fusion of regional culture, adaptation and composition of subcultures, and appropriation of sexual minority culture. (1) Modification and fusion of regional culture is expressed in ethnic items and patterns of embroidery, mixing Mexican and Spanish, American Indian and American cultural references. (2) Adaptation and composition of subcultures emphasize traditional or vintage western style by mixing characteristics of western and other subcultures. (3) Appropriation of sexual minority culture is expressed in rhinestone chaps and fetish corset, glitter rodeo suit, reminiscent of drag or queer cultural references. The result of this study will provide basis which can be utilized in the development and educational background of fashion design.

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Exploratory Research on Dualism Structure of Tourism Alliance Network

  • Joun, Hyo-Kae;Cho, Nam-Jae
    • Proceedings of the Korea Database Society Conference
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    • 2008.05a
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    • pp.477-486
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    • 2008
  • This paper examines the evolution issues of regional tourism resources in complicated and networked industry the perspective of co-evolution types and dualism. Regional tourism structure has been changing more and faster according to various attractions and internal and external environment; natural resources, facilities, festivals and events, drama and movies, and public resources, etc. This paper approaches Olikowski's dualism perspective as a theoretical view about the alliance network between region's attractions and tourism industry in Korea. Exploratory analysis was explained the dualism cases performed on the matrix between resource characteristics and alliance complexity on human resources based on regional tourism industry.

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Character Recognition using Regional Structure

  • Yoo, Suk Won
    • International Journal of Advanced Culture Technology
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    • v.7 no.1
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    • pp.64-69
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    • 2019
  • With the advent of the fourth industry, the need for office automation with automatic character recognition capabilities is increasing day by day. Therefore, in this paper, we study a character recognition algorithm that effectively recognizes a new experimental data character by using learning data characters. The proposed algorithm computes the degree of similarity that the structural regions of learning data characters match the corresponding regions of the experimental data character. It has been confirmed that satisfactory results can be obtained by selecting the learning data character with the highest degree of similarity in the matching process as the final recognition result for a given experimental data character.

Economic and Social Impact Analysis of Jeju International Wind Ensemble Festival (제주국제관악제가 제주에 미치는 경제.사회적 영향 분석)

  • Lee, Eun-Jeong;Hwang, Kyung-Soo;Ko, Tae-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.11
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    • pp.3506-3513
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    • 2009
  • This study is to analyze the ripple effects of Jeju International Wind Ensemble Festival on Jeju regional economy and to explain the influence of the festival on Jeju regional society and culture. This study analyzed the economic ripple effects of the tourism industry with the Jeju inter-industry relation table. To explain the influence on Jeju regional society and culture, this study examined society-integrating part, policy-advertising part, culture-developing part, and industry-developing part.

Study of the Reactivation for Art & Culture Content Space Centering to Local Area, Yeongwol (영월지역의 문화예술 콘텐츠 공간 활성화 방안)

  • Park, Ki-Bok
    • Cartoon and Animation Studies
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    • s.17
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    • pp.163-173
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    • 2009
  • The reactivation for Art & Culture Content Space in Gangwon province need new turning point according to new approach with internal and external change. That should be established in sustainable possibility model with preexisted natural advantage instead of economical depression and global warming of in these days. That is not a choice to get a successful construction of art & culture content space in Gangwon province. Throughout of reactivation of art & culture content space in Gangwon province, this proposal should go on with diversity of culture and concrete art & culture educational program absolutely to get a goal in regional economical success and social good influence. Already Yeongwol region had lots of art & cultural spaces and developmental strategy compared with other regions in decade. In these points, I choose this region and would like to research Yeongwol region in limit. Thus I would examine and study about art & culture content space in Yeongwol region. And I will concretely suggest that this proposal is composed with economical creating employment and incoming. The reactivation for Art &Culture Content Space in Yeongwol will build up social and cultural influences to this region to get a new modern cultural images and improvement of common life of regional people by and large. In the way of the process to globalization, this reactivation project for Art &Culture Content Space in Yeongwol should go on the base of regional culture background as a mean of glocalization paradigm strategically. Ahead of developing model for globalization in macroscopic view point, we have to research the demend of reginal situation of cultural content and build up its own strength points. Because Art & Culture Content Space in Yeongwol is the place of people in Yeongwol directly as itself. And managing plans of reactivation of art & culture content space in Yeongwol should build up with diversity of culture and environmental circumstances.

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The Cultural Representation and Identity of Regional Symbols Using Regional Festival - In Case of the Hong-gil-dong Festival in Jangseong, Chonnam - (지역축제를 이용한 지역상징의 문화적 재구성과 정체성 - 장성군 홍길동 축제를 사례로 -)

  • Chu, Myung-Hee
    • Journal of the Korean association of regional geographers
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    • v.9 no.4
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    • pp.576-591
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    • 2003
  • This study examined how historical facts of the past were established as a symbol or identity of a region and reorganized in the present local communities. Janseong has reorganized regional symbols through a regional festival named Hong-gil-dong Festival based on its tradition and cultural resources and used them as a strategy for the regional revitalization. Jangseong was known as "a district of noble scholars" represented by the Philam Seowon(local school) enshrining Kim In-hoo, a superior one of the Confusion scholars of Joseon period. And it was considered as "a place of justice" because of historical fact that it was an important base of Donghak movement and the struggle by righteous soldiers who fought for the country in the late Joseon period. Moreover, as the place which is assumed as a birthplace of Hong Gil-dong, a hero of the Hong Gil-dong story was excavated, the local government has reorganized Mr. Hong as a symbol of the region and has held the Hong Gil-dong festival for its development. In spite of its short history, the festival was established as a representative of Janseong. It also created various regional cultural attractions such as regional logos of Hong Gil-dong and a tourist attraction of his birthplace. Jangseong reorganized its tradition for the regional revitalization through a business-oriented property of the event strategy enforcing a dynamic and external image. In the aspects of tradition reorganization and use for actual development, it is sure that the Hong Gil-dong Festival will work for true integration and revitalization of the region by providing experiences of reorganized regional tradition and culture along with various regional landscapes.

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A Study on the Development of Brand Programs for Regional Culture & Art Centers (지역 문예회관의 브랜드 프로그램 개발 연구)

  • Park, Jin-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.4
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    • pp.1532-1540
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    • 2012
  • The development and operation of brand programs can help regional Culture & Art Centers provide sustainable contents to local citizens. The study of domestic and foreign examples shows that successful, competitive brand programs share common characteristics: interactive features; systematization and manualization of programs and unique, individual, universal themes.

Defining 'Islamic' Urbanity Through A Trans-Regional Frame

  • Mukhopadhyay, Urvi
    • Asian review of World Histories
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    • v.3 no.1
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    • pp.113-135
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    • 2015
  • The word 'urbanity' literally means 'quality or state of being urban' where the criterion of urban economic and civic culture is assumed despite the general celebration of cultural uniqueness of urban centers. The narratives celebrating the uniqueness of urban centers since the ancient past till recent times could not get rid of the broad categorization of the urban models depending on their contextual networks of trade, mobility and culture. This paper attempts to explore whether the urban cultures in South Asia even preceding a global phenomenon like colonialism were actually reflecting an idea of urbanity where the urban culture, including planning and architecture reflected a trans-national model. This paper particularly concentrates on the medieval period when a pattern of urbanity took shape in this subcontinent under the influence of Islam, which could be explained by its particular idea of urban model, cultural exchange and vibrant trade networks.