• Title/Summary/Keyword: Region competition

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Pay Per Click Marketing Strategies: A Review of Empirical Evidence

  • Bhandari, Ravneet Singh
    • The Journal of Industrial Distribution & Business
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    • v.8 no.6
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    • pp.7-16
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    • 2017
  • Purpose - Today's world revolves around search engines which are the driving force behind any marketer. The thirst for marketing has led to the evolution of online 'Pay per click' over last few years and is the most widely used instrument. Research design, data, and methodology - Exploratory research design highlights many marketing variables getting affected by pay per click marketing. To analyze the said phenomenon, the data was gathered through questionnaire from the sample of 338 respondents which were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents was loaded on SAS base for exploratory factor analysis and multiple regression analysis. Results - Pay per click as a marketing tool has significant impact on the consumers. The most prominent factors of pay per click marketing identified in the research are Ad quality, Competition, Targeting, Trend and Budget. Conclusions - Organic as well as inorganic ads, keeping in mind the end goal to gage the exchange of these two postings in the marked look territory. Additionally, here we dissected supported pursuit promotions in all. It would be beneficial to break down the impact of promotion position on the pay per click marketing.

Study on the Competitiveness Evaluation of Urban Cultural Tourism Creative Industry in Pan-Yangtze River Delta

  • Mengmeng, Shao
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.15-21
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    • 2018
  • Purpose - In order to improve the comprehensive competitiveness of cultural tourism creative industries in the region, different grade cities should adapt to local conditions and differentiated development as the angle. It can promote the optimization of regional tourism industry structure, and make relevant suggestions accordingly. Research design, data, and methodology - Based on the characteristics of cultural tourism creative industry, 24 indicators are selected from four aspects. The comprehensive competitiveness evaluation index system of cultural tourism creative industry is constructed. The essay use factor analysis to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and use cluster analysis to classify the competitiveness of cultural tourism creative industries in each city into five types. Results - The results of cluster analysis show that the whole area presents five kinds of step-like features, which are mature leading type, the advantageous development type, comparatively advantageous type, well-grounded type and difference-promotion type. Conclusions - The factor analysis method was used to quantitatively evaluate 27 cities in the Pan-Yangtze River Delta, and cluster analysis was used to classify the cultural tourism creative industry competitiveness of each city into fives type city. Based on the differentiation of cultural tourism creative industry competitiveness and 27 cities in the Pan-Yangtze River Delta, the relevant strategies were proposed.

Analysis of Promoter Elements for Transcriptional Expression of Rat p53 Gene in Regenerating Liver

  • Lee, Min-Hyung;Song, Hai-Sun;Park, Sun-Hee;Choi, Jin-Hee;Yu, Sun-Hee;Park, Jong-Sang
    • BMB Reports
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    • v.32 no.1
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    • pp.45-50
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    • 1999
  • We previously found three transcription factor-binding motifs in the rat p53 promoter. They are two recognition motifs of NF1-like protein (NF1-like element 1: -296 ~ -312, NF1-like element 2: -195 ~ -219) and a bHLH protein binding element (-142 ~ -146). In this study, we investigated the DNA-protein complex formation of the three elements with nuclear extracts from both normal and regenerating liver to find the element involved in the induced transcription of p53. The level of each DNA-protein complex on NF1-like and bHLH motifs was not changed. Instead, a new element located at -264 ~ -284 was detected in the DNase I footprinting assay with regenerating nuclear extract. This element has partial homology to the AP1 consensus motif. However, the competition studies with diverse oligonucleotides suggest that the binding protein is not AP1. An in vitro transcription assay shows that this element is important for the transcriptional activation of the rat p53 promoter. Therefore, for the induced transcription of the rat p53 promoter, the-264 ~ -284 region is required in addition to two NF1-like and one bHLH motif.

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The Origin of Food Sources for Nuttallia olivacea and Nereidae by Fatty Acid Analysis (지방산을 이용한 Nuttallia olivacea 및 Nereidae의 먹이원에 관한 연구)

  • Shin, Woo-Seok;Kim, Boo-Gil
    • Journal of Environmental Science International
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    • v.19 no.9
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    • pp.1083-1092
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    • 2010
  • The spatial variability in the food chain structure of an estuary environment (Nanakita estuary, Japan) was investigated using fatty acid. Potential organic matter sources (terrestiral plants, macroalgae, benthic microalgae, dinflagellates and bacteria), sedimentary organic matters and benthic invertebrates (Nuttallia olivacea and Nereidae) were sampled in four locations with different tidal flat type. The main objective of the present study was to determine the origin of sediment and the food sources of N. olivacea and Nereidae along with small-scale spatial variability. The origin of sedimentary organic matters were mainly the fatty acid of bacteria and benthic microalgae. Especially, The organic matter of terrestrial plant origin was found the highest in station C. The diets of N. olivacea and Nereidae were found to be dominated by diatoms and terrestrial plants. Whereas, macroalgae and dinoflagellates showed little influence to benthic invertebrates. Moreover, according to principal component analysis, it is showed that benthic invertebrates in the same region are using the same food without relation with species. On the other hand, the N. olivacea and Nereidae of station D clearly contrasts with station B in terms of main food sources. From these results, it is suggested that food competition of benthic invertebrates revealed high a connection between small-scale spatial variability and food source in estuary.

Condition Monitoring for Coil Break Using Features of Stationary Rolling Region (정상 압연 구간의 특징을 이용한 판 파단의 상태감시)

  • Oh, J.S.;Yang, S.W.;Shim, M.C.;Caesarendra, W.;Yang, B.S.;Lee, W.H.
    • Transactions of the Korean Society for Noise and Vibration Engineering
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    • v.19 no.12
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    • pp.1252-1259
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    • 2009
  • Due to the international competition and global pressure, the roll speed is increased. However, higher speeds increase the power density in the process as well as the plant's potential to react with vibrations. Under certain operating conditions, vibrations may occur, which again cause chattermarks, strip rupture or coil break fault. The appropriate condition monitoring is needed to improve product quality and availability. The aim of condition monitoring is to reduce maintenance costs, increase productivity and improve product quality. This paper proposes a condition monitoring tool designed for the classification of coil break fault. This method is used to cold rolling mill for faults monitoring based on vibration and motor current signals. The results show that the performance of classification has high accuracy based on experimental work.

Local Similarity based Document Layout Analysis using Improved ARLSA

  • Kim, Gwangbok;Kim, SooHyung;Na, InSeop
    • International Journal of Contents
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    • v.11 no.2
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    • pp.15-19
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    • 2015
  • In this paper, we propose an efficient document layout analysis algorithm that includes table detection. Typical methods of document layout analysis use the height and gap between words or columns. To correspond to the various styles and sizes of documents, we propose an algorithm that uses the mean value of the distance transform representing thickness and compare with components in the local area. With this algorithm, we combine a table detection algorithm using the same feature as that of the text classifier. Table candidates, separators, and big components are isolated from the image using Connected Component Analysis (CCA) and distance transform. The key idea of text classification is that the characteristics of the text parallel components that have a similar thickness and height. In order to estimate local similarity, we detect a text region using an adaptive searching window size. An improved adaptive run-length smoothing algorithm (ARLSA) was proposed to create the proper boundary of a text zone and non-text zone. Results from experiments on the ICDAR2009 page segmentation competition test set and our dataset demonstrate the superiority of our dataset through f-measure comparison with other algorithms.

Change in Community Composition and Soil Carbon Stock Along Transitional Boundary in a Sub-Tropical Forest of Garhwal Himalaya

  • Kumar, Munesh;Kumar, Manish;Saleem, Sajid;Prasad, Sunil;Rajwar, G.S.
    • Journal of Forest and Environmental Science
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    • v.29 no.3
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    • pp.194-199
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    • 2013
  • The aim of the present study was to assess the effect of transitional boundary on community composition and soil carbon stock. Five vegetation types were recognized horizontally along the transitional strip based on the dominance of tree species i.e., Pure Anogeissus latifolia forest (P.AL), mixed Pinus roxburghii and Lannea coromandelica forest (M.PR&LC), pure Pinus roxburghii forest (P.PR), mixed Pinus roxburghii and Lannea coromandelica (M.PR&LC) and pure Anogeissus latifolia forest (P.AL). The results revealed that Anogeissus latifolia was reported dominant tree in the outer transitional boundaries of the forest, which reduced dominance of trees towards middle where Pinus roxburghii was found dominant. The soil carbon stock was reported higher in the Anogeissus latifolia dominant forest and reduced with the dominance of Pinus roxburghii in the middle site. Both the species are growing close to one another and competing for survival, but the aggressive nature of Anogeissus latifolia particular in this region may change new growth of Pinus roxburghii and will enhance soil carbon stock. But high anthropogenic pressure on Anogeissus latifolia tree species could be limited chance to further its flourish.

Study on Technology Intensive MRO and PMA for Aircraft Engine (기술집약형 항공엔진 정비산업과 부품인증제도에 관한 고찰)

  • Lee, Kang-Yi;Park, Joo-hwan
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2017.05a
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    • pp.188-193
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    • 2017
  • USA and Europe are leading a transport airplane industry. In Asia-Pacific region, air transportation and MRO industries are forecasted to be grown up rapidly. Furthermore, Japan and China entered into design and manufacture state of regional airplane, and developing countries entered into severe struggle competition for MRO industry. Global aircraft MRO and engine MRO industries are forecasted 3.4% and 7% growth respectively in next decade. In this paper, authors propose promotion strategy for technology intensive MRO of aircraft engine to create a higher value-added business.

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Port Alliance Strategy for Promotion of Gwangyang Port (광양항 활성화를 위한 포트얼라이언스 전략)

  • Lee, Sung-Woo;Choi, Yong-Seok
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.1
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    • pp.235-240
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    • 2006
  • With the change of global production network, the establishment of new strategy in gwangyang port is required. Especially, the trade pattern has been concentrated to Northeast Asia region according to economic growth of the Asia including China, Japan, and Korea. Hence, Gwangyang port that have price and service competition have to meet of the need of Northeast port alliance and to compete against other countries in variable trade environment. Therefore, the objective of this study is to propose the port alliance strategy in order to promote the growth of Gwangyang port. For the purpose of the Logistics business model in Gwangyang port, we provided the direction of the Northeast port alliance and candidate ports in China and Japan.

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Study on Technology Intensive MRO and PMA for Aircraft Engine (기술집약형 항공엔진 정비산업과 부품인증제도에 관한 고찰)

  • Lee, Kang-Yi;Park, Joo-Hwan
    • Journal of the Korean Society of Propulsion Engineers
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    • v.22 no.4
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    • pp.117-124
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    • 2018
  • USA and Europe are leading the transport airplane industry. In Asia-Pacific region, air transportation and MRO industries are forecasted to be grown up rapidly. Furthermore, Japan and China entered into design and manufacture state of regional airplane, while developing countries entered into severe struggle competition for MRO industry. Global aircraft MRO and engine MRO industries are forecasted 3.4% and 7% annual growth respectively in the next decade. In this paper, authors propose promotion strategy for technology intensive MRO of aircraft engine to create a higher value-added business.