• The International Journal of Costume Culture
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• 제2권1호
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• pp.77-86
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• 1999

This study was designed to identify the information sources of reference used by male college students. Theoretical framework is based upon social comparison theory, reference group theory, and Kotler's model of personal and non-personal sources of reference. The subjects were 287 male college students. The questionnaire were distributed to the school area and the commercial area such as Shinchon, Myung-Dong, and Apkujung-Dong in Seoul. Means, standard deviation, frequency, T-test, one-way ANOVA, and Duncan's multiple range test were applied for the analyses of data. The result of hyporthesis 1 showed that male college student utilize personal and non-personal sources of reference indiscriminately. The result of hypothesis 2 showed that male college students consult the socially high-proximal group such as a girl friend(a lover) and mother most actively. The result of hypothesis 3 found that male college students use position media most actively, especially in-store displays, followed by print media and broadcast media.

• 패션비즈니스
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• 제13권3호
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• pp.40-48
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• 2009

Counterfeiting is a fast growing market worldwide. The purposes of this study were to examine adolescents' attitudes toward counterfeits, their ethical beliefs, and reference group influence on purchasing counterfeits. Two hundred thirteen high school students in Seoul and subside, South Korea, voluntarily participated in the study. As the results, approximately 30% of the adolescents had purchased counterfeits. Also, the adolescent buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did have more positive feeling toward counterfeits than non-buyers of counterfeits. In addition, adolescent buyers of counterfeits had lower consumer ethics than non-buyers. Finally, adolescents who have purchased counterfeits were more influenced by their peer group than those who have not. The findings would benefit marketers and educators in understanding of adolescents' purchasing counterfeit products, and contribute to develop strategies regarding counterfeits. Based on these results, some strategies for marketers and educators would be suggested.

• Journal of the Korean Data and Information Science Society
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• 제13권2호
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• pp.317-328
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• 2002

We first derive group ordering reference priors in a two-way mixed-effects analysis of variance (ANOVA) model. We show that posterior distributions are proper and provide marginal posterior distributions under reference priors. We also examine whether the reference priors satisfy the probability matching criterion. Finally, the reference prior satisfying the probability matching criterion is shown to be good in the sense of frequentist coverage probability of the posterior quantile.

• The Journal of Advanced Prosthodontics
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• 제14권6호
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• pp.369-378
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• 2022

PURPOSE. The purpose of this in vitro study was to assess whether scanning strategies of virtual interocclusal record (VIR) affect the accuracy of VIR during intraoral scanning. MATERIALS AND METHODS. Five pairs of reference cubes were added to the digital upper and lower dentitions of a volunteer, which were printed into resin casts. Subsequently, the resin casts were articulated in the maximal intercuspal position in a mechanical articulator and scanned with an industrial computed tomography system, of which the VIR was served as a reference VIR. The investigated VIR of the upper and lower jaws of the resin master cast were recorded with an intraoral scanner according to 9 designed scanning strategies. Then, the deviation between the investigated VIRs and reference VIR were analyzed, which were measured by the deviation of the distances of six selected reference points on the upper reference cubes in each digital cast to the XY-plane between the investigated VIRs and reference VIR. RESULTS. For the deviation in the right posterior dentitions, RP group (only scanning of right posterior dentitions) showed the smallest deviation. Besides, BP group (scanning of bilateral posterior dentitions) showed the smallest deviation in the left posterior dentitions. Moreover, LP group (scanning of left posterior dentitions) showed the smallest deviation in the anterior dentitions. For the deviation of full dental arches, BP group showed the smallest deviation. CONCLUSION. Different scanning strategies of VIR can influence the accuracy of alignment of virtual dental casts. Appropriate scanning strategies of VIR should be selected for different regions of interest and edentulous situations.

• 한국음향학회지
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• 제10권2호
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• pp.5-12
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• 1991

본 논문에서는 한국어 연결 숫자음 인식을 하였다. 처리 시간을 줄이기 위하여 벡터양자화와 1-段 DP 법을 결합하는 방법을 도입하였으며, 표준패턴의 수를 줄이기 위한 새로운 group-labelling 기법을 제안하였다. 여기서 group-labelling은 벡터양자화에 의해 연결 숫자음을 각각 group으로 분류하여 labelling에 줌으로서 인식 대상이 되는 표준패턴의 수를 줄여주는 방법이다. 이 방법을 평가하기 위하여 3 연결 숫자음을 대상으로 실험한 결과, labelling된 group의 선택 수가 적을수록 표준패턴의 수가 감소하므로써 계산량을 감소시킬 수 있었다.

• Journal of Preventive Medicine and Public Health
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• 제33권4호
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• pp.449-458
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• 2000

Objectives : To determine the prevalence of prostatitis symptoms in the general population by questionnaire survey and to measure the effect of prostatitis symptoms on quality of life(QOL). Materials & Methods : A cross sectional community-based epidemiologic study was performed on 2,034 men, living in the Seoul metropolitan area using stepwise random sampling. Out of 2,034 interviewees, 1,356 men who were older than 40 and provided sufficient information were selected for this study. The questionnaires were completed by well trained interviewers. Contents of the questionnaires included demographic data, the Prostatitis Symptom Index(PSI), the International Prostate Symptom Score(IPSS), a general health questionnaire section and a sexual health questionnaire section. The PSI was composed of a sum of the scores from three questions about dysuria, penile pain and perineal pain and it ranged 0 to 12. Incidence of prostatitis symptoms was defined by a score of 4 or more and the reference group was defined as consisting of those with a score of 3 or less. The rate of incidence of prostatitis symptoms was assessed according to age and the difference of QOL between the prostatitis symptoms group and the reference group. Results : The overall positive rate of prostatitis symptoms measured by the PSI, in men older than 40, living in the Seoul metropolitan area, was 4.5%(61/1,356), adjusted to 4.8% by the relative proportion of this age group in the general population of the Seoul metropolitan area as compared to Korea and the World. The proportion of the group with prostatitis symptoms assessed by the PSI did not increase with age although the proportion of participants with moderate to severe lower urinary tract symptoms (LUTS) did increase with age. The group with prostatitis symptoms suffered from a much greater incidence of LUTS compared to the reference group (p<0.05). The QOL scores of the IPSS, and the general health and sexual health status of the group with prostatitis symptoms, were worse than those of the reference group.(p<0.05). Conclusions : The positive rate of prostatitis symptoms in men older than 40, living in the Seoul metropolitan area, was 4.8% and it didn't increase with age. The general QOL of the group with prostatitis symptoms was much worse than that of the reference group.

• 한국의류학회지
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• 제13권3호
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• pp.223-241
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• 1989

As a preliminary work for the clothing conformity study, Its theoretical backgrounds were reviewed. In the view of convertibility into clothing conformity, two prevailing conformity types were studied. One is normative-social influence and informational-social influence classified by Deutsch and Gerald. And the other is Kelman's classification which includes compliance, identification and internalization. Reference group, as an object of conformity, was studied. In addition to Engel and Blackwell' s and Assael's classification, the reference groups which were revealed in the studies of consumer behavior and clothing behavior were reviewed. The factors were reviewed which influence conformity and clothing conformity. They were product factor, group factor, situational factor and individual factor.

• 패션비즈니스
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• 제9권1호
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• pp.152-159
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• 2005

The purpose of this study was to examine variables which influenced on fashion jewelry consumers' purchasing behavior. 565 respondents living in Seoul and its suburb were surveyed for this study. For data analysis, descriptive statistics, factor analysis, ANOVA, and regression were used for this study. As the result, the frequencies of purchasing toward the fashion jewelry products were associated with materialism, brand royalty, reference group influence. Also, results revealed that materialism and brand royalty accounted for 41% of the explained variance in the frequency of purchasing products on fashion jewelry. Based on these results, fashion jewelry marketing strategies would be suggested.

• 패션비즈니스
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• 제13권4호
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• pp.77-84
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• 2009

The purpose of this study was to examine family factors affecting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping participated in this study. For data analysis, descriptive statistics, correlation analysis, t-test, multiple regression, and reliability test. As the results, approximately 18% of respondents were revealed as compulsive buyers. Compulsive consumption scores were correlated to higher previous childhood consumption experience, family matters, parents' compulsive consumption tendency, and reference group. Also, results of multiple regression revealed that previous childhood consumption experience, parents' compulsive consumption tendency, and reference group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant implications to academic scholars, consumer policy decision makers, and marketers.

• 한국의류학회지
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• 제37권5호
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• pp.645-654
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• 2013

This study investigated the difference of reference price, preference and quality perception of high functional underwear according to innovation cues. High functional underwear was selected as a research stimulus due to its technological innovative characteristics. A total of 93 male university students participated as subjects and data were collected by simple random experimental design operationalized with three types of innovation stimulus cues. Two types of internal reference price perception-expected price and fair price, preference, and 9 items of product quality perception-8 functional properties and overall quality of stimulus were measured with a questionnaire. The result supported the difference of reference price and quality perception by product innovation cue. The higher cue level group perceived two types of reference price and the overall quality higher than the lower cue level group. The difference of the expected price and fair price, the influence of functional properties on overall quality, and relations of the variables were discussed in depth.