• Title/Summary/Keyword: Recursive Change Mining

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A Recursive Procedure for Mining Continuous Change of Customer Purchase Behavior (고객 구매행태의 지속적 변화 파악을 위한 재귀적 변화발견 방법)

  • Kim, Jae-Kyeong;Chae, Kyung-Hee;Choi, Ju-Cheol;Song, Hee-Seok;Cho, Yeong-Bin
    • Information Systems Review
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    • v.8 no.2
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    • pp.119-138
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    • 2006
  • Association Rule Mining has been successfully used for mining knowledge in static environment but it provides limited features to discovery time-dependent knowledge from multi-point data set. The aim of this paper is to develop a methodology which detects changes of customer behavior automatically from customer profiles and sales data at different multi-point snapshots. This paper proposes a procedure named 'Recursive Change Mining' for detecting continuous change of customer purchase behavior. The Recursive Change Mining Procedure is basically extended association rule mining and it assures to discover continuous and repetitive changes from data sets which collected at multi-periods. A case study on L department store is also provided.