• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.11
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• pp.1321-1329
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• 2019

With the development of social information networks, the marketing methods are also changing in various ways. Unlike successful marketing methods based on existing celebrities and financial support, Influencer-based marketing is a big trend and very famous. In this paper, we first extract influencer features from more than 54 YouTube channels using the multi-dimensional qualitative analysis based on the meta information and comment data analysis of YouTube, model representative themes to maximize a personalized video satisfaction. Plus, the purpose of this study is to provide supplementary means for the successful promotion and marketing by creating and distributing videos of new items by referring to the existing Influencer features. For that we assume all comments of various videos for each channel as each document, TF-IDF (Term Frequency and Inverse Document Frequency) and LDA (Latent Dirichlet Allocation) algorithms are applied to maximize performance of the proposed scheme. Based on the performance evaluation, we proved the proposed scheme is better than other schemes.

• Journal of the Korea Society of Computer and Information
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• v.27 no.3
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• pp.201-207
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• 2022

In this paper, we propose a movie recommendation model that uses the users' ratings as well as their reviews. To understand the user's preference from multicriteria perspectives, the proposed model is designed to apply attribute-based sentiment analysis to the reviews. For doing this, it divides the reviews left by customers into multicriteria components according to its implicit attributes, and applies BERT-based sentiment analysis to each of them. After that, our model selectively combines the attributes that each user considers important to CF to generate recommendation results. To validate usefulness of the proposed model, we applied it to the real-world movie recommendation case. Experimental results showed that the accuracy of the proposed model was improved compared to the traditional CF. This study has academic and practical significance since it presents a new approach to select and use models in consideration of individual characteristics, and to derive various attributes from a review instead of evaluating each of them.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.93-100
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• 2022

In the era of information overload on the Internet, the recommendation system, which is an indispensable function, is a service that recommends products that a user may prefer, and has been successfully provided in various commercial sites. Recently, studies to reflect the rating time of items to improve the performance of collaborative filtering, a representative recommendation technique, are active. The core idea of these studies is to generate the recommendation list by giving an exponentially lower weight to the items rated in the past. However, this has a disadvantage in that a time function is uniformly applied to all items without considering changes in users' preferences according to the characteristics of the items. In this study, we propose a time-aware collaborative filtering technique from a completely different point of view by developing a new similarity measure that integrates the change in similarity values between items over time into a weighted sum. As a result of the experiment, the prediction performance and recommendation performance of the proposed method were significantly superior to the existing representative time aware methods and traditional methods.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.9-16
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• 2023

In the IoT environment, various objects mutually interactive, and various services can be composed based on this environment. In the previous study, we have developed a resource collaboration system to provide services by substituting limited resources in the user's personal device using resource collaboration. However, in the preceding system, when the number of resources and situations increases, the inference time increases exponentially. To solve this problem, this study proposes a method of classifying users and resources by applying the BIG5 user type classification model. In this paper, we propose a method to reduce the inference time by filtering the user's preferred resources through BIG5 type-based preprocessing and using the filtered resources as an input to the recommendation system. We implement the proposed method as a prototype system and show the validation of our approach through performance and user satisfaction evaluation.

• Journal of the Korea Society of Computer and Information
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• v.27 no.9
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• pp.149-155
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• 2022

The popularity of e-commerce systems on the Internet is increasing day by day, and the recommendation system, as a core function of these systems, greatly reduces the effort to search for desired products by recommending products that customers may prefer. The collaborative filtering technique is a recommendation algorithm that has been successfully implemented in many commercial systems, but despite its popularity and usefulness in academia, the memory-based implementation has inaccuracies in its reference neighbor. To solve this problem, this study proposes a new time-aware collaborative filtering technique that integrates and utilizes the neighbors of each item and each user, weighting the recent similarity more than the past similarity with them, and reflecting it in the recommendation list decision. Through the experimental evaluation, it was confirmed that the proposed method showed superior performance in terms of prediction accuracy than other existing methods.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.12
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• pp.3798-3814
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• 2022

Social recommendation algorithm can alleviate data sparsity and cold start problems in recommendation system by integrated social information. Among them, matrix-based decomposition algorithms are the most widely used and studied. Such algorithms use dot product operations to calculate the similarity between users and items, which ignores user's potential preferences, reduces algorithms' recommendation accuracy. This deficiency can be avoided by a metric learning-based social recommendation algorithm, which learns the distance between user embedding vectors and item embedding vectors instead of vector dot-product operations. However, previous works provide no theoretical explanation for its plausibility. Moreover, most works focus on the indirect impact of social friends on user's preferences, ignoring the direct impact on user's rating preferences, which is the influence of user rating preferences. To solve these problems, this study proposes a user bias drift social recommendation algorithm based on metric learning (BDML). The main work of this paper is as follows: (1) the process of introducing metric learning in the social recommendation scenario is introduced in the form of equations, and explained the reason why metric learning can replace the click operation; (2) a new user bias is constructed to simultaneously model the impact of social relationships on user's ratings preferences and user's preferences; Experimental results on two datasets show that the BDML algorithm proposed in this study has better recommendation accuracy compared with other comparison algorithms, and will be able to guarantee the recommendation effect in a more sparse dataset.

• Journal of the Korea Society of Computer and Information
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• v.28 no.5
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• pp.75-82
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• 2023

In collaborative filtering systems, the item rating prediction values calculated by the systems are very important for customer satisfaction with the recommendation list. In the time-aware system, predictions are calculated by reflecting the rating time of users, and in general, exponentially lower weights are assigned to past rating values. In this study, to find out whether the influence of rating time on the rating value varies according to various factors, the correlation between user rating value and rating time is investigated by the degree of user rating activity, the popularity of items, and item genres. As a result, using two types of public datasets, especially in the sparse dataset, significantly different correlation index values were obtained for each factor. Therefore, it is confirmed that the influence weight of the rating time on the rating prediction value should be set differently in consideration of the above-mentioned various factors as well as the density of the dataset.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.7
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• pp.1773-1793
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• 2023

Automated machine learning, often referred to as "AutoML," is the process of automating the time-consuming and iterative procedures that are associated with the building of machine learning models. There have been significant contributions in this area across a number of different stages of accomplishing a data-mining task, including model selection, hyper-parameter optimization, and preprocessing method selection. Among them, preprocessing method selection is a relatively new and fast growing research area. The current work is focused on the recommendation of preprocessing methods, i.e., feature subset selection (FSS) algorithms. One limitation in the existing studies regarding FSS algorithm recommendation is the use of a single learner for meta-modeling, which restricts its capabilities in the metamodeling. Moreover, the meta-modeling in the existing studies is typically based on a single group of data characterization measures (DCMs). Nonetheless, there are a number of complementary DCM groups, and their combination will allow them to leverage their diversity, resulting in improved meta-modeling. This study aims to address these limitations by proposing an architecture for preprocess method selection that uses ensemble learning for meta-modeling, namely AutoFE-Sel. To evaluate the proposed method, we performed an extensive experimental evaluation involving 8 FSS algorithms, 3 groups of DCMs, and 125 datasets. Results show that the proposed method achieves better performance compared to three baseline methods. The proposed architecture can also be easily extended to other preprocessing method selections, e.g., noise-filter selection and imbalance handling method selection.

• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.163-170
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• 2023

The user-based collaborative filtering technique, one of the implementation methods of the recommendation system, recommends the preferred items of neighboring users based on the calculations of neighboring users with similar rating histories. However, it fundamentally has a data scarcity problem in which the quality of recommendations is significantly reduced when there is little common rating history. To solve this problem, many existing studies have proposed various methods of combining Jaccard index with a similarity measure. In this study, we introduce a time-aware concept to Jaccard index and propose a method of weighting common items with different weights depending on the rating time. As a result of conducting experiments using various performance metrics and time intervals, it is confirmed that the proposed method showed the best performance compared to the original Jaccard index at most metrics, and that the optimal time interval differs depending on the type of performance metric.

• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.259-266
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• 2023

In this paper, we propose an algorithm that can improve the accuracy performance of collaborative filtering using attribute-based opinion mining (ABOM). For the experiment, a total of 1,227 online consumer review data about smartphone apps from domestic smartphone users were used for analysis. After morpheme analysis using the KKMA (Kkokkoma) analyzer and emotional word analysis using KOSAC, attribute extraction is performed using LDA topic modeling, and the topic modeling results for each weighted review are used to add up the ratings of collaborative filtering and the sentiment score. MAE, MAPE, and RMSE, which are statistical model performance evaluations that calculate the average accuracy error, were used. Through experiments, we predicted the accuracy of online customers' app ratings (APP_Score) by combining traditional collaborative filtering among the recommendation algorithms and the attribute-based opinion mining (ABOM) technique, which combines LDA attribute extraction and sentiment analysis. As a result of the analysis, it was found that the prediction accuracy of ratings using attribute-based opinion mining CF was better than that of ratings implementing traditional collaborative filtering.