• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.3
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• pp.556-571
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• 2020

This study predicts consumer preference for social clothing at work, excluding uniforms using the self-product congruence theory that also establishes a model to predict the preference for recommended products that match the consumer's own image. A total of 490 Korean male office workers participated in this study. Participants' self-image and the product images of 20 apparel items were measured using nine adjective semantic scales (namely elegant, stable, sincere, refined, intense, luxury, bold, conspicuous, and polite). A model was then constructed to predict the consumer preferences using a neural network with Python and TensorFlow. The resulting Predict Preference Model using Product Image (PPMPI) was trained using product image and the preference of each product. Current research confirms that product preference can be predicted by the self-image instead of by entering the product image. The prediction accuracy rate of the PPMPI was over 80%. We used 490 items of test data consisting of self-images to predict the consumer preferences for using the PPMPI. The test of the PPMPI showed that the prediction rate differed depending on product attributes. The prediction rate of work apparel with normative images was over 70% and higher than for other forms of apparel.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.1-7
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• 2008

Due to the development of ubiquitous computing, a wide variety of information is being produced and distributed rapidly in digital form. In this excess of information, it is not easy for users to search and find their desired information in short time. In this paper, we propose the personalized item recommendation using the image based filtering. This research uses the image based filtering which is extracting the feature from the image data that a user is interested in, in order to improve the superficial problem of content analysis. We evaluate the performance of the proposed method and it is compared with the performance of previous studies of the content based filtering and the collaborative filtering in the MovieLens dataset. And the results have shown that the proposed method significantly outperforms the previous methods.

• Knowledge Management Research
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• v.16 no.3
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• Knowledge Management Research
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• v.11 no.2
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• pp.75-93
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• 2010

Even though there have been many efforts on driver's route recommendation, driver still should get involved to choose the driving path in a manual manner. Uncertain traffic information provided to the driver delays his arrival time and hence may cause diminished economic values. One of the solutions of reducing the uncertainty is to provide various kinds of traffic information, rather than send real-time information. Therefore, as the wireless communication technology improves and at the same time volume of utilizable traffic contents increases in geometrical progression, selecting traffic information based on driver's context in a timely and individual manner will be needed. Hence, the purpose of this paper is to propose a methodology that efficiently sends the rich traffic contents to the personal in-vehicle navigation. To do so, driver preference is modeled and then the recommendation algorithm of traffic information contents was developed using the preference model. Secondly, ontology based traffic situation analyzation method is suggested to automatically inference the noticeable information from the traffic context on driver's route. To show the feasibility of the idea proposed in this paper, an open API service is implemented in consideration of ease of use.

• Proceedings of the KIEE Conference
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• 2000.11d
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• pp.827-829
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• 2000

오늘날 인터넷 사용자들은 정보의 홍수 속에 놓여있다. 웹사이트에 들어가면 대부분은 자신과 관련 없는 정보들이 쏟아진다. 따라서 인터넷 사용자들의 관심에 맞는 내용을 제 공해주어 시간의 절약과 동시에 사용자에게 가치 있는 정보를 제공할 수 있게 하는 서비스가 필요하다. 이러한 개인화 된 서비스를 제공해주기 위해 사용자에 대한 정확한 분석을 바탕으로 사용자에게 효율적인 서비스를 제공하여야 할 것이다. 따라서 본 논문에서는 사용자 프로파일 및 웹 로그 등을 토대로 각 고객의 성향과 패턴을 정확하게 분석하여, 사용자 각 개인에게 적합하며 효율적인 서비스를 제공해 줄 수 있는 Web Usage Mining 을 통한 사용자 패턴 추출 알고리즘을 개발하고자 한다. 본 논문에서 연구한 Web Usage Mining 알고리즘은 사용자의 웹 사용 습관을 토대로 데이터 마이닝의 과정을 거쳐 사용자의 성향과 관심을 결정하고, 이를 바탕으로 사용자에게 알맞은 내용을 제공할 수 있도록 할 것이다. 이때, 사용자의 정보는 웹 내에서의 행동 중에서 중요하게 사용되는 특정한 페이지를 보는 시간, 웹 서핑 패턴, 전자 상거래 사이트의 경우에는 구매한 상품과 쇼핑 카트에 넣은 상품 등의 관찰된 정보를 기반으로 하며, 개인의 사생활을 침해하지 않는 범위 내에서 이루어지도록 했다.

• Proceedings of the Korea Information Processing Society Conference
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• 2002.11c
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• pp.2133-2136
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• 2002

인터넷 특성상 방대한 양의 정보와 상품 등으로 사용자들이 원하는 정보를 찾기 위해서 많은 시간을 낭비하고 있는 실정이다. 이러한 사용자의 시간 소모를 중이기 위해서 추천 시스템이 개발되었다. 현재 인터넷 상의 추천 기술 중에서 가장 많이 사용하는 기법으로는 협력적 여과(Collaborative filtering) 방법이다. 그러나, 협력적 추천 방법으로 추천 받기 위해서는 특정수 이상의 아이템에 대한 평가가 필요하며, 또한 비슷한 성향을 가지는 일부 사용자 정보에 근거하여 추천함으로써 나머지 사용자 정보를 무시하는 경향이 있다. 이러한 문제점이 발생되므로 최근에는 데이터 마이닝(Data Mining) 기법 중 연관 규칙(Association Rule)을 이용한 추천 시스템이 개발되고 있다[1,10]. 그러나, 연관 규칙 기법은 개인별 사용자의 성향을 반영하지 못하는 단점이 있다[4]. 연관 규칙은 단지 대용량 데이터 베이스에서 아이템간의 지지도(Support)와 신뢰도(Confidence)에 근거하여 규칙을 발견하는 특징을 가지고 있기 때문이다. 즉 개인성향을 무시하고 아이템간의 연관성만을 근거로 하여 아이템을 추천하기 때문이다. 본 논문에서는 효율적인 연관 규칙을 이용한 개인화 추천 시스템을 구현하기 위해서 연관 규칙과 여과 방법을 통합한 시스템을 제안한다. 본 시스템에 대하여 성능 비교 실험을 수행함으로써 제안한 방법의 타당성을 제시한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.1
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• pp.446-465
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• 2015

In this modern era of technology and information, e-learning approach has become an integral part of teaching and learning using modern technologies. There are different variations or classification of e-learning approaches. One of notable approaches is Personal Learning Environment (PLE). In a PLE system, the contents are presented to the user in a personalized manner (according to the user's needs and wants). The problem arises when a new user enters the system, and due to the lack of information about the new user's needs and wants, the system fails to recommend him/her the personalized e-learning contents accurately. This phenomenon is known as cold-start problem. In order to address this issue, existing researches propose different approaches for recommendation such as preference profile, user ratings and tagging recommendations. In this research paper, the implementation of a novel interaction-based approach is presented. The interaction-based approach improves the recommendation accuracy for the new-user cold-start problem by integrating preferences profile and tagging recommendation and utilizing the interaction among users and system. This research work takes leverage of the interaction of a new user with the PLE system and generates recommendation for the new user, both implicitly and explicitly, thus solving new-user cold-start problem. The result shows the improvement of 31.57% in Precision, 18.29% in Recall and 8.8% in F1-measure.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.5
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• pp.193-201
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• 2011

This paper presents the holistic notion and model of an open social u-learning community, anchored with open content, providing an interactive online study group experience akin to sitting with study buddies on a world-wide campus quad. The interactive social u-learning community design helps conceptualize and maximize advantages of ubiquitous environment in learning. The model is enabled by state-of-the-art web technologies; real-time collaboration technologies for a highly interactive experience; intelligent recommender systems to help learners connect with relevant content and other learners; and mining and analytics to assess learner outcomes. Hence, u-learning design is highly scalable yet interactive and engaging.

• Asian Oncology Nursing
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• v.8 no.2
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• pp.138-146
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• 2008

Purpose: This study was to investigate the cancer screening rates and influence factors in island residents. Methods: The participants were 1,223 Shinan gun island residents. Data were collected using structured questionnaires from June 23th to September 8th, 2007 and analyzed using the SAS win 12.0 program. Results: The cancer screening rate was 49.9%. There were significant differences for sex, age, living with family, economic level, smoking, exercise, private health insurance, familial history, health concern. The highest practice rate was of stomach cancer (55.9%), which is gastric endoscopic exam. The most common motivation of getting a screening test was the concern of health (40.8%), and many had no recommender of the screening test (30.0%). 58.4% of the subjects were satisfied with the screeing tests and the most frequent reason of the satisfaction was 'rapid result report' (33.1%). The msot common reason of unsatisfaction was 'long waiting time' (25.7%). Most participants agreed with the necessity of cancer screening (74.9%). More than half participants said they would participate in another cancer screening tests in the future (51.9%). Private health insurance, exercise, health concern and smoking showed significant predictors (20.6%) of obtaining cancer screening. Conclusion: The results suggest that health care professionals should give more attention to help the residents obtain cancer screening tests. A further study is necessary to develop any effective intervention for people who do not practice cancer screening tests.

• Journal of Korea Multimedia Society
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• v.21 no.3
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• pp.369-381
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• 2018

Nowadays a personalization algorithm is gaining huge attention. It gives users selective information which is helpful and interesting in a deluge of information based on their past behavior on the internet. However there is also a fatal side effect that the user can only get restricted information on restricted topics selected by the algorithm. Basically, the personalization algorithm makes users have a narrower perspective and even stronger bias because users have less chances to get views of opponent. Eli Pariser called this problem the 'filter bubble' in his book. It is important to understand exactly what a filter bubble is to solve the problem. Therefore, this paper shows how much Google's personalized search algorithm influences search result through an experiment with deep neural networks acting like users. At the beginning of the experiment, two Google accounts are newly created, not to be influenced by the Google's personalized search algorithm. Then the two pure accounts get politically biased by two methods. We periodically calculate the numerical score depending on the character of links and it shows how biased the account is. In conclusion, this paper shows the formation process of filter bubble by a personalization algorithm through the experiment.