• Management & Information Systems Review
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• v.37 no.4
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• pp.21-39
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• 2018

Today, Mobile Instant Message (MIM) has become a communication means which is commonly used by many people as the technology on smart phones has been enhanced. Among the services, KakaoGame creates much profits continuously by using its representative Kakao platform. However, even though the number of users of KakaoGame increases and the characteristics of the users are more diversified, there are few researches on the relationship between the characteristics of the SNG users and the continuous use of the game. Since the social capital that is formed by the SNG users with the acquaintances create the sense of belonging, its role is being emphasized under the environment of social network. In addition, game user's concerns about the information privacy may decrease the trust on a game APP, and it also caused to threaten about the game system. Therefore, this study was designed to examine the structural relationships among SNG users' social capital, concerns about the information privacy, flow, SNG reuse intention and recommendation intention. The results from this study are as follow. First of all, the participants' bridging social capital had a positive effect on the flow of an SNG, but the bonding social capital had a negative effect on the flow of an SNG. In addition, awareness of information privacy concern had a negative effects on the flow of an SNG, but control of information privacy concern had a positive effect on the flow of an SNG. Lastly, the flow of an SNG had a positive effect on the reuse intention and recommendation intention of an SNG. Also, reuse intention of an SNG had a positive effect on the recommendation intention. Based on the results from this study, academic and practical implications can be drawn. First, This study focused on KakaoTalk which has both of the closed and open characteristics of an SNS and it was found that the SNG user's social capital might be a factor influencing each user's behaviors through the user's flow experiences in SNG. Second, this study extends the scope of prior researches by empirically analysing the relationship between the concerns about the SNG user's information privacy and flow of an SNG. Finally, the results of this research can provide practical guidelines to develop effective marketing strategies considering them for SNG companies.

• KIPS Transactions on Software and Data Engineering
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• v.3 no.10
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• pp.441-450
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• 2014

The stock market is constantly changing and sometimes the stock prices unaccountably plummet or surge. So, the stock market is recognized as a complex system and the change on the stock prices is unpredictable. Recently, many researchers try to understand the stock market as the network among individual stocks and to find a clue about the change of the stock prices from big data being created in real time from Internet. We focus on the correlation between the stock prices and the human interactions in Internet especially in the stock message boards. To uncover this correlation, we collected and investigated the articles concerning with 57 target companies, members of KOSPI200. From the analysis result, we found that there is no significant correlation between the stock prices and the article volume, but the strength of correlation between the article volume and the stock prices is relevant to the stock return. We propose a new method for recommending stock portfolio base on the result of our analysis. According to the simulated investment test using the article data from the stock message boards in 'Daum' portal site, the returns of our portfolio is about 1.55% per month, which is about 0.72% and 1.21% higher than that of the Markowitz's efficient portfolio and that of the KOSPI average respectively. Also, the case using the data from 'Naver' portal site, the stock returns of our proposed portfolio is about 0.90%, which is 0.35%, 0.40%, and 0.58% higher than those of our previous portfolio, Markowitz's efficient portfolio, and KOSPI average respectively. This study presents that collective human behavior on Internet stock message board can be much helpful to understand the stock market and the correlation between the stock price and the collective human behavior can be used to invest in stocks.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2780-2792
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• 2010

In this study, we examine what components of e-learning environment affect e-learners' satisfaction. We focus on the task based approach to perceived website complexity(PWC). We study about the role of e-tutor using the internet, telephone, text message and e-mail etc. To test our model, we collected 235 data from online learners of Korea Culture & Content Agency using survey method. The research was conducted by SPSS15.0. Our results show that the relationship between PWC and e-learner satisfaction was negative. The rules of e-tutor are supporting e-learning service and facilitating recommendation intention. This study provides implications to design future e-learning service, understand user's herd behavior and evaluate learning process developed.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.701-704
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• 2007

Recently, More and more consumer enjoy the finance service such as settling, account transferring, stocks investment, and so via mobile device. In the mobile environment, data transferring between the devices is formatted as XML. However, the common XML file is exposed to the attack such as hacking and malignity code, to satisfy security of mobile environment is very difficult. The problem is more seriously at the open platform such as WIPI that is developed by our country. So there is enough reason to propose one system to protect the import data. In this paper, we development the system to digital signature and signature the XML document in order to protect data, and the system is observing the recommendation of the XML Signature Syntax and Processing by W3C. When designing and composition the system, we use the digital signature algorithm RSA, DSA, KCDSA, and HMAC, etc. we test the system at the open WIPI platform.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.967-970
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• 2014

인터넷 게시판이나 트위터 같은 온라인 매체는 쉬운 접근성과 실시간 특성으로 어떤 사건에 대한 사용자들의 반응이 즉각적으로 나타난다. 또한, 실시간으로 엄청난 양의 데이터가 생성되고 있어 이 데이터를 잘 분석한다면 실제 사회에서 나타나는 다양한 현상들에 대해 파악할 수 있다. 최근 주식 시장에서도 이러한 온라인 데이터들을 분석하여 주가 변동이나 주식 시장 상황을 이해하려는 연구가 시도되고 있다. 이 논문에서는 주식 토론방의 게시물과 주가 사이에 어떤 상관관계가 있는지를 분석하고, 이를 이용한 주식 투자 종목 추천 시스템을 제안하고자 한다. 먼저 주가와 주식 토론방 게시물들 사이의 상관관계를 분석하기 위해서 KOSPI200에 속한 회사 중 55개의 회사를 대상으로 주가와 주식 토론방 게시물을 분석하였다. 2008년부터 2013년까지 6년 동안 각 회사의 주가와 게시물의 상관관계를 분석한 결과 개별 주가와 게시물 수 사이에는 특별한 상관관계가 나타나지 않았다. 하지만 주가와 게시물 수의 상관관계가 높을수록 주식 수익률이 높은 경향을 보였다. 이 논문에서는 주가와 게시물 수의 상관관계 정보를 이용한 투자 종목 추천 알고리즘을 제안하였고, 모의투자 실험을 통해 제안 방법의 효율성을 보였다. 2008년 1월부터 2013년 12월까지의 주가와 주식 토론방 데이터를 이용한 모의투자 실험에서 제안 방법으로 구성한 포트폴리오의 1개월 평균 수익률은 약 1.82%로, 주식 네트워크 특성을 이용한 기존 방법보다 약 0.64% 높은 수익률을 보였다. 또한, 마코위츠의 효율적 포트폴리오와 KOSPI200 수익률보다 각각 약 0.85%와 1.48% 높게 나타났다.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.75-100
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• 2018

Mobile devices have become an important channel for news content usage in our daily life. However, online news content readers' resistance to online news monetization is more serious than other digital content businesses, such as webtoons, music sources, videos, and games. Since major portal sites distribute online news content free of charge to increase their traffics, customers have been accustomed to free news content; hence this makes online news providers more difficult to switch their policies on business models (i.e., monetization policy). As a result, most online news providers are highly dependent on the advertising business model, which can lead to increasing number of false, exaggerated, or sensational advertisements inside the news website to maximize their advertising revenue. To reduce this advertising dependencies, many online news providers had attempted to switch their 'free' readers to 'paid' users, but most of them failed. However, recently, some online news media have been successfully applying the Pay-What-You-Want (PWYW) payment model, which allows readers to voluntarily pay fees for their favorite news content. These successful cases shed some lights to the managers of online news content provider regarding that the PWYW model can serve as an alternative business model. In this study, therefore, we collected 379 online news articles from Ohmynews.com that has been successfully employing the PWYW model, and analyzed the comparative importance of systematic attributes of online news content on readers' voluntary payment. More specifically, we derived the six systematic attributes (i.e., Type of Article Title, Image Stimulation, Article Readability, Article Type, Dominant Emotion, and Article-Image Similarity) and three or four levels within each attribute based on previous studies. Then, we conducted content analysis to measure five attributes except Article Readability attribute, measured by Flesch readability score. Before conducting main content analysis, the face reliabilities of chosen attributes were measured by three doctoral level researchers with 37 sample articles, and inter-coder reliabilities of the three coders were verified. Then, the main content analysis was conducted for two months from March 2017 with 379 online news articles. All 379 articles were reviewed by the same three coders, and 65 articles that showed inconsistency among coders were excluded before employing conjoint analysis. Finally, we examined the comparative importance of those six systematic attributes (Study 1), and levels within each of the six attributes (Study 2) through conjoint analysis with 314 online news articles. From the results of conjoint analysis, we found that Article Readability, Article-Image Similarity, and Type of Article Title are the most significant factors affecting online news readers' voluntary payment. First, it can be interpreted that if the level of readability of an online news article is in line with the readers' level of readership, the readers will voluntarily pay more. Second, the similarity between the content of the article and the image within it enables the readers to increase the information acceptance and to transmit the message of the article more effectively. Third, readers expect that the article title would reveal the content of the article, and the expectation influences the understanding and satisfaction of the article. Therefore, it is necessary to write an article with an appropriate readability level, and use images and title well matched with the content to make readers voluntarily pay more. We also examined the comparative importance of levels within each attribute in more details. Based on findings of two studies, two major and nine minor propositions are suggested for future empirical research. This study has academic implications in that it is one of the first studies applying both content analysis and conjoint analysis together to examine readers' voluntary payment behavior, rather than their intention to pay. In addition, online news content creators, providers, and managers could find some practical insights from this research in terms of how they should produce news content to make readers voluntarily pay more for their online news content.