• Title/Summary/Keyword: Recommendation Management

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Recommendation Technique using Social Network in Internet of Things Environment (사물인터넷 환경에서 소셜 네트워크를 기반으로 한 정보 추천 기법)

  • Kim, Sungrim;Kwon, Joonhee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.1
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    • pp.47-57
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    • 2015
  • Recently, Internet of Things (IoT) have become popular for research and development in many areas. IoT makes a new intelligent network between things, between things and persons, and between persons themselves. Social network service technology is in its infancy, but, it has many benefits. Adjacent users in a social network tend to trust each other more than random pairs of users in the network. In this paper, we propose recommendation technique using social network in Internet of Things environment. We study previous researches about information recommendation, IoT, and social IoT. We proposed SIoT_P(Social IoT Prediction) using social relationships and item-based collaborative filtering. Also, we proposed SR(Social Relationship) using four social relationships (Ownership Object Relationship, Co-Location Object Relationship, Social Object Relationship, Parental Object Relationship). We describe a recommendation scenario using our proposed method.

A Personalized Recommender based on Collaborative Filtering and Association Rule Mining

  • Kim Jae Kyeong;Suh Ji Hae;Cho Yoon Ho;Ahn Do Hyun
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.312-319
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    • 2002
  • A recommendation system tracks past action of a group of users to make a recommendation to individual members of the group. The computer-mediated marking and commerce have grown rapidly nowadays so the concerns about various recommendation procedure are increasing. We introduce a recommendation methodology by which Korean department store suggests products and services to their customers. The suggested methodology is based on decision tree, product taxonomy, and association rule mining. Decision tree is to select target customers, who have high purchase possibility of recommended products. Product taxonomy and association rule mining are used to select proper products. The validity of our recommendation methodology is discussed with the analysis of a real Korean department store.

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Collaborative Recommendations Using Adjusted Product Hierarchy : Methodology and Evaluation

  • Kim Jae Kyeong;Park Su Kyung;Cho Yoon Ho;Choi Il Young
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.320-325
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    • 2002
  • Today many companies offer millions of products to customers. They are faced with a problem to choose particular products . In response to this problem a new marking strategy, recommendation has emerged. Among recommendation technologies collaborative filtering is most preferred. But the performance degrades with the number of customers and products. Namely, collaborative filtering has two major limitations, sparsity and scalability. To overcome these problems we introduced a new recommendation methodology using adjusted product hierarchy, grain. This methodology focuses on dimensionality reduction to improve recommendation quality and uses a marketer's specific knowledge or experience. In addition, it uses a new measure in the neighborhood formation step which is the most important one in recommendation process.

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Development of Personalized Insurance Product Recommendation Systems based on Artificial Neural Networks (인공신경망 기반의 개인 맞춤형 보험 상품 추천 시스템 개발)

  • Seo, Kwang-Kyu
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.309-314
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    • 2008
  • Many studies on predicting and recommending information and products have been studying to meet customers' preference. Unnecessary information should be removed to satisfy customers' needs in massive information. The some information filtering methods to remove unnecessary information have been suggested but these methods have scarcity and scalability problems. Therefore, this paper explores a personalized recommendation system based on artificial neural network (ANN) to solve these problems. The insurance product recommendation is adapted as an example to demonstrate the proposed method. The proposed recommendation system is expected to recommended a suitable and personalized insurance products for customers' satisfaction.

Addressing the Cold Start Problem of Recommendation Method based on App (초기 사용자 문제 개선을 위한 앱 기반의 추천 기법)

  • Kim, Sung Rim;Kwon, Joon Hee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.3
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    • pp.69-78
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    • 2019
  • The amount of data is increasing significantly as information and communication technology advances, mobile, cloud computing, the Internet of Things and social network services become commonplace. As the data grows exponentially, there is a growing demand for services that recommend the information that users want from large amounts of data. Collaborative filtering method is commonly used in information recommendation methods. One of the problems with collaborative filtering-based recommendation method is the cold start problem. In this paper, we propose a method to improve the cold start problem. That is, it solves the cold start problem by mapping the item evaluation data that does not exist to the initial user to the automatically generated data from the mobile app. We describe the main contents of the proposed method and explain the proposed method through the book recommendation scenario. We show the superiority of the proposed method through comparison with existing methods.

Device-Centered Personalized Product Recommendation Method using Purchase and Share Behavior in E-Commerce Environment (이커머스 환경에서 구매와 공유 행동을 이용한 기기 중심 개인화 상품 정보 추천 기법)

  • Kwon, Joon Hee
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.18 no.4
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    • pp.85-96
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    • 2022
  • Personalized recommendation technology is one of the most important technologies in electronic commerce environment. It helps users overcome information overload by suggesting information that match user's interests. In e-commerce environment, both mobile device users and smart device users have risen dramatically. It creates new challenges. Our method suggests product information that match user's device interests beyond only user's interests. We propose a device-centered personalized recommendation method. Our method uses both purchase and share behavior for user's devices interests. Moreover, it considers data type preference for each device. This paper presents a new recommendation method and algorithm. Then, an e-commerce scenario with a computer, a smartphone and an AI-speaker are described. The scenario shows our work is better than previous researches.

A Recommendation System Based on Customer Preference Analysis and Filter Management (고객 성향 분석과 필터 관리 기반 추천 시스템)

  • 이성구
    • Journal of Korea Multimedia Society
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    • v.7 no.4
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    • pp.592-600
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    • 2004
  • A recommendation system, which is an application area of e-CRM in e-commerce environment, provides individualized goods recommendation service that meets the demand of individual users. In general, existing recommendation systems require extensive historic user information in application domains. However, the method of recommendation based on static historic user information needs to respond flexibly to users'demand that changes rapidly and sensitively over time and in domains including a variety of users. In addition, it is difficult to recommend for new users who are not fall into any of existing domains. To overcome such limitations and provide flexible recommendation service, this study designed and implemented CPAR (Customer Preference Analysis Recommender) system that supports customer preference analysis and filter management. The filtering management capacity of the present system eases the necessity of extensive information about new users. In addition, CPAR system was implemented in XML-based wireless Internet environment for recommendation service independent from platforms and not limited by time and place.

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The Effects of Social Information on Recommendation Performance According to the Product Involvement Level (제품관여 수준에 따라 소셜 정보가 추천 성능에 미치는 영향)

  • Song, Hee Seok;Joo, Seok Jeong;Lee, Jae Hoon
    • Journal of Information Technology Applications and Management
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    • v.21 no.4_spc
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    • pp.361-379
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    • 2014
  • With the rapid increase of social network usage, there are emerging trends of adopting social information among online users in building recommendation system. This study aims to investigate whether the additional usage of social information can improve recommendation performance in recommendation system and how much the improvement can be different according to the product involvement level. As an experiment result, social information does not affect positively to the recommendation accuracy but affect significantly to the recommendation quality. Also social information contributed more sensitively to the improvement of recommendation quality in high product involvement domain.

A Study on Scientific Article Recommendation System with User Profile Applying TPIPF (TPIPF로 계산된 이용자프로파일을 적용한 논문추천시스템에 대한 연구)

  • Zhang, Lingling;Chang, Woo Kwon
    • Journal of the Korean Society for information Management
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    • v.33 no.1
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    • pp.317-336
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    • 2016
  • Nowadays users spend more time and effort to find what they want because of information overload. To solve the problem, scientific article recommendation system analyse users' needs and recommend them proper articles. However, most of the scientific article recommendation systems neglected the core part, user profile. Therefore, in this paper, instead of mean which applied in user profile in previous studies, New TPIPF (Topic Proportion-Inverse Paper Frequency) was applied to scientific article recommendation system. Moreover, the accuracy of two scientific article recommendation systems with above different methods was compared with experiments of public dataset from online reference manager, CiteULike. As a result, the proposed scientific article recommendation system with TPIPF was proven to be better.

A Situation-Based Recommendation System for Exploiting User's Mood (사용자의 기분을 고려하기 위한 상황 기반 추천 시스템)

  • Kim, Younghyun;Lim, Woo Sub;Jeong, Jae-Han;Lee, Kyoung-Jun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.3
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    • pp.129-137
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    • 2019
  • Recommendation systems help users by suggesting items such as products, services, and information. However, most research on recommendation systems has not considered people's moods although the appropriate contents recommended to people would be changed by people's moods. In this paper, we propose a situation-based recommendation system which exploits people's mood. The proposed scheme is based on the fact that the mood of a user is changed frequently by the surrounding environments such as time, weather, and anniversaries. The environments are defined as feature identifications, and the rating values on items are stored as feature identifications at a database. Then, people can be recommended diverse items according to their environments. Our proposed scheme has some advantages such as no problem of cold start, low processing overhead, and serendipitous recommendation. The proposed scheme can be also a good option as of assistance to other recommendation systems.