• Title/Summary/Keyword: Recognition and Perception

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Examining the Formation of Entrepreneurial Activities through Cognitive Approach (기업가적 활동 형성에 미치는 영향요인: 인지론적 접근)

  • Lee, Chaewon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.3
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    • pp.65-74
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    • 2017
  • There have been questions how entrepreneurs think, act and why individuals become entrepreneurs. The trait-based explanation of entrepreneurial activities has been main stream. However, the trait-based theory has been criticized because it assumes that entrepreneurial traits are inherited, stable and enduring over time. This research accepts the cognitive theory to see how entrepreneurs learn or accept others' values, how entrepreneurial perceptions of opportunity impact entrepreneurial actions and how individuals acquire the social legitimation of the formation of entrepreneurial activities. In order to capture the attitudes, activities and motivations of people who are involved in entrepreneurial activities, the author uses the GEM Korea 2016 data. The data from the Global Entrepreneurship Monitor(GEM) has been well known for the data to capture individuals early-stage entrepreneurial activities. This paper used the sample from the APS(Adult Population Survey) of the GEM which was completed by a representative sample of two thousand adults in Korea by the qualified survey vendor, with strict procedures and oversight by the GEM central data team. The hypotheses are tested with logit regression analysis to estimate the probability of the influence of perceptual variables such as individual perception in social learning, the opportunity recognition in the environment, and social legitimation in the entrepreneurial activities. Based on the results, individuals tend to have high entrepreneurial activities if individuals have high self-efficacy. Also, the existence of role models around the entrepreneurs encourages the individuals involve in entrepreneurial activities more however the perception of opportunity in the environment is not strongly associated with entrepreneurial activities. The media exposure of successful entrepreneurs is more important than others' perception of entrepreneurs on the desirable career option or respect from communities. This paper can contribute to the cognitive processes, particular perception about oneself, as well as perception which is impacted by a community or a society.

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Consumer Perceptions, Evaluations and Attributes of Outdoor Wear Differentiation (아웃도어웨어 차별화에 대한 인식, 평가 및 차별화 속성)

  • Yoo, Hwa-Sook
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.27-37
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    • 2016
  • This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

Physical Therapists' Awareness of Dementia and Attitude

  • Kwon, Ae-Lyeong;Choi, Young-Ho;Kim, Ki-Jeon
    • The Journal of Korean Physical Therapy
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    • v.33 no.3
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    • pp.155-161
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    • 2021
  • Purpose: The purpose of this study was to find out the personal characteristics of physical therapists, dementia awareness and dementia attitude, and to find out what relationship is there between personal characteristics and dementia awareness and dementia attitude. Methods: Participants in this study surveyed physical therapists who are members of the Association of Korean Physical Therapists on their awareness of dementia, and conducted online surveys from January 28 to February 27, 2021. The survey questions used in the survey consisted of 29 questions in total, including 9 general characteristics of the participant, 10 questions on perception of dementia, and 10 attitudes toward dementia. All 104 participants were surveyed, and 100 surveys were analyzed, excluding 4 surveys with insufficient responses. Results: In this study, the correct answer rate for all items in the dementia awareness sub-item was 65%, and the dementia attitude-related sub-items were generally positive. However, there was no significant correlation between personal characteristics such as gender, age, educational background, treatment target, treatment experience and dementia awareness, and no correlation with dementia attitude was significant. Conclusion: Regardless of personal characteristics such as gender, age, treatment target, and treatment experience, a positive attitude and correct recognition of dementia can improve the quality of treatment with dementia patients and increase the reliability of patients and caregivers.

Korean Students' Perceptions of Free-talking and International Professors' Role Recognition

  • Kim, Nahk-Bohk
    • English Language & Literature Teaching
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    • v.17 no.3
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    • pp.119-139
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    • 2011
  • Free-talking in Korea has recently been emphasized as a way of improving students' speaking ability outside of the classroom. The purpose of this study is to examine perceptions of free-talking, to understand what type of roles were played by or allotted between Korean students and international professors (IPs) and to look for effective speaking strategies for utilizing free-talking. Participants of this study were 68 university students and 23 IPs. The data collected through a survey type of questionnaire were analyzed by this researcher and the main findings indicate that students and IPs have somewhat different viewpoints about their concepts of free-talking. Students expressed varying viewpoints depending on their experience and class (year). In terms of the benefits, usefulness, and satisfaction of free-talking, students and IPs seem to be in more agreement with each other although the two groups have conflicting perceptions in the particular operation of free-talking, especially in terms of preparation and feedback. Students stated that they feel anxious, nervous, and that they struggle with peer pressure while free-talking. However, they feel that through free-talking they build up confidence and increase their speaking ability. Regarding roles, most professors play a helpful role as a guide or facilitator while students want professors to provide more suitable materials and to tutor them by means of appropriate feedback and strategies as well-prepared teachers like a prompter, participant or tutor in the timely manner. Finally, this paper proffers a few practical suggestions for activating free-talking and a discussion of the pedagogical implications.

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Evaluation of Information Presentation Methods for a Wearable Braille Display

  • Jung, Ki-Hyo;Lee, Min-Jeong;Chang, Joon-Ho;You, Hee-Cheon
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.6
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    • pp.739-747
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    • 2011
  • Objective: The present study evaluated information presentation methods applicable to a wearable Braille display in terms of performance and satisfaction measures. Background: A Braille display wearable at a finger can improve accessibility of information for the blind by presenting information in real time. Method: A Braille display with six pins operated by DC servomotors was developed to simulate four information presentation methods(active, stationary, simultaneous, and sequential methods). An evaluation experiment was conducted with 16 participants(8 normal and 8 blind participants) by using three objective measures(reaction time, RT, unit: sec; recognition time, CT, unit: sec; correct response percentage, CP) and two subjective measures(overall satisfaction, OS; perception easiness, PE) with a 7-point scale. Results: The average RTs and CTs of the active and stationary methods were significantly shorter than those of the simultaneous and sequential methods for the blind participants. Also, the average CPs, OSs, and PEs of the active and sequential methods were significantly higher than those of the stationary and simultaneous methods. Conclusion: The active and sequential methods were preferred to the other methods for the blind. Application: The performance characteristics identified in the present study for the four braille display methods can be utilized to develop an effective wearable Braille display system.

The Association between Skin Type and Skin Care Behavior and Stress Perception during COVID-19 Pandemic

  • Tae-Oim KIM;Ki-Han KWON
    • The Journal of Industrial Distribution & Business
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    • v.14 no.4
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    • pp.33-46
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    • 2023
  • Purpose: During the coronavirus disease-19 (COVID-19) outbreak, mask-wearing is required to protect against and limit the spread of infection, but it can directly affect skin problems. Change in skin condition might be related to mental health. This study explored the association between skin conditions and behavior of skin cares and stress levels during the Covid-19pandemics. Research design, data and methodology: A survey was conducted on 516 adults who were aware of damaged skin due to continuous wearing of masks for a long time during the COVID-19 Pandemic. The study included 164 men and 352 women in the Republic of Korea. Results: Skin conditions and behavior of skin cares associated with stress perceptions. A multiple linear regression model was used adjusting for potential confounder. Conclusion: Since management so far in the COVID-19 Pandemic can cause skin concerns and change the original skin type, it is necessary to redefine and improve the use of skin care, face-washing methods, and functional cosmetics. People with high and low interest in skin type recognition and management were evenly identified, and it was confirmed that stress awareness decreases as awareness of skin care attitude increases.

Emotional Perceptions of Pregnant Women and Husbands on Babies' Cries (영아울음소리에 대한 임산 부부의 정서적 지각)

  • Kim, Yeoun Jung;Chung, Mi Ra
    • Journal of the Korean Home Economics Association
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    • v.50 no.6
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    • pp.89-98
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    • 2012
  • This study examined the consciousness of husbands and wives on babies' cries and its factors which have impacts on their emotional perceptions. For this study, infants' cries were recorded with the participation of 136 pregnant women and 76 husbands, and they conducted self-evaluations regarding their emotional perceptions and personal characteristics. The stimulus used to exhibit the cries of infants were from eighteen recorded cry sample under three situations (hunger, pain, and mother's absence) with six healthy infants (three male and three female) who are over six months. Also, this study dealt with the relationship between emotional assessment and the personal characteristics of mothers and fathers. As a result, the experience of child-rearing has a positive influence on the emotional cry perceptions of husbands and wives, and there was no sex difference in their emotional cry perceptions. A change of recognition, "being parents," has impacts on emotional cry perceptions, but the major factors increasing these impacts depend on the physiological changes of pregnant women and their personal characteristics.

Object Detection and Localization on Map using Multiple Camera and Lidar Point Cloud

  • Pansipansi, Leonardo John;Jang, Minseok;Lee, Yonsik
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.10a
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    • pp.422-424
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    • 2021
  • In this paper, it leads the approach of fusing multiple RGB cameras for visual objects recognition based on deep learning with convolution neural network and 3D Light Detection and Ranging (LiDAR) to observe the environment and match into a 3D world in estimating the distance and position in a form of point cloud map. The goal of perception in multiple cameras are to extract the crucial static and dynamic objects around the autonomous vehicle, especially the blind spot which assists the AV to navigate according to the goal. Numerous cameras with object detection might tend slow-going the computer process in real-time. The computer vision convolution neural network algorithm to use for eradicating this problem use must suitable also to the capacity of the hardware. The localization of classified detected objects comes from the bases of a 3D point cloud environment. But first, the LiDAR point cloud data undergo parsing, and the used algorithm is based on the 3D Euclidean clustering method which gives an accurate on localizing the objects. We evaluated the method using our dataset that comes from VLP-16 and multiple cameras and the results show the completion of the method and multi-sensor fusion strategy.

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Analysis of Innovative/ Self-initiated Play Spaces within Present Community Conditions Understood by Children - Focused on the Middle Childhood -

  • Yoon, Sarah So-Jung;Lee, Kyung-Hoon
    • Architectural research
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    • v.12 no.2
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    • pp.31-40
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    • 2010
  • The main objective of this study is to investigate the perception, recognition and response of innovative/ self-initiated play and its correlation to play space and play environment understood by children in their middle childhood years. Play, play theory, and the acceptance of play have an important role in child development. In recent years, play and the importance of innovative/ self-initiated play have been associated with a number of important societal issues. The impact of play and/or lack of play during the developmental stages of childhood directly influence a child's ability to mature and adapt into society. In order to investigate the overall perceptions of play and play space among the average child in their middle childhood, a questionnaire survey was distributed and analyzed using SSPS 15.0. This survey was conducted within the site specific context of South Korea. Interestingly enough, the differences in the responses can be organized into three main categories: age, gender and housing type. In result different directions for further study and research for future play spaces and play environments that support innovated/ self-initiated play have been suggested.

A Study on the Effect of Attitude toward Fashion Counterfeits on Variables Related to Luxury Brand (패션 복제품 태도가 명품 브랜드 관련 변인에 미치는 영향)

  • Lee, Seung-Hee;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1431-1441
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    • 2007
  • The purpose of this study was to examine the effect of attitudes toward fashion counterfeits on brand attachment and equity. Four hundred-eight female college students in Seoul and its suburb responded for this study. For data analysis, descriptive statistics, factor analysis, and multiple regression were used for this study. The results of this study were as follows. First, attitude toward fashion counterfeits was classified into three factors such as goodwill, approve of purchase, and counterfeit quality factors. Second, brand attachment was classified into four factors such as love, interest, perception and trust factors. Third, brand equity was classified into five factors such as loyalty, quality, image and recognition factors. Generally, attitudes toward fashion counterfeits factors were correlated with lower scores on brand attachment and brand equity. Finally, the results revealed that attitudes toward fashion counterfeits had a negative effect on brand attachment and equity. Brand attachment had a positive effect on brand equity, and also brand attachment and brand equity had a positive effect on purchasing intention. Based on these results, fashion brand marketing strategies would be suggested.