• Title/Summary/Keyword: Reality Analysis

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A Study on Factors Affecting the Use Intention of Virtual Reality(VR) Devices: Based on UTAUT and VAM Model

  • Li, Zhou-Yang;Yoon, Sung-Joon;Liu, Zi-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.4
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    • pp.35-43
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    • 2019
  • The purposes of this study is to derive the influence factors of Virtual Reality(VR) technologies acceptance based on the study of unified theory of acceptance and use of technology and value-based acceptance model to test the use and acceptance of VR devices. The survey methods were used for this study, and the data from a total of 400 consumers were used for the analysis. And the structural equation model was used to analyze the data. The results of the study are as follows: First, benefit components perceived enjoyment(EN) and sacrifice components personal innovative(PI) of VR devices were positively related to perceived values and use intention of VR devices, although the benefit components performance expectancy(PE) was positively related to perceived values(PV) but was not positively related to the use intention of VR devices. Second, sacrifice components perceived cost(PC) and anxiety(ANX) of VR devices were negatively related to perceived value(PV), but were not negatively related to the use intention of VR devices. Third, perceived values was not obvious related to the use intention(UI) of VR devices. The results of this study contribute to the literature as a new attempt to examining the effect on consumer use intention in VR technology areas.

Measurement of EEG and Analysis of Stress Change in Space Using Virtual Reality - Focus on the Hitler's residence - (가상현실을 활용한 공간에서의 뇌파 측정과 스트레스 변화량 분석 - 히틀러 총통관저를 중심으로 -)

  • Kim, Sun-Uk;Kang, Se-Yeon;Ji, Seung-Yeul;Jun, Han-Jong
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.8
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    • pp.73-79
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    • 2019
  • The purpose of this study is to analyze the stress variation according to Hitler's residence using EEG data. Hitler's residence, one of the most monumental buildings, is designed as a grand and overbearing space, giving the visitor a sense of psychological pressure when moving from a high space to low space. Based on the above background, this paper constructs Hitler's residence using virtual reality and measure the changes of the beta waves which are known to be related with stress when the floor level moves from high to low space in Hitler's residence built in virtual space. The results of the experiment are as follows; when moving from high to low space, the subjects' stress was high and at the same time brain waves variation was increased greatly due to changes in space.

Measuring Visual Attention Processing of Virtual Environment Using Eye-Fixation Information

  • Kim, Jong Ha;Kim, Ju Yeon
    • Architectural research
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    • v.22 no.4
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    • pp.155-162
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    • 2020
  • Numerous scholars have explored the modeling, control, and optimization of energy systems in buildings, offering new insights about technology and environments that can advance industry innovation. Eye trackers deliver objective eye-gaze data about visual and attentional processes. Due to its flexibility, accuracy, and efficiency in research, eye tracking has a control scheme that makes measuring rapid eye movement in three-dimensional space possible (e.g., virtual reality, augmented reality). Because eye movement is an effective modality for digital interaction with a virtual environment, tracking how users scan a visual field and fix on various digital objects can help designers optimize building environments and materials. Although several scholars have conducted Virtual Reality studies in three-dimensional space, scholars have not agreed on a consistent way to analyze eye tracking data. We conducted eye tracking experiments using objects in three-dimensional space to find an objective way to process quantitative visual data. By applying a 12 × 12 grid framework for eye tracking analysis, we investigated how people gazed at objects in a virtual space wearing a headmounted display. The findings provide an empirical base for a standardized protocol for analyzing eye tracking data in the context of virtual environments.

Factors Influencing Experiential Value Toward Using Cosmetic AR Try-on Feature in Thailand

  • VONGURAI, Rawin
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.75-87
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    • 2021
  • Purpose: The objective of this research is to identify the core aspects of persuasive factors influencing consumer's experiential value towards using Augmented Reality (AR) try-on feature while shopping cosmetic products online. The conceptual framework of this study is adopted and integrated from the theoretical study on how narrative experience, media richness, and presence affect the formation of experiential value in the augmented reality interactive technology (ARIT) process. Research design, data and methodology: The sample (n = 550) were collected from online and offline questionnaires by using stratified random sampling and purposive sampling methods. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze the data to confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicated that media richness induced higher experiential value (consumer ROI, playfulness, service excellence and aesthetics), followed by narrative experience and presence towards using AR try-on feature. Conclusions: Consumer's experiential value towards using AR try-on feature when shopping cosmetic products online rely on media richness, narrative experience and presence respectively. Therefore, marketing practitioners are recommended to develop the feature design and content to be more useful, authentic, user-friendly and entertaining to better connect and provide confidence to consumers when shopping cosmetics online.

Augmented Reality Based Interactive Tourism Content Development Case Study (증강현실 기반 인터랙티브 관광 콘텐츠 발전사례연구 - 중국 지역도시 구랑위를 중심으로)

  • Zhou, Zhihua;Lee, Tae-Hoon
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.379-386
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    • 2021
  • The tourism industry and AR act as important factors to diversify the tourism industry by combining them with one another. Currently, the advent of mobile smartphones and AR interactive is expected to play a major role in improving tourists' experiences and promoting tourism. AR's high entertainment characteristics, realism and strong interaction can be actively used as a major advantage in promoting tourism. This paper presents some appropriate examples of how AR interactive design is used in tourism marketing through various use cases where AR interactive design is used in tourism. Furthermore, a detailed analysis of the Magical Gulangyu verifies the descriptions listed in the text and presents the direction of future research.

Analysis of Elementary and Middle School Students' Perceptions of Virtual Reality Interaction Tool (가상현실에서 상호작용 도구에 대한 초·중학생의 인식 분석)

  • Shim, Jaekwoun
    • Journal of Creative Information Culture
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    • v.5 no.1
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    • pp.15-24
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    • 2019
  • Tools and methods for interacting with the virtual environment are essential in order for a student to perform the virtual reality education contents. However, since the developed controller has generally been constructed for adults, it is necessary to study interaction tools considering the purpose of education and the level of students. Therefore, this study analyzed elementary and middle school students' perceptions of HMD and interactive tools, which are currently widely used as an initial research for developing interactive tools. Results show that students' perceptions has increased in post-questionnaire compared to pre-questionnaire, indicating that the universal controller can be used in the education. Implications for the development of interaction tools are discussed based on interviews with students.

Proposal of the Training System in Disaster Safety with Digital Twin and eXtended Reality Technology (디지털트윈과 확장현실 기술을 연계한 재난안전 훈련 시스템 구축 방안 연구)

  • Won, Seok-Hwan;Kim, Seong-Hoon;Kim, Sang-Min
    • Journal of Cadastre & Land InformatiX
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    • v.52 no.2
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    • pp.103-119
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    • 2022
  • The purpose of this study is to propose a plan to establish a system that can maximize the effectiveness of disaster safety training. A review of previous studies and analysis of current status cases was conducted to examine the current level of data, systems, demand technologies, laws, and systems for related fields. A disaster safety training system linking digital twin and extended reality technology was proposed, and a study on the construction plan was conducted for this. It is hoped that the results of this study can contribute to the advancement of the disaster safety training system and reduce disaster damage.

A Study on Improvement Plans through Case Analysis of Domestic Disaster Safety Virtual Training Contents (국내 재난 안전 가상훈련 콘텐츠 사례분석을 통한 개선방안에 관한 연구)

  • Eun-Jee Song
    • Journal of Practical Engineering Education
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    • v.15 no.2
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    • pp.467-474
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    • 2023
  • Disaster safety education that can respond when a disaster occurs is very important in Korea, where many human resources are generated due to safety insensitivity. Recently, with the development of virtual reality devices and manufacturing technology, the possibility of using a training system incorporating virtual reality technology in the field of safety education is attracting attention. The virtual training system is very effective for training and education because it has an excellent sense of immersion and allows you to experience various disaster situations without time and space limitations. In this study, cases of disaster safety virtual training contents in Korea are collected and investigated, and the current status of domestic disaster safety virtual training contents is identified and analyzed to identify problems and suggest improvement plans.

The Effect of Time Management Behaviors on the Satisfaction of Time Management for College Students (대학생의 시간관리 행동이 시간관리 만족도에 미치는 영향)

  • Seo, In-Joo;Doo, Kyung-Ja
    • Journal of Families and Better Life
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    • v.25 no.6
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    • pp.121-131
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    • 2007
  • The purpose of this study was first to reveal the factors of time management behaviors of college students. The second purpose was to examine the effects of those factors on the satisfaction of time management. The data were collected from 400 college students in Seoul by a self-administered questionnaire. Frequencies, Cronbach's alpha, Factor analysis, Pearson's correlation analysis and Multiple linear regression were conducted by SPSS WIN12.0. The major findings were as follows. First, factor analysis of 20 items on the time management behaviors related questions revealed six factors: establishment of standards, reality, overlapping, checking, adjusting and facilitating. Second, many factors such as facilitating, establishment of standards, reality, overlapping were significant in the regression analyses for the satisfaction of time management. Especially, establishment of standards and facilitating had high levels of effort on the satisfaction of time management. In combination, these results suggest that establishment of standards and facilitating are very important factors for high satisfaction of time management.

Established Smart Disaster Safety Management Response System based on the 4th Industrial Revolution (4차 산업혁명 기반 스마트 재난안전관리 대응체계 구축)

  • Kang, Heau-Jo
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.561-567
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    • 2018
  • In this paper, we apply this method to the entire process of smart disaster safety management based on the $4^{th}$ industrial revolution to minimize human, social, economic and environment damage from accidents and disasters, prevention evaluation and disaster information collection analysis and real-time detection of field situation. Prevention of $5^{th}$ generation communication system by analysis, contrast by education and training using virtual reality and augmented reality disaster safety management decision support system intelligent robot for recovery, disaster, discovery, reconnaissance relief, and scale analysis of damages were proposed.