• 한국의류산업학회지
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• 제17권3호
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• pp.421-428
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• 2015

This research is to understand customer satisfaction with virtual fitting based on a 3D body scanner and avatars as well as differences between avatars and the 'real me'. To this end, this research examined Korean college students to facilitate 3D body scanning, avatar generation and surveys. The author used 3D body scan data with direct measurements to identify differences between the 3D body scan data-based 'my avatar' and 'real me' in the virtual dress fitting system. The survey results on 'the level of customer awareness on 3D body scanner' found that the majority of both genders did not know about it and indicated a lower usability to incorporate IT technology into the fashion industry. The question in the 3D body scanning and avatar found an affirmative attitude. Satisfaction levels on the 3D avatars' similarity with 'own body' and garment fitting were positive and indicated a need for further technological improvements to express the avatars identical to customers' own body. More research is necessary for the accuracy of sizes for 3D body scanning that measure body sizes while wearing clothes. Avatars based on such datamay be less similar to 'own body' and cause customer dissatisfaction. Thus, further technology development is required to narrow gaps using data to make avatars that provide more accurate virtual fitting simulation services to customers.

• 복식
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• 제57권10호
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• pp.60-73
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• 2007

This Study is on the excavated clothing from lady Lee' tomb in spring 2003, on Chungjoo Province. These are significant as the 18th century's real clothing, we examine the real Jegories as possible and the results shows there are two group in sizes. we regard the large Jegori is for the dead as a shroud, the small one is for daily. it shows that Jegori for the dead is about 1.3 larger than a daily one, we can see Jegori for the dead was going to be large from the 18th century, and it's needlework was not fine than daily one, but the Color and the material on should look like as daily in this time, and the motif is cloud pattern, we can see two changes in daily Jegori that one thing is to be short and narrow, the other is to be curve at the corner of collar(Gitmuri), the corner of edge(supco), the below line of sleeve(baerae) in the daily Jegori.

• 한국의류학회지
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• 제28권3_4호
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• pp.396-402
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• 2004

The purpose of this study was to investigate the difference of cotton fabric texture perceived between on-line(screening fabric) and off-line(real fabric), and to analyze fabric characteristics having an effect on the difference. The similarity of 55 various cotton fabrics perceived between on-line and on-line were measured showing simultaneously real fabrics and screening fabrics by 7-scale questionnaire. And the characteristics of cotton fabrics such as weave structure, thickness, weight, fabric density, stiffness, Hunter's L, a, b, and hue were measured. Cotton fabrics were classified into 3 groups by extent of similarity. There were no significant differences in weft density, stiffness, Hunter's L, a, b, and hue among 3 groups. But there were significant differences in weave structure, thickness, weight, warp density, and difference of warp ＆ weft density. The fabrics having large similarity were thick and heavy, had small warp density and difference of warp ＆ weft density, and distinct surface texture. The group having medium similarity included fabrics of medium thickness and weight, having weak surface texture, large warp density and difference of warp ＆ weft density. The group having small similarity, which the differences between on-line and off-line were large, included thin and light fabrics having smooth surface and large warp density and difference of warp ＆ weft density.

• 한국의류학회지
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• 제32권5호
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• pp.800-807
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• 2008

The purpose of this study is to compare the subjective texture of actual objects and their picture images on the Internet to find out a method to present visual images in order to supply information similar real objects. For this study, seven knit fabrics and four presentation methods of visual images including twice magnifications and two dimensions of 2D and 3D. The results of this study were as follows: There are significant differences among subjective textures evaluated by touching seven fabrics actually and we can verify the effects of fiber contents and loop length of knit on textures. We can find out differences of texture depending on presentation methods. In case of 2D evaluation of knits fabrics, visual images of real size present a little exact information on roughness and heaviness whereas those of twice magnification do roughness, wetness, softness and luster. And 3D images give us more exact information of textures on softness, heaviness and warmness, but rather twice enlarged 3D image can't supply an information of heaviness texture.

• 한국의류학회지
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• 제46권2호
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• pp.250-271
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• 2022

Traditional wedding dresses have had a high market demand in China in recent years. Traditional wedding dresses from the Tang dynasty occupy an important position among traditional Chinese dresses, and they are also favored by young women. This study was conducted to develop the rushan and qun patterns of traditional wedding dress styles from the Tang dynasty for women in their twenties in China. For this purpose, the rushan and qun patterns of Tang and Song dynasty dresses and modern traditional dresses were collected and analyzed. Additionally, the developed patterns were validated for suitability through appearance evaluations of virtual and real fittings. The following proportions of the developed patterns were proposed: H/3.3 for rushan length, H/33 for collar width, H/1.08 for total sleeve length, H/6 for sleeve width, H/8.5 for sleeve hem width, and H/1.55 for qun length. In addition, the developed patterns received high scores in the appearance evaluations of the virtual and real fittings. Therefore, the developed rushan and qun patterns are expected to have high utility in the current traditional wedding dress industry.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.308-321
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• 2022

본 연구는 다양한 영역에서 큰 영향력을 행사하고 있는 MZ세대의 자아존중감, 쇼핑동기, 쇼핑성향이 의복구매행동에 어떠한 영향을 미치는지 알아보는데 목적이 있다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, MZ세대의 타인구매 동기, 유행추구 쇼핑성향, 쾌락추구 쇼핑성향은 의복구매 행동의 하위요인 중 개인적 욕구에 정적 유의한 영향을 미치는 것으로 나타났다. 둘째, MZ세대의 실질구매 쇼핑동기, 유행추구 쇼핑성향, 쾌락추구 쇼핑성향, 편의추구 쇼핑성향은 의복구매 행동의 하위요인 중 실제적 필요에 정적 유의한 영향을 미치는 것으로 나타났다. 셋째, MZ세대의 사회적 자아존중감, 타인구매 쇼핑동기, 편의추구 쇼핑성향은 의복구매 행동의 하위요인중 의복마케팅전략에 정적 유의한 영향을 미치는 것으로 나타났다. 반면 개인적 자아존중감은 의복구매 행동의 마케팅 전략에 부적으로 영향을 미치는 것으로 나타났다. 즉 MZ세대가 자신의 개성과 소신에 맞게 의복구매를 할 것이라는 기대와 다르게 나타났다. 디지털 환경에 익숙한 MZ세대가 의복을 구매하는데 있어 유행과 관련된 정보에 쉽게 접하며 이는 신념이나 행동까지 변화시키는 결과를 가져오는 것으로 판단된다. 이상의 연구결과에서 MZ세대의 의복구매 행동에 많은 변수가 있을 것으로 예상되며, 따라서 새로운 소비자 집단으로 바라보고 마케팅 전략을 세워야 할것으로 사료된다.

• 복식
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• 제55권3호
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• pp.59-68
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• 2005

The purpose of this study is to examine the changing process of hairstyle and the fashion trend of hairstyle in the environment where it is possible to change one's hairstyle easily arid .display oneself in various ways and the interest in hairstyle is increasing. To examine the change of real university girls' hairstyle, I selected commencement pictures of Chungnam University as material. As a method of analysis, I compared and anaylized each time period's fashion trend and the change of real university girls' hairstyle after abstracting formative element of hairstyle on the basis of preceding studies on hairstyle and measuring frequency by element of each time period. Analyzing university girls' pictures showed that many of them had curls when various perms appeared and majority of them had straight style when straight perm and magic iron appeared. When products of hairstyling were on the market and globalization changed sense of beauty, it was highly popular to set up forelock with hairstyling products. In a pluralistic social environment, desire for color aspect other than formative aspect increased. As various hairdyes were developed, hairdyeing was generalized and university girls came to accept it as natural. Fashion trend of each time period and university girls' hairstyle showed generally similar trend. In mid 1980s, curl was popular, and, in late 1980s, straight style and setting up forelock with hairstyling products were on the increase. In early 1990s, the emergence of coating perm which combined perm and hairdyeing increased hairdyeing. In late 1990s, straight style was popular and layers expressed naturalness. In early 2000s, university girls showed off their long hair in various ways and hairdyeing drastically increased.

• 복식
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• 제56권4호
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• pp.15-32
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• 2006

The purpose of this study is to research on the actual condition of production and selling in silver apparel market. For the questionnaire, 19 women's wear brands which were in higher ranking of sales in boutiques and madame-zone of department stores were selected. Pattern makers of each brand were questioned about 40 items for this research. The results of the questionnaire were as follows: 1) According to the result of the survey on the made-to-wear production of 19 ready-to-wear manufacturers, there was the gap was in ages between the target and the real consumer. Consumers of these brands were older and aged more broadly than their target ages. 2) Most of the consumers of silver-zone has thick waists, common heights, fat shapes. Custom-made clothes are ordered in many cases because of the big abdomen(50.0%) and H-shape(58.3%) of a somatotype. The body size variation of user population is needed for a good fit. 3) All brands(100%) of this research are using KS standards in the label of clothing, but they don't use these data in their production by reason of unawareness and distrust about these data. These inconsistency between the label and the real size of products may cause a confusion when consumers buy ready-to-wear. 4) Silver apparel manufacturers have need of anthropometry information and dummy(78.6%) suitable for their target consumers to increase their satisfaction about their apparel fit.

• 복식
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• 제37권
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• pp.211-230
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• 1998

Advertisements provide consumers with in-formation and knowledge about products and help a society to sustain homogeneity by actively reflecting important characteristics of mass culture. Yet this reflection is a selective and purposeful representation by the party of the fashion manufactures and carries the intention of stimulating and augmenting desire for commodities aiming to perpetuate capitalism. This study understood this selective reflection of mass culture by advertisements as a feature of hegemonic struggle between/fashion business and consumers and defined the values selected by advertisements as ideologies supporting the consumption ideology of capitalism. The purpose of this study was to examine the contents of the ideologies expressed in the clothing advertisements in women's magazines to persuade consumers into consumption. The method of study was mainly qualitative with subsidiary citations from the results of content analysis. The objects of analysis were clothing advertisements in 1996 issues of CeCi and Woman Sense, which were identified as the two most popular women's monthly magazines. The ideologies identified were ideologies concerning (1) Self Identity, (2) Sensibility, (3) Sex Role, (4) Globalism, (5) Youth, (6) Leas-ure and Pleasure. Repeated and insisted as natural and true, there values were proposed to be believed as common senses and studies re-port that values of advertisements are ac-cepted as more readily as they are more unreasonable, and the acts and behaviors expres-sed within advertisements are often imitated in real life situations. Therefore, it is highly probable that these values emphasized within advertisements are enacted in thoughts and behaviors of consumers' real life. Accordingly the author suggests that critical interpretation of advertisements is seriously required to fully understand the commodity ridden post industrial society of today and to lead a subjective life within it.

• 한국의류학회지
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• 제48권1호
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• pp.50-65
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• 2024

By analyzing the style of creator avatars in the world of Metaverse, which is emerging as a fourth-generation social media platform, this study aims to identify the meta-fashion tastes of Generation Z (Gen Z) creators (born in the late 2010s and early 2020s) and to analyze the extent to which current trends in the fashion market are influencing meta-fashion. The research method uses a case study to compare meta-fashion and current fashion trends. First, five Gen Z fashion creators on ZEPETO were selected to analyze the meta-fashion styles presented by this group. In the end, a total of 100 fashion styles were analyzed by combining 50 items each from the current meta-fashion and real fashion trends. The fashion styles were found to be hip-hop, easy-casual, punk, lovely feminine, and sexy, and the main fashion items were analyzed as jeans, hip-hop style pants, sneakers, tight crop tops, dresses, tattoos, chain accessories, and dyeing. Meta-fashion is the emergence of items similar in shape to those popular in the current fashion market, but are more exaggerated or show off the human body than actual fashion items.