Structural Relationship between Mobile Advertisement Characteristics, Personal Characteristics, Purchasing Attitude and Purchasing Behavior -Focus on Youth Consumers- (모바일 광고특성, 개인특성, 구매태도와 구매행동과의 구조적 관계 -청소년 소비자를 중심으로-)
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- The Journal of the Korea Contents Association
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- v.20 no.5
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- pp.303-317
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- 2020