• Title/Summary/Keyword: Radio Ratings

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A Study on the Classification of Podcasting Users in the Smartphone Era - Podcasting of Terrestrial Radio Programs (스마트폰 시대의 팟캐스팅 이용자 유형화 연구 - 지상파 프로그램의 팟캐스팅을 중심으로)

  • Kim, Cheol-Young
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.628-643
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    • 2014
  • The idea to conduct this study stemmed from the following question: What is the appropriate interpretation of the recent change in the user behavior of radio listeners? For some terrestrial radio programs, traditional listeners who mainly listen to them real-time through terrestrial radio broadcasting has been outnumbered by those who access them on smartphones and other mobile devices in a nonlinear way outside the pre-scheduled time slots of the programs. In the research, how terrestrial radio listeners use the new service called podcasting to access and consume audio content were examined by using Q methodology. As a result, three different types of user behavior and perception were modeled. This shows a prominent change in radio content use, which is moving away from the conventional user behavior pattern of radio content, one of the key media for mass communication in the 20th century. Such a development opens up new opportunities to create the same or even a greater user base compared to the existing one for terrestrial radio programs with the users' newly gained mobile access and to replace current radio content by using podcasting as a new service.

Effects of distractions such as audio, audiovisual, and hand-use on food intake and satiety ratings

  • Sukkyung Shin
    • Journal of Nutrition and Health
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    • v.57 no.3
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    • pp.275-281
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    • 2024
  • Purpose: Various forms of distraction can have different effects on food intake. Distraction can draw attention away from the food being consumed and inhibit monitoring of food intake This study examined the effects of different levels of distraction on eating behaviors. Methods: The study was conducted using a repeated-measures design. The participants (10 males, 13 females) were served test meals (curry rice, 800 g) with the same volume at lunch for 4 weeks. The eating behaviors were analyzed during 4 distraction sessions: first session (without distraction), second session (audio distraction, radio), third session (audiovisual distraction, television), and fourth session (audiovisual distraction and hand-use, smartphone). The satiety ratings were measured using a 100 mm visual analog scale. Results: The participants consumed more food during the fourth session than during other sessions. In addition, the mealtime duration in the fourth session was longer than that in the other sessions (audiovisual distraction and hand-use, 13.74 minutes vs. without distraction, 10.36 minutes; audio distraction, 8.31 minutes; and audiovisual distraction, 9.61 minutes; p < 0.05). As the satiety ratings obtained before and after consumption of the test meals in each distraction session, participants felt significantly more satiated 30 minutes after consuming the test meal in the first session than they did in the other distraction sessions (without distraction, 84.23 mm vs. audio distraction, 76.07 mm; audiovisual distraction, 68.93 mm; and audiovisual distraction and hand-use, 74.70 mm; p < 0.05). Conclusion: Different levels of distraction can have different effects on eating behaviors and when distractions become diverse and selectable, food intake may be affected by distraction.

A Study on the Radio Interference due to the Corona Noise of 345 KV Transmission Line (345KV 송전선에 의한 CORONA 잡음 전파장해 연구)

  • 최기호
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.4 no.1
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    • pp.32-37
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    • 1979
  • The corona noise level at the place 10m and the frequency 1MHz from the new 345KV transmission line is 72dB in the maximum rain-fall and 63dB due to the wet conductors. The synthesized corona noise level of all 3 phases dominantly depends on the phase which has maximum corona level among them. The measured characteristic of the variation with distance from the line coincided well with the theoretically calculated value in this paper. The corona noise level was the highest level in rainy weather or snow-fall. It takes a few hours, for the corona noise to be stable after a rain-fall or snow-fall. The measured value of the corona noise level corresponds quite well with the formula for the corona noise level revision. It was necessary to quantize S/N ratio into radio reception quality for the radio interference due to the transmission line. Some regulations for radio reception quality were defined through long term experiments and ratings by ITU, IEEE comittee, NHK in Japan and others. Fixing our own regulation about radio reception quality should be required.

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The Future of Radio and its Role in the Era of Smart Media (스마트미디어 시대 속 라디오의 미래와 역할 고찰)

  • KWON, Youngsung;SONG, Haeryong
    • Trans-
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    • v.1
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    • pp.117-139
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    • 2016
  • Radio, the first broadcasting medium in history, is also the first mobile medium that meets the currently mobile ecology based on mobile communications network. As a result, it is easily approachable to consumers, can easily engage individual consumers, and its program contents have a huge appealing power to individual listeners, allowing it to form intimacy with audiences at the closest distance. However, the listening rating of radio has decreased greatly because it has experienced various changes by many other competitive media such as TV and internet and it has been influenced by relative constant hypothesis. Also, radio now faces a bigger competition due to the emergence of smartphone. In this circumstance, radio showed movements to evolve into a digital radio that presents improved sound, strengthened reception power, and increased number of channels, but it suddenly changed to DMB and portable multimedia DMB is having huge problems in its marketability due to smartphone. Yet, the listening rating of analogue radio broadcasting that remained unchanged was 13.99% in 2014, an increase by 47% from 2011, and the percentage of listeners under the age of 18 increased by 2.4 times from 2011 to 2014, which was a unique and interesting phenomenon. Accordingly, this paper compared the characteristics of internet and radio that have the traits of daily life, information, individuality, participatory, adventurousness, alternative media, expertise, and sound media. The paper then examined the listening method of radio, in which the direct groundwave antenna reception through a vehicular device is the most common form during the use of transportation means. Finally, it sought to investigate the future of radio based on the understanding of the increase in radio listening ratings, especially by comparing it to the characteristics of smart generation that focus on smartphone and the internet The study results demonstrated that entertainment and amusements are attempting at changes while they used to be obtained selectively by the smart generation from fragmentary information. In addition, radio is expected to become an influential medium in the future through its advantages of 'selected information' and reliability. However, considering such possibilities, radio needs to build the expertise and reliability of broadcasting contents much more at the same time as its digitalization, and it will be able to have its own competitiveness by focusing on various experiences and cultural exposures.

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