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The interaction effect of descriptive norm message and regulatory focus in online context of franchise system (프랜차이즈 시스템의 온라인 맥락에서 서술적 규범 메시지와 조절초점의 상호작용 효과)

  • Kim, Sae-Rom;Lee, Dong-il
    • The Korean Journal of Franchise Management
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    • v.9 no.2
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    • pp.31-38
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    • 2018
  • Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

Efficient Poisoning Attack Defense Techniques Based on Data Augmentation (데이터 증강 기반의 효율적인 포이즈닝 공격 방어 기법)

  • So-Eun Jeon;Ji-Won Ock;Min-Jeong Kim;Sa-Ra Hong;Sae-Rom Park;Il-Gu Lee
    • Convergence Security Journal
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    • v.22 no.3
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    • pp.25-32
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    • 2022
  • Recently, the image processing industry has been activated as deep learning-based technology is introduced in the image recognition and detection field. With the development of deep learning technology, learning model vulnerabilities for adversarial attacks continue to be reported. However, studies on countermeasures against poisoning attacks that inject malicious data during learning are insufficient. The conventional countermeasure against poisoning attacks has a limitation in that it is necessary to perform a separate detection and removal operation by examining the training data each time. Therefore, in this paper, we propose a technique for reducing the attack success rate by applying modifications to the training data and inference data without a separate detection and removal process for the poison data. The One-shot kill poison attack, a clean label poison attack proposed in previous studies, was used as an attack model. The attack performance was confirmed by dividing it into a general attacker and an intelligent attacker according to the attacker's attack strategy. According to the experimental results, when the proposed defense mechanism is applied, the attack success rate can be reduced by up to 65% compared to the conventional method.

The Exploratory Analysis on the Registry Data of Patients with Low Back Pain Applying Correlation Analysis Method (Correlation 분석 기법을 적용한 요통 환자에 관한 레지스트리 데이터의 탐색적 분석)

  • Park, Chang-Hyun;Park, Mu-Sun;Kim, Hyung-Suk;Cha, Yun-Yeop;Kim, Soon-Joong;Ko, Youn-Suk;Oh, Min-Seok;Hwang, Eui-Hyoung;Shin, Byung-Cheul;Kim, Chang-Eop;Song, Yun-Kyung
    • Journal of Korean Medicine Rehabilitation
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    • v.27 no.4
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    • pp.97-109
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    • 2017
  • Objectives The aim of this study is to analyze the patients who have low back pain through registry. Methods We registered patients with low back pain who visited department of korean rehabilitation medicine in university hospitals on study. We collected data from 116 subjects consisted of 51 inpatients and 65 outpatients and ruled out 8 who didn't have pattern identification data at the point of inpatient or outpatient visit so we analyzed 108 in total. We used Pearson's product moment correlation to find correlationship among variables, and analyzed statistical data using Phyton scipy library stats package. Results We set general features, region of the pain, physical examination, ROM, questionnaire results, pattern identification as variables and draw a conclusion by analyzing these variables. Conclusions Registry aimed at low back pain patients was established in department of korean rehabilitation medicine of university hospitals and exploratory analysis based on data were made. Through the registry, we expect that more advanced studies will be performed; for example, executing research which verifies effectiveness and stability of korean medical treatment or developing tools to fill the gap between pattern identification and disease identification.

Variation of the Sea Surface Height around the Korean Peninsula with the Use of Multi-satellite Data (Topex/Poseidon, Jason-1, ERS, Envisat) and its Association with Sea Surface Temperature (복합위성자료(Topex/Poseidon, Jason-1, ERS, Envisat)를 이용한 한반도 주변해역에서의 해수면 고도 변화와 해수면 온도의 상관성 연구)

  • Ha, Kyung-Ja;Jeong, Gi-Yong;Jang, Sae-Rom;Kim, Ki-Young
    • Korean Journal of Remote Sensing
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    • v.22 no.6
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    • pp.519-531
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    • 2006
  • Sea surface height (SSH) around fe Korean Peninsula was investigated as a rising rate of $3.89mm\;yr^{-1}$ on the average from 1993 to 2005, which is 1.3 times higher rising rate, compared to the world ocean. In the present study, to investigate SSH changes in regional sections of the East Sea, the Yellow Sea, the South Sea, and the Korea Strait, DT-MSLA (Delayed Time-Maps of Sea Level Anomalies) with multi-satellite data (Topex/Poseidon, Jason-1, ERS, Envisat), provided by AVISO (Archiving, Validation and Interpretation of Satellite Oceanographic data), was used. The periodicity in interannual variability was dominant for $4\sim5$ year in summer, and 3 year in winter as well as an increasing trend. The amplitude and phase for the annual and semi-annual mode in SSH and SST were investigated with harmonic analysis. The geographical distribution of amplitudes for comparison of SSH and SST are slightly reverse in southwest-northeast tilted direction. The monthly SST and SSH is highly correlated correlation coefficient about 0.7 with lag of one or two months over the East Sea and the South Sea during June-August. These results suggest that the Kuroshio stream is dominant during summer over these regions.

Artificial Neural Network-based Model for Predicting Moisture Content in Rice Using UAV Remote Sensing Data

  • Sarkar, Tapash Kumar;Ryu, Chan-Seok;Kang, Jeong-Gyun;Kang, Ye-Seong;Jun, Sae-Rom;Jang, Si-Hyeong;Park, Jun-Woo;Song, Hye-Young
    • Korean Journal of Remote Sensing
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    • v.34 no.4
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    • pp.611-624
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    • 2018
  • The percentage of moisture content in rice before harvest is crucial to reduce the economic loss in terms of yield, quality and drying cost. This paper discusses the application of artificial neural network (ANN) in developing a reliable prediction model using the low altitude fixed-wing unmanned air vehicle (UAV) based reflectance value of green, red, and NIR and statistical moisture content data. A comparison between the actual statistical data and the predicted data was performed to evaluate the performance of the model. The correlation coefficient (R) is 0.862 and the mean absolute percentage error (MAPE) is 0.914% indicate a very good accuracy of the model to predict the moisture content in rice before harvest. The model predicted values are matched well with the measured values($R^2=0.743$, and Nash-Sutcliffe Efficiency = 0.730). The model results are very promising and show the reliable potential to predict moisture content with the error of prediction less than 7%. This model might be potentially helpful for the rice production system in the field of precision agriculture (PA).

A Microcomputer-Based Data Acquisition System (Microcomputer를 이용(利用)한 Data Acquisition System에 관(關)한 연구(硏究))

  • Kim, Ki Dae;Kim, Soung Rai
    • Journal of Biosystems Engineering
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    • v.7 no.2
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    • pp.18-29
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    • 1983
  • A low cost and versatile data acquisition system for the field and laboratory use was developed by using a single board microcomputer. Data acquisition system based on a Z80 microprocessor was built, tested and modified to obtain the present functional system. The microcomputer developed consists of 6 kB ROM, 5 kB RAM, 6-seven segment LED display, 16-Hex. key and 8 command key board. And it interfaces with an 8 channel, 12 bits A/D converter, a microprinter, EPROM programmer for 2716, and RS232C interface to transfer data between the system and HP3000 mini-computer manufactured by Hewlett Packard Co., A software package was also developed, tested, and modified for the system. This package included drivers for the AID converter, LED display, key board, microprinter, EPROM programmer, and RS232c interface. All of these programs were written in 280 assembler language and converted to machine codes using a cross assembler by HP3000 computer to the system during modifying stage by data transferring unit of this system, then the machine language wrote to the EPROM by this EPROM programmer. The results are summarized as follows: 1. Measuring program developed was able to control the measuring intervals, No. of channels used, and No. of data, where the maximum measuring speed was 58.8 microsec. 2. Calibration of the system was performed with triangle wave generated by a function generator. The results of calibration agreed well to the test results. 3. The measured data was able to be written into EPROM, then the EPROM data was compared with original data. It took only 75 sec. for the developed program to write the data of 2 kB the EPROM. 4. For the slow speed measurements, microprinter instead of EPROM programmer proved to be useful. It took about 15 min. for microprinter to write the data of 2 kB. 5. Modified data transferring unit was very effective in communicating between the system and HP3000 computer. The required time for data transferring was only 1~2 min. 6. By using DC/DC converting devices such as 78-series, 79-series. and TL497 IC, this system was modified to convert the only one input power sources to the various powers. The available power sources of the system was DC 7~25 V and 1.8 A.

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Study on Friction Energy of Rubber Block Under Vertical Load and Horizontal Velocity (고무블록의 수직 하중 및 수평 속도에 따른 마찰에너지 연구)

  • Kim, Jin Kyu;Yoo, Sai Rom;Lee, Il Yong;Kim, Doo Man
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.37 no.7
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    • pp.905-912
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    • 2013
  • Rubber is one of the most commonly used materials in various fields because of its unique viscoelastic properties. Friction occurs when a tire constantly makes contact with the ground. As a result, friction causes wear. The frictional energy caused by friction is a primary factor in the wear mechanism. The frictional energy is affected by various conditions (temperature, roughness of ground, shape of rubber, load, and materials). In this study, the analysis was preceded by considering the vertical load and the horizontal velocity to the rubber using ABAQUS/explicit. The contact pressure, and friction energy are derived using the shear force and slip distance. The actual behavior of the rubber test data were compared with the analysis results.

Fuzzy Logic PID controller based on FPGA

  • Tipsuwanporn, V.;Runghimmawan, T.;Krongratana, V.;Suesut, T.;Jitnaknan, P.
    • 제어로봇시스템학회:학술대회논문집
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    • 2003.10a
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    • pp.1066-1070
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    • 2003
  • Recently technologies have created new principle and theory but the PID control system remains its popularity as the PID controller contains simple structure, including maintenance and parameter adjustment being so simple. Thus, this paper proposes auto tune PID by fuzzy logic controller based on FPGA which to achieve real time and small size circuit board. The digital PID controller design to consist of analog to digital converter which use chip TDA8763AM/3 (10 bit high-speed low power ADC), digital to analog converter which use two chip DAC08 (8 bit digital to analog converters) and fuzzy logic tune digital PID processor embedded on chip FPGA XC2S50-5tq-144. The digital PID processor was designed by fundamental PID equation which architectures including multiplier, adder, subtracter and some other logic gate. The fuzzy logic tune digital PID was designed by look up table (LUT) method which data storage into ROM refer from trial and error process. The digital PID processor verified behavior by the application program ModelSimXE. The result of simulation when input is units step and vary controller gain ($K_p$, $K_i$ and $K_d$) are similarity with theory of PID and maximum execution time is 150 ns/action at frequency are 30 MHz. The fuzzy logic tune digital PID controller based on FPGA was verified by control model of level control system which can control level into model are correctly and rapidly. Finally, this design use small size circuit board and very faster than computer and microcontroller.

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The Effects of the Band Type Foot Drop Device (밴드형 첨족예방기구의 효과와 유용성)

  • Kang Hyun-Sook;Kim Won-Ock;Lee Hya-Sook
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.7 no.3
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    • pp.391-400
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    • 2000
  • A long-term bed rest results in an inevitable foot drop. Yet preventive device such as a foot board and high-neck tennis shoes, are not widely used. This study was conducted to compare the effects of a pillow-type foot board with that of the band-type device. The band-type device of a resonable price is designed for an effective prevention of foot drop, and the convenience for it use. Among the non-equivalent control group design, foot drop preventive effects, usefulness of the device, as well as its cost effectiveness were examined. The study was carried out for four months from December 1999, and its subject had been patients and nurses of two intensive care units at K medical center in Seoul. According to the study purpose, the data collected were analyzed by $x^2-test$ and t-test. The results are as follow : 1. The ROM of ankle joint is promoted in the experimental group with a band-type device comparing the control group with a pillow type one. Dorsiflexion is particularly increased in the experimental group as compared with the control group, while planterflexion hardly shows any change. 2. The usefulness score of the experimental group nurses using the band-type device (23.97) is higher than that of the control group nurses (18.88). 3. In an aspect of the unit production cost, band-type devices are low-priced compare with pillow-type or other foot board (wooden) or high-neck tennis shoes. In summary, the newly developed band-type device is both useful and preventive for a foot drop. It is also desirable regarding to the production cost and the cost effectiveness. This fact proves that the new anti-foot drop device could be practical both for clinical care and home care. Yet the results were obtained by some subjects, it should be used after a further examination. More effective nursing intervention could be observed throughout general studies, including proper positioning and foot and ankle exercises which are the important variables of the foot drop prevention.

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Design of a new digital hearing aid based on a multi-band compensation technique (다중밴드 이득 보정기능을 갖는 디지털 청력보정회로 설계)

  • Choi Won-Chul;Lee Je-Hoon;Kim Young-Ju;Cho Kyoung-Rok
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.41 no.1
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    • pp.41-54
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    • 2004
  • In this paper, we propose a new digital hearing aid circuit that compensates the impaired threshold level changing nonlinearly using a multi-band compensation technique. In the algorithm the hearing frequency range 8kHz is divided into 64 bands which is 125Hz resolution. Each band is controlled finely to compensate the hearing impaired proportional to personal ROM table. The multi-band is introduced using a FFT/IFFT Processor which makes to control in frequency domain. As a result, the proposed circuit is more efficient $15\%$ than a conventional ones such as FIR filter architecture in terms of the compensation gun and accuracy. The hardware size was reduced $65\%$ than a general FFT by pre-handling of the input data.