• Proceedings of the Korea Information Processing Society Conference
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• 2007.11a
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• pp.671-674
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• 2007

전위그래프는 스타 그래프와 그의 변형 그래프를 포함할 수 있는 일반화된 그래프이다. RFM 그래프는 스타 그래프가 갖는 좋은 성질을 가지면서 하이퍼큐브보다 망 비용이 적은 값을 갖는 상호연결망이다. 본 논문에서는 그래프의 에지 정의를 이용하여 전위그래프와 RFM그래프 사이의 노드를 일-대-일 사상하는 방법을 제시한다. 이러한 사상 결과를 통해 전위그래프는 RFM그래프에 연장율 4, 확장율 1에 임베딩 가능하고, RFM그래프는 전위그래프에 O(n)에 임베딩 가능하다.

• Journal of Distribution Science
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• v.20 no.6
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• pp.1-10
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• 2022

Purpose: This research proposes a new modified Recency-Frequency-Monetary (RFM) model by extending the model with spatial analysis for supporting decision-makers in discovering the promotional target market. Research design, data and methodology: This quantitative research utilizes data-mining techniques and the RFM model to cluster a university's provider schools. The RFM model was modified by adapting its variables to the university's marketing context and adding a district's potential (D) variable based on heatmap analysis using Geographic Information System (GIS) and K-means clustering. The K-prototype algorithm and the Elbow method were applied to find provider school clusters using the proposed RFM-D model. After profiling the clusters, the target segment was assigned. The model was validated using empirical data from an Indonesian university, and its performance was compared to the Customer Lifetime Value (CLV)-based RFM utilizing accuracy, precision, recall, and F1-score metrics. Results: This research identified five clusters. The target segment was chosen from the highest-value and high-value clusters that comprised 17.80% of provider schools but can contribute 75.77% of students. Conclusions: The proposed model recommended more targeted schools in higher-potential districts and predicted the target segment with 0.99 accuracies, outperforming the CLV-based model. The empirical findings help university management determine the promotion location and allocate resources for promotional information distribution and student recruitment.

• Journal of the Society of Disaster Information
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• v.16 no.3
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• pp.493-504
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• 2020

Purpose: The purpose of this study is to propose an analytical methodology for selecting the priority of preventive projects in the course of carrying out disaster prevention projects that improve disaster-hazardous areas. Method: Data analysis was performed using RFM model which can divide data grade and perform target marketing based on Recency, Frequency, and Monetary. Result: The top 10% of the area with high RFM value was mainly in the East Sea and the South Sea coast, and the number of damage in private facilities was high. Conclusion: In this study, we used the RFM model to select the priority of disaster risk and to implement the regional disaster risk using GIS. These results are expected to be used as basic data for selecting priority project sites for disaster prevention projects and as basic data in the decision-making process for disaster prevention projects.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.125-144
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• 2004

The purpose of this study is to classify customer bye-mailing responsiveness on time-series analysis and RFM module and testify the effectiveness of grouping by ROI analysis. RFM (Recency, Frequency, Monetary Value) analysis are used for customer classification that is fundamental process of e-CRM application. ROI analysis were consisted of open, click-through, duration time, conversion rate, personalization and e-mail loyalty index. Major findings are as follows; Customer segmentation were loyal customer, odds customer, dormant customer, secession customer and observation customer by Activity email module. And Loyal, dormant and secession customer are segregated by RFM module. Loyal customer group have higher point of all ROI index than other groups. These results indicated that customer responsiveness of e-mailing and RFM analysis were appropriate methods to grouping the customer. Mid-small Internet Biz adapted marketing strategy by optimization of consumer information.

• Journal of Internet Computing and Services
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• v.24 no.6
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• pp.145-153
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• 2023

This study emphasizes the essential need in the military for effective measurement and monitoring of soldiers' physical fitness, health, and exercise capabilities to enhance both their overall fitness and combat effectiveness. The effective assessment of physical fitness is considered a core element of management, aligning with principles of modern management. Particularly, preparing soldiers with robust physical fitness is deemed crucial for adapting to dynamic changes on the battlefield. In this research, the RFM (Recency, Frequency, Monetary) customer analysis and clustering methods, validated in e-commerce, are introduced as a basis for applying an AI-driven customer analysis approach to assess military personnel fitness. To achieve this, the study explores the incorporation of the RSC (Reveal, Sustainable, Control) analysis model. This model aims to effectively categorize and monitor military personnel fitness. The application of the RFM technique in the RSC analysis model quantifies and models military fitness, fostering continuous improvement and seeking strategies to enhance the effectiveness of fitness management. Through these methods, the study develops an AI customer analysis technique applied to the RSC clustering analysis method for improving and sustaining military personnel fitness.

• Physical Therapy Korea
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• v.23 no.4
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• pp.1-8
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• 2016

Background: Various methods are used for recovery of knee flexion range of motion (ROM) due to a tightened rectus femoris muscle (RFM) or limited inferior glide of the patella. Stretching methods are common interventions for restoring the tightened RFM length. Also patellar inferior gliding (PIG) technique can recover tightened RFM length too. However, effect of applying the PIG to passive knee flexion (PKF) has not been studied. Objects: The purpose of this study was to investigate the effect of combining PIG with RFM stretching for improving knee flexion ROM in subjects with RFM tightness. Methods: Twenty-six subjects with RFM tightness were recruited. Two different methods of knee stretching were tested: 1) PKF during modified Thomas test (MTT) and 2) PKF with PIG during MTT. The passive stretching forces was controlled by hand-held dynamometer. The knee flexion ROM angle was measured by a MTT with ImageJ software. Differences between the conditions with and without PIG were identified with a paired t-test. Results: The knee flexion ROM was significantly greater for PKF with PIG ($114.44{\pm}9.33$) than for PKF alone ($108.97{\pm}9.42$) (p<.001). Conclusion: A combination of passive knee flexion exercise and PIG can be more effective than PKF in increasing knee flexion ROM in individuals with RFM tightness.

• Journal of Korea Multimedia Society
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• v.9 no.9
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• pp.1173-1183
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• 2006

Matrix-star, Pancake, and RFM graphs have such a good property of Star graph and a lower network cost than Hypercube. Matrix-star graph has Star graph as a basic module and the node symmetry, the maximum fault tolerance, and the hierarchical decomposition property. Also it is an interconnection network that improves the network cost against Star graph. In this paper, we propose a method to embed among Matrix-star Pancake, and RFM graphs using the edge definition of graphs. We prove that Matrix-star $MS_{2,n}$ can be embedded into Pancake $P_{2n}$ with dilation 4, expansion 1, and $RFM_{n}$ graphs can be embedded into Pancake $P_{n}$ with dilation 2. Also, we show that Matrix-star $MS_{2,n}$ can be embedded into the $RFM_{2n}$ with average dilation 3.

• Journal of the Korea Society of Computer and Information
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• v.17 no.2
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• pp.197-206
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• 2012

A exisiting recommedation system using association rules has the problem, such as delay of processing speed from a cause of frequent scanning a large data, scalability and accuracy as well. In this paper, using a Implicit method which is not used user's profile for rating, we propose the personalized recommendation system which is a new method using the FP-tree mining based on RFM. It is necessary for us to keep the analysis of RFM method and FP-tree mining to be able to reflect attributes of customers and items based on the whole customers' data and purchased data in order to find the items with high purchasability. The proposed makes frequent items and creates association rule by using the FP-tree mining based on RFM without occurrence of candidate set. We can recommend the items with efficiency, are used to generate the recommendable item according to the basic threshold for association rules with support, confidence and lift. To estimate the performance, the proposed system is compared with existing system. As a result, it can be improved and evaluated according to the criteria of logicality through the experiment with dataset, collected in a cosmetic internet shopping mall.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.185-187
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• 2013

유비쿼터스 컴퓨팅이 생활의 일부가 되어가면서 정보의 양도 급속도로 늘어나고 있으며, 이로 인해 많은 데이터 속에서 정보를 찾아내는 기술이 부각되고 있다. 고객 기반의 협력적 필터링을 이용한 고객 선호도 예측 방법에서는 아이템에 대한 사용자의 선호도를 기반으로 이웃 선정 방법을 사용하므로 아이템에 대한 내용을 반영하지 못할 뿐만 아니라 희박성 문제를 해결하지 못하고 있다. 그리고 비슷한 선호도를 가진 일부 아이템의 정보를 바탕으로 하기 때문에 아이템의 속성은 무시하는 경향이 있다. 본 논문에서는 유비쿼터스 상거래에서 RFM(Recency, Frequency, Monetary) 분석 기반의 SOM을 이용한 군집방법을 제안한다. 제안 방법은 고객의 구매 데이터 기반의 유사한 속성의 데이터끼리의 클러스터링을 통해 보다 빠른 시간 내에 고객 성향에 맞는 추천이 가능한 구매 패턴 추출이 가능하다.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.1-10
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• 2005

The purpose of this study was to investigate the enforcement strategy for Consumer Service marketing of an e-Commerce shopping mall. An e-CRM for a Cosmetic e-Commerce shopping mall, Data Warehousing(DW) component, analysis of data mining of the DW, and web applications and strategies had to developed for marketing of consumer service satisfaction. The major findings were as follows: An RFM analysis was used for consumer classification, which is a fundamental process of e-CRM application. The components of the DW were web sales data and consumer data fields. The visual process of consumer segmentations (superior consumer class) for e-CRM solutions is presented. The association analysis algorithm of data mining to up-selling and cross-selling indicates an association rule. These e-CRM results apply web DB marketing and operating principles to a shopping mall. Therefore, the system applications of e-CRM to Consumer services indicate a marketing strategy for consumer-oriented management.