• Title/Summary/Keyword: Quantitative Methodology

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What Determines the Online Shopping Intention of Vietnamese Consumers?

  • NGUYEN, Cuong Quoc;CHUNG, Linh Phan
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.2
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    • pp.19-30
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    • 2022
  • Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.

Examining Relationship among Intellectual Capital, Internal Collaboration, External Collaboration and Distribution Performance

  • AKIL, Sawir Rifatullah;SOEMARYANI, Imas;HILMIANA, Hilmiana;JOELIATY, Joeliaty
    • Journal of Distribution Science
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    • v.20 no.7
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    • pp.1-9
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    • 2022
  • Purpose: This study aims to examine the effect of intellectual capital on both internal and external collaboration and its impact on distribution performance enhancement in public sector. Research design, data, and methodology: The study applied quantitative approach with the help of AMOS Structural Equation Modelling. The unit of analysis is the Indonesian local government. The research involved 430 leaders from local government agencies as respondents. Results: This study found that intellectual capital positively influences both internal and external collaboration as well as distribution performance. Furthermore, the current research confirms the different effect of internal collaboration and external collaboration on distribution performance; internal collaboration positively affects distribution performance, while the external one does not. Eventually, internal collaboration mediates the indirect effect of intellectual capital on distribution performance, whereas the external collaboration does not. Conclusions: This study strengthens and complements the lean stream by confirming the role of intellectual capital as critical antecedent of internal collaboration, external collaboration, and distribution performance. Moreover, this research underlines the critical role of internal collaboration as the intercourse which supports distribution performance enhancement in public sector. Lastly, the study highlights the benefits of external collaboration in distribution practice if appropriately and wisely managed.

The Arrival of the Industry 4.0 and the Importance of Corporate Big Data Utilization

  • AN, Haeri
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.2
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    • pp.105-113
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    • 2022
  • Purpose - An increase in automation has been as a result of digital technologies. The data will be instrumental in the determination of the services that are more necessary so that more resources can be allocated for them. The purpose of the current research is to investigate how big data utilization will help increase the profitability in the industry 4.0 era. Research design, Data, and methodology - The present research has conducted the comprehensive literature content analysis. Quantitative approaches allow respondents to decide, but qualitative methods allow them to offer more information. In the next step, respondents are given data collection equipment, and information is collected. Result - The According to qualitative literature analysis, there are five ways in which big data utilization will help increase the profitability in the industry 4.0 era. The five solutions are (1) Better Customer Insight, (2) Increased Market Intelligence, (3) Smarter Recommendations and Audience Targeting, (4) Data-driven innovation, (5) Improved Business Operations. Conclusion - Modern companies have been seeking a competitive advantage so that they can have the edge over other companies in the same industries providing the same services and products. Big data is that technology that businesses have always wanted for an extended period of time to revolutionize their operations, making their businesses more profitable.

Factors Affecting Application of Cost Management Accounting: Evidence from Small and Medium Enterprises in Vietnam

  • NGUYEN, Co Trong;NGUYEN, Tung Dao;NGO, Hoang Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.4
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    • pp.185-190
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    • 2022
  • The article analyzes the impact of factors affecting the application of management accounting in Vietnamese small and medium enterprises. It provides more empirical evidence on the factors affecting the application of cost management accounting. The research methodology involved a questionnaire survey of managers at all levels, and chief accountants and accountants of 65 Vietnamese construction enterprises. 220 questionnaires were collected in total, out of which 14 invalid questionnaires were not used due to many blank cells. The 5-level Likert scale is familiarly used in many studies, so the author also quantifies each factor according to five levels. Quantitative research was carried out with SPSS 25 software. Research results show that 4 factors positively influence the application of cost management accounting, including Business strategy, Management cost control, level of accounting staff, and Manager's point of view on cost management accounting. The level of accounting staff factor has the strongest influence on the application. Based on the research results, the author has proposed recommendations to improve the application of cost management accounting techniques of construction enterprises, thereby contributing to enhancing competitiveness and efficiency activities of construction enterprises in Vietnam.

The Distribution Role of Entrepreneurship Mindset and Task Technology Fit: An Extended Model of Theory of Planned Behavior

  • RUSTIANA, Yohana;MOHD, Othman bin;MOHAMAD, Norhidayah binti
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.85-96
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    • 2022
  • Purpose: This study aims to dissemination a new concept based on empirical research on enhancing entrepreneurship intention (EI) in the theory of planned behavior (TPB) through entrepreneurship mindset (EM) and task technology fit (TTF). The TTF is a moderating variable in strengthening the relationship between EM and EI. Research design, data, and methodology: This research design was quantitative research. The respondents were 202 students from Malaysia and Indonesia who had filled out and collected an online questionnaire in Microsoft form. Three hypotheses examined the direct influence and the indirect impact of EM on EI through antecedent variables of TPB, and the effect of TTF as moderating variable to enhance the relationship between EM and EI. The data was analyzed using the WarpPLS version 7.0. Results: The result showed that EM had a significant impact on the students' EI. The interaction of EM and TTF was significantly able to improve EI. Conclusions: The findings contributed new ideas to develop the theoretical framework of the TPB model and were able be utilized by lecturers to consider the integration of EM and TTF in the model. The novelty of this study elaborated the EM and TTF variables as an extended model of the TPB.

Predicting Consumers' Repurchase Intention of Ready-to-Drink Coffee: A Supply Chain from Thai Producers to Retailers

  • PUTITHANARAK, Naruecha;KLONGTHONG, Worasak;THAVORN, Jakkrit;NGAMKROECKJOTI, Chittipa
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.105-117
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    • 2022
  • Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

A quantitative methodology for evaluating the ship stability using the index for marine ship intact stability assessment model

  • IM, Nam-Kyun;CHOE, Hun
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.13 no.1
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    • pp.246-259
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    • 2021
  • IMO stability regulations include various stability parameters such as GM values. To assess the stability of the ships, we should check all stability parameters of the IMO requirements. However, since this process is complex, a more convenient way to evaluate stability performance is required. In this research, the index for marine ship intact stability assessment (IMSISA) model was developed to solve these problems. The IMSISA model consists of a stability index calculation module and a stability assessment module. In the stability index calculation module, ten stability parameters, including GM, were used to develop the stability index, which has the advantage of being able to quantify the ship stability. The stability assessment module uses the stability index value to determine the stability status of the ship and provides the captain with stability management guidelines. To verify the proposed model, the basic stability calculations were performed for two model ships in 32 loading situations. The proposed model was found to provide better performance in the stability assessment than the previous study. By applying the IMSISA model to the ships, the captain can assess the ship stability more quantitatively and efficiently.

Social Media Strategic Capability and the Distribution on Innovation Performance for High-Tech SMEs

  • NGAMMOH, Niramarn;MUMI, Atthaphon;POPAITOON, Sujinda;ISSARAPAIBOOL, Achariya
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.37-46
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    • 2021
  • Purpose: This study aims at investigating how high-tech SMEs can enhance innovation performance through the application and distribution of social media strategic capability and whether entrepreneurial orientation moderates the relationship between social media strategic capability and innovation. Research design, data, and methodology: The study followed a deductive approach based on the quantitative design in investigating the proposed relationships. The data was collected using a questionnaire, and the proposed relationships were examined based on a sample of 221 high-tech SMEs through the application of structural equation modeling (SEM). By applying SEM, this study accounted for hidden and unobservable factors as well as reconciled the potential measurement errors. Results: As hypothesized, it was confirmed that social media strategic capability positively influences innovation performance. Besides, the findings supported the moderating effect of three dimensions of entrepreneurial orientation (innovativeness, proactiveness, and risk-taking) toward the relationship between social media strategic capability and innovation performance. Conclusions: According to the results, high-tech SMEs can enhance their innovation performance through social media by distributing and applying social media strategic capability along with entrepreneurial orientation. This study thereby enriches the literature of innovation on high-tech SMEs for implementing social media strategies as well as stimulating future social media research for entrepreneurship.

Assessment of concrete macrocrack depth using infrared thermography

  • Bae, Jaehoon;Jang, Arum;Park, Min Jae;Lee, Jonghoon;Ju, Young K.
    • Steel and Composite Structures
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    • v.43 no.4
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    • pp.501-509
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    • 2022
  • Cracks are common defects in concrete structures. Thus far, crack inspection has been manually performed using the contact inspection method. This manpower-dependent method inevitably increases the cost and work hours. Various non-contact studies have been conducted to overcome such difficulties. However, previous studies have focused on developing a methodology for non-contact inspection or local quantitative detection of crack width or length on concrete surfaces. However, crack depth can affect the safety of concrete structures. In particular, although macrocrack depth is structurally fatal, it is difficult to find it with the existing method. Therefore, an experimental investigation based on non-contact infrared thermography and multivariate machine learning was performed in this study to estimate the hidden macrocrack depth. To consider practical applications for inspection, an experiment was conducted that considered the simulated piloting of an unmanned aerial vehicle equipped with infrared thermography equipment. The crack depths (10-60 mm) were comparatively evaluated using linear regression, gradient boosting, and random forest (AI regression methods).

Key Indicators for the Growth of Logistics and Distribution Tech Startups in Thailand

  • Thanatchaporn JARUWANAKUL
    • Journal of Distribution Science
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    • v.21 no.2
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    • pp.35-43
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    • 2023
  • Purpose: As Thailand seeks to become a regional startup hub, Thai startups have been acquiring growth and scalability in the last ten years. Hence, this paper examines influential factors in Thailand's growth of logistics tech startups. The conceptual framework incorporates sensing user needs, sensing technological options, conceptualizing, scaling, and stretching, co-producing, and orchestrating, business strategy, strategic flexibility, and startup growth. Research design, data, and methodology: The quantitative method was applied to distribute the questionnaire to 500 managers and above in logistics tech startups in Thailand. The sampling techniques involve judgmental, convenience, and snowball samplings. Before the data collection, The Item Objective Congruence (IOC) Index and pilot test (n=45) were employed for content validity and reliability. The data were mainly analyzed by Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results: The findings revealed that sensing technological options, scaling, and stretching, co-producing, and orchestrating, and business strategy significantly influence the growth of startups in Thailand. Nevertheless, sensing user needs, conceptualizing, and strategic flexibility have no significant relationship with startup growth. Conclusions: For Thailand to accelerate its digital economy driven by tech startups, firms must emphasize influential factors to accelerate growth by providing the right tech solutions for people's lives.