• 제목/요약/키워드: Quality of Information Flow

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인터넷 경매에서 플로우의 형성요인과 브랜드 자산에 미치는 영향 (Flow and Brand Equity on the Internet Auction)

  • 이승창;정종원;이호근
    • 한국전자거래학회지
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    • 제13권2호
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    • pp.56-82
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    • 2008
  • 인터넷 경매는 인터넷 비즈니스 모델 중에서 가장 성공한 비즈니스 모델이며, 고객의 참여가 가장 능동적이고 적극적이라고 할 수 있다. 인터넷 경매에서 중요한 이슈는 "고객에게 단순히 저렴한 제품을 구매하는 것 외에 어떻게 최적의 경험을 통해 즐거움을 줄 수 있는가" 하는 것이다. 즉, 고객과의 신뢰형성은 기본이고, 이를 토대로 인터넷 경매 업체들은 정보 기술을 활용하여 고객에게 최적의 경험을 제공하고, 이를 통해 브랜드 자산을 구축해야 한다. 이에 본 연구는 개인 특성(도전감, 숙련도), 정보기술 특성(정보품질, 시스템품질), 그리고 인터넷 경매 특성(가격변동성, 상호작용성) 차원에서 어떠한 요인들이 인터넷 경매 과정에서 플로우에 영향을 미치는지 탐색하고, 이러한 플로우가 브랜드 자산에 유의한 영향을 미치는지를 실증분석 하였다. 인터넷 경매 이용자 350명을 대상으로 온라인 설문 조사를 실시하였으며, 수집된 자료를 기초로 LISREL 8.50을 이용한 공변량 구조 분석을 실시하였다. 연구 결과, 인터넷 경매 사이트의 브랜드 자산 구축을 위해서는 고객에게 최적의 경험을 제공하는 것이 중요하고, 이를 위해서는 이용자 개인의 도전감, 사이트의 정보 품질과 시스템 품질, 인터넷 경매의 상호작용성을 증대시킬 수 있는 다양한 노력을 함으로써 고객에게 최적의 경험을 제공할 수 있을 것이고 이를 통해 브랜드 자산을 구축할 수 있을 것이다.

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Flow-Aware Link Dimensioning for Guaranteed-QoS Services in Broadband Convergence Networks

  • Lee, Hoon;Sohraby, Khosrow
    • Journal of Communications and Networks
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    • 제8권4호
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    • pp.410-421
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    • 2006
  • In this work, we propose an analytic framework for dimensioning the link capacity of broadband access networks which provide universal broadband access services to a diverse kind of customers such as patient and impatient customers. The proposed framework takes into account the flow-level quality of service (QoS) of a connection as well as the packet-level QoS, via which a simple and systematic provisioning and operation of the network are provided. To that purpose, we first discuss the necessity of flow-aware network dimensioning by reviewing the networking technologies of the current and future access network. Next, we propose an analytic model for dimensioning the link capacity for an access node of broadband convergence networks which takes into account both the flow and packet level QoS requirements. By carrying out extensive numerical experiment for the proposed model assuming typical parameters that represent real network environment, the validity of the proposed method is assessed.

System Development for the estimation of Pollutant Loads on Reservoir

  • Shim, Soon-Bo;Lee, Yo-Sang;Koh, Deuk-Koo
    • Korean Journal of Hydrosciences
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    • 제10권
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    • pp.35-46
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    • 1999
  • An integrated system of GIS and water quality model was suggested including the pollutant loads from the watershed. The developed system consits of two parts. First part is the information on landuse and several surface factors concerning the overland flow processes of water and pollutants. Second part is the modeling modules which include storm event pollutant load model(SEPLM), non-storm event pollutant load model(NSPLM), and river water quality simulation model(RWQSM). Models can calculate the pollutant load from the study area. The databases and models are linked through the interface modules resided in the overall system, which incorporate the graphical display modules and the operating scheme for the optimal use of the system. The developed system was applied to the Chungju multi-purpose reservoir to estimate the pollutant load during the four selected rainfall events between 1991 and 1993, based upon monthly basis and seasonal basis in drought flow, low flow, normal flow and wet flow.

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모바일 게임에 대한 몰입과 만족도에 미치는 영향요인 연구 (A Study on the Factors Affecting Game Flow and Satisfaction in Mobile Game)

  • 이진형;김철수
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권1호
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    • pp.183-206
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    • 2019
  • Purpose Research purpose is extraction of the factors affecting game flow and satisfaction in mobile game. Design/methodology/approach In mobile game, the factors affecting game flow were classified into three parts: mobile game platform characteristics, user cognition characteristics, and user individual characteristics through previous studies for existing online game and mobile game. In the research we extracted the factors as follows: the connectivity, usability, network speed, pleasure, service quality, relatedness, proficiency, self-fulfillment, early adopter tendency, and competitive spirit. Using the factors, we established research model and tested hypotheses empirically. This survey was conducted five months targeting from teenagers to fifties with mobile game experience. The questionnaire items were reconstructed according to the questionnaires of the present study or those newly developed by the game experts and total 56 items in the literature of Internet game, smartphone game, and mobile game based on the existing literature study respectively. Findings According to the analysis result, this study showed that ease of use, enjoyment, self - fulfillment and competitive spirit had a significant influence on user flow and also that service quality, proficiency and competitive spirit had a significant influence on user satisfaction in mobile games.

모바일러닝 시스템 품질과 학습몰입 및 만족도 간의 관계 탐색 (An exploration of relationship between mobile learning system quality and learning flow and satisfaction)

  • 권영애;박혜진
    • 디지털산업정보학회논문지
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    • 제16권4호
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    • pp.111-121
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    • 2020
  • This study analyzed the effects on system quality, learning commitment, and satisfaction in a mobile environment. A survey was conducted on 192 students enrolled in K University, and the research results are as follows. first, it was found that usefulness had an effect on learning commitment, but connectivity and reliability did not affect learning commitment. second, it was found that the usefulness and connectivity of the system quality had a significant effect on the satisfaction of use. third, the intermediary effect of learning immersion was verified as the connectivity, reliability, and usefulness of the system quality influence the satisfaction of use. connectivity and reliability had no mediating effect of learning commitment, and usefulness was found to play a partial mediating role in affecting user satisfaction. This study is meaningful in that it can provide a plan for improving the quality management of mobile learning and improving the learning effect by analyzing the effects on mobile learning from multiple perspectives.

정보기술이 지식경영활동과 성과에 미치는 효과에 대한 실증분석 (An Empirical Analysis of the Effects of Information Technology on Knowledge Management Activity and Performance)

  • 최은수;이윤철
    • 지식경영연구
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    • 제10권3호
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    • pp.51-80
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    • 2009
  • The purpose of this study is to empirically analyze the impact that occurs when Korean organizations make practical use of various information technology tools and systems in the knowledge management process, such as sharing, learning and creating knowledge. Such a process is usually made through online and offline knowledge management activities. This paper also verifies how the externalization of tacit knowledge, and the internalization of explicit knowledge via the Internet and offline socialization activities have altered the mechanisms of knowledge transfers inside organizations. For the research, a survey was conducted on the satisfaction and usability levels of information technology, and the impact of IT usage on the results of knowledge management activities and knowledge transfers. 622 Korean organizations were surveyed, including major listed firms and public organizations. The results were examined as an online/offline integration process using SECI's Model proposed by Nonaka (1994, 1995). The analysis shows that information technology satisfaction and the usage of information technology help accelerate the pace of the knowledge flow and amplify the volume of the knowledge transfer by boosting the externalization and internalization processes-also known as knowledge management activities. However. there is no distinct correlation between information technology and socialization, an offline knowledge transferal activity. In particular, the quality of knowledge-an end result of knowledge transfer-does not improve merely by the externalization of online knowledge and instead requires the internalization of knowledge processes. Above all, the research reveals that offline socialization processes vastly contribute to the improvement of knowledge quality. This paper suggests that in order to ensure a transfer of quality knowledge, an organization or a company should focus on the use of information technology rather than the satisfaction level of information technology, and that knowledge transfers via the Internet has limitations in creating high quality of knowledge. For an organization to ensure the transfer of high-quality knowledge, the organization should not entirely hinge the transfer of knowledge online, as it is essential to have an offline method-a form of socialization such as a 'community of practice.'

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지연 제한 트래픽 흐름에 대한 측정 기반 패킷 손실률 보장에 관한 연구 (Study on the Measurement-Based Packet Loss Rates Assuring for End-to-End Delay-Constrained Traffic Flow)

  • 김태준
    • 한국멀티미디어학회논문지
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    • 제20권7호
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    • pp.1030-1037
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    • 2017
  • Traffic flows of real-time multimedia services such as Internet phone and IPTV are bounded on the end-to-end delay. Packets violating their delay limits will be dropped at a router because of not useful anymore. Service providers promise the quality of their providing services in terms of SLA(Service Level Agreement), and they, especially, have to guarantee the packet loss rates listed in the SLA. This paper is about a method to guarantee the required packet loss rate of each traffic flow keeping the high network resource utilization as well. In details, it assures the required loss rate by adjusting adaptively the timestamps of packets of the flow according to the difference between the required and measured loss rates in the lossy Weighted Fair Queuing(WFQ) scheduler. The proposed method is expected to be highly applicable because of assuring the packet loss rates regardless of the fluctuations of offered traffic load in terms of quality of services and statistical characteristics.

인터넷 티켓팅 시스템의 사용과 만족에 영향을 미치는 요인 (A Study on the Factors Affecting the Use and Satisfaction of Internet Ticketing Systems)

  • 우성화;김경규;장항배;신호경
    • Asia pacific journal of information systems
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    • 제17권3호
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    • pp.1-24
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    • 2007
  • With the development of information technology (IT), various information systems (IS) such as Web-based systems and mobile systems have appeared utilizing different technologies. However, recent studies on IS use and user satisfaction rarely account for technological differences among IS and environmental characteristics where IS are intended to be used. The purpose of this research is to investigate the determinants of the use of Web-based ticketing systems for cultural activities and to empirically validate their relationships. Environmental psychology suggests that human beings respond to external stimuli from environments with their emotions, and their emotional states influence human actions, e.g., IS use in this research. Applying environmental psychology to the use of Web-based systems in the culture and entertainment industry, we propose that web site characteristics first influence a user's internal state of mind (i.e., flow) and then the flow state influences the IS use. Studies related to the state of flow collectively affirm the key role played by the flow construct in shaping individual attitudes and behaviors toward IS. Users' flow states are captured by their shopping enjoyment, perceived behavioral control, and the level of concentration on the IS use. Referring to social presence theory, we have included such web site characteristics as content quality, context of web site, and community quality. In our research model, a second order construct is utilized to represent web site quality, because flow theory suggests that holistic experiences with web-based systems (rather than individual characteristics of the web site) are important in explaining the IS use. Further, we have included trust as another important factor influencing the IS use since business transactions on the web encompass higher uncertainty comparing to offline transactions. In order to test our hypotheses, we have conducted an online survey which results in 1,141 valid responses in the final sample. The data were collected from respondents who have experiences in Internet ticketing systems. Although it was a convenient sample, the sample represents a wide variety of user demographics. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. The results indicate that web site characteristics significantly influence the level of user concentration, user's enjoyment in shopping, and perceived behavioral control. Further, the use of Internet ticketing systems is influenced by users' flow states and trust in the web channel. User satisfaction is turned out to be affected by the use of Internet ticketing systems. Unlike extant research on the relationship between web site characteristics and its use, our study has found that, in the culture and entertainment industry, the impact of web site characteristics on IS use is mediated by a user's flow state. This finding has a practical implication that web site design should include as many features that enhance shopping enjoyment and concentration. Other practical implications of these findings and future research implications are also discussed.

실시간 낙동강 흐름 예측을 위한 유역 및 수체모델 결합 적용 연구 (A Study on the Operational Forecasting of the Nakdong River Flow with a Combined Watershed and Waterbody Model)

  • 나은혜;신창민;박란주;김덕길;김경현
    • 한국물환경학회지
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    • 제30권1호
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    • pp.16-24
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    • 2014
  • A combined watershed and receiving waterbody model was developed for operational water flow forecasting of the Nakdong river. The Hydrological Simulation Program Fortran (HSPF) was used for simulating the flow rates at major tributaries. To simulate the flow dynamics in the main stream, a three-dimensional hydrodynamic model, EFDC was used with the inputs derived from the HSPF simulation. The combined models were calibrated and verified using the data measured under different hydrometeological and hydraulic conditions. The model results were generally in good agreement with the field measurements in both calibration and verification. The 7-days forecasting performance of water flows in the Nakdong river was satisfying compared with model calibration results. The forecasting results suggested that the water flow forecasting errors were primarily attributed to the uncertainties of the models, numerical weather prediction, and water release at the hydraulic structures such as upstream dams and weirs. From the results, it is concluded that the combined watershed-waterbody model could successfully simulate the water flows in the Nakdong river. Also, it is suggested that integrating real-time data and information of dam/weir operation plans into model simulation would be essential to improve forecasting reliability.

End-to-End Quality of Service Constrained Routing and Admission Control for MPLS Networks

  • Oulai, Desire;Chamberland, Steven;Pierre, Samuel
    • Journal of Communications and Networks
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    • 제11권3호
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    • pp.297-305
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    • 2009
  • Multiprotocol label switching (MPLS) networks require dynamic flow admission control to guarantee end-to-end quality of service (QoS) for each Internet protocol (IP) traffic flow. In this paper, we propose to tackle the joint routing and admission control problem for the IP traffic flows in MPLS networks without rerouting already admitted flows. We propose two mathematical programming models for this problem. The first model includes end-to-end delay constraints and the second one, end-to-end packet loss constraints. These end-to-end QoS constraints are imposed not only for the new traffic flow, but also for all already admitted flows in the network. The objective function of both models is to minimize the end-to-end delay for the new flow. Numerical results show that considering end-to-end delay (or packet loss) constraints for all flows has a small impact on the flow blocking rate. Moreover, we reduces significantly the mean end-to-end delay (or the mean packet loss rate) and the proposed approach is able to make its decision within 250 msec.