• 한국의류산업학회지
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• 제17권4호
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• pp.513-523
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• 2015

The purpose of this study is to develop house caddie uniforms design which reflects the CI and image of 'Golfzon County Sunwoon', a representative golf course in the Honam circle, to enhance a positive image of a golf course and improve house caddies' service quality and their working efficiency. Study methods were as follows. In literature review, the domestic golf industry, golf culture, and house caddie uniforms as one of golf course CI elements were investigated. In empirical study, the formativeness of domestic golf course CI and house caddie uniforms was analyzed. Then, house caddie uniforms were developed using CI which is the symbolic element of a golf course. A concept for uniforms design development was 'Golf & Culture Communication' to symbolically represent an image of IT-based total golf culture club. It was limited to female uniforms design for spring or autumn that is high in application. A symbol and a logo which are symbolic elements of a golf course were freely worn in the form of a brooch. Symbolism and practicality were reinforced using PB(v), R(v), YR(v), and Y(vp) colors only for a golf course. Functionality was improved by using UV protection materials and aesthetics was expressed by reflecting 2014-15 F/W trends.

• 한국조경학회지
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• 제35권3호
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• pp.13-21
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• 2007

Golf has emerged as one of the key leisure activities in Korea. This study examines the characteristics of golf consumption typology. A total of 256 questionnaires were collected from membership and public golf courses in the Incheon and Gyeonggi district. This study explores user satisfaction with and service at the golf course. The results of this research show that there are primary factors in user satisfaction regarding course facility, scores and operational services. Detail responses regarding these golf courses prove that the whole of the golf course, satisfaction with the course layout, landscaping and user gratification with the golf facilities are influenced by contentment with the management of the golf course. Satisfaction with scores were correlated with user contentment with the golf course. Detailed factors regarding operational services cited such aspects as ease of reservations, staff and tee time, all factors related to the smooth arrangements and progress that are influenced by operational services. This research was more concerned with course design and facility operations than marketing operations, which can satisfy users through investment in variety and expansion of the course facilities. Satisfaction in these areas is correlated to revisits and recommendations to others. The types of membership and public golf courses face difficulty in development, operation, and facilities maintenance, among other features. This paper will help separate out each quality in order to formulate difference stratagems for marketing and operation tactics in the future.

• 응용통계연구
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• 제27권2호
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• pp.197-209
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• 2014

본 연구는 골프장 이용객을 대상으로 골프장의 선택속성과 서비스품질, 서비스가치, 고객만족과 고객충성도 및 재방문 구전효과간의 관계를 실증분석 하였다. 골프장선택속성인 편리성, 비용적절성, 코스상태, 서비스 등이 서비스품질, 서비스가치, 고객만족, 고객충성도에 유의한 영향을 미치는 것으로 나타났다. 서비스 품질 요인이 서비스가치, 고객만족 고객충성도에서도 유의한 영향을 미치는 것으로 나타났다. 고객만족이 고객충성도에 유의한 영향을 미치는 것으로 추정되었다.

• 한국환경복원기술학회지
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• 제12권1호
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• pp.1-12
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• 2009

The purpose of this study is to discovered assessment items for improving athletic efficiency and management of golf courses. Through this, the study intended to provide basic data for creating competitive golf courses and management. Important assessment items were selected by inducing preliminary assessment items and conducting a preliminary survey and a main survey for specialists through a theoretical study. For the survey results studied, reliability and average value for importance were calculated using SPSS/PC Window Release 12.0. As assessment of importance by assessment area, in athletic efficiency assessment, course management level was the highest, followed by fairness of games and operation of games. In management assessment, importance of service level, information management, facility management, management of game assistants, etc. were high. As assessment of importance by assessment item, it was found that 'variety of golf shot' and 'the length of a course' were important in course layout. Also 'start interval among teams' and 'disturbance of play' were assessed as important items in game operation, while 'fair reservation' and 'rounding rotation time' were important in fairness of games. In addition, in information management, 'kind service of golf course staffs' and 'prompt reservation and notification' were found to be important assessment items. In facility management, all assessment indexes were over 4.0, which means all of them are important for quality of golf course and competitiveness. In membership service, 'appropriate price of goods for sale' and 'service for members' were relatively important assessment items. Further, in management of game assistants, 'qualifications and skillfulness of game assistants' was assessed as a very important index. Although the current study only selected important items to assess excellent golf courses, it is necessary to apply the study results to the actual sites and verify them for golf course both at domestic and abroad.

• 한국환경보건학회지
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• 제44권4호
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• pp.323-329
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• 2018

Objectives: The purpose of this study is to investigate the water quality of 16 golf course ponds located in northern areas Gyeonggi province by investigating residual pesticides, organic matters (BOD, TOC) and nutrients (TN, TP). Methods: The result data for the residual pesticides were used from 2014 to 2017. and other result data were used for April and July in 2017. The residual pesticides analytical method was based on 'Golf course residual pesticides inspection method', The others analytical method was based on 'The water pollution process test standard' Results: Very toxic pesticides and banned pesticides were not detected but general pesticides were detected. In case of the water quality of the golf course pond was applied to the lake water quality standard. In April the average TOC concentration was V grade to 6.46 mg/L, TP V grade to 0.13 mg/L, TN VI grade to 1.6 mg/L, In July TOC average concentration was VI grade to 8.65 mg/L, TP VI grade to 0.17 mg/L, TN V to 1.5 mg/L. All TN and TP concentrations corresponded to eutrophication. Compared with lake water quality monitoring, the concentrations of BOD, TOC and TP were high but the TN concentration was low in April and July. Conclusions: It is considered that water quality managements are necessary for the golf course pond. The first reason is that the pollutants of pond are discarded to river during rainfall and act as pollution sources. The second reason is that the golf course users are uncomfortable because of odor caused by the pollutants of the pond.

• International Journal of Contents
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• 제9권1호
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

• 문화기술의 융합
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• 제9권5호
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• pp.343-348
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• 2023

본 연구는 스크린골프장 서비스품질이 재이용에 미치는 영향을 검증하고 살펴보고자 하였다. 총 300부를 배포하여 응답이 부실하거나 누락된 문항이 많은 설문지 53부를 제외하고 총 247부를 분석에 사용하였다. 이러한 결과를 바탕으로 다음과 같은 시사점을 도출하였다. 첫째, 스크린 골프장 이용자들은 주로 친구, 지인, 친목단체가 주로 이용하였으며, 정보는 인적, 인터넷으로 많은 정보들을 얻었으며, 서비스품질 중 공감성, 신뢰성이 스크린 골프장 재이용에 영향을 미쳤다. 이용자들은 품질이 좋은 서비스를 경험하면 만족감과 서비스 품질이 높으면 신뢰를 가지며, 충성도 형성과 주변 사람들에게 추천과 홍보할 확률을 높일 수 있다. 그러나, 품질이 나쁜 서비스를 경험하면 고객들이 실망하고, 주변 사람들에게도 악평을 남길 수 있으며, 이는 신뢰를 떨어뜨려 재이용의 가능성이 낮아진다. 따라서 골프장 재이용을 높이려면 품질 관리 및 고객들의 의견과 피드백을 수용하고 문제가 생겼을 때 신속하게 대처하여 서비스의 품질을 개선 및 고객이 만족할 수 있는 서비스를 제공해야 스크린 골프장의 재이용을 유도할 수 있을 것이다. 둘째, 스크린골프장 서비스품질 하위요인 유형성, 응답성, 확신성이 이번 연구결과에서는 유의하게 나오지는 않았지만 재이용에 영향을 미치는 요인들에 대해 경쟁이 치열한 스크린골프장 업계에서의 생존력을 키우고 차별화된 서비스 제공으로 재이용할 수 있도록 경영전략을 삼아야 할 필요가 있다.

• 한국조경학회지
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• 제33권6호
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• pp.51-77
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• 2006

Pond management is a critical part of overall golf course management, both during growth and maintenance modes of turf care. This study investigated 48 ponds in nine 18- or 27-hole golf courses to analyze the environmental characteristics of ponds. The research process had three phases: (1) inventory and analysis of grading plans and drainage plans, (2) field verification and interviews with greenskeepers, and (3) analyses of water quality and statistics. All data were collected from May to August in 2004. The results of this study can be summarized as follows: 1. It is desirable to site a golf course in a small watershed with high watershed eccentricity to control storm water runoff efficiently and to minimize soil erosion during construction. 2. The siting and size of a pond should be determined through a land-use analysis of the watershed for the purpose of ecological management. The bigger the forest-to-golf course ratio, the better the water quality will be. 3. The size and capacity of each individual ponds varied and there were many somewhat longish rather than round ponds. 4. There were many differences among golf courses in naturalness of the ponds, and the correlation between naturalness and area of aquatic plants was very high. 5. Analyses of pond water quality indicated that the degrees of Dissolved Oxygen, Chemical Oxygen Demanded and Suspended Solids were relatively low values but Total Phosphorus and Total Nitrogen were too high. Therefore a systematic approach is needed to solve e problem. Pesticide residues were not detected in all ponds. 6. Water depth and area of hydrophyte should be considered when designing an ecological pond. 7. All ponds used storm water as a main source of water supply and added underground water. Aquatic plants and physical methods such as water aeration and spray fountains were the main choices for maintaining a healthy aquatic environment.

• 품질경영학회지
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• 제32권3호
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• pp.10-28
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• 2004

This research analysed the Interaction which focus on service quality perception, customer satisfaction, re-use intention in the golf club. First of all, we review the existing literature on measurement of service quality and management. As a result of this review and survey of the employer in golf club, thirteen factors emerged as important to the service management of the golf club; Reservation and Access(RSNA), Golf Course and Convenience Facilities(GCNF), Personal Services(PSER) and After Services(ASER). The structural equation model was utilized for analyzing the influence of service quality factors upon the customer satisfaction and re-use intention. Results show that service quality factors have a statistically significant impact on the customer satisfaction of the golf club. RSNA and GCNF investigated the factors influencing on the satisfaction degree of the customers. But the GCNF and PSER were not significant. Especially, GCNF factors directly influenced on the customer satisfaction and also indirectly impact on the intention of using again.

• 한국물환경학회지
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• 제28권1호
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• pp.1-9
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• 2012

It has been known that Golf course could impose negative impacts on water-ecosystem if pollutant-laden runoff is not treated well. It is important to control non-point source and re-use treated wastewater from the golf course to secure water quality of receiving waterbodies. At golf courses, the rainfall-runoff is affected by various practices to manage grasses. In many hydrological modelings, especially in simple rainfall-runoff modeling, effects on runoff of plant growth and cutting are not considered. In the study, the water erosion prediction project (WEPP), capable of simulating plant growth and various management, was evaluated for its runoff prediction from golf course under grass cutting and irrigation. The %Difference, $R^2$ and the NSE for runoff comparisons were 1.15%, 0.93 and 0.92 for calibration, and 18.12%, 0.82 and 0.88 for validation period, respectively. In grass cutting scenario, grass height was managed to be 18~25 mm. The estimated runoff was decreased by 27%. The difference in estimated total runoff was 11.8% depending on irrigation. As shown in this study, if grass management and irrigation are well-controlled, water quality of downstream areas could be obtained.