• 대한가정학회지
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• 제37권5호
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• pp.85-100
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• 1999

The purpose of this study was to investigate the effect of brand name on perception of quality by social status variables [socio-economic status(s.e.s.), social mobility, and status inconsistencyl. Perception of quality of 2 clothing items was investigated in relation to brand name. The subjects were 606 homemakers, 30-40 years of age, living in Seoul. The influence of brand name on perception of quality was measured by 2 stimuli each out of 4 samples. The data was analyzed by ANOVA, Discriminant Analysis and t-test. Results showed that 1) the effect of influence of brand name on perception of quality was most evident in the upper S.E.S. class. 2) status inconsistency had no bearing on effect of influence of brand name of quality. 3) the upwardly mobile group evaluated the quality of clothing in terms of brand name.

• 한국의류학회지
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• 제22권8호
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• pp.1099-1110
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• 1998

The perceived quality is a concept considered from the consumer's perspective. So it is differ from the objective determination of product quality. Thus the consumer perception of quality is a subjective judgement of an individual and an overall feeling on the characteristics which includes the product's reliability, performance and so on. In terms of product perception, consumers utilize the product cues in evaluating the product's quality before the purchase and the cues reflecting the quality can be classifisied into intrinsic and extrinsic ones. When the quality perception is limited to the purchase situation, purchase decision dependent on surrogate indicators such as price, are inclined to increase due to the lack of information. Therefore in this study the perceived quality of apparel is controled to the purchase situation in order to examine the consumer's reaction to the price cues and for the convenience of the exploratory investigation. As a result of the empirical study, consumers show differences in quality and value perceptions to the product with the same price depending on the perception whether the price is high or low. The apparel quality evaluation process goes through the steps of "product attributes - perceived quality - perceived value - purchase intention".

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.371-385
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• 2013

대학 도서관의 지식문헌정보서비스는 대학 교육 및 교수의 연구를 지원하는 중요한 역할을 수행하고 있다. 이에 따라, 서비스 품질요소를 계층적 관점에서 정의하고 이들의 중요성을 분석함으로써 대학 도서관의 서비스를 개선하기 위한 연구들이 선행되어 왔다. 그러나 기존 연구들은 서비스 품질을 구성하는 하위요소들 간의 상호 영향관계, 그리고 서비스 이용자와 제공자 두 집단간의 서비스 품질요인에 대한 인식차를 파악하여 서비스를 개선하는 측면에서는 연구가 미흡한 실정이다. 따라서 본 연구는 SERVQUAL의 관점을 바탕으로 도서관 서비스를 구성하는 서비스 품질요소 간 상관관계를 네트워크 모델로 도출하고, Analytic Network Process를 활용하여 서비스 이용자와 제공자 집단간의 서비스 품질요소에 대한 인식차이를 도출, 분석하였다. 그 결과 제공자는 요소들을 비교적 균일하게 중요하게 인식하지만 이용자는 특정 몇 가지 요소들을 중요하게 인식하는 것을 확인하였다. 도서관 서비스 품질요소들간의 상관관계와 집단간의 인식차이를 파악하는 본 연구의 접근방법은 추후 대학 도서관의 지식문헌서비스 경쟁력 확보에 기여할 것으로 기대된다.

• 보건의료산업학회지
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• 제8권1호
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• pp.1-13
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• 2014

The purpose of this study is to investigate the perception of quality property of hospital information system, the quality level, and its effects. The participants were 730 employees who are using hospital information system in hospitals. In order to analyze the relationship, the quality property regulates the consideration of user's taste and the state of user's favor for the design of hospital information system, and the quality level regulates user's convenience and properness. The main results from this study can be summarized as follows, First, the perception of quality property for hospital information system showed few significance level between occupation, but revealed significance level between position. The evaluation of quality level showed significance level depending on the occupation and position. Second, quality property which generally affects to the quality level of the hospital information system were different between types of occupation and quality factor.

• 한국전문물리치료학회지
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• 제17권2호
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• pp.75-83
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• 2010

This study purposed to analyze difference in the perception of service quality between physical therapy patients and physical therapists and to provide basic materials for maintaining high service quality that meets patients' expectation in each service area. For this study, we conducted a questionnaire survey with physical therapy patients and physical therapists in Jeju from the 6 to 30 of January, 2010. In the survey, we received 133 questionnaires from patients and 125 from physical therapists, and used them in analysis. The instrument used in this study to measure service quality was prepared by the researcher through adapting and supplementing the SERVQUAL model developed by Parasuraman et al (1991). For our physical therapy environment, and it consisted of a total of 23 questions in five areas, namely, tangibility, reliability, responsiveness, assurance, and empathy. Patients' perception of service quality was high in order of reliability, assurance, empathy, responsiveness, and tangibility. In four areas with exception of reliability, quality perceived by patients was lower than that perceived by physical therapists, and particularly in responsiveness(t=2.82, p=.00) and empathy(t=2.02, p=.04), the difference between patients and physical therapists was statistically significant. In order to reduce the difference in the perception of service quality between patients and physical therapists, it is considered necessary to enhance physical therapists' perception of service quality and to prepare measures for improving service equality so that services would be provided through respectful communication with maintaining the dignity of patients, rather than focusing on disease.

• 한국의류학회지
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• 제26권2호
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• pp.216-226
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• 2002

This study attempts to understand how the perception of service quality as well as shopping motives influence on the emotional responses in store shopping, and to examine how these relevant variables influence on the store satisfaction. The 463 questionnaires were collected from the purchasers in department stores, fashion specialty stores, and national brand franchise stores. The results of this study are as fellows: 1. In regard to shopping motives, two dimensions of product motive and experiential motive were identified, explaining 47.39% of shopping motives. 2. In regard to emotional response, two dimensions of pleasure emotion and displeasure emotion were identified, explaining 65.95% of emotional responses. 3. Shopping motives led to the store satisfaction after the perception of service quality and then the experience of pleasure emotion. These related variables explained 60% of the store satisfaction. 4. The consumers of fashion specialty store showed the highest product motive, whereas the consumers of department stores showed the highest displeasure emotion in the store. As the results showed, customers' shopping motives influence their perception of service quality and pleasure emotion. Therefore, in order to stimulate shopping motives, the store environment that can give customers pleasure and opportunity to pursue various experiences should be provided. As the service quality is a very important variable that leads pleasure emotion in the store, sales persons should be trained to satisfy customers.

• 한국조리학회지
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• 제22권6호
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• pp.24-32
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• 2016

The number of higher education institutions in Malaysia is increasing and continuously attracts a large number of international students. Therefore, it is important for foodservice operator to understand the perception of international students towards the university cafeteria in order to create student satisfaction. The aim of this study was to identify the perception of international students towards the university cafeteria, and this paper explored four research questions in order to identify the factors affecting it. The findings of this paper included a list of factors such as food quality, choices and sanitation, price, ambience and facilities and service quality of the cafeteria. This research significantly enabled the foodservice operators to gain deeper knowledge about the factors that influence the perception of international students towards the university cafeteria, which can meet the quality standards of the university.

• 대한안전경영과학회지
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• 제16권3호
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• pp.411-420
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• 2014

The purpose of this paper is to examine the effects of customer perception about service physical evidence and process quality by liquor wholesaler on customer satisfaction and maintaining business relationship. Also this paper tries to find out the moderating effect of relational duration on those service qualities and deal satisfaction. Based on the responses from 53 stores, the result of multiple regression analysis appears as follow that (1) the perception of intangible service quality is positively related to deal satisfaction, (2) deal satisfaction is positively related to maintaining business, and (3) the interaction of relational duration and each perception of service qualities is significant.

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2006년도 춘계학술대회논문집
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• pp.1272-1275
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• 2006

The A-weighting curve, very well explain the human perception for various frequency, is used to assess the traffic noise as well as the environmental noise. However, it does not reflect the annoyance perception appropriately because it assesses the noise at an A-weighted equivalent noise level of 1 kHz. In this study, we acquired the sound quality of traffic noise included various frequency and studied the human perception caused by change of frequency range.

• 한국의류산업학회지
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• 제6권1호
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• pp.93-101
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• 2004

The purpose of this study is to examine consumers' risk perception in internet clothing shopping and its relation with technology readiness and the frequency of purchase. Thereafter, this study examines how consumers' risk perception affect service quality and satisfaction at the apparel shopping sites. An on-line survey was made to collect data, and the replies from 785 people, who had an experience of apparel shopping on line, were used in data analysis. From factor analyses, risk perception comprised 3 factors of product related risk, delivery related risk, and security related risk, and technology readiness comprised 4 factors of optimism, innovativeness, discomfort, and insecurity. Based on cluster analysis, consumers were classified into 3 types in terms of the internet risk perception: low risk group, medium risk group, and high risk group. From path analysis, risk perception was decreased with high frequency of purchase and low discomfort and insecurity of technology readiness, and risk perception and service quality had an influence on consumers' satisfaction with the shopping sites.