• 제목/요약/키워드: Qualitative Design

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공동구매형 소셜커머스와 프라이빗 쇼핑몰을 이용하여 패션/뷰티 제품을 구매하는 소비자들의 쇼핑 가치 (Shopping Value of the Consumers Who Purchase Fashion/Beauty Products Using Group Buying Social Commerce and Private Shopping Malls)

  • 서상우;조윤진
    • 한국의류학회지
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    • 제38권2호
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    • pp.161-174
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    • 2014
  • This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).

From Possession to Relationship -An Investigation of the Consumer-driven Anthropomorphism of Fashion Goods-

  • Hur, Hee Jin;Kwon, Yoo Jin
    • 한국의류학회지
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    • 제43권6호
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    • pp.795-807
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    • 2019
  • This qualitative study delves into consumers' meanings, perceptions, and behaviors toward the anthropomorphism of fashion goods based on personal experiences. Previous studies focused on consumer responses to the marketer-driven anthropomorphism of products, messages, and brands; however, the present study examines consumers' spontaneous anthropomorphism focusing on personal meanings as a possessor and meanings in their social relationships. A qualitative methodology is adopted that involves in-depth interviews with eleven males and females in their 20s and 30s. Participants stated that were engaged in the anthropomorphic practice of fashion goods on a daily basis. Data analysis was based on grounded theory. Findings on consumer-driven anthropomorphism are discussed at personal and interpersonal levels. At the personal level, anthropomorphic objects are their companions that are often called "baby." Interestingly, anthropomorphism reduces the stigmas of materialism from the participants' side. At the interpersonal level, anthropomorphic practice is a ritual of sharing a common interest and assuring intimacy. Implications and suggestions for future research are also discussed.

미혼남녀의 피임경험에 관한 질적 연구 (Contraception Behaviors in Unmarried Men and Women: A Descriptive Qualitative Approach)

  • 황신우;정재원
    • Perspectives in Nursing Science
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    • 제9권2호
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    • pp.71-82
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    • 2012
  • Purpose: The aim of this study was to identify contraception behaviors in unmarried men and women. Methods: A descriptive qualitative study design was used. Individual in-depth interviews with fifteen participants were conducted. Content analysis was utilized to determine the main outcomes. Results: For men, three themes were consistently seen as contraception behaviors: 'men desired sexual intercourse greatly', 'men would not use a contraceptive device, even though they knew it was necessary', and 'men gradually considered contraceptive use to live their lives without interruption'. For women, the three themes were as follow: 'women had sex half willingly while half did not have sexual inter course for the first time', 'women did not use contraceptive devices because of ignorance of contraceptive methods', and 'women did not carefully consider contraceptive use'. Conclusion: To prevent unmarried men and women from having unplanned pregnancies, tailored sex education programs should be established throughout Korea. All things considered, the effect of multimedia sex education should be considered to maximize the use of contraceptive devices.

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혁신확산모델에 근거한 원격건강관리시스템의 질적 분석 (Qualitative Analysis of Tele-healthcare Systems based on the Diffusion of Innovation Model)

  • 권명순;장지혜
    • 지역사회간호학회지
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    • 제28권2호
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    • pp.129-143
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    • 2017
  • Purpose: The purpose of this study is to explore factors which influence adoption, implementation and continued use of tele-healthcare systems. Methods: Qualitative research was conducted by in-depth interviews with 17 professionals from various fields of organizations involved in developing and implementing tele-healthcare systems. Data were analysed thematically, using a conceptual model of diffusion of innovations. Results: The system users were reacted positively to the 3 attributes out of 9 which decided the adoption of innovation. In addition, it is required to redesign the tele-health care system simpler and easier so that the system users can access to the system much more easily regardless of space and time limitations. From the design stage on an individual level, it is necessary to conduct detailed needs analysis and listen to users who are at the center of innovation diffusion. On an organizational level, it is necessary to actively prepare for possible problems during system implementation, educate the users and build communication channels continuously. Conclusion: This study has identified the factors affecting the innovation of tele-health care systems and contributed to the understanding of the operation of tele-health care systems by the diffusion of innovation theory in community health posts.

A Qualitative Study on Customer Management and Response of Apparel Shop Masters

  • Jang, Eun Young
    • 패션비즈니스
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    • 제12권3호
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    • pp.167-174
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    • 2008
  • The purpose of this study was to categorize customers types in accordance with current shop masters' perception of difficult customers and to identify their responding techniques and know-hows in dealing with those customers in detail, a qualitative study is carried out by conducting thorough interviews with the shop masters. The interview contained questions on occupational hold-ups of shop masters, types of hard-to-handle customers, techniques in handling difficult customers, their know-hows in customer managements and what they perceived as the qualities of a shop master. T The results were as follows: 1) Customers who are perceived as difficult by shop masters are categorized into six types, making unreasonable demands, pointing out product defects, disregarding salespersons, making no purchase after testing products, having no personality and having no response. 2) Responding techniques for difficult customers were categorized into three types, 'active response', 'standby' and 'polite refusal'. 3)The result from the question on know-hows of shop masters in customer management can be divided into 4 groups, providing special treatment or information, building one-to-one relationship with the customer, suggesting garments in accordance with the customer's taste and providing friendly customer service. 4) For the question on perceived qualities as a shop master, individual quality, customer management capacity, work experience and occupational knowledge were answered.

서울지역 학령기 취약계층 아동의 건강문제와 관련 요인 (Health Problems and Related Factors of Socially Vulnerable School-age Children in Seoul)

  • 강경림;김성재
    • 한국학교보건학회지
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    • 제30권3호
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    • pp.181-193
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    • 2017
  • Purpose: This is a qualitative descriptive study with the purpose of identifyng the health problems and related factors of socially vulnerable school-age children in Seoul, South Korea. Methods: Two focus group interviews and two individual interviews were conducted with eleven participants. They were two class teachers, three school nurses and two daycare teachers working at elementary schools and three social workers and a welfare worker working at community childcare centers. Data were analyzed using qualitative content analysis. Results: The identified psychosocial problems were 'distracting and excessive behavior', 'depression and helplessness,' 'aggression and violent behaviors', and 'internet overdependence'. The revealed physical health problems were 'poor hygiene', 'obesity', and 'gastrointestinal problems'. In addition, the fact that physical and psychosocial problems are closely inter-linked was reaffirmed through practical examples. Meanwhile, socioeconomic, family environmental, social experiential and individual factors were found to affect children's health. Relationships within a family or a peer group and healthy lifestyle were considered critical issues to deal with in order to improve the childrens' health status. Conclusion: It was proved that socially vulnerable school-age children have various physical and mental health problems due to multiple factors. Therefore, it is required to design nursing approaches that help them achieve optimal health status.

The Necessity of Environmental Education for Employee Green Behavior

  • WOO, Eun-Jung
    • 동아시아경상학회지
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    • 제9권4호
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    • pp.29-41
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    • 2021
  • Purpose - The current study explores pro-environment human resource management attributes like an organization's leadership support, training, empowerment, and motivation practices to encourage employees to adopt an environmentally friendly lifestyle, leading to the success of the pro-environmental initiatives pursued by the organization. Research design, data, and methodology - The research subject is a considerable determinant that helps the research choose which qualitative textual analysis will suit that specific research. This study is suitable to conduct qualitative textual research because the justification for the qualitative content analysis used by a researcher is guided by the subject of the research, the available funds, the available time, and the research objectives. Result - Various solutions have been identified to ensure that all interventions taken by an organization, especially in educating and training their employees, are efficient, effective, and impactful. They revolve around the individual group, organizational, societal, and government policy approaches. Solutions will create a dedication to developing sustainability and ensuring that employees are positive when dealing with the surrounding. Conclusion - Consequently, combined efforts involving employees, society, organizations, and the government are necessary for formulating and implementing a practical course of action. This is to end the ongoing environmental degradation and foster positive behavioral change that involves activities and initiatives that will improve environmental performance for current and future generations.

단지형 대학 기숙사의 거주환경요소가 기숙사생활 적응에 미치는 영향에 관한 연구 - 서울대학교 관악학생생활관을 대상으로 - (Effects of Environmental Factors on the Adaptation to University Dormitory Life - The Case of Seoul National University Dormitories -)

  • 백수연;최재필
    • 대한건축학회논문집:계획계
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    • 제36권1호
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    • pp.3-14
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    • 2020
  • Dormitories of Korean university are planned to pursue qualitative growth after a period of quantitative growth in the 1970s. However, since the 1990s, the physical plan for qualitative growth has not changed significantly and the effects of these changes on dormitory residents has not been verified. The purpose of this study is to identify the environmental factors influencing dormitory life adaptation and to provide a basis for qualitative growth of university dormitories to help dormitory residents adapt to the environment. The research was conducted in three stages. First, the elements of the residential environment of the dormitory complex, which is an independent variable, were derived. The dormitory life adaptation scale was developed to measure the dependent variable. Secondly, a questionnaire survey was conducted to obtain the environmental factors of current dormitory and previous residence and three elements of dormitory life adaptation; 'acceptance of change', 'familiarity', and 'anxiety'. Third, statistical analysis was conducted to determine whether each factor influenced dormitory life adaptation.

Factors Affecting an Application of Environmental Management Accounting: A Case Study of the Automobile Industry in Vietnam

  • TRAN, Ngoc Hung;NGUYEN, Thi Thuy Hanh;NGUYEN, Thi Phuong
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.509-516
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    • 2021
  • This study aims to find out and measure the level of factors affecting the applicability of environmental management accounting (EMA) in Vietnamese automobile industry enterprises. Data was collected using both quantitative and qualitative methods. First, in general research, qualitative methodology was used to find out factors (variables) that can impact the possibility of implementing EMA in Vietnamese automobile enterprises. Second, in detailed research, all variables are measured using a quantitative method by collecting data through sampling and sending questionnaires. 500 questionnaires were sent to automobile enterprise managers and only 352 questionnaires met the criteria for the data analysis. The study used a mixed research design approach- a procedure for collecting, analyzing, and "mixing" both quantitative and qualitative research and methods in a single study to understand the research problem. Results show that 7 factors affect the possibility of implementing EMA in Vietnamese automobile industry enterprises. These factors are coercive pressure, normative pressure, mimetic pressure, business environmental uncertainty, environmental strategy, benefits when applying EMA, and task complexity. Based on the results of the study, promoting EMA in the automotive industry should depend mainly on the role of governmental departments.

Change of MS Method and Comparison of SIFT-MS Method

  • CHOI, Jong-Sun;KWON, Lee-Seung;LEE, Ji-Hoon;KIM, Romertta;KWON, Woo-Taeg
    • 웰빙융합연구
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    • 제5권1호
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    • pp.37-46
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    • 2022
  • Purpose: This study examines the history of the evolution of MS analysis and intends to consider the future direction of technological development through the difference from the latest technology, SIFT-MS. Research design, data and methodology: A method of analysis will be described in detail at the below by SIFT-MS (Selected Ion Flow Mass Spectrometry), which is a technology developed by a company called SIFT Technologies. Results: The initial concept of mass spectrometry was begun in the late 1890s, and it continues to evolve even after the 21st century through the ripening stage of the 20th century. The development process of mass spectrometry by year has been described in detail in the Main text. Conclusions: Mass spectrometry, qualitative and quantitative analysis of substances plays a very important role in the research and medical fields. The development of these analytical methods is expected to continue in the future, and faster and more accurate qualitative analysis and mass spectrometry will be developed than the level currently reached. In addition, it is expected that hardware and software will be configured so that non-analysis experts can handle it easily, and it will be used as a technology that is more closely related to our lives.