• Journal of Korean Home Economics Education Association
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• v.19 no.4
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• pp.119-135
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• 2007

This study attempted to explore what are the benefits that online game consumers seek in their on-line game consumption. Nowadays many on-line game consumers are extremely absorbed in the on-line game. The purpose of this study was to find the benefits that make people enjoy on-line games enthusiastically based on the Q methodology. Q methodology is a way to understand a person's structure of subjectivity. This study applied Q methodology to clarifying consumers' subjective evaluation of the on-line game benefit s. 28 Q questions were prepared through literature review, and were offered to 30 consumers. The subjects were divided into the four types seeking different benefits with on-line games: communication, enjoyment, achievement, and escapism. The results suggested that the benefits of on-line game are beyond the general characteristics of the game including human network or achievement in the on-line game community.

• Knowledge Management Research
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• v.19 no.2
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• pp.187-203
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• 2018

The purpose of this study was to investigate the perception about AI assistants and the differences between two groups, workers(secretaries) and supervisors(bosses), using the Q-methodology which has an advantage in understanding the types of subjective perceptions. Through literature reviews and interviews, 34 Q-samples were extracted, and then Q-sorting was conducted by P-samples(20 workers and 15 supervisors). As a result of Q-sorting, the types and characteristics of AI assistants perceived by each P-sample were explained. The perception of the workers divided into five distinct types, and the perception of the supervisors was divided into three distinct types. The most crucial factors in distinguishing between workers and supervisors' perceptions depend on whether they are capable of performing certain tasks and whether they can replace existing secretarial jobs. This study, as the primary research on AI assistants, can help to redefine the work that can be replaced by AI and the work that only people can do, and thus to establish education, recruitment, and training plans.

• Korean Journal of Child Studies
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• v.29 no.4
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• pp.231-248
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• 2008

This research used Q-Methodology to investigate kindergarten teachers' perception style regarding children's creativity. The 30 participants had various teaching experiences and educational backgrounds and were teaching in a variety of types of kindergartens in the cities of Busan and Ulsan. Individual teacher's subjective perspective was the main target for the analysis. Results showed four types of teachers' perceptions of creativity : 1) perceiving creativity as children's creative thinking ability, 2) focusing on creative curriculum development 3) perceiving creativity as children's creative personality, and 4) focusing on either teacher's thorough understanding of children's creativity or teachers' creativity. These results indicate that teachers tend to perceive creativity in narrow and specific domains. These findings are discussed with respect to their educational implications.

• Women's Health Nursing
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• v.9 no.4
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• pp.422-431
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• 2003

Purpose: The purpose of this study was to explore the subjective opinions related to NVP experience in woman. Method: The research method used was Q-methodology. The statement of self-reference was derived from face to face interviews with 10 womans. Statement were categorized by researcher according to semantics. Twenty-seven of the self reference statement from categories of the Q-population were selected. Twenty-five of pregnant womans were selected by consideration of diversity in sociodemographic background. Based on a 1 to 9 point scale, the selected pregnant womans were made to participate in. Q-sorting. Analysis of Q-type was obtained by use of the QUANAL program. Result: There are three type of NVP experience of Korean womans. The first type focused on family support relate to NVP coping. The second type focused on physical self regulation related to NVP coping. The third type focused on actual strategy related to NVP coping. Conclusion: It is suggested that the results of this study may contribute to the development strategies for the purpose of decreasing the incidence of NVP.

• Korean Journal of Child Studies
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• v.26 no.1
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• pp.75-90
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• 2005

The structure of fears was identified and measured by Q methodology. Subjects were 40 school-aged children with emotional and behavioral problems. Subjectivity of children's fears was classified into 3 types by the QUANL program. Three types occupied 52% of all variance and correlations ranged between .31 and.52. The first type is "imaginative-sensitive perception" where children are fearful about unreal and imaginative objects related to death. The second type is "rational-empirical perception" where children are concerned about the impact of fearful objects and authoritative figures based on their own personal experience. The last type is "realistic-egocentric perception" where children are fearful of possible violence, crime, and disease.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.311-321
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• 2020

The purpose of this study was to analyze the recognition of secondary pre-physical education teachers' recognition for the learning athletics using Q methodology. P-sample was composed of 28 pre-secondary P·E teachers. The selected Q samples were arranged in the normal distribution form. The collected data were analyzed by factor analysis through varimax rotation using QUANL PC program. This study found four types of recognition on learning athletics. Type I is defined 'the type of recognition for education value.' Type II is defined 'the type of emphasizing assistant activities.' Type III is defined 'the type of an appeal difficulty to learn athletics skill.' Type IV is defined 'the type of emphasizing the basic movement value.' Based of the results of this study, the implications and direction to future research on athletics activities are suggested.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.514-524
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• 2018

This study applied Q methodology to consumers who have experience using food trucks to understand subjective perception of food truck customers. The purpose of this study is to characterize the perceptual structure of food truck customers, to describe characteristics of the types and to suggest some implications. The results of the type analysis are as follows. The first type (N = 10): Food truck zone accessibility preferred type, the second type (N = 8): Complex entertainment experience type, the third type (N = 9) = 3): Fast food preference type. Future research on food trucks, restaurants, and tourism will be based on a variety of literature and empirical studies, and will be revised and supplemented with more detailed Q methodological questions and analytical techniques to analyze the various opinions of respondents in a more concrete and objective manner.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.153-170
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• 2020

With the recent development of AI and ICT, autonomous vehicles are becoming a reality, and sales of the vehicles equipped with partial autonomous driving technology are also rapidly expanding. In this situation, technology research on autonomous vehicles has been actively conducted, but research on exploring the perception of autonomous vehicles from the user's perspective is relatively insufficient. Therefore, this study categorizes autonomous vehicle users into four types - , , , and . Then, it examines the characteristics of each type. For this purpose, we applied Q-methodology, a qualitative research method, to observe self-referent subjectivity of 32 P-samples using a Q-sample which consists of 34 statements. The results of our study have significance in that they provide domestic and global automakers with strategic directions for technological development and market expansion of autonomous vehicles, and academically provide hypotheses for subsequent quantitative research.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.635-646
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• 2018

This study applied Q methodology to graduate students of food service management department in Seoul to grasp subjective perception of customers using Michelin guide restaurant. Six types of analysis result were obtained. Specifically, the first type (N = 3): Restaurant hygiene-seeking type, the second type (N = 6): Restaurant taste-seeking type, the third type N = 5): Select Restaurant Compare Prices type, 4th type (N = 3): Pursuing taste for restaurant price type, 5th type (N = 2) Restaurant full service select type, and 6th type (N = 3): Restaurant menu configuration Select. In the future, the research on the Michelin guide restaurant will be revised and supplemented with more detailed Q methodological questions and analytical techniques based on many documents and empirical studies, to analyze the various opinions of respondents more concrete and objectively.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.220-234
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• 2013

The purpose of this study is to understand the types and features of subjectivity perceptions of the police by applying Q methodology that draw upon schematic model in subjectivity study. A survey was carried out among police officers in Gangwon province, South Korea, to classify the 61 selected Q-statements into a normal distribution using a 11 point scale. The collected data was analyzed using QUANL program, and principal component factor analysis using varimax rotation was used to identify the types of perceived image of the police. Type I can be categorized by a strong concern for the education & manpower management, Type II can be categorized by advocating for duty observance, Type III can be categorized by the pursuit of publicized police image and Type IV can be categorized by the suggestions for legal improvement. The use of Q methodology provides insights into the image of the police that would not be available through traditional methodologies and offers a foundation for essential efforts to address and overcome concerns about the image of the police.