• 한국산업정보학회논문지
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• 제25권3호
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• pp.61-82
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• 2020

본 연구는 멀티채널 환경 내에서 소비자의 쇼루밍에서 웹루밍으로의 쇼핑 행동 전환에 대한 연구로 밀고 당기기 이주 (Push-pull-mooring: PPM) 이론을 적용하였다. 웹루밍 의도에 영향을 미치는 변수로는 푸쉬 효과 (Push effect), 풀 효과 (Pull effect), 그리고 계류 효과 (Mooring effect)로 설정하고, 쇼루밍의 실용적 쇼핑가치의 결핍을 푸쉬 효과로, 웹루밍의 경험적 쇼핑가치를 풀 효과로, 그리고 쇼루밍 락인을 계류 효과로 개념화하였으며, 각각에 영향을 미치는 선행변수들을 문헌연구를 통해 도출하고 연구모형을 설계하였다. 276부의 설문을 대상으로 실증분석을 실시하였으며, 구조방정식 모형을 검증한 결과, 쇼루밍의 실용적 쇼핑가치 결핍과 웹루밍의 경험적 쇼핑가치는 웹루밍 의도에 긍정적인 영향을 미치며, 쇼루밍 계류는 웹루밍 의도에 부정적 영향을 미친다는 것이 확인되었다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.221-245
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• 2018

Purpose This study aims to investigate the factors that influence switching intention of Smart Appliances. We focuses on Push-Pull-Mooring theory and status quo bias as factors related to switching behavior. Design/methodology/approach This study developed an model to explain the switching intention of Smart Appliances and conducted structural equation modeling with AMOS22.0. To test the proposed hypotheses, we collected 319 survey responses from smart appliances's users. Findings The results indicated that low usefulness and low ease of use had an effect on the switching intention of smart appliances. The results also indicated that attractiveness of the alternative and social norms had an effect on the switching intention of smart appliances. Lastly, The difference between the relation of push effect and switching intention and the relation of pull effect and switching intention was found to be due to the level of status quo bias. The academic and managerial implications were discussed based on the results of empirical analysis.

• Bulletin of the Korean Chemical Society
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• 제33권3호
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• pp.1029-1036
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• 2012

Push-pull-type copolymers - low-band-gap copolymers of electron-rich fused-ring units (such as cyclopentadithiophene; CPDT) and electron-deficient units (such as benzothiadiazole; BT) - are promising donor materials for organic solar cells. Following a design principles proposed in our previous study, we investigate the electronic structure of a series of new CPDTBT derivatives with various electron-withdrawing groups using the time-dependent density functional theory and predict their power conversion efficiency from a newlydeveloped protocol using the Scharber diagram. Significantly improved efficiencies are expected for derivatives with carbonyl [C=O], carbonothioyl [C=S], dicyano [$C(CN)_2$] and dicyanomethylene [C=$C(CN)_2$] groups, but these polymers with no long alkyl side chain attached to them are likely to be insoluble in most organic solvents and inapplicable to low-cost solution processes. We thus devise several approaches to attach alkyl side chains to these polymers while keeping their high efficiencies.

• 디지털융복합연구
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• 제20권2호
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• pp.91-105
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• 2022

인터넷 전문은행 관련 선행연구들은 법안, 규제 그리고 도입 기대효과 등의 연구들이 대부분이며, 금융 소비자의 금융 서비스 전환 의도에 관한 연구는 미비한 상태이다. 본 연구의 목적은 금융소비자들이 시중은행에서 인터넷 전문은행으로 서비스 전환 의도에 대해 영향을 미치는 요인을 알아보고자 PPM(Push-Pull-Mooring)이론을 적용하였다. 실제 서비스 이용자들을 대상으로 설문조사를 하였고, Smart PLS 3.0을 사용하여 1차 요인분석과 2차 요인분석을 하였다. 연구 결과 풀요인, 푸시요인 그리고 무어링요인은 전환 의도에 긍정적인 영향을 미쳤으며, 조절변수인 무어링요인은 푸시요인과 풀요인의 전환 의도에 조절효과가 나타나지 않았다. 서비스 전환 연구에 활용되던 PPM이론의 활용 범위를 핀테크 서비스로 확장 하였고, 인터넷 전문은행의 전략과 확산 등 여러 가지 실무적인 유용한 시사점을 제공 할 수 있으며, 소비자 태도를 연구하는 다양한 연구에서 활용할 수 있을 것이다.

• 농촌지도와개발
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• 제22권2호
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• pp.101-116
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• 2015

This study aims to identify the decision-making factors of people who have returned to rural areas for farming and residence according to personal characteristics and regions. The survey was conducted on 420 return farmers of six cities and counties in Gyeongsangbuk-Do from September 1st to October 11th 2013. For data analysis, researchers used 280 answered sheets and utilized two-way ANOVA and multinomial logistic regression analysis. Research results indicate three factors of returning to farm which are pull to rural area, push from city, and policy factor. The highest scores of factor is pull to rural area (2.93), the second one is push from city (2.31), and the lowest score is politic factor (2.18). In addition, these three factors of returning to farm are elucidated by environmental variable, economic variable, and information and opportunity provided by government. In other words, the factor of pull to rural area is related environmental variable and the factor of push from city is affected by economic variable. Lastly, politic factor pertains to information and opportunity provided by government.

• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.37-55
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• 2007

Enterprise Architecture (EA) is one of controversial subjects theses days. Some organizations, public or private, are very impetuous in adopting it and some are quite Indifferent to it. What makes this difference come about? This is our research question. One previous research has studied on this issue under the theory of diffusion of innovation. Instead, we here attempt to investigate, in the context of technology transfer theory, the influencing factors on the adoption of EA. We are especially interested In whether korea local organizations are more Influenced by 'need pull' factors than 'institutional push' factors or vice versa.

• Journal of Nutrition and Health
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• 제50권2호
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• pp.192-200
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• 2017

최근 음식상품 특화 필요 지역인 전주 한옥마을의 방문객이 증가함에 따라 전주 향토 음식의 상품 개발이 지속적으로 추진되고 있다. 이에 본 연구는 전주 한옥마을 내 방문객의 음식 구매 현황과 방문 동기, 만족도 간의 영향관계를 분석하여 전주 한옥마을 내 건강한 음식문화 형성에 기여하고자 하였다. 선행연구를 바탕으로 개발한 설문조사지를 이용하여 전주시 방문 경험이 있는 한국 성인 590명을 대상으로 설문조사를 수행하였으며 그 중 총 580부가 분석에 이용되었다. 그 결과, 전주 한옥마을 방문 경험이 있는 연구대상자 (n = 508)의 전주 한옥마을 내 음식 구매경험은 '있다 (96.4%)'가 '없다 (3.6%)'보다 높게 나타났으며, 구매 음식 유형은 '전통 한식 (26.5%)', '외국 음식 (25.8%)', '한국 식재료를 포함한 외국 음식 (16.8%)' 순으로 나타나 전주 한옥마을 내에서 다양한 음식 상품을 구매한 것으로 나타났다. 음식 구매 만족도 (3.35점)는 보통 이상으로 나타났으며 만족 이유는 '음식이 맛있어서 (59.6%)', '다양한 음식을 맛볼 수 있어서 (29.8%)' 순으로, 불만족 이유는 '음식의 가격이 비싸서 (48.1%)', '음식이 맛없어서 (19.5%)' 순으로 높은 응답률을 보였다. 방문객의 방문 동기를 추진 요인과 유인 요인으로 구분하여 분석한 결과, 추진 요인으로 '지역음식추구', '경험추구', '휴식추구', '친목추구' 요인이 도출되었으며 유인 요인으로 '전통문화', '시설편리', '체험활동', '음식경험' 요인이 도출되었다. 추진-유인 요인 간의 상호연관성 분석 결과, 유의한 상관관계가 있는 것으로 나타났으며 그 중 유인 요인인 '음식경험' 요인이 추진 요인인 '지역음식추구', '휴식추구', '친목추구' 요인에 가장 높은 상관관계가 있는 것으로 나타났다. 추진-유인 요인과 방문 만족도간의 영향 관계 분석 결과, 모든 추진 요인이 만족도에 영향을 미치는 것으로 나타났으며 유인 요인은 '음식경험', '전통문화' 요인만이 만족도에 영향을 미치는 것으로 나타났다. 이에 본 연구에서는 전주 한옥마을 방문객의 음식 구매 만족도, 만족-불만족 이유를 분석하여 전주 한옥마을 내 음식문화 형성의 방향성을 제시하였으며, 전주 한옥마을 내 음식 요인이 방문객의 내재적 방문동기 (추진 요인)와 만족도에 영향을 주는 요인임을 밝혀내었다. 이를 통해 전주 한옥마을의 음식 요인 관련 연구의 중요성을 시사하였으며 전주 한옥마을 음식 문화 포지셔닝 전략 수립에 유용한 기초자료를 제공하여 전주 한옥마을의 건강한 음식문화 형성에 기여하고자 하였다.

• Asia pacific journal of information systems
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• 제33권1호
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• pp.227-260
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• 2023

As an emerging competition, eSports is currently receiving a growing amount of attention, but relatively little research has been conducted on the likelihood of offline watching. Using the push-pull theory, we propose and test a research model of fans' perception-centered offline game-watching of eSports matches. Half of the 399 eSports fans we surveyed were from Korea (n = 200) and the other half were from China (n = 199). The results indicate that the entertainment atmosphere has the greatest impact on the intention to watch a match offline, followed by the intention to consume beforehand. There is no direct relationship between offline escapism and offline match-watching. In addition, the diverse personalities of fans affected the entertainment atmosphere and the intention to consume beforehand. This research has theoretical and practical implications for the growth of the eSports offline viewing and eSports tourism industries.

• 무역학회지
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• 제47권6호
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• pp.71-96
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• 2022

This research will study the conversion intention of the users in China from fuel vehicle to new energy vehicles through the empirical methods. To this end, a questionnaire survey was conducted with car users as the object, combined with the theory of user migration and the PPM model to analyze the impact of fuel vehicle users' conversion intention to new-energy vehicles factor. The results showed that purchase experience contains the moderating effect, in which perceived risk and switching costs had a greater impact on the groups without purchase experience, whereas social identity, perceived value, personal attitude, and willingness to switch had a greater impact on groups with the purchase experience. Among all five factors, perceived risk had no discernible impact on the switching intention, but social identity, perceived value, attitude toward switching, and switching costs all had discernible impact on the switching intention. This study expects to come out with sustainable advises for the future growth of new energy vehicles from the study of car users' switching intention and the collective difference test of purchasing experience.

• Journal of Korea Trade
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• 제26권6호
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• pp.20-40
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• 2022

Purpose - In recent times, the international trade environment has been changing rapidly, centering on the online market. In the post-COVID-19 era, small and medium-sized trading companies are facing the problem of not being properly provided with overseas market research, market trend analysis, and trade-related information. Cloud-based digital trade is being sought as an alternative to solve these problems; however, there is a lack of research on the intention to switch to digital trade among small and medium-sized trading companies. Therefore, this study empirically analyzes the intention to switch to digital trade based on the migration theory, and through this, attempts to identify each factor that affects the intention to switch to digital trade. Design/methodology - In this study, in order to identify factors influencing intention to switch to digital trade and innovation resistance of small and medium-sized trading companies, through previous research on migration theory and the PPM (Push, Pull, Mooring) model, each variable was selected for the purpose of the study. Based on this, a research model was established for the factors affecting switching to digital trade of small and medium-sized trading companies and empirically analyzed. In addition, considering the differences in the innovation propensity and maturity of information infrastructure of trading companies as the recipients of innovation, this study analyzes the moderating effect of the mooring effect and seeks ways to establish specific strategies according to the degree. Findings - As a result of empirical analysis, the pull effect was found to have the greatest influence on intention to switch to digital trade. However, the pull factor was found to have an effect on user resistance, and it was confirmed that it was a factor simultaneously inducing positive and negative consumption behaviors among users. In addition, it was found that the higher the company's innovation propensity, the higher the pull effect's influence on the intention to switch, and analysis showed that the push effect had no influence. In addition, companies with high information infrastructure maturity were expected to have a relatively high level of intention to switch compared to companies with low information infrastructure maturity, and the difference between the two groups was found not to be statistically significant. Originality/value - This study is a timely study in that it demonstrated the effect on the switching to cloud-based digital trade for small and medium-sized trading companies and that the cloud system related to digital trade is in full swing. There are academic implications in that it revealed that the pull effect is an important factor in the intention to switch to cloud service. Practical implications were presented in that small and medium-sized trading companies suggested ways to increase the value of the cloud system for switching to digital trade and a way to increase the switching ratio by minimizing the mooring effect. In addition, the study argues that active institutional support from the government is needed to activate cloud service.