• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.29-41
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• 2009

Perception between real object and recognized subject of human on objective subject is not the same. The reason Is that individual perception of visual design components are transmitted as the image of whole. It is required process of visual perception. Therefore, I developed the vision of seeing image of pattern which is based on Gestalt visual perception theory in clothes. The summary of this study's results is like followings. Extremely antagonistic terms which are specialized by formative characteristics of formative components are clearness and blur of outline/ fixed shape and non-fixed shape/ visuality and tangibility of representation/ simplicity and complexity of structure/ invariability and variability of mobility/ symmetry and asymmetry of arrangements singularity and plurality of group number. The expression of motive shows that clearness, fixed shape, visuality and simplicity pursuit Determination image, and blur, non-fixed shape, tangibility and complexity pursuit Ambiguity image. The arrangements of motive shows that invariability, symmetry and singularity pursuit Order image, and variability asymmetry and plurality pursuit Disorder image. Therefore, the standard of the coordinator of Pattern image positioning is established as Determination and Ambiguity of motive are X-axis, and Order and Disorder of pattern are Y-axis. As the frame of Pattern image positioning, four separated dimensions have made.

• Journal of the Korean Society of Costume
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• v.53 no.3
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• pp.13-31
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• 2003

The purpose of this study is to analyze the formative style and aesthetic value of contemporary subcultural style with the understanding of characteristics of subcultural style in the sociocultural context. As for the research methodology, literary survey has been performed to study the concept and the history of subcultural styles from 1940s to 1980s. In addition, demonstrative studies on aesthetic images have been carried out through the analysis of pictures and photographs in order to categorize the subcultural styles since 1990s. In this study, subcultural styles since 1990s have been illustrated through the socio-cultural grounds. which are diversity of street culture, diffusion of moss culture or bubble-up phenomenon, pursuit of anti-social ideology among intellectual heads, club Cultures in the form of kitsch and pastiche and communal thinking as collective harmony. With the socio-cultural context examined above, subcultural styles in the contemporary fashion are categorized and deduced following aesthetic values ; Drag and Club style as the tendency of surrealists or artificial hedonists, Urban military style and Cyberpunks as pursuit of Bionic being, Sports casual style based upon, the pursuit of comfort and freedom, Vintage style and Retro dressing represented by the spirit of DIY (no It Yourself), Ecology style of New conservatives, and Mysticism style as the fusion of technology and shamanism (Technoshamanism).

• Journal of the Korean Society of Costume
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• v.53 no.6
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• pp.87-99
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• 2003

The purpose of this study was to investigate the purchase behavior of fashion merchandise and purchase evaluative criteria in regard to apparel type of Chinese women consumers, and to provide effective basic data for push into the Chinese market. The subject used for the study were 20-40 aged women living in china. 848 data were analyzed factor analysis, one-way ANOVA. t-test and correlation with SPSS package. The results of this study were as follows. 1. As the purchase behavior of fashion merchandise of Chinese women consumers were found out four groups of factors that were named "pursuit mass media", "pursuit fashion", "pursuit brand", and "pursuit price". 2. Chinese women consumers bought fashion merchandise with evaluating three groups of factors that were "for functional", "for aesthetic" and "for external". 3. The purchase behavior of fashion merchandise of Chinese women consumers was correlated with purchase evaluative criteria.nese women consumers was correlated with purchase evaluative criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.267-280
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• 2011

This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, $X^2$-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.690-702
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• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.743-754
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• 2014

This study identified the internal motives for the purchase behavior of Korean male consumers in multi-brand fashion stores by conducting in-depth interviews with 8 men in their 20s and 30s. All respondents had significant experience with this type of store. Data were analyzed in an inductive way and compared with Bohemianism to interpret and described the results as a recent phenomenon of men's fashion. The five internal motives were extracted from analysis: the pursuit of freedom of expression, the counter-cultural resistance to department stores and domestic fashion brands, which tend to copy designs from international brands, the pursuit of mobility and adventure for trying to search and wear a new fashion style, the pursuit of pleasure through store experience, and the pursuit of artistic value by considering goods purchased in multi-brand fashion stores as artistic and cultural goods.

• The Journal of Korean Academic Society of Nursing Education
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• v.21 no.1
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• pp.129-140
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• 2015

Purpose: The purpose of this study was to analyze the types of attitudes of nursing students in Korea toward bucket lists. Methods: The Q-methodology, which provides a method for analyzing the subjectivity of each item was used. From each of the 37 subjects, 34 selected Q-statements were classified into the shape of a normal distribution, using a 9-point scale. The collected data were analyzed using a QUANL PC program. Results: Four types of attitudes toward the bucket list of subjects were identified in Korean nursing students. Type I is a pursuit of money type, Type II is a pursuit of relationship type, Type III is a pursuit of self-centered type, and TypeIV is a pursuit of others-centered type. Conclusion: The results of this study indicate that different approaches toward educational programs for students in the human service area are recommended based on the four types of nursing students' attitudes toward the bucket list.

• Journal of the Korean Home Economics Association
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• v.34 no.2
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• pp.341-353
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• 1996

The purpose of this research is to investigate the influence of demographic and housing life-style variables on evaluation or choice criteria to the decision making for purchasing house. The results of this research were as follows ; 1) In analysis on housing life-style according to demographic variables, it showed that the age group had significant difference in decoration pursuits ; the educational group had significant difference in self-expression ; the income group had significant difference in self-expression and interior function. 2) In analysis on evaluation or choice criteria of decision making for purchasing house according to demographic variables, it showed that : the age group had significant difference in surrounding environment ; the educational group had significant difference in interior environment, interior or exterior facilty, apartment management, economics and surrounding environment ; the income group had significant difference in avail of approach, convenience facilities, apartment management, economics and surrounding environment. 3) In analysis the influence of demographic and housing life-style variables on evaluation or choice criteria to decision making for purchasing house, it was effected on educational level, decoration pursuit, practicality and ostentation in interior environment ; decoration pursuit, self-expression, interior function and practicality in interior or exterior facility ; decoration pursuit, practicality and ostentation in avail ability of approach and convenience facilities ; self-expression, practicality and ostentation in apartment management and economics ; age level, income level, decoration pursuit, self-expression, practicality and ostentation in surrounding environment.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.71-79
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• 2017

This paper presented analysis on the perception by Korean restaurant employees of Korean royal cuisine. Classification using a subjective research method called Q methodology was performed on perceptions of Korean restaurant employees about Korean royal cuisine. This paper derived four types of perceptions. First type (pursuit of tradition) emphasized traditions of royal cuisine, i.e. cooking method and spacious menu-setting on the table. The second type (pursuit of refinement) stressed the importance of "atmosphere and luxuriousness of Korean restaurants and sophistication of royal cuisine, as well as the improvement of interior and exterior environments of Korean restaurants serving royal cuisine. The third type (pursuit of fundamentals) focused on fundamentals of royal cuisine itself such as raw materials, sincere effort, historical meaning, appropriate prices, etc. The last type (pursuit of health) valued a nutritionally balanced diet rather than taste itself. This study provides more specific positioning strategy based on the characteristics of each of the four classifications for the status of Korean restaurants.

• Journal of the East Asian Society of Dietary Life
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• v.27 no.3
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• pp.243-256
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• 2017

This study attempted to improve frying powder products based on 272 consumers' purchase conditions. Factor analysis by type was conducted on purchase attributes of consumers who purchased frying powder by categorizing them based on five factors-namely, convenience, information, diversity, safety, and economy. Five main factors were divided into four purchase attributes named various pursuit, convenience pursuit, economical pursuit, and inform/safety pursuit. Purchasing status of frying powder products was analyzed according to three independent variables such as age, meal preparation type, and purchase attributes. The top motivation for using frying powder was convenience. According to the importance-satisfaction analysis survey, taste, expiration date, and certification mark were chosen as highly important and high satisfaction characteristics for frying powder (p<0.001), whereas nutrition, oil absorption, adhesiveness, crispiness, origin, and food additives were highly important and low satisfaction characteristics (p<0.001). In the conjoint analysis, crispiness was the most important attribute of fried food.