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Market Segmentation of Rural Healing Tourists (농촌 치유관광객 시장세분화 연구)

  • Kim, Kyung-Hee;Hwang, Dae Yong;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.28 no.1
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    • pp.13-23
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    • 2021
  • This study aims to examine the market segmentation of rural healing tourists. A two-stage cluster method was used to segment the market of rural healing tourists, and the difference in satisfaction by segmented market was identified. In this study, a total of 433 cases were used for analysis. A total of four clusters of rural healing tourists were derived based on the purpose of visit and involvement with rural healing tourism. The names of each cluster were determined as 'high involvement, daily escape purpose type', 'high involvement, stress relief purpose type', 'low involvement, daily escape purpose type', and 'high involvement, exotic experience purpose type.' Each groups were found to have significant differences according to educational level, purpose of visit, companion, and expenditure. The satisfaction and the behavioral intention of rural healing tourists was highest in the group of 'high involvement, stress relief purpose type.' The results of this study suggest that the characteristics and satisfaction of rural healing tourists were differ according to the segmented group. This study suggests useful information for target marketing strategies for each segmented market according to the characteristics of rural healing tourists.

Types of Survival Attitudes among First-Generation Korean Immigrants in the United States: Q-Methodological Approach (미국이민 한국인 1세대의 생존 태도 유형 - Q 방법론적 접근 -)

  • Jo, Kae-Hwa;Doorenbos, Ardith Z.
    • Korean Journal of Adult Nursing
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    • v.21 no.6
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    • pp.603-616
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    • 2009
  • Purpose: The purpose of this study was to examine the subjective opinions of first-generation Korean-Americans about survival. Methods: The Q-methodology which provides a method of analyzing the subjectivity of each item was used. The 34 selected Q-statements from each of 38 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL/WIN program. Results: Four types of survival attitudes from 38 first-generation Korean-Americans were identified. Type I was a satisfaction type based on belief, Type II was an effort type based on purpose, Type III was an isolation type based on ethnicity, and Type IV was a compromise type based on adaptation. Results of this study indicate that approaches to a minority's survival strategies need to be differentiated taking this typology and various subject characteristics into account. Conclusion: This information may provide a basic understanding for healthcare providers who work with first-generation Korean-Americans.

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Types of Attitudes toward a Successful Life of Korean Nursing Students: A Q-Methodological Approach (한국 간호대 학생의 성공적 삶에 관한 태도 유형: Q방법론적 접근)

  • Jo, Kae-Hwa
    • Journal of Korean Academy of Nursing
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    • v.38 no.1
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    • pp.111-121
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    • 2008
  • Purpose: The purpose of this study was to analyze attitudes toward a successful life of students majoring in nursing science. Method: The Q-methodology which provides a method of analyzing the subjectivity of each items was used. The 32 selected Q-statements from each of 36 subjects were classified into a shape of normal distribution using a 9 point scale. The collected data was analyzed using a QUANL PC program. Result: Four types of successful life attitudes for research subjects in nursing science were identified. Type I is purpose achievement type, Type II is calling fullness type, Type III is balance maintenance type, and Type IV is happiness eagerness type. Conclusion: The results of the study indicate that different approaches to nursing professional education programs are recommended based on the four types of successful life attitudes.

Female Adolescents' Sexual Assertiveness Types: Q Methodology (여성 청소년의 성적 자기주장 유형: Q 방법론 적용)

  • Kim, Hye Jin
    • Women's Health Nursing
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    • v.21 no.4
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    • pp.272-283
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    • 2015
  • Purpose: The purpose of this study was to identify the type of sexual assertiveness of female adolescents. Methods: A Q methodology which provided a method of analyzing the subjectivity of each type was used. Thirty-three female high school students classified 40 selected Q statements into 9 points standard. The collected data was analyzed by using the PC-QUNAL program. Results: Four types of sexual assertiveness manifested by female adolescents were identified: Type 1: Self-normative line-drawing type, Type 2: Pleasure-seeking negotiation type, Type 3: Passive relationship maintenance type, Type 4: future-oriented satisfaction-delay type. Conclusion: This study is meaningful because it provides empirical information necessary for the development of theories by verifying integrated attributes related to the female adolescents' sexual assertiveness. Results also induced the measuring tools and succeeding studies, and presented educational material for sex education that is tailored to the developmental level and characteristics of female adolescents.

A Study on the Cognition and Attitude on Well-Dying in Undergraduate Students -Q methodological approach- (대학생의 웰다잉에 관한 인식과 태도 - Q 방법론적 접근 -)

  • Shim, Hyung-Wha
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.19 no.2
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    • pp.233-243
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    • 2012
  • Purpose: The purpose of this study was to investigate the subjectivity of undergraduate students about well-dying. Method: Q-methodology, which is effective in scientifically measuring individual subjectivity, was used. The result of the Q-short of the 34 Q-statements by 42 participants was analyzed using the PQM program. Result: Four cognitive types of subjectivity about well-dying were identified and labeled as follows. Type 1: oriental and family-centered type, Type 2: Individual and fate-adapted type, Type 3: altruistic and afterlife-centered type, Type 4: self-leading and secularistic type. Conclusions: Undergraduate students have a well-dying concept which tends to be self-centered and secularistic. At the same times, they also have a well-dying concept which has a basically oriental view, that is, family-centered and fate-adapted views.

Types of Anger Expression in Adolescent Women - A Q-Methodological Approach - (청소년기 여성의 분노표현 유형 - Q방법론적 접근 -)

  • Moon, So-Hyun;Park, Young-Joo
    • Journal of Korean Academy of Nursing
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    • v.38 no.4
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    • pp.522-532
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    • 2008
  • Purpose: The purpose of this study was to identify the types of anger expression in adolescent women. Methods: The Q-Methodology which provides a method of analyzing the individual's subjectivity was used. The 32 subjects classified 50 selected Q-statements on a 9 point scale to make a normal distribution. The collected data was analyzed by a PC-QUANL program. Results: Five types of anger expression in adolescent women were identified. Type I: Direct attacking expression type, Type II: Mature consideration type, Type III: Passive indirect expression type, Type IV: Avoidance conversion type, and Type V: Expression control type. Conclusion: This study revealed that different approaches of nursing intervention strategies are recommended based on the five types of anger expression and their characteristics.

Technical Trend of Mobile Robot According to Kinematic Classification (이동형 로봇의 기구학적 분류에 따른 기술동향)

  • Jeong, Chan Se;Park, Kyoung Taik;Yang, Soon Yong
    • Journal of Institute of Control, Robotics and Systems
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    • v.19 no.11
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    • pp.1043-1047
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    • 2013
  • Smart mobile robot is a kind of Intelligent Robot. It means that operates manipulate autonomously and recognize the external environment. Smart mobile robot moving mechanism has many type and the type depend on the robot shape or purpose. Recently, research on the moving mechanism has been actively in many area. The moving mechanism divided to wheel type, crawler type, walking type, other type and the moving type choose by the kind of robot or the purpose robot. In this paper, describe the kind of moving mechanism on the smart mobile robot and the technical trend of moving mechanism of smart mobile robot.

A Study on the Floor Plan Type and the Spatial Composition of Standard Mental Health Centers in Seoul (서울시 기초정신건강증진센터의 평면유형 및 소요공간구성에 관한 연구)

  • Lim, Yen Jung;Chai, Choul Gyun
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.20 no.1
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    • pp.45-55
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    • 2014
  • Purpose: The purpose of this study is to provide data on the basis for architectural planning of floor plan type and spatial composition by analysing standard mental health centers in Seoul. Methods: Data were collected through literature research, field surveys, and expert interviews to 22 standard mental health centers in Seoul. Results: The results of this study could be summarized as follows; Firstly, Mental Health Center is divided into five types according to the location. Location types of mental health center were 'Director type', 'Health center connection type', 'Public facilities connection type', 'Complex center connection type' and 'Commercial Facilities connection type'. Secondly, Depending on the type of management a mental health center is divided into two types. Types are 'Complex type' and 'Independent type'. Average area of 'Complex type' is $192.99m^2$ and 'Independent type' is $266.87m^2$. This difference affects the various spaces. Implications: It is necessary to give and architectural suggestion of mental health center in response to the proposal of the system.

The Form of Dress related to the Ideal Beauty of Body - from Ancient Egypt to the Romantic Period- (인체에 대한미의식에 따른 복식형태 -고대 이집트에서 낭만주의 시대까지-)

  • Ryu Ki-Joo;Kim Min-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.4 s.44
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    • pp.357-369
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    • 1992
  • The purpose of this study was to clarify the relationship between the Ideal Beauty of Body and the Form of Dress, and to analyze its historical perspectives. First of all, the concept of the Ideal Beauty of Body, the definition of Dress Form, and the method and system to clarify Dress Form were depicted. Based on this frame work, the Form of Dress related to the Ideal Beauty of Body was described historically. For this purpose, documentary research were conducted and representative photography and paintings were used. The analysis was limited to the female one-Piece dress from Ancient Egypt, Greece, Rome, Byzantine, Gothic, Renaissance, Baroque, Rococo, Naoclassicism, and to Romanticism. The results were as follows: 1. The Ideal Beauty of Body was found to be different throughout history and to be intimate- ly linked with fashionable dress. 2. The Form of Dress consisted of four basic components: The form of body itself, the form of clothing itself, the method of wearing, and the relationship between body and clothing. 3. The standards for classification of body form were body structure, body type, body proportion, posture, and movement. Clothing form was generally classified into flat type (unstructured type) and three dementional type (structured type); flat type was subclassified into draped type and tunic type. The method of wearing was classified into attached type, tying-up type, wrap·around type, pull-over type, open type and plastistic type. The relationship between body and clothing after wearing was generally classified into body priority type and clothing priority type. The clothing priority type was further divided into body exaggeration type and body concealment type; Body exaggeration type was further divided into upward type, downward type, forward type, backward type, right type and constriction type. 4. The pursuit of venus coelestis, metaphysical body part, ectomorphic body type, flat type clothing, body priority type; the pursuit of Venus Naturalis, physical body part, endomorphic body type, three dementional type clothing, clothing priority type proved to be closely related respectively by the historical study on the Ideal Beauty of Body and the Form of Dress.

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A Study on the Subjectivity of Care Needs for Hospice Patients (호스피스 대상자의 돌봄 요구 유형에 관한 주관성 연구)

  • Yong, Jinsun;Han, Sungsuk
    • Korean Journal of Adult Nursing
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    • v.16 no.4
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    • pp.677-689
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    • 2004
  • Purpose: The purpose of the study was to identify types of care needs for hospice patients through Q- methodology. Method: Twenty three Q-statements were selected through in-depth interviews of hospice patients. Data were collected from 20 hospice patients by sorting 23 Q-statements into 9 points standard and then analyzed using PC QUANL program. Result: Type 1 was named 'the need for pain control type' and patients of this type had the greatest need of physical care to be free of pain and be comfortable. Type 2 was named 'the need for love and intimacy type' and patients of this type would like to share love and intimacy with their family members. Type 3 was named 'the needs for reliance on an Absolute Being type' and patients of this type would like to receive forgiveness from their God and prayers. Type 4 was named 'the need for accomplishment and service type' and patients of this type would like to complete their on going work and to give service to others. Conclusion: The study result could be basic data to perform effective nursing interventions for satisfying the care needs of hospice patients.

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