• 복식문화연구
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• 제4권3호
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• pp.305-323
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• 1996

The purpose of this sty is to forecast the tendency of clothing colors, to provide materials useful for making the color plan for a better costume, and suggest new information in the apparel industry. To achieve these purposes, this study was carried out by suggesting vogue colors of recent apparel, along with the 20 standard colors of Muncell to 350 men and women in their 20s residing in Taegu.. We analysed and compared their preferred colors in suits vidual factor ;age, sex, education ,skin color, and body shape, and additionally classifying their interest in clothing colors, cause for color selection , degree of interest in color of clothes, color satisfaction of apparel market, and color combination of clothing, color satisfaction of apparel market, and color combination of clothing. We compared these elements according to their age, sex, and education. The results of this study is summarized as follows; 1. It was shown that both men and women in their 20s preferred warm colors the first colors mentioned being the most popular ; Pastels, Red, Blue and Black. They disliked dark and sordid colros in the order of Mauve, Khaki and Red. They preferred wearing Pastels and Yellow in the Spring, White, Blue, and Pastels were the favorites for summer, Beige in autumn, and black, Gray, and Beige in winter. The repugnated colors they chose two wear were Black, Red, Mauve, Khaki in spring and summer. Mauve, Red, Yellow were favorites for autumn, and Blue·White, Yellow·Green, and Pastels in winter. 2. The preferred colors for T-shirts were Yellow, Pastels, White in spring. White and Pastels were summer favorites, Beige an Red for autumn, and Black, Red, Beige in Winter. As for suits, the preferred colors in spring were in the order of Pastels, Beige and Yellow. The preferred colors of upper garments in summer were in the order of White and pastels. for lower summer garments Pastels, White and Blue were favorites. In autumn, Beige was shown to be highly preferred, and in winter, the order of preferred colors was Black, Gray and Beige. 3. On of those individual factors showing the greatest difference was sex. 4. Those factors having the greatest impact on the selection of clothing color were the season and their preference color. 5. The in vogue color of men in their 20s was at a higher level than hat of women. The groups that had an upper college level education showed a significant difference in their choices thant hose who were highschool graduates and technical college student and graduates. The consideration of inteterest in color of clothes, holding clothes during new purchasing, body shape and skin color was higher for women than men. In buying and wearing accessaries, women tend to take into consideration the harmony with the garment, and there was shown a significant difference between highschool graduates and the groups above the level of college education.

• 복식
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• 제58권10호
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• pp.37-51
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• 2008

The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.

• 한국의류학회지
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• 제38권6호
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• pp.942-952
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• 2014

Winter outerwear includes various clothes such as classical jackets/coats, padded jackets/coats, wind breakers, leather and fur jackets/coats. This research surveyed care-label instructions attached to 100 jackets/coats dropped off at five drycleaners in the Gyungin area. University students' perception and attitudes towards care labels and management of winter outerwear were examined using a questionnaire. Data collected from 230 respondents were analyzed by frequency analyses, t-tests, ANOVAs and Duncan tests with PASW 20.0. Half of the padding jackets/coats were labelled to be dry cleaned and dry cleaning was more excessively labelled than necessary. University students confirmed more care symbols than fiber compositions such as more at time of cleaning than at purchasing. Clothing-related major students understood care label symbols better than non-clothing major students. Consumers laundered some winter outerwear at home, even though they thought dry cleaning was a proper cleaning method. The appropriate cleaning method for padded jackets/coats is laundering; however, consumers who answered dry cleaning as an appropriate method were three times as those who answered washing, and those performed dry cleaning were two times as those who performed washing. Winter outerwear manufacturers should provide adequate and more specified care-information to consumers in order to maintain initial appearance and performance over longer periods.

• 복식
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• 제50권7호
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• pp.155-163
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• 2000

The objectives of this study were to examine how clothing design preference and clothing attitude vary according to gender of the aging. Using the data collected through interview with 200 subjects who were 60years of age and older residing at Kunsan city area in Korea. These data were analyzed by frequency and $\chi$$^2$-test. The tendency of the gender on jacket stymie preference showed that men liked the soutien collar jacket, two button sing1e Jacket, and four button double jacket, women liked two button single jacket, three button single Jacket and four button double jacket. The general preference did allot depend on the practical purchasing. Men preferred more the soutien collar jacket than the women. On the shirts pattern preference, men liked thick horizon and plaid pattern, while the women liked polk dots pattern and small flowered one. The practical clothing purchase was done by themselves directly. The important criteria depended on the appearance style like simple and smart. For the main complaining factor to purchase the clothes, men considered the color, and women complained not to have suitable shopping stores. The most of all complaining was the expensive prices.

• 복식
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• 제50권
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• pp.145-160
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• 2000

The purpose of this study is to analyze of recognization and behaivor characteristcs of customers in Korean fashion market. The study is analyzed through questionary paper to the domestic female group of more than or equal to age of twenty living in Seoul. The collected questionary paper is analyzed with SPSS/PC+ program and the method of statistical analysis used for this study is frequency analysis factor analysis reliability analysis cluster analysis t-test and corsstab analysis. The result of analysis of recognization and behaivor characteristics of customers involves the following: Firstly the result of analysis of the degree of recognition between the environment-friendly customer group and non-envirnoment-friendly customer group in relation to green fashion products showed meaningful differences. Secondly when observing the average of the two according to the behavioral characteristics of their activities of purchasing advertising in relation to green clothes it showed that environment friendly customers saw and heard relatively much more advertisements for green fashion product. These serial processes of research have the meaning in confirming that segmented market for environment-friendly customers exists in the domestic fashion market and these will not only set up the basis of research on the market of green fashion product but also be able to contribute to propose future direction of research.

• 한국지역사회생활과학회지
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• 제12권2호
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• pp.47-59
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• 2001

The purpose of this study was to examine the factors affecting financial satisfaction of rural housewives. Data for this study were collected from 202 households living in 8 provinces. The results were as follows; 1) The most frequent financial problems experienced from expenditures on clothes(82.1%), lack of expense for social intercourse (61.47), and difficulty in purchasing durable goods(60.1%) in the order. 2) 44.6% of the respondents said they were satisfied with their net worth, and 21.6% of them confessed they had difficulties in debt redemption while 52.5% of them said they felt pressure about monthly payments of installments, which reveals that farm households find it hard to pay back short-term debt. 3) The path analysis was adopted to see the causal relations among the variables influenced the financial satisfaction. The variables of experiences of economic problems, educational background(graduated from middle school), saving, income, and age appeared to be important in the order of effectiveness. Among them, the variables of saying and experiences of economic problems showed a direct effect, and those of age and saving displayed an indirect effect with the experiences of economic problems as the parameter. From this findings, it is suggested that rural extension workers and educators should emphasize the importance of the financial plan in their educational programs.

• 한국지역사회생활과학회지
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• 제15권2호
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• pp.93-99
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• 2004

This study was conducted to investigate the relation of adaptability to the temperature and wearing behavior in both obese and normal weight children and their mothers' guidance. A questionnaire was used and the subjects were elementary school children in the 4th to the 6th grade (1,501) and their mothers (1,459) living in Seoul, Busan, Daegu, Gwangju, and Andong cities. The children were divided into two groups: a normal weight group (NWG, 1,192) and an obese group (OG, 309). There was no relation between children's adaptability to temperature and their mothers'. OG's mothers were more affirmative than NWG's mothers in purchasing children's clothing which suited them. The more NWG's mothers purchased children's clothing which suited them, the more NWG chose clothes that were conscious of body figure, while OG's mothers chose children's clothing which suited them regardless of OG's consideration of the body figure. It is suggested that an educational program of wearing behavior of obese children and their mothers as well as various measurements for the questionnaire should be developed for more intensive studies in this field.

• 한국의류산업학회지
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• 제11권2호
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• pp.308-314
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• 2009

In creating an avatar, consumers can find out for themselves their own sizes to be entered. Also, putting in a face creation main-page menu option enables clients to make up their faces and match them to their bodies. Through this process when purchasing clothes through the internet consumers can enter their own body sizes and create avatars that are identical to their body shape. The uniqueness of developed prototype is that it creates an avatar similar to one's body shape according to body size inputs and demonstrates visually to customers the on-line comfort test which was only available off-line traditionally. The avatar follows the movement of mouse from left to right which enables 3 dimensional visualization. Through maximizing the visual effect this research focuses on enabling consumers to feel subjective parts as if they are off-line. This study seeks to provide a type of prototype of an online shopping mall that meets the demand of the consumers using the 3D avatar.

• 한국의류산업학회지
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• 제15권2호
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• pp.192-201
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• 2013

This study explores the culture surrounding the dyeing of royal garments in the late Joseon Dynasty. The findings of this study are as follows. First, several dyes were used to color royal garments, such as jicho, honghwa, danmok, simhwang, sambo, goehwa, chija, and namjong. Mordants such as maesil, hwanghoemok, yeohoe, and baekban were also used with the dyes. Second, the Sangeuiwon (尙衣院) was the department in charge of the purchasing of dyes and the entire dyeing practice. It was the Seonhyecheong (宣惠廳) and the Hojo (戶曹) who provided revenue to the Sangeuiwon through a wongong, regular tribute, and a bokjeong (supplementary tribute). Additionally, additional dyes, if found to be insufficient, could be provided by the Hojo. Every year the Hojo provided jicho, honghwa, and danmok to the Sangeuiwon, and sometimes imported namjong from China. Third, royal garments were, in most cases, dyed by the Sangeuiwon's professional dyers and court ladies belonging to the sewing department in each palace. Naenongpo (內農圃) eunuchs were in charge of the indigo crops of each palace. Finally, more dye was used in royal garments than in the clothes of commoners to obtain a deeper shade of color. In addition, dyers tried to achieve a clear and vivid tone in their garments. Silk which absorbed color relatively easily, was dyed inside the palace using an ice vat filled with fresh indigo leaves; however, cotton was difficult to dye and was sent to professional indigo dyers outside the palace.

• 패션비즈니스
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• 제5권4호
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• pp.37-55
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• 2001

This study put its major concern in consumer behavior during a purchase of fashion products through the Internet marketing channels. Therefore, it investigated the Internet shopping and tried to find the reasons why clothes shopping through the Internet marketing channels is not popular enough. Then, alternative marketing strategies would be suggested which is accessible from the relationship marketing approach. The study adopted a qualitative research method to implement those purposes. In-depth interviews were conducted with the interviewees who had an experience of buying a fashion merchandise through the Internet or who had such an intention. And the information on stages of decision-making process and actual purchase was obtained by participating in and observing the process. The results revealed stages of decision-making in purchasing a fashion product through the Internet channels, the process of relationship development, and the elements of relationship marketing which affect purchase intention. The elements of relationship marketing to promote a purchase of a clothing product via the Internet marketing channels included convenience; communication and socal experience; sensual information; risk acknowledgement and pursuit for safety; and usage of complexed marketing channels. Based on these, a few strategic points such as remote reality, database of communication basis, strengthening individualized services, and development of complex marketing channels were suggested.