• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.169-175
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• 2001

It is not easy for business workers to find proper information for his job, because of the following problems:(1) information exist in various information system both internal and external with diverse formats(2) he cannot estimate relevance of all the information and (3) he cannot select proper information among large volume of information. The requirements for the systems are the following things:(1) search of relevant information from various internal and external information systems(2) proving an integrated view of information for workers, and (3) information processing and decision-making are seamlessly integrated fro business workers. We proposed an agent system to fulfill the requirements. We focus on the purchasing job, and developed a prototype system. PIPA(Purchasing Information Process Agent). The PIPA performs not only information processing jobs(information search gathering, display, business form -making)but also decision-making support job (evaluation of supplier candidates, and apply of sourcing policy) for sourcing manager. The framework of the PIPA can be appled to other information processing and desision-making jobs.

• 융합경영연구
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• 제11권4호
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• pp.77-87
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• 2023

Purpose: In a business, it is very important to be able to pay attention to consumers. When making a purchase, consumers will first evaluate until they make a purchase decision. This study was conducted to analyze the effects of price, promotion, and product quality on consumer purchasing decisions on poultry feed. Research design, data, and methodology: The research was conducted quantitatively using the Google Form Survey instrument to collect respondent data. The population of this research is poultry feed consumers in Indonesia. Ninety-two respondents participated in this study. Results: The findings revealed that all the independent variables used in this research contribute significantly to determining customer purchase decisions. Conclusions: The results of the study found that price, promotion, and product quality had positive and significant effects on consumer purchasing decisions for poultry products

• 복식문화연구
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• 제17권5호
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• pp.878-885
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• 2009

Y세대는 시장연구에 있어서 많은 흥미를 갖는 세대이다. 이 세대는 1981년에서 1995년에 태어난 사람들로 미국의 역사상 가장 큰 소비자 집단을 이루고 있다. 본 연구의 목적은 미국에 있어서 Y세대들이 청바지를 구입할 때 고려하는 결정 요인들과 맞음새 문제에 대한 그들의 관심을 잘 이해하는 것이며, 연구 결과를 통해 미국 의류업체들이 소비자들의 요구를 잘 반영할 수 있도록 기초자료를 제공하려는 것이다. 본 연구 결과, 미국의 Y세대들은 인터넷이나 미디어에 영향을 받기 보다는 또래집단이나 자신들의 직감능력에 더 의존하는 것으로 나타났다. 쇼핑 방법에 있어서는 리테일 스토아를 백화점이나 디스카운트 스토아보다 더 선호하였다. 또한, 청바지 구매시 맞음새를 브랜드나 색상보다 더 중요한 결정 요소로 생각했으며 87%가 그런 생각을 갖고 있었다. 맞음새 문제에 있어서 대부분 젊은층인데도 불구하고 바지 길이, 엉덩이앞뒤길이, 허리둘레에 문제가 있다고 하였다. 이 맞음새 문제는 가격대와 사이즈와도 관련이 있는 것으로 나타났으므로 의류 생산 업체들이 다양한 신체 형태와 대상 소비자들의 이해에 관심을 갖을 필요가 있는 것으로 사료된다.

• 한국IT서비스학회지
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• 제12권3호
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• pp.23-37
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• 2013

Social commerce is a subset of e-commerce that involves using social media, and user contributions to assist in the online buying and selling of products and services. Given the rapid growth of social commerce sites such as Groupon, Ticketmonster, and Coupang, it has become critical to understand customer purchasing decision-making processes in the social commerce environment. This study developed a theoretical model to examine the role of social commerce site's stickiness in customers' repurchasing decision processes. This study identifies price attribute, variety of selection, shopping enjoyment, and anger as the key factors of social commerce site's stickiness. Data collected from 164 users who had more purchasing experiences with social commerce for more than 7 months were empirically tested against the research model. The analysis results indicate that social commerce site's stickiness plays an important role in enhancing customer's purchasing behavior. Moreover, price attribute and shopping enjoyment significantly influence social commerce site's stickiness, whereas anger does not significantly affect consumer purchasing decision-making processes. However, contrary to our expectation, variety of selection negatively influences social commerce site's stickiness. The theoretical and practical implications of the findings are described.

• 경영과학
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• 제31권1호
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• pp.27-40
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• 2014

Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.

• 디지털산업정보학회논문지
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• 제7권1호
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• pp.111-125
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• 2011

Smartphone is becoming as a core device of mobile environment. The purpose of this study is to investigate the factors affecting customer's buying decision on smartphone. Based on prior studies and cases, this study identifies network effect, switching cost, function, design, brand, after service, price as affecting factors of customer's buying decision on smartphone. It also aims to investigate the relationship between network effect/switching cost and re-purchasing. Result shows that network effect brand, after service are significantly related to customer's buying decision on smartphone by device types, but switching cost, function, design, price are not. Network effect also was found to be significantly related to the re-purchasing. The result of this study may provide a guideline of supply strategy with smartphone suppliers.

• 동아시아식생활학회지
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• 제26권2호
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• pp.152-162
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• 2016

This study surveyed recognition and purchase decision factors related organic food in housewives with young children. The most common reason for purchasing was "environmental-friendly" with 47.6%. When checking food labels, "nutritional ingredients" was the most considered (29.5%). Preference levels for organic food were in the following order: grains (26.8%) > vegetables (23.7%) > dairy (16.9%) > root and tuber crops (14.0%) > fruits (6.0%). For awareness of quality of organic food, the highest awareness factor was "safer than normal food" at $3.91{\pm}0.72$. For awareness of confidence in organic food, the highest awareness factor was "good for health" at $4.11{\pm}0.68$. For awareness of satisfaction of organic food, the highest awareness factor was "origin labeling" at $4.02{\pm}0.76$. Regarding awareness of purchasing intention of organic food, the highest awareness factor was "I will purchase organic food as possible as I can" at $4.02{\pm}0.79$. In the correlation analysis, confidence and satisfaction displayed the highest correlation (0.640), and there were other significant correlations between value/purchasing intention (0.586), confidence/purchasing intention (0.560), and satisfaction/purchasing intention (0.575). Further, the analysis showed that among value, quality, and price, only value had direct influence on the purchasing intention.

• 산업경영시스템학회지
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• 제9권13호
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• pp.13-16
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• 1986

In this paper we study the decision rule for the amount of purchasing materials according to the fraction defective in the single sampling inspection by attributes based on operating characteristics. In deciding the amount of purchasing materials, it is important that we ought to occupy the practical purchasing amount, considering the fraction defective of the lot in acceptance inspection, because the acceptance probability is variant with the fraction defective of the lot.

• 통상정보연구
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• 제7권2호
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• pp.25-47
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• 2005

This study wishes to analyze that affect in purchasing decision in Telecommunication operation company's international competitive bidding. When submit a tender laying stress on international competitive bidding of the Telecommunication operation companies among specially various international competitive bidding, I wish to investigate game theory enemy by bid method through access method about bid form affecting in buyer's purchasing decision.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.