• 제목/요약/키워드: Public image

검색결과 1,287건 처리시간 0.025초

간호이미지 개선을 위한 간호전문직의 중요도에 대한 일반인의 인식유형 (A Factor Analysis on the Degree of Importance of Professional Nursing for Advancing Nursing Image)

  • 오미정
    • 한국보건간호학회지
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    • 제14권1호
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    • pp.80-99
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    • 2000
  • This study was designed to find the characteristics and patterns in subjectivity of an attitude on the degree of importance of professional nursing for advancing nursing image. Q-methodology was used as a research design and the research procedures were as follows. Q-sampling has been derived from the literature review and interview. Its credibility and validity were also tested by nursing professors. Total of 34 statements were selected. P-sampling has been drawn and 32 samples were selected. Based on 9 point scale. the selected respondents rated their operant definition on the degree of importance of professional nursing for advancing nursing image. The results of above procedures were analyzed by PCQ program. The attitude about the degree of importance of professional nursing for advancing nursing image were analyzed based on the typical array. extreme comments. and the demographic information of study subjects. The results revealed that there were four types of attitude about the degree of importance of professional nursing for advancing nursing image. The four types were named as follows; 1) The first type. agree of problem-solving perspectives. was consisted of 8 subjects. They emphasized that the nurse should solve a patient's problem promptly and precisely for advancing nursing image. 2) The second type. agree of kindness perspectives. was consisted of 5 subjects. They insisted that the nurse should be kind to patient and his family for advancing nursing image. 3) The third type. agree of love and service perspectives. was consisted of 4 subjects. They emphasized nursing spirit based on love and service for advancing nursing image. 4) The fourth type. agree of professional knowledge perspectives. was consisted of 6 subjects. They emphasized that the nurse should construct of professional nursing knowledge for advancing nursing image. As a result. this study discovered three types of the degree of importance of professional nursing for advancing nursing image. By identifying the nature of each of four types. this study can be useful to develop efficient strategies for advancing nursing image.

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보건소 이미지 척도 개발 (Development of Public Health Center Image Scale)

  • 이인영;김은미;배상수
    • 보건행정학회지
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    • 제23권4호
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    • pp.415-426
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    • 2013
  • Background: This study was aim to identify the specific words and to develop the scale for the public health center (PHC) image. Methods: We collected 824 words from the previous studies and by open questions and reduced them by 77 words, then which were rated properly by 355 citizens of Seoul. We examined explanatory factor analysis for 69 words, and examined content validity test and confirmatory factor analysis (CFA) for the image structures (4 factors and 16 words). And then we developed the image questionnaire using them through council. We conducted a survey and retested the PHC image scales as the measuring tool targeting 2,000 persons, and compared the inexperience and experience persons for PHC usage. Results: The image structures were consisted of 4 factors and 16 words such as 'trustworthiness' (warm, exemplary, faithful, service-mindedness, beneficial to health), 'fairness' (honesty, clear, consistent, ruled), 'development possibility' (changing, goal-directed, developmental, propulsive), and 'flexibility' (not authoritative, not perfunctory, not rigid) in total. Cronbach's ${\alpha}$ values of all factors were above 0.7. As a result of CFA, model fit indexes yielded satisfactory results (root mean square error of approximation [RMSEA] 0.049, goodness of fit index [GFI] 0.937, and adjusted goodness of fit index [AGFI] 0.912). According to the result of retest for measuring tool by using other samples, Cronbach's ${\alpha}$ values were above 0.8, and model fit indexes yielded satisfactory results (RMSEA 0.059, GFI 0.952, AGFI 0.933). RMSEAs of the inexperiences and the experiences were each 0.59, 0.68. Conclusion: A reliable, valid, and generalizable scale was created for PHC image.

PPGIS(Public Participation GIS)에 기반한 참여형 경관진단모델의 개발 (Development of Landscape Diagnosis Model based on Public Participation GIS for Public Participation)

  • 정경석;문태헌;이성용;하창현
    • 한국지리정보학회지
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    • 제9권4호
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    • pp.151-164
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    • 2006
  • 본 연구의 목적은 도시경관계획에서 주민참여 증진을 위해 인터넷 환경 하에 운용 가능한 공공참여 GIS의 한 형태인 경관진단모델(Diagnosis Model of Landscape, 이하 DML)을 개발하는 것이다. 공공참여의 특성상, DML은 전문가뿐만 아니라 일반인도 쉽게 이용할 수 있도록 직관적인 인터페이스를 제공해 준다. 구체적으로 DML은 크게 세 개의 맵 모듈로 구성되어 있는데, 사전정보 전달을 위한 조사맵(survey map), 공공 참여형 진단맵(DML), 그리고 도시경관의 경년변화에 따른 경관 이미지 비교분석과 저장매체로서의 이미지베이스맵(image-base map)을 근간으로 하고 있다. DML은 다양한 의견 수집뿐만 아니라 경관문제에 공공의 참여를 적극적으로 유도토록 하고 있다. 이상에서 개발된 DML의 유용성을 검정하기 위해 실험적으로 경남의 의령읍과 함양읍에 적용하여 운용해 본 결과, 본 모델이 참여형 경관진단모델로서 유용하게 활용될 수 있음을 확인하였다.

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건설기술자 이미지에 대한 일반 국민과 건설기술자의 인식 비교 연구 (Comparative Study of General Public's and Construction Engineers' Perception on Images of Construction Engineers)

  • 김동빈;김한수
    • 한국건설관리학회논문집
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    • 제17권5호
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    • pp.62-70
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    • 2016
  • 건설기술자는 건설산업의 지속적인 성장을 위한 핵심자원이며, 건설기술자에 대한 긍정적인 이미지는 유능한 인재의 유입과 보유에 많은 영향을 끼친다. 비록 기존 연구를 통해 건설산업의 이미지는 부정적으로 진단된 경향이 있지만, 현재까지 건설기술자의 이미지에 대한 현 주소는 정확하게 진단되지 못하였다. 본 연구의 목적은 건설기술자의 이미지를 일반 국민과 건설기술자를 대상으로 설문조사를 실시하여 비교 분석하고 주요 특징 및 시사점을 도출하는데 있다. 연구 결과, 일반국민 보다 건설기술자 스스로가 건설기술자의 이미지에 대해 부정적인 경향이 높은 것으로 나타났다. 건설기술자의 이미지에 대한 일반 국민의 인식을 제고하기 위해서는 건설기술자의 정체성과 역할에 대한 이해 증진과 도덕성 제고가 가장 중요한 현안으로 나타났으며, 건설기술자의 자기 이미지 제고를 위해서는 건설산업의 생태계를 회복하는 근본적인 처방이 필요한 것으로 나타났다.

부분 손상과 기하학적 공격에 강인한 워터마킹 방법 (A Robust Watermarking Method against Partial Damage and Geometric Attack)

  • 김학수
    • 한국멀티미디어학회논문지
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    • 제15권9호
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    • pp.1102-1111
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    • 2012
  • 본 논문에서는 워터마크된 영상이 일부 손상되었다 할지라도 기하학적 공격에 강인한 다중 비트 워터마킹 방법을 제안한다. 이 방법은 임의의 영상을 기 정의된 표준 영상으로 변형하는 표준 영상 정규화 과정과 표준 정규화 영상의 DCT 영역에 대역 확산(spread spectrum) 기법을 이용하여 워터마크를 삽입하는 과정으로 구성되어있다. 제안한 표준 영상 정규화 방법은 기존의 영상 정규화 방법을 개선한 것으로써 부분 손상과 임의 기하학적 공격에 강인한 특성을 가지고 있으며, 대역 확산 기법을 이용한 워터마크 삽입과정은 블러링, 샤프닝, 압축 등과 같은 영상 손실에 강인한 특성을 가지고 있다. 또한 제안한 워터마킹 방법은 워터마크 검출을 위해 원영상이 필요하지 않기 때문에 공개 워터마킹(public watermarking) 응용에 적합하다. 몇 가지 실험을 통해 제안한 워터마킹 방법이 부분 손상 및 기하학적 변형을 포함한 여러 가지 공격에 강인하다는 것을 보여준다.

지역상징물과 이미지와의 관계 (The relationship with region symbol and tourism image)

  • 이익수
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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    • pp.1043-1048
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    • 2009
  • 본 연구는 충청북도 지자체의 상징물과 관광이미지(테마)와의 부합성을 살펴보고 문제점을 도출함으로써, 향후 대책의 기초를 마련하고자 하였다. 연구결과 충청북도내의 각 지자체의 상징물과 관광테마는 일관된 이미지를 홍보하기 어려운 것으로 나타났으며, 이는 관광홍보라는 측면에서 많은 어려움을 야기할 수 있는 요소인 것으로 나타났다. 향후 대책은 첫째, 지역 홍보물과 연계되면서, 관광테마를 수용할 수 있는 연결고리식의 관광 상징물을 제작해야 하며, 둘째, 관광테마와 부합되는 슬로건으로 구성해야 하며, 셋째, 연계성을 가질 수 있는 관광홍보방안을 수립하여 시행해야 한다.

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인터넷 영상지도를 활용한 축척별 도시경관 정보시스템 (Information System for Multi-scale Urban Landscape using Internet Image Map)

  • 엄정섭;최자현
    • 환경영향평가
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    • 제11권4호
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    • pp.289-309
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    • 2002
  • Solutions of many landscape problems depend on area-wide assessment and interpretation of spatial and physical characteristics over the study area. The authors argue that the public awareness for an area-wide urban landscape appears to be very low due to limited chance to the information. Acknowledging these constraints, an operational, user-friendly information system has been developed by combining internet technology with GIS. In particular, integration among satellite data and digital maps takes advantage of each component, and enables the landscape structure to be visualized, interacted with and deployed all on the Web. The 1m resolution IKONOS data realistically identified the major type of landscape by large scale spatial precision while TM data revealed successfully the major parameters that influence an area-wide spatial structure in the study area. This system would play a crucial role in improving the public awareness for area-wide landscape information if it is operationally introduced into the Government since the highly user-friendly interface based on image maps provides a completely new means for disseminating information for area-wide landscape in a visual and interactive manner to the general public.

관전압(管電壓)이 화상(畵像)에 미치는 영향(影響) (A Study on the Image Effect of Tube Voltage)

  • 강홍석;김창균;허준
    • 대한방사선기술학회지:방사선기술과학
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    • 제3권1호
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    • pp.49-55
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    • 1980
  • To know the effect of tube voltage to X-ray film image, authors made an experimental study on the exponential value of applied voltage and the effect of scattered ray in photographic contrast, and obtained the results as follows: 1. The exponential value of tube voltage was under the control of the applied voltage, the kinds of screens and grids, and its existence. The range of its value was from 1.03 to 5.3. 2. The efficiency of X-ray production was directly proportional to the applied voltage, and to oftain the same density, the tube current(mAs) was inversely proportional to applied voltage 3. The production of scattered rays was in proportion to the tube voltage, and the photographic contrast was mainly influenced by the scattered rays.

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Relative Importance of Different Attributes of Graphic Health Warnings on Tobacco Packages in Viet Nam

  • Kim, Bao Giang;Le, Hong Chung;Hoang, Van Minh;Vu, Duy Kien;Vu, Van Giap;Nguyen, Duc Hinh;Nguyen, Manh Cuong;Pham, Duc Manh;Ha, Anh Duc;Yang, Jui-Chen
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권sup1호
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    • pp.79-84
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    • 2016
  • Graphic health warnings (GHW) on tobacco packages have proven to be effective in increasing quit attempts among smokers and reducing initial smoking among adolescents. This research aimed to examine the relative importance of different attributes of graphic health warnings on tobacco packages in Viet Nam. A discrete choice experimental (DCE) design was applied with a conditional logit model. In addition, a ranking method was used to list from the least to the most dreadful GHW labels. With the results from DCE model, graphic type was shown to be the most important attribute, followed by cost and coverage area of GHW. The least important attribute was position of the GHW. Among 5 graphic types (internal lung cancer image, external damaged teeth, abstract image, human suffering image and text), the image of lung cancer was found to have the strongest influence on both smokers and non-smokers. With ranking method, the image of throat cancer and heart diseases were considered the most dreadful images. GHWs should be designed with these attributes in mind, to maximise influence on purchase among both smokers and non-smokers.

수산기업의 사회공헌목적이 수산기업의 브랜드평가를 매개로 구매의도에 미치는 영향 (The Effects of the Purpose of Fisheries Firms' Social Contributions through Fisheries Firms' Brand Evaluation on Purchase Intention)

  • 소원근;김하균
    • 수산경영론집
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    • 제45권1호
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    • pp.49-61
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    • 2014
  • This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.