• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.209-217
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• 2015

Main purpose of this study is to investigate the effect of the self core evaluation of local public officials on the customer-oriented public service provision. Structural Equation Model was applied to analyze the relationship between self core evaluation and customer oriented public service attitude. From theoretic point, establishing the relationship between psychological concept(self core evaluation) and attitude is contribution to existing literature in this area. Positive structural relationships between self core evaluation and customer-oriented attitude was confirmed from empirical analysis. While variable job engagement took intermediating role between self core evaluation and customer-oriented attitude. The result implies that organizational psychological approach might be a more effective policy measure to improve citizen's satisfaction for public services. For a extended periods, Korean government introduced various institutional arrangements to improve the customer satisfaction for public service. Hoever, the result was not satisfactory. The result of this study suggest psychological approach to improve public service customer satisfaction.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.3
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• pp.101-112
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• 2012

Background & Objective: Oral health care in adolescent is important for oral health of adult life. The aim of this study was to investigate knowledge and attitude on oral health among high school students. Method: A questionnaire survey was conducted in April, 2010 for students of two high schools located in Yangsan, Gyeongsangnam-Do, Korea and final data from 458 students was analyzed. Results: The study subjects were well known about toothbrushing but not on scaling, oral care products, and fluorine. They had positive attitude toward toothbrushing, regular oral health examination, and smoking and drinking control but assumed negative attitude to scaling and utilization of fluorine. A total of 51.1% of the study subjects has participated in oral health education and they had higher level of knowledge and attitude on oral health. There was a significant difference in knowledge and attitude on oral health according to the interest level in oral health and also in knowledge on oral health according to self-rate oral health status. According to utilization of oral health product and scaling knowledge and attitude level on oral health were different significantly. Conclusions: Knowledge and attitude of adolescent are necessary to be improved and changed in some topics of oral health through oral health education.

• Journal of the Korea Society of Computer and Information
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• v.19 no.9
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• pp.169-176
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• 2014

This study is to suggest the theoretical and policy implications by analysing the moderating effects of trust for senior in the causal relationships among the research variables. For this study, 273 of the local public servants were sampled and surveyed. The results of this study showed that local public servants' performance oriented values affect job attitude through their acceptance for performance management system. And this study showed that trust in the leader moderates the relationships among individual orientation, performance orientation and job attitude. This study suggested some theoretical and practical implications on the base of the results.

• Asian Journal of Business Environment
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• v.8 no.2
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• pp.33-41
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• 2018

Purpose - This study aims to examine the determinants of income management of the public servant. Three independent variables are examined such as attitude towards money, financial capability and debt management while the dependent variable is financial wellbeing of public servants. Research design, data, and methodology - Quantitative research is applied in this study, and data are collected by using cross sectional approach. Survey questionnaires are obtained from 270 respondents, which represents 79% response rate. The multiple regressions are used to examine the influence of attitude towards money, financial capability and debt management towards financial wellbeing. Results - The result of the multiple regression indicated positive influences of attitude towards money and financial capability on financial wellbeing. However, debt management found no significant influence on financial wellbeing. Conclusions - Research findings show that people have different attitudes towards money and different trends of expenditure. It is also crucial to be highlighted that employees' attitude and financial capability have a greater influence on overall satisfaction with employees' financial wellbeing. Some would want to show off their luxury items they bought to close friends or relatives and some are very prudent in making expenditures even for necessity items.

• Asian Pacific Journal of Cancer Prevention
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• v.17 no.1
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• pp.85-88
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• 2016

Background: Cervical cancer is the second most common malignancy among women worldwide, and women of reproductive age in Thailand. However, information on the behavior regarding cervical cancer in rural community Thailand is sparse. Objective: To assess the knowledge, attitude, and practice regarding cervical cancer (CC) among rural community women in Nakhon Ratchasima, Thailand, using predesigned structured questionnaires. Materials and Methods: A cross-sectional survey was conducted in 8 villages of Non Sung district, Nakhon Ratchasima province, Thailand, during January to April 2015. Bloom's taxonomy was used as a framework for the study. 265 women aged between 30-60 years old were selected by simple random sampling. All participants completed predesigned questionnaires with 4 parts: demographic data, knowledge, attitude, and practice regarding cervical cancer. Descriptive statistics were used for analysis in this study. Results: The majority of participants were in the age group of 41-50 years old (42.6%) with senior secondary school level of education (32.1%), marriage status (85.0%), agricultural employment (59.6%), and family income between 6,000-10,000 baht per month (54.3%). Some 63.4% and 68.7% participants had high knowledge and moderate level of attitudes regarding CC, while 41.1%, 48.7%, and 10.2% had neem regularly, irregularly or never screened for CC, respectively. The main reasons for not screening were were shyness (44.4%) and no time (55.6%). Vaginal discharge and itching were the common signs and symptoms of participants who were screened at a health promotion hospital of sub-district. Conclusions: CC is still a health problem in the rural community. Therefore, health education is required, particularly for those who have never undergone screening.

• Journal of Preventive Medicine and Public Health
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• v.21 no.2 s.24
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• pp.380-389
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• 1988

This study was conducted in order to find out the attitude of housewives toward the home attendants system, the type of institute managing home attendants, the education for home attendants, the basic requisites for home attendants, and home nursing education, and identify the factors influencing on the housewives's attitude. The data were collected through questionnaires obtained from 401 housewives from March 1 to March 31, 1988. The results summarized were as follows; 1) 90.2 percent of total housewives favored the home attendants system, and housewives who had have their family member with health problem especially showed favorable response. 2) The favored types of institution managing home attendants appeared to be private social work agency(33.0%), half-private and half-public agency(32.2%), government agency(19.9%) and profit agency (2.2%). In particular, housewives who had experienced nursing favored half-private and half-public ageney (37.6%). 3) As the basic requisites for home attendants, housewives wanted service attitude(37.2%), nursing education(34.4%) and nursing experience(28.4%). But, housewives with nursing experience favored nursing education rather than service attitude. 4) 91.1% of total housewives favored the home nursing education. In particular, housewives of high education level and nursing experience showed more favorable response to the home nursing education.

• Journal of Korean Public Health Nursing
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• v.22 no.1
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• pp.49-61
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• 2008

Purpose: To investigate the attitude toward death and recognition of hospice of community dwellers and to examine the differentiation between the attitude, recognition, and demographic variables. Method: This study was a cross-sectional descriptive study using a questionnaire. The Fear of Death Scale (FODS) made by Collect & Lester (1969) and translated and revised by Kim (2003) was used to measure the fear of death. The data were analyzed using SPSS. Results: The subjects were725 community dwellers, 65.8% female with a mean age of 39.9 years. The mean FODS score was 3.17 out of 5, showing a slightly high negative attitude to death. There was a statistically significant difference between the type of religion and total FODS (F=3.91. p=.02). Of the respondents, 66.5% had heard of hospice and 5.5% had received hospice care. Conclusion: Based on the study results, various types of death education program for community dwellers, including the content of hospice care, should be developed. In addition, public relations for the settlement of desirable dying culture and hospice service need to be activated.

• Journal of Korean Public Health Nursing
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• v.33 no.1
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• pp.33-46
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• 2019

Purpose: Individuals suspected Middle East Respiratory Syndrome (MERS) are continuously surfacing in Korea. study the Korean public's knowledge, attitude, and preventive behaviors related to MERS as well as the factors that affect preventive behaviors for MERS. Methods: The study used a descriptive research design, and included 196 men and women aged 20 to 65 years. Data were collected through Internet surveys and self-reported questionnaires from December 1 to 30, 2017. Results: Among the participants, 88.7 percent knew cough etiquette, 84.7 percent had education about cough etiquette, and 52.6 percent had received education on MERS. The average scores for knowledge of MERS was $73.60{\pm}18.78$; attitude of MERS, $2.22{\pm}0.92$; and preventive behaviors for MERS, $62.43{\pm}16.11$. egression analysis showed that higher knowledge of MERS (${\beta}=.34$, p<.001) and higher attitude of MERS (${\beta}=.05$, p=<.001) resulted in increased preventive behaviors, people with MERS education increased preventive behaviors (${\beta}=.21$, p=.003). Conclusion: the awareness and knowledge of MERS for promoting related preventive behaviors. Therefore, education content that considers the characteristics of the target population should be organized and expanded multiple channels.

• Korean Journal of Artificial Intelligence
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• v.12 no.1
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• pp.7-16
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• 2024

This study aims to explore driving factors of Artificial Intelligence application for city marketing strategy with perspectives of millennials and generation Z. This study proposed the following research questions: i) how perceived place branding factor, public service factor, affective factor, immersive experience factor, cognitive factor, cost benefit factor, social networking factor, and promotional value factor affect attitude toward AI application for city marketing; and ii) how attitude affect satisfaction and prospect toward AI application for city marketing? This study conducted an online survey with the assistance of a well-known research agency and applied factor and regression analysis to test hypotheses. The results found that effects of place branding, cognitive, social networking, and promotional value affect attitude significantly in the case of millennials, while effects of public service, affective, cost benefit, social networking, and promotional value affect attitude significantly in the case of generation Z. The results found that effects of attitude on satisfaction and prospect of AI showed significance. The results provide implications and different aspects for AI application of city marketing strategy with perspectives by generations, while millennials and generation Z perceived effects of promotional value as the most significant factor for AI application of city marketing strategy.

• Journal of Korean Public Health Nursing
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• v.26 no.2
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• pp.248-257
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• 2012

Purpose: The aim of this study is to examine the relationship between sexual consciousness and attitude among male university students. Methods: Data were collected using self-reported questionnaires from 235 male university students at two universities located in Busan. SPSS 12.0 using descriptive statistics, t-test, ANOVA, and correlation coefficient was used for data analysis. Results: In the area of sexual consciousness, sexual male chauvinism appeared to be strongest in the area of gender ($2.60{\pm}0.57$). In the area of sexual attitude, abortion appeared to be the most opened area ($2.36{\pm}0.54$) among all areas. Religion, pleasure attitude, premarital virginity, sex admissibility and homosexuality were found to be factors affecting overall sexual consciousness. On the other hand, religion, sexuality, and gender appeared to be the factors that affected overall sexual attitude. In addition, the result of this study demonstrated a positive correlation between sexual consciousness and attitude. Conclusion: Development of various sex education programs reflecting the liberal sexual attitudes of university students, and provision of opportunities for establishment of healthy sexual consciousness and sexual attitude among university students accordingly are needed.