• Title/Summary/Keyword: Public Relation Activation

Search Result 14, Processing Time 0.025 seconds

A Study on the Residents' Need of Program for Community Activation (공동체 활성화를 위한 주민요구 프로그램에 관한 연구)

  • Shin, Hwa-Kyoung;Lee, Joon-Min;Jo, In-Sook
    • Journal of the Korean housing association
    • /
    • v.21 no.4
    • /
    • pp.33-40
    • /
    • 2010
  • A program of public facilities is essential in a resident's life, and such a programs affects the quality of life and community activation. The purpose of this study is to analyze the present condition of the program of public facilities and the residents' need of the program in Yanglim-Dong, Gwangju. In this study, a field survey and questionnaire survey are used for data collection. The results of this study are shown as follows: first, most of the public facilities' programs are composed of educational and welfare programs and programs for teenagers, young people and middle-aged people. Second, most of the residents prefer to have a program for culture and sport. Third, age according to program preference and in terms of educational relation program and cultural relation demand difference approaches. Fourth, most of the residents want to join one or two programs every weeks and prefer to participate during the afternoon and evening.

A Study on Public Relation Activation Plan through Hospital Homepage Contents Analysis (병원 홈페이지 콘텐츠 분석을 통한 홍보활성화방안 연구)

  • Lee, Jin-Woo;Ahn, Sang-Yoon
    • The Korean Journal of Health Service Management
    • /
    • v.6 no.3
    • /
    • pp.13-27
    • /
    • 2012
  • This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

A Study on the Residential-Environment Improvement with using of unused and misused space (유휴공간 활용을 통한 주거환경 개선에 관한 연구)

  • Eun, So-Jin;Lee, Jong-Kuk
    • Proceeding of Spring/Autumn Annual Conference of KHA
    • /
    • 2009.04a
    • /
    • pp.167-172
    • /
    • 2009
  • The purpose of this study is examine the characteristics of public open space in the office buildings located in urban commercial strip, in terms of its relationships to street, to building, and to order surrounding facilities. Theoretical basis of this research is that public outdoor spaces are to be the intermediate territory set between streets and a buildings. 5 commercial buildings in Seoul are selected as sample cases and they were closely analyzed in a comparative manner. Based on this comparison, several planning guidelines are suggested for the activation of the space, mainly in terms of the location of public open space in relation to street, the design techniques and devises reflecting the purpose of the space, and territorial arrangement and furniture layout, and the patterns of relationship to surrounding space and facilities.

  • PDF

An Legal-doctrine Investigation into the Application of ADR to Administrative Cases (행정사건에 대한 ADR의 적용에 관한 법이론적 고찰)

  • 이용우
    • Journal of Arbitration Studies
    • /
    • v.13 no.2
    • /
    • pp.459-488
    • /
    • 2004
  • General interest in the out-of-court dispute resolution system are mounting in Korea, and the spread of ADR(alternative dispute resolution) is the worldwide trend. In addition, it was confirmed that the resolution of disputes by ADR such as the decision based on arbitration made by the Prime Ministerial Administrative Decision Committee is no longer in exclusive possession of the civil case. The activation of ADR could lead to the smooth agreement between parties by getting away from the once-for-all mode of decision such as the dismissal of the application or the cancellation of disposal and the like in relation to administrative cases for the years. In consequence, it is anticipated that the administrative litigation that applicants have filed by not responding to the administrative decision would greatly reduce in the future. But, it would be urgent to provide for the legal ground of the ADR system through the revision of related laws to take root in our society because ADR has no legal binding power relating to the administrative case due to the absence of its legal grounds. The fundamental reason for having hesitated to introduce ADR in relation to the administrative case for the years is the protective interest of the third party as well as the public interest that would follow in case the agreement on the dispute resolution between parties brings the dispute to a termination in the domain of the public law. The disputes related to the contract based on the public law and the like that take on a judicial character as the administrative act have been settled within the province of ADR by applying the current laws such as the Civil Arbitration Law, Mediation Law, but their application to the administrative act of the administrative agency that takes on a character of the public law has been hesitated. But as discussed earlier, there are laws and regulations that has the obscure distinction between public and private laws. But there is no significant advantage in relation to the distinction between public and private laws. To supplement and cure these defects it is necessary to include the institutional arrangement for protection of the rights and benefits of the third party, for example the provision of the imposition of the binding power on the result of ADR between parties, in enacting its related law. It can be said that the right reorganization of the out-of-court dispute resolution system in relation to the administrative case corresponds with the ideology of public administration for cooperaton in the Administrative Law. It is high time to discuss within what realm the out-of-court dispute resolution system, alternative dispute resolution system, can be accepted and what binding power is imposed on its result, not whether it is entirely introduced into the administrative case. It is thought that the current Civil Mediation Law or Arbitration Law provides the possibility of applying arbitration or mediation only to the civil case, thereby opening the possibility of arbitration in the field of the intellectual property right law. For instance, the act of the state is not required in establishing the rights related to the secret of business or copyrights. Nevertheless, the disputes arising from or in connection with the intellectual property rights law is seen as the administrative case, and they are excluded from the object of arbitration or mediation, which is thought to be improper. This is not an argument for unconditionally importing ADR into the resolution of administrative cases. Most of the Korean people are aware that the administrative litigation system is of paramount importance as the legal relief for administrative cases. Seeing that there is an independent administrative decision system based on the Administrative Decision Law other than administrative litigation in relation to administrative cases, the first and foremost task is the necessity for the shift in thinking of people, followed by consideration of the plan for relief of the rights through the improvement of the administrative decision system. Then, it is necessary to formulate the plan for the formal introduction and activation of ADR. In this process, energetic efforts should be devoted to introducing diverse forms of ADR procedures such as settlement conference, case evaluation, mini-trial, summary jury trial, early neutral evaluation adopted in the US as the method of dispute resolution other than compromise, conciliation, arbitration and mediation

  • PDF

A study on the relationship between the existing building load for the advance ZEB certification system (ZEB 인증제 고도화를 위한 기존 건축물 부하별 연관성 연구)

  • Lee, Hangju;Maeng, Sunyoung;Kim, Insoo;Ahn, Jong-Wook
    • Journal of Energy Engineering
    • /
    • v.27 no.3
    • /
    • pp.21-27
    • /
    • 2018
  • In accordance with the implementation of the Zero Energy Building Certification System, it for the activation and expansion of the private sector is being steadily upgraded. Also The government has set up a step-by-step mandatory roadmap until it is expanded to the private sector, starting with the public sector. We analyzed the energy requirements of existing buildings from 2016 to 2017 and the by load relationships of major factor. Of the existing buildings, 714 buildings in central and southern areas excluding residential buildings such as apartments and officetels were classified and their primary energy requirements were analyzed. As new design technologies are applied, the demand for energy from the passive side is steadily declining. In addition, there is a need to interpret various methods to improve the zero energy building certification standard in the point that the zero energy building pilot project is continuously carried out in relation to the activation of renewable energy supply.

The Problems and Reform Measures of Conflict Resolutions related to Constructions through ADR (ADR 에 의한 건설분쟁해결의 문제점과 개선방안)

  • Kim, Sang-Chan
    • Journal of Arbitration Studies
    • /
    • v.21 no.1
    • /
    • pp.87-107
    • /
    • 2011
  • There are two methods to resolve conflicts related to constructions which are through lawsuits and ADR (Alternative Dispute Resolution) just like any other conflicts. Along with the special characteristics pertaining to the conflicts related to constructions, the advantages that ADR is in possession of such as its cost, duration and professionalism, resolving conflicts through ADR has been considered to be more logical than any other options recently. In Korea's case at present, the resolution of conflicts regarding constructions through ADR is mostly dependent on administrative mediation or through arbitration. However, in the case of the administrative mediation, its usage rate is very low due to problems caused by problems in its running and effectiveness. In the case of arbitration, the services of the Korean Commercial Arbitration Board is comparatively used more but because of the fact that arbitration relies on a single trial system and the fact that its executive powers while having the same effectiveness as the final ruling does not get acknowledged leads to the phenomena of avoiding its usage. In addition, in relation to the selective arbitration clause, the problem of effectiveness of the arbitrative agreement is becoming a hindrance to the activation and promotion of the arbitration process. Furthermore, in the case where the ordering body is the government, the public servant involved in the case avoiding the arbitration process because of concerns of being penalized by the internal and external audit within the institution is becoming a problem as well. These problems are not only limited to conflicts regarding constructions and there needs to be actions taken to promote the activation of ADR by enacting a basic law. The more important issue at hand however is offering a resolution measure that would be the most appropriate for users and this could probably be done only through actions such as implementing the American partnering system or the dispute adjudication board system so that they can supervise the resolution of conflicts through mediation, arbitration, and assistance as well as offering consultations regarding conflicts related to constructions.

  • PDF

A Study on Marketing Activation of Franchise Enterprise Utilizing Social Network Service(SNS) (SNS(Social Network Service)를 활용한 프랜차이즈 업체의 마케팅 활성화에 관한 연구)

  • Han, Sun-Ho;Kim, Hyun-Jun;Choi, Kul-Yong;Han, Kyu-Chul
    • The Korean Journal of Franchise Management
    • /
    • v.2 no.2
    • /
    • pp.24-44
    • /
    • 2011
  • Many companies are increasingly using social network service(SNS) as an online marketing tool, and its marketing activation has been in the limelight as a differentiation strategy most recently. The purpose of this study is to analyze online marketing cases utilizing SNS and to apply it in Franchise Enterprise in order to activate its marketing activities. This study is more concerned with the cases of facebook, twitter, and blog among social network services and suggests some ways of utilizing them in Franchise Enterprise as follows: Based on the examples of facebook, firstly, we set up the role as a homepage in individul, Franchise Enterprise, and other organizations. Secondly, we also set up the role as an organizing tool in communities, and thirdly, setting up the role as a location map tool. Regarding some applications in marketing tool of Franchise Enterprise, we suggest the role as a public relation tool of the company and brand, and also propose the role of brand planning and development. Finally, we suggest a way of overcoming the limitation in offline operations.

Cases Studies and Activation Method of Exhibition Working-Activity Satellite (지역 체험형박물관의 사례조사 및 활성화방안 연구)

  • Jung, Jinju;Choi, Hyoseung
    • Journal of the Korean Institute of Rural Architecture
    • /
    • v.7 no.2
    • /
    • pp.21-30
    • /
    • 2005
  • It is not entirely new tendency now that museum have to become 'participation and working activity style' in 21st century. A lot of museums are changed fast to that visitors participate and work actively in museum program recently in Korea. Cheongju city is building various museums which have interesting themes contributed precious inheritances and collections belong to citizens. And Cheongju city is pushing ahead long-term target which is Ecomuseum City Cheongju with citizen is progressing for cultural city continuously. Also to become public museums and facilities which visitors want to come again, Cheongju city is trying to secure various experience space and facilities to keep in step in trend that visitors take part in and work actively in museum program. In an area, there are various cultural, historical, natural and industrial heritages that express relation of human and environment. In meaning that do function of antenna of sending culture which understanding, studying, informing these regional inheritances and promoting activity, in Ecomuseum, those are called "satellite" included not only regional preserved inheritances but also various theme museums which have mutual cooperative function. Satellite(or antenna) is very important element composing Ecomuseum. So I want to provide that is "Exhibition Working-Activity Satellite" that are places having experience space or facilities which visitors can work actively there like that. Such study for Ecomuseum and Exhibition Working-Activity Satellite can be promoted Ecomuseum City which is city for learning lifetime with citizens.

  • PDF

A Study on the implementation of manners and strengths of family life of adolescents (청소년의 예절수행 정도와 가정생활건강성에 관한 연구)

  • 이정우;김경아
    • Journal of Family Resource Management and Policy Review
    • /
    • v.6 no.2
    • /
    • pp.79-95
    • /
    • 2002
  • The objective of this study is to induce the importance of manners through the relation between the implementation of manners and strengths of family life in adolescents and to examine positive variants that can enhance healthy family life. A total of 312 questionnaires were used as the final data for this study. The results of the study are as follows. 1. The implementation of manners in adolescents was just above the median. In particular, the lowest sector was in public manners requiring intensive activation measures. The variables influencing the results were sex, self-esteem, level of intimacy with mothers, and relative comparisons. Especially, the level of intimacy with mothers was the most influential indicating the importance of the roles of mothers in manners education. 2. Adolescents seem to be leading a comparatively healthy family life. In the subcategories, bonding among family members appeared to be the most prominent. Nonetheless, little time is spent together among family members. Moreover, psychological variants were very influential in the strengths of family life in adolescents. Considering that implementation of manners contributed to enhancing the strengths of family life, the establishment of a healthy manners culture of adolescents in required.

  • PDF

A Study on the implementation of manners and degree of life satisfaction of adolescents (청소년의 예절수행 정도와 생활만족도에 관한 연구)

  • Lee Jeong Woo;Kim Kyoung A
    • Journal of Family Resource Management and Policy Review
    • /
    • v.8 no.2
    • /
    • pp.27-42
    • /
    • 2004
  • The objective of this study is to induce the importance of manners through the relation between the implementation of manners and degree of life satisfaction in adolescents and to examine positive variants that can enhance degree of life satisfaction A total of 413 questionnaires were used as the final data for this study. The results of the study are as follows. 1. The implementation of manners in adolescents was just above the median. In particular, the lowest sector was in public manners and communication manners requiring intensive activation measures. The variables influencing the results were the score, internal-external control, perceptiveness to the importance of propriety 2. On the level of satisfaction with life as a general, the study showed reasonable standards. The variables influencing the results were the score, internal-external control, gender-role attitudes, perceptiveness to the importance of propriety. Also, considering that implementation of manners contributed to enhancing the level of satisfaction, the establishment of a healthy manners culture of adolescents in required.

  • PDF