• 제목/요약/키워드: Public Relation Activation

검색결과 14건 처리시간 0.022초

공동체 활성화를 위한 주민요구 프로그램에 관한 연구 (A Study on the Residents' Need of Program for Community Activation)

  • 신화경;이준민;조인숙
    • 한국주거학회논문집
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    • 제21권4호
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    • pp.33-40
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    • 2010
  • A program of public facilities is essential in a resident's life, and such a programs affects the quality of life and community activation. The purpose of this study is to analyze the present condition of the program of public facilities and the residents' need of the program in Yanglim-Dong, Gwangju. In this study, a field survey and questionnaire survey are used for data collection. The results of this study are shown as follows: first, most of the public facilities' programs are composed of educational and welfare programs and programs for teenagers, young people and middle-aged people. Second, most of the residents prefer to have a program for culture and sport. Third, age according to program preference and in terms of educational relation program and cultural relation demand difference approaches. Fourth, most of the residents want to join one or two programs every weeks and prefer to participate during the afternoon and evening.

병원 홈페이지 콘텐츠 분석을 통한 홍보활성화방안 연구 (A Study on Public Relation Activation Plan through Hospital Homepage Contents Analysis)

  • 이진우;안상윤
    • 보건의료산업학회지
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    • 제6권3호
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    • pp.13-27
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    • 2012
  • This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

유휴공간 활용을 통한 주거환경 개선에 관한 연구 (A Study on the Residential-Environment Improvement with using of unused and misused space)

  • 은소진;이종국
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2009년 춘계학술발표대회 논문집
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    • pp.167-172
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    • 2009
  • The purpose of this study is examine the characteristics of public open space in the office buildings located in urban commercial strip, in terms of its relationships to street, to building, and to order surrounding facilities. Theoretical basis of this research is that public outdoor spaces are to be the intermediate territory set between streets and a buildings. 5 commercial buildings in Seoul are selected as sample cases and they were closely analyzed in a comparative manner. Based on this comparison, several planning guidelines are suggested for the activation of the space, mainly in terms of the location of public open space in relation to street, the design techniques and devises reflecting the purpose of the space, and territorial arrangement and furniture layout, and the patterns of relationship to surrounding space and facilities.

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행정사건에 대한 ADR의 적용에 관한 법이론적 고찰 (An Legal-doctrine Investigation into the Application of ADR to Administrative Cases)

  • 이용우
    • 한국중재학회지:중재연구
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    • 제13권2호
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    • pp.459-488
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    • 2004
  • General interest in the out-of-court dispute resolution system are mounting in Korea, and the spread of ADR(alternative dispute resolution) is the worldwide trend. In addition, it was confirmed that the resolution of disputes by ADR such as the decision based on arbitration made by the Prime Ministerial Administrative Decision Committee is no longer in exclusive possession of the civil case. The activation of ADR could lead to the smooth agreement between parties by getting away from the once-for-all mode of decision such as the dismissal of the application or the cancellation of disposal and the like in relation to administrative cases for the years. In consequence, it is anticipated that the administrative litigation that applicants have filed by not responding to the administrative decision would greatly reduce in the future. But, it would be urgent to provide for the legal ground of the ADR system through the revision of related laws to take root in our society because ADR has no legal binding power relating to the administrative case due to the absence of its legal grounds. The fundamental reason for having hesitated to introduce ADR in relation to the administrative case for the years is the protective interest of the third party as well as the public interest that would follow in case the agreement on the dispute resolution between parties brings the dispute to a termination in the domain of the public law. The disputes related to the contract based on the public law and the like that take on a judicial character as the administrative act have been settled within the province of ADR by applying the current laws such as the Civil Arbitration Law, Mediation Law, but their application to the administrative act of the administrative agency that takes on a character of the public law has been hesitated. But as discussed earlier, there are laws and regulations that has the obscure distinction between public and private laws. But there is no significant advantage in relation to the distinction between public and private laws. To supplement and cure these defects it is necessary to include the institutional arrangement for protection of the rights and benefits of the third party, for example the provision of the imposition of the binding power on the result of ADR between parties, in enacting its related law. It can be said that the right reorganization of the out-of-court dispute resolution system in relation to the administrative case corresponds with the ideology of public administration for cooperaton in the Administrative Law. It is high time to discuss within what realm the out-of-court dispute resolution system, alternative dispute resolution system, can be accepted and what binding power is imposed on its result, not whether it is entirely introduced into the administrative case. It is thought that the current Civil Mediation Law or Arbitration Law provides the possibility of applying arbitration or mediation only to the civil case, thereby opening the possibility of arbitration in the field of the intellectual property right law. For instance, the act of the state is not required in establishing the rights related to the secret of business or copyrights. Nevertheless, the disputes arising from or in connection with the intellectual property rights law is seen as the administrative case, and they are excluded from the object of arbitration or mediation, which is thought to be improper. This is not an argument for unconditionally importing ADR into the resolution of administrative cases. Most of the Korean people are aware that the administrative litigation system is of paramount importance as the legal relief for administrative cases. Seeing that there is an independent administrative decision system based on the Administrative Decision Law other than administrative litigation in relation to administrative cases, the first and foremost task is the necessity for the shift in thinking of people, followed by consideration of the plan for relief of the rights through the improvement of the administrative decision system. Then, it is necessary to formulate the plan for the formal introduction and activation of ADR. In this process, energetic efforts should be devoted to introducing diverse forms of ADR procedures such as settlement conference, case evaluation, mini-trial, summary jury trial, early neutral evaluation adopted in the US as the method of dispute resolution other than compromise, conciliation, arbitration and mediation

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ZEB 인증제 고도화를 위한 기존 건축물 부하별 연관성 연구 (A study on the relationship between the existing building load for the advance ZEB certification system)

  • 이항주;맹선영;김인수;안종욱
    • 에너지공학
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    • 제27권3호
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    • pp.21-27
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    • 2018
  • 제로에너지 건축물 인증제도 시행에 따라 민간부문 활성화 및 보급 확대를 위한 제도의 지속적인 고도화가 이루어지고 있으며, 정부는 공공부문을 시작으로 민간부문에 확대 될 때까지 단계별 의무화 로드맵을 설정하였다. 이에 따라 제로에너지빌딩 인증제의 기반이 되는 건물에너지효율인증 기준에 따른 2016~2017년 기존 건축물들의 에너지소요량을 분석하여 주요 인자 변화에 따른 부하별 연관성에 대해 분석하였다. 기존 건축물중 아파트, 오피스텔 등 주거용을 제외한 중부 및 남부지역 714개 건물을 분류하여 1차 에너지소요량을 분석하였다. 새로운 설계기법들이 적용됨에 따라 패시브측면에서의 에너지요구량은 지속적으로 감소하고 있으며, 신재생에너지 보급 활성화와 연계되어 제로에너지빌딩 시범사업 또한 지속적으로 이루어지고 있는 실정에 제로에너지빌딩 인증 기준을 고도화하기 위해 다양한 방법들을 적용하여 해석할 필요성이 있다고 판단된다.

ADR 에 의한 건설분쟁해결의 문제점과 개선방안 (The Problems and Reform Measures of Conflict Resolutions related to Constructions through ADR)

  • 김상찬
    • 한국중재학회지:중재연구
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    • 제21권1호
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    • pp.87-107
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    • 2011
  • There are two methods to resolve conflicts related to constructions which are through lawsuits and ADR (Alternative Dispute Resolution) just like any other conflicts. Along with the special characteristics pertaining to the conflicts related to constructions, the advantages that ADR is in possession of such as its cost, duration and professionalism, resolving conflicts through ADR has been considered to be more logical than any other options recently. In Korea's case at present, the resolution of conflicts regarding constructions through ADR is mostly dependent on administrative mediation or through arbitration. However, in the case of the administrative mediation, its usage rate is very low due to problems caused by problems in its running and effectiveness. In the case of arbitration, the services of the Korean Commercial Arbitration Board is comparatively used more but because of the fact that arbitration relies on a single trial system and the fact that its executive powers while having the same effectiveness as the final ruling does not get acknowledged leads to the phenomena of avoiding its usage. In addition, in relation to the selective arbitration clause, the problem of effectiveness of the arbitrative agreement is becoming a hindrance to the activation and promotion of the arbitration process. Furthermore, in the case where the ordering body is the government, the public servant involved in the case avoiding the arbitration process because of concerns of being penalized by the internal and external audit within the institution is becoming a problem as well. These problems are not only limited to conflicts regarding constructions and there needs to be actions taken to promote the activation of ADR by enacting a basic law. The more important issue at hand however is offering a resolution measure that would be the most appropriate for users and this could probably be done only through actions such as implementing the American partnering system or the dispute adjudication board system so that they can supervise the resolution of conflicts through mediation, arbitration, and assistance as well as offering consultations regarding conflicts related to constructions.

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SNS(Social Network Service)를 활용한 프랜차이즈 업체의 마케팅 활성화에 관한 연구 (A Study on Marketing Activation of Franchise Enterprise Utilizing Social Network Service(SNS))

  • 한선호;김현준;최걸용;한규철
    • 한국프랜차이즈경영연구
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    • 제2권2호
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    • pp.24-44
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    • 2011
  • 최근 인터넷 상에서는 SNS(Social Network Service) 시장 쟁탈전이 불붙고 있다. SNS는 사람과 사람을 연결하는 커뮤니티형 회원제 서비스 또는 이러한 서비스를 제공하는 웹 사이트를 말한다. 이러한 온라인 마케팅의 도구인 SNS를 활용하는 업체들이 증가하고 있고, 온라인 마케팅 활성화가 경쟁업체와의 차별화 전략으로 각광받고 있다. 본 연구에서는 이런 SNS를 활용한 기업의 온라인 마케팅 사례를 분석하여 프랜차이즈 기업의 마케팅에 활용하는 방안에 대해 연구하였다. 그래서 과, 페이스북 사례를 바탕으로 프랜차이즈 기업의 마케팅에 적용할 수 있는 방법으로는, 첫째, 개인 및 프랜차이즈 기업, 단체의 홈페이지로서의 역할, 둘째, 관심사 관련 커뮤니티, 공동체 모임의 조직화 수단으로서의 역할, 셋째, 점포나 본사의 위치를 알려주는 위치 지도 도구로서의 역할이다. 또한, 트위터를 프랜차이즈 기업의 마케팅에 적용할 수 있는 방법으로는, 첫째, 프랜차이즈 기업 및 브랜드 홍보로서의 역할, 둘째, 오프라인 영업의 한계를 트위터를 통해 극복할 수 있고, 셋째, 프랜차이즈 기업 및 브랜드의 기획과 개발의 역할이다.

지역 체험형박물관의 사례조사 및 활성화방안 연구 (Cases Studies and Activation Method of Exhibition Working-Activity Satellite)

  • 정진주;최효승
    • 한국농촌건축학회논문집
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    • 제7권2호
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    • pp.21-30
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    • 2005
  • It is not entirely new tendency now that museum have to become 'participation and working activity style' in 21st century. A lot of museums are changed fast to that visitors participate and work actively in museum program recently in Korea. Cheongju city is building various museums which have interesting themes contributed precious inheritances and collections belong to citizens. And Cheongju city is pushing ahead long-term target which is Ecomuseum City Cheongju with citizen is progressing for cultural city continuously. Also to become public museums and facilities which visitors want to come again, Cheongju city is trying to secure various experience space and facilities to keep in step in trend that visitors take part in and work actively in museum program. In an area, there are various cultural, historical, natural and industrial heritages that express relation of human and environment. In meaning that do function of antenna of sending culture which understanding, studying, informing these regional inheritances and promoting activity, in Ecomuseum, those are called "satellite" included not only regional preserved inheritances but also various theme museums which have mutual cooperative function. Satellite(or antenna) is very important element composing Ecomuseum. So I want to provide that is "Exhibition Working-Activity Satellite" that are places having experience space or facilities which visitors can work actively there like that. Such study for Ecomuseum and Exhibition Working-Activity Satellite can be promoted Ecomuseum City which is city for learning lifetime with citizens.

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청소년의 예절수행 정도와 가정생활건강성에 관한 연구 (A Study on the implementation of manners and strengths of family life of adolescents)

  • 이정우;김경아
    • 가족자원경영과 정책
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    • 제6권2호
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    • pp.79-95
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    • 2002
  • The objective of this study is to induce the importance of manners through the relation between the implementation of manners and strengths of family life in adolescents and to examine positive variants that can enhance healthy family life. A total of 312 questionnaires were used as the final data for this study. The results of the study are as follows. 1. The implementation of manners in adolescents was just above the median. In particular, the lowest sector was in public manners requiring intensive activation measures. The variables influencing the results were sex, self-esteem, level of intimacy with mothers, and relative comparisons. Especially, the level of intimacy with mothers was the most influential indicating the importance of the roles of mothers in manners education. 2. Adolescents seem to be leading a comparatively healthy family life. In the subcategories, bonding among family members appeared to be the most prominent. Nonetheless, little time is spent together among family members. Moreover, psychological variants were very influential in the strengths of family life in adolescents. Considering that implementation of manners contributed to enhancing the strengths of family life, the establishment of a healthy manners culture of adolescents in required.

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청소년의 예절수행 정도와 생활만족도에 관한 연구 (A Study on the implementation of manners and degree of life satisfaction of adolescents)

  • 이정우;김경아
    • 가족자원경영과 정책
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    • 제8권2호
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    • pp.27-42
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    • 2004
  • The objective of this study is to induce the importance of manners through the relation between the implementation of manners and degree of life satisfaction in adolescents and to examine positive variants that can enhance degree of life satisfaction A total of 413 questionnaires were used as the final data for this study. The results of the study are as follows. 1. The implementation of manners in adolescents was just above the median. In particular, the lowest sector was in public manners and communication manners requiring intensive activation measures. The variables influencing the results were the score, internal-external control, perceptiveness to the importance of propriety 2. On the level of satisfaction with life as a general, the study showed reasonable standards. The variables influencing the results were the score, internal-external control, gender-role attitudes, perceptiveness to the importance of propriety. Also, considering that implementation of manners contributed to enhancing the level of satisfaction, the establishment of a healthy manners culture of adolescents in required.

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