• Journal of the Korean Society for Library and Information Science
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• v.47 no.2
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• pp.201-221
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• 2013

A public reading campaign is a sociocultural movement that can stimulate a sense of community. The 'One Book, One City' reading campaign, as a typical public reading campaign, was established as a new reading paradigm by sharing cultural experiences among community residents through discussions after reading 'one book,' thus evoking a sense of community. This study focuses on the 'One Book, SeongBuk' reading campaign in Seongbuk-Gu, Seoul, which was awarded the title of '2012 Year of Reading' program. In line with this, this study examines the theoretical background of the public reading campaign, looks into the background and contents of the 'One Book, SeongBuk' reading campaign in Seongbuk-Gu, and analyzes and pinpoints the factors that influence the campaign. By so doing, this study aims at enhancing our understanding of the public reading campaign.

• Journal of the Korean Society for Library and Information Science
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• v.42 no.1
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• pp.63-81
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• 2008

The purpose of this research is to analyze the characteristics and problems of "Reading Cheongju" campaign which started as "One Book, One City" reading promotion campaign in 2006 and conducted three times in two years. The analysis of such steps as the selection and distribution of "one book", reading and discussion. events and programs, financial assistance, public relations, etc. documents both positive and negative aspects of its performance. "Reading Cheongju" campaign helped improve both the image of the Cheongju Information Library and the importance of reading and discussion in the community, while lacking in participation from diverse groups of community members, flexibility in spending public expenses, and cooperation among libraries and other related organizations.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.147-159
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• 2016

The purpose of this study is to provide PR campaign strategies for revitalization of reading culture that are pertinent to Korean situation through analyzing successful international PR campaign cases of advanced countries in reading. For analyzing successful international PR campaign cases for revitalizing reading culture, this study selected four international PR campaign cases from Europe, North America, South America, and Oceania. In addition, this study analyzed the goals and objectives, strategies and tactics, and strengths and weaknesses of the selected PR campaigns in order to draw a way for establishing effective PR campaign strategies for expanding social support about reading culture and diffusing reading culture. According to the findings of this study, the selected PR campaigns are maximizing PR effect by getting attentions of news media and public through using unique and ingenious ideas, and utilizing convenience for public to participate PR campaign easily as a main PR strategy. Furthermore, the selected PR campaigns are improving public's participation in the PR campaign by targeting readers who usually like reading as a main target audience, and maximizing public's participation in the PR campaign by using interesting elements that are attracting attentions from the public.

• Journal of Korean Library and Information Science Society
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• v.40 no.3
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• pp.5-23
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• 2009

This study focuses on the collaboration among public libraries and communities through 'One Book, One City' reading campaign. This study introduced the meaning and trend of 'One Book, One City' program on the world. And this study also suggests the ideas for the collaboration among public libraries and communities making use of this reading campaign; activation of reading campaign, building library network, establishing partnership model between private and public sectors.

• Journal of the Korean Society for Library and Information Science
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• v.38 no.3
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• pp.45-66
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• 2004

The purpose of this study is to examine the trend and characteristics of 'One Book. One City' reading campaign by studying cases of four communities; 'If Ail of Seattle Read the Same Book'(Seattle), 'One Book One Chicago' (Chicago), 'Reading' 'The Grapes of Wrath (California) and 'Canada Reads'(Canada), and analyzing objectives, selected books, discussion guides, and programs of 239 'One Book' campaigns. 'One Book' readng campaign can be characterized to be successful for combining various media and events with reading and discussion of written text and largely dependent upon cooperation between public libraries and communities and their diversity in selecting books and conducting programs.

• Journal of the Korean Society for Library and Information Science
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• v.39 no.3
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• pp.27-44
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• 2005

'One Book, One City' reading campaign is one of the major reading campaigns, successfully conducted by public libraries in this century. The purpose of this study is to evaluate the significance of 'One Book, One City' reading campaign, as an innovative, continuing, and collective reading campaign by analyzing its growth and diffusion during the past six years. Also, analyzed are the themes. genres, and publication dates of the books and the characteristics of authors selected for 'One Book' in order to understand the cultural, social, and community-wide trend and objectives of 'One Book, One City' reading campaigns. An analysis of lists of 'One Book, One City' Reading Promotions Projects' available from the website of the Library of Congress, the Center for the Books, and bibliographic records of ninety books from LC OPAC, shows the preference for books recently published, significance of biographies and biographical fictions, and focus on the themes which help people better understand a multi-cultural and multi-racial society.

• Journal of the Korean Society for Library and Information Science
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• v.41 no.1
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• pp.5-32
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• 2007

In this study, examined are the characteristics of 'One Book, One City' reading campaigns conducted in Seattle. Chicago, and 'The Big Read', a nationwide 'One Book' campaign, supported by the NEA, in the U.S.A. and Seoul and Cheongju in Korea. Some differences as well as similarities were found in the goal setting, selection of books, strategies for reading and discussion, and programs of these 'One Book' reading campaigns. While, as a mass reading event, 'One Book' reading campaigns in various communities share the goal of promoting literacy and communication through reading and discussion, each 'One Book' campaign seems to show uniqueness in the criteria of book selection, reading and discussion guides, and the activities and Programs. which make up cultural contents.

• Journal of Korean Library and Information Science Society
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• v.39 no.3
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• pp.247-265
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• 2008

One Book One City' project is regarded as one of the most successful reading promotion campaign conducted by public libraries in this age. The purpose of this research is to analyze the present stage of this campaign in Korea, and to suggest the actual plans to make this campaign successful. To look into deep context and process of this campaign in Korea, I did a case study for 'One Book One Busan' project. After analyzing the strength and weakness of the project, I suggested the strategies for the development of 'One Book One City' campaigns in Korea.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.27 no.2
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• pp.135-149
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• 2016

As the public reading campaign has been popular, the book festival, a sociocultural event in relation to the book and reading, becomes a growing public interest. The book festival which could be diversified by each community and its environment would be understood in the perspective of the performance of public library, the diffusion of public reading campaign and the sociocultural togetherness of the community. In that, this study focuses on the book festival of Seongbuk-Gu, Seoul, held in 2015. Specifically, this study looks into the theoretical underpinnings and the background of book festival, examines the case of the '2015 Seongbuk-Gu Book Festival' systematically, and analyzes the factors that influence the book festival, in order to enhance our understanding of the book festival in general.

• Journal of Korean Library and Information Science Society
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• v.44 no.3
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• pp.5-27
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• 2013

The purpose of this study is to examine the characteristics and continuity of 'One Book, One City' community reading campaign in the U.S.A. An analysis of 584 'One Book' projects registered in the Library of Congress, the Center for the Books shows that this innovative model of reading campaign has been diffused through three stages: the beginning(1998-2001), the growth (2002-2006), and the second take-off(2007-present). The stability of more than fifty 'One Book' projects was confirmed and the continuing diffusion of 'One Book' model through 'The Big Read' Initiative and some projects' attempt to try new directions seem worth observing.