• Journal of Korean Library and Information Science Society
• /
• v.38 no.1
• /
• pp.3-28
• /
• 2007

It is thought that the various PRs of public library are the PR within the jurisdiction. outside the jurisdiction, by print media. by audio-video media. by fixture. by event. by media outlet. by campaign, through cyber space. and through associated organization. But the strategy of PR from this study is followed. First. the team for PR should be organized. Second. the librarian for PR should be distributed. Third, the budget for PR should be raised. Forth. the organizations of community should be made the full use of for PR. Fifth, the media outlet of the community should be made the best use of. Sixth. the news letter published by public library should be utilized. Seventh. the internet homepage of public library should be made good use of.

• International Journal of Knowledge Content Development & Technology
• /
• v.1 no.2
• /
• pp.29-42
• /
• 2011

The purpose of this study is to improve library promotional marketing for the disabled by identifying requirements of public library disability services. This study aimed to investigate librarian service providers' awareness of library programs for the disabled in order to prepare a systematic plan for promoting such library services. Research methods used are a literature analysis and survey. First, the ratio of respondents with experience promoting activities and services for the disabled was less than 50%. Second, regarding methods for promoting library disability services, the respondents used library homepages, press releases, library user guides, library newsletters, and library pamphlets in that order. Third, when asked what kind of PR media the library disability service providers had experience with and how often they use it, library boards and banners were the most common response. Fourth, suggested improvements to the current design and content of PR materials included: clearer word choice (or greater understandability), more detailed descriptions, simpler layouts, and more interesting or eye-catching content in that order. Fifth, the library disability services which are in the most need of public relations were guide information for library disability services, Library and Information Service (DOI services and search services), using alternative materials and the library collection, and aiding the information search. Overall, when evaluating the promotion of disability services in Korea, the library's public relations for disabled services needs to improve because currently neither librarians nor the disabled community they are targeting has frequent or quality experience with it. Thus, the policy department for the library disability services must develop a variety of promotional strategies adjusted for each type of the disability and distribute PR materials to service providers individually, making sure to utilize effective PR methods.

• Journal of the Korean Society for Library and Information Science
• /
• v.27
• /
• pp.3-73
• /
• 1994

It is widely known that the public library in Korea has not been developed as a social agency which makes communication process possible. The public library in Korea just plays a role of the public study room for students using their own books. There is almost no public libraries in the sense of an open collection of comprehensive materials designed for use by anyone who seeks information. This study starts from this situation. It aims at identifying the present stage of the development of public libraries in Korea through investigating librarians' consciousness in their everyday lives. For this, a case study method is used for investingating, collecting and organizing the 'discourse' of librarians in Pusan and Kyongsangnamdo area. Major suggestions include : First of all, it is most important for public library reformation to eradicate the 'conservatism' in the consciousness of librarians in their everyday lives. So, it is essential to collect their life stories in various library conditions, and make them public discourse of librarians. Secondly, the professional organization should play a role to unify the librarians. For this role, it should maintain a R&D department and strengthen PR programs. Thirdly, Researchers who study Library and Information Science in Korea should be always concerned with the real-life context in the field. The most important type of research in our third world situation is the one that is based on the present stage of the development of our own libraries and the real library situation in the field.

• Journal of Korean Library and Information Science Society
• /
• v.39 no.1
• /
• pp.409-429
• /
• 2008

The purpose of this study is to analyze the reading events in the public libraries, and to present the development methods on the reading events like these: 1. making the wholly responsible post for reading development, 2. planning various events such as the week for reading, the month for reading every season, 3. planning various events for users of libraries, 4. giving the reading development work to the librarian with the teacher librarian certificate, 5. preparing the multipurpose room like the audio-visual room for the reading development, 6. PR through a cyber space and the like for the reading development, 7. cooperating with the related organizations, 8. increasing the budget for the reading development.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.22 no.4
• /
• pp.275-299
• /
• 2011

This study investigated librarians' perception and preference of cultural programs in the field of cooperation between school and public libraries. The findings are as follows: 1) Librarians and teacher librarians at school and public libraries perceive the importance of cultural programs in library service. 2) Online space was mostly preferred as a means of PR activities by librarians and teacher librarians at school and public libraries. 3) The preferred methods to cooperate projects between school libraries and public libraries were to implement programs through public librarians' field visiting, and to participate linkage program customized to individual school libraries. 4) Preferred types of cooperation were to sign MOU and to make a cooperative system between school libraries and public libraries.

• Journal of the Korean Society for Library and Information Science
• /
• v.45 no.4
• /
• pp.179-207
• /
• 2011

This study was conducted by surveying users' perception about the public libraries' current public relations, which can contribute to developing the most appropriate public relations strategies for persons with disabilities(PWDs). This study concluded, first, PWDs' experience with the PR of the library services was a very low 32.4%. Intellectual disabilities, especially, were reported to have no experience in public relations. Second, the library public relations media which PWDs utilized the most were the Internet, library bulletin boards, banners, ARS services, and podcasting, in that order. However, satisfaction with promotions appeared below average(3 points or less). On the other hand, interest in public relations media was very high. Third, it appeared that library users with disabilities most frequently use the websites of their school library, the National Library of Korea, and public libraries in that order. However, the usage rate of services and users' satisfaction with them were very low. Finally, a high demand for facilities with accessibility to PWD users emerged as a result of this study. Therefore, this study recommends greater accessibility, convenience, and ease of facility use for persons with disabilities.

• Journal of the Korean Society for Library and Information Science
• /
• v.54 no.4
• /
• pp.283-315
• /
• 2020

The purpose of the research is to evaluate the current online PR activities focused on the websites of university archives. To achieve the goal, the research developed the indicators to assess online PR activities by synthesizing both the factors derived from the basic components and concepts of PRs at university archives and the existing indexes for evaluating the online PRs of related cultural organizations such as libraries, museums, archives, and non-profit organizations. The research found that most university archives did not have promotional activities positively because there was lack of archival information services development. Even if there were some archival information services, they were not actively publicizing the facts. On the basis of the results, the research suggested the alternatives to improve online PR activities and follow-up research topics to supplement limitations of the research.

• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.4
• /
• pp.129-159
• /
• 2022

This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.