• Title/Summary/Keyword: Public Interest Activity

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Impacts of Coffee Shop Companies' Mecenat Activity on Identification, Corporate Image, Love Mark and Loyalty (커피전문점 기업의 메세나 활동이 동일시, 기업이미지, 러브마크, 충성도에 미치는 영향)

  • Kim, Su-Yeon;Byun, Gwang-In
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.482-497
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    • 2018
  • This study would investigate the impacts of coffee shop companies' mecenat activity on identification, corporate image, love mark and loyalty. For sampling, an investigator who visited the coffee shops in person conducted surveys with customers. 800 copies were distributed for 11 days from May 23 through June 2, 2018, and excluding unreliable questionnaires from the collected questionnaires, 711 copies were used in the final analysis. As a result of the analysis, it turned out that the higher social contribution, purity, public interest and preference, the higher identification became. Also, the higher social contribution, public interest and preference, the higher corporate image became. On the other hand, it turned out that purity had a negative (-) impact on the corporate image. It turned out that purity and preference had positive impacts on the love mark, while did not affect social contribution, while public interest had a negative (-) impact on that. It turned out that identification had a positive impact on the corporate image, and identification and corporate image had positive impacts on the love mark. Also, identification, corporate image and love mark had positive impacts on loyalty. It is expected that the above research result would provide practical implications for coffee shop companies' marketing techniques in the future, and further, it is judged that it would play a positive role in the quality of life of consumers who experience coffee shop companies' mecenat activity.

[Analysis of Social Contribution Aactivities of Public Institutions] -Focused on Public Institutions in Wonju Innovation City- (공공기관의 사회공헌 활동 현황 분석 연구 -혁신도시내 공기업을 중심으로-)

  • Lee, Deok-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.361-370
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    • 2019
  • This study examined the importance of social contribution through the existing research data on social contribution and the progress of social contribution activities of public institutions in Wonju Innovation City. The social contribution activities of nine organizations out of 14 public institutions were analyzed in detail and suggested the right direction of social contribution activities of public institutions based on this analysis. First, recent trends are being developed to cooperate with local communities through public interest activities rather than simple donations or sponsored forms of social contribution. Second, the synergy effect was maximized by systematically approaching local communities rather than a one-time, one-off social contribution. Third, it should contribute to the revitalization of the local economy in the mid- and long-term by creating a social economy in cooperation with local civil society rather than a one-sided social contribution.

A Study on the Areal Analysis of the Sports Center for the Disabled User (장애인의 이용을 고려한 스포츠시설의 면적현황 분석에 관한 연구)

  • Seong, Ki-Chang;Chai, Choul-Gyun;Kang, Tae-Sung
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.14 no.4
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    • pp.31-38
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    • 2008
  • As people's interest in the increase of individual leisure time and health grows, their interest in sports is also growing day by day to improve their standards of living. In the midst of the social changes, people's awareness of the disabled's sports activities is changing as well. However, the disabled's full access to public sports centers is restricted due to the shortage of facilities, area and available programs in public sports centers including community gymnasiums. In order to solve this problem, rehabilitation sports centers have been built as part of public sports centers, but the number of rehabilitation sports centers is still small. Besides, the disabled find themselves uncomfortable when using rehabilitation sports centers because most of them are outdated and too small in size. To make matters worse, sports centers for the use of the disabled only have a negative effect on the disabled's making inroads into society by hampering them from being a part of social unification. This study made a comparative analysis on the areal state of indoor gyms and swimming pools, which are the main areal factors of rehabilitation sports centers and public sports centers. Based on this analysis, this study aims to propose a sports center use plan for both the disabled and non-disabled. As a result, the total floor area ratios of indoor gyms for the disabled were found to be higher than those of public sports centers. This is because many indoor gyms for the disabled are not well equipped with resting areas, auxiliary or supporting areas. Regarding swimming pools for the disabled, their total floor area ratios and areas were found to be lower than those of public sports centers because, in many cases, these swimming pools are used for the rehabilitation of the disabled in rehabilitation sports centers. For this reason, swimming area for individual leisure activity or hobby is insufficient.

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A Study on the Activity System Methods of Site Planning and Design (공동주택의 개발에 있어 활동체계에 의한 공간/시설물 계획.설계에 관한 연구)

  • 정하광
    • Journal of the Korean Institute of Landscape Architecture
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    • v.21 no.4
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    • pp.43-53
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    • 1994
  • This Study is to construct the Activity System Methods of Site Planning and Design. A planned spaces and facilities is considered usually in relation to users of space and facilities, user attributes, needs and values, and activity patterns. Information obtained form this study adds a qualitative dimension to the quantitative emphasis and supplies information for design-oriented analyses of site planning. In the design-oriented aspect, the concern is with devising desirable land use arrangements and facility supply considering objectives defined in the public interest. The design-oriented approache in site planning and design must use information on activity systems and space qualities in defining planning and design requirements of site development-one in the form of principles and standards of design used in land use and facility planning guidelines, and the other form of input variables for land use model and facility supply model.

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A Study on the Interaction between Online Public Benefit Projects and Users: Alipay's ANT FOREST Focuses on Analysis (온라인 공익 프로젝트와 사용자의 상호작용관계에 관한 연구: 알리페이의 앤트 프레스트를 분석중심으로)

  • Zhao, Xiaolong;Lian, Zexu
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.513-521
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    • 2020
  • Launched in August, 2016, the online public benefit project ANT FOREST has planted more than one hundred million trees in desertification areas and is currently continuing on with its activities. It is a fruit of online communications network development, and the public benefit project based on this puts more emphasis on the spirits of public interest rather than the investments of public services, unlike traditional public benefit activities. Hence the purpose of this study is to figure out the interaction between the users supporting the online public benefit and the public benefit progress online. The study was divided into 4 stages in order to find out the interaction, key factors for users to continue to support online public interest. First, preceeding studies on online public benefit will be reviewed to understand the characteristics of online public benefit. Second, determine the public benefit nature of ANT FOREST and investigate the project progress. Third, review the usage rate of ANT FOREST and categorize the properties of users. Fourth, interview was conducted to direct the interaction between the online public benefit project and the user. In conclusion, the online public benefit project completes the public benefit process through the user, the operator, and the supporter, the important factor connecting the energy connecting the process in cyber space and the public benefit activity in reality is the sense of participation, and the user continues the public benefit project through this sense of participation.

"Green Harmony" - The Horticultural Therapy Program for Holistic Health of College Students ("그린 하모니" - 대학생의 전인건강을 위한 원예치료 프로그램)

  • Choi, Min-Hee;Lee, In-Sook;Cho, Tae-Dong;Suh, Jeung-Keun
    • Journal of Environmental Science International
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    • v.19 no.11
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    • pp.1437-1444
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    • 2010
  • This research was to find out the effectiveness of the horticultural therapy program based on the therapeutic factors and the most meaningful experiences of the clients. For this purpose "Green harmony" program focused on harmony through horticulture was implemented. It is based on the preposition that holistic health is promoted with harmonious relationships with oneself, other people, community and nature. The program has three-fold structure: In innermost it deals with the task of the late adolescent, i.e., self identity, secondly the experience of communication and solidarity in the group, and finally extension of interest to the community. For the therapeutic intervention, questions using the metaphor of the activity were given to the clients for the establishment of self-identity, while group activity and the donation of the works let the second and third purpose accomplished. Outdoor activity, 'Tire garden project', has provided the clients with chances of the contact with nature, cooperation with other group members, and a contest to provoke enthusiasm. Also recycling and greening of the community were possible by utilizing old tires for the containers and by donating the final works to the community. For the evaluation of the result, the effect of the program on the stress of the college students was tested, and the most meaningful experiences during the participation to the program were asked to identify the therapeutic factors acknowledged by clients. "Green harmony" program has brought positive effects on the stress of the clients in spite of relatively short period of five weeks. The clients has acknowledged plant/nature contact and interactions between group members for the most meaningful experiences. This research suggests "Green harmony" horticultural therapy program based on the therapeutic factors is highly applicable for the general populations.

Factors Influencing the Intention of Admission into a Charged Nursing Home for the Elderly (유료노인전문요양원 입주의사 결정요인에 관한 연구)

  • Yoo, Young-Soon;Cho, Eun-Hi;Yu, Byung-Chul;Jeong, Ki-Won;Urm, Sang-Hwa;Kim, Sung-Jun;Chun, Jin-Ho
    • Journal of Preventive Medicine and Public Health
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    • v.34 no.1
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    • pp.1-8
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    • 2001
  • Objectives : To gather information about the factors which influence the interest and intention of admission into charging nursing hones for the elderly(CNH), as these homes represent an important method for resolving the problems related to the rapid population aging occurring in Korea. Methods : A face-to-face interview survey was carried out with 320(men 159, women 165) patients over 60 years old who were admitted at 2 university hospitals and 5 general hospitals in the Busan area between December 1998 and March 1999. Data were analyzed through t-test, ANOVA, correlation and multiple regression analysis. Results : The mean age and years of education of the study population was 67.0 and 7.7 years, and the types of chronic degenerative disease included musculoskeletal disorders(20.1%), cerebrovascular disease(17.1%), and diabetes(14.3%). The major forms of household living arrangement prior to admission were elderly alone(22.6%), and elderly couple(33.5%), while about half of them(55.5%) didn't want to live with their children id the future. Almost half were paying medication fees by themselves(46.6%). The level of actual intention of admission$(3.07{\pm}1.39)$ into a CNH was lower than that of interest$(3.22{\pm}1.33)$(p<0.01). Multiple analysis revealed that the intention of admission increased with decreasing number of future supportive persons$(\beta=-0.107)$, lower level of activity in daily life$(\beta=-0.447)$, and longer years of education$(\beta=-0.447)$ with 32.7% of $R^2$. As for the factors which determined the admission into a CNH, the fee and facilities were considered to be most important, and professional nursing and physician's care were the most desired services. In nomenclature, they preferred 'elderly hospital' or 'elderly health center' to CNH. Conclusions : Interest in CNH is increasing recently, but existing studies about patient experiences in CHN are still limited. This study may form a basis for future examinations of the needs and uses for CNH. Active financial support and public information are considered by the authors to be important factors for the induction of welfare services for the elderly, though CNH.

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Case Study on the Gifted Education Program of Columbia Public Schools in Missouri (미국 초등 영재교육 프로그램의 사례 연구 -미주리 주 콜롬비아 시의 EEE-)

  • Chang, Hyewon
    • Journal of Elementary Mathematics Education in Korea
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    • v.16 no.2
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    • pp.185-202
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    • 2012
  • This study is focused on the gifted education program, "EEE" of Columbia Public Schools in Missouri. This program is recommended to follow NAGC Pre-K-Grade 12 Gifted programming standards(NAGC, 2010) and Missouri school laws(MDESE, 2012b), but is allowed to run autonomically without any support in a federal or state level. The characteristics of EEE are as follows: ${\cdot}$ emphasizing not only on the cognitive development but also on the social and affective/emotional development of the gifted students ${\cdot}$ encouraging each student's own interest by allowing him/her to select his/her major and minor ${\cdot}$ the variety of classes ${\cdot}$ the call-up class - discriminating from regular classes ${\cdot}$ the interdisciplinary approach - connecting many subjects around the main idea ${\cdot}$ the activity-based learning such as hands-on activities, projects, and simple experiments ${\cdot}$ using the individual activity as well as pair or group activity In special, this paper also contains an example of program about mathematics and suggests some implications for gifted education programs in Korea.

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Implementation of Real-time Heart Activity Monitoring System Using Heart Sound (심음을 이용한 실시간 심장 활동 상태 모니터링 시스템 구현)

  • Kim, Jin-Hwan;Noh, Yun-Hong;Jeong, Do-Un
    • Journal of the Institute of Convergence Signal Processing
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    • v.19 no.1
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    • pp.14-19
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    • 2018
  • Recently, the smart health care industry has been rising rapidly and interest and efforts for public health have been greatly increased. As a result, the public does not visit medical specialists and medical facilities, but the desire to check their health condition in everyday life is increased. Therefore, many domestic and foreign companies continuously research and develop wearable devices that can measure body activity information anytime and anywhere And the market. Especially, it is used for heart activity measurement device using pulse wave sensor and electrocardiogram sensor. However, in this study, a monitoring system that can detect cardiac activity using cardiac sounds, heart sound measurement rather than pulse wave measurement and electrocardiogram measurement, was performed and its performance was evaluated. Experimental results confirmed the predictability of cardiac heart rate and heart valve disease during daily living.

Effects of Primary ELLs' Affective Factors and Satisfaction through AI-based Speaking Activity (인공지능 기반 말하기 학습이 초등영어학습자들의 정의적 특성과 학습 만족도에 미치는 영향)

  • Yoon, Tecnam;Lee, Seungbok
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.34-41
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    • 2021
  • The purpose of this study is to explore any effects of primary English language learners' affective factors and satisfaction through AI-based speaking activity. In order to answer these questions, a total number of 46 ELLs from a public elementary school participated in this research. Survey questionnaire on affective factors and learning satisfaction were distributed and the results were analyzed quantitatively. The findings are as follows. First, participants could expand their knowledge on AI-based activity towards its educational advantages and capability. Second, overall affective factors of the participants on AI-based activity changed positively, with the improvement of the mean score. The paired samples t-test showed that there was a significant difference among interest, value and attitude. Third, the satisfaction degree on AI-based learning escalated, particularly in the sense of efficacy, academic achievement and involvement. Lastly, it was revealed that the satisfaction degree was correlated with learners' self-confidence, interest and attitude.