• 한국IT서비스학회지
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• 제14권3호
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• pp.19-31
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• 2015

As the social value gradually increases, the company's social responsibilities are granted and there are a growing number of requirements for a public value to economic value for the company. The cause marketing which has become widely known, it allows us to realize these values and in dictionary meaning, enterprises justification combines with marketing strategically, and is also illustrated as 'Cause Related Marketing.' For specific action plan, it is a marketing by connecting the selling of the product and donation to work out together to improve environment, public health, and poverty. This study examines how the cause marketing impact on the consumer's purchasing behaviour and purchasing intention and to find out whether there is an interrelationship. As a result, it turned out that cause marketing effect on purchasing attitudes and also the purchasing behaviour impact on the purchasing intention. Furthermore, the cause marketing influence on purchasing intention. As the idea of consumption gradually changes from the product consumption to value-based consumption as the time flows, the result of this research drew out the meaningful contents.

• 산경연구논집
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• 제11권4호
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• pp.47-56
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• 2020

Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.

• 한국화재소방학회논문지
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• 제29권2호
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• pp.64-72
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• 2015

본 연구는 충남지역 소방분야종사자를 대상으로 일반안전, 생활안전 그리고 소방안전에 대한 의식조사를 목적으로 실시하였다. 연구는 설문조사로 진행되었으며 설문응답자는 소방공무원, 소방업체종사자, 안전관련 공무원 등 534명이다. 설문결과는 SPSS win 19.0을 사용하여 빈도분석 등의 통계처리를 하였다. 본 연구에서 설문의 신뢰도는 Cronbach' ${\alpha}=0.710{\sim}0.807$이다. 조사결과에 의하면 국민의 안전의식수준이 높다고 생각하는 응답자가 전체 응답자의 15%로 소방분야종사자들은 국민의 안전의식수준이 낮다고 인식하고 있었다. 소방안전의식에 대해 소방공무원은 5점 기준 4.2의 인식을 가지며, 안전관련 공무원은 3.59의 안전의식수준을 나타내고 있다. 안전의식수준은 소방공무원 > 소방업체종사자 > 안전관련 공무원 순으로 조사되었다. 조사결과에 의하면 안전에 대한 인식의 차이를 줄이기 위한 노력이 필요하다고 할 수 있다.

• Management Science and Financial Engineering
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• 제10권1호
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• pp.43-52
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• 2004

This paper empirically investigates potential factors that might affect firms' incentives to license out technology. The analysis is done with the help of a panel data set of observed licensing transactions involving U.S. public companies in high-technology industries. The important explanatory factors relate to the firm characteristics such as the company's stock of technological knowledge (patent stock). prior involvement in technology licensing. the company size, R&D intensity and capital expenditure. The results suggest that there seems to be significant inter-sectoral differences as well as similarities in determinants of the propensity to transfer technology through licensing agreements.

• 한국펄프종이공학회:학술대회논문집
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• 한국펄프종이공학회 2005년도 제31회 펄프종이기술 국제세미나
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• pp.1-17
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• 2005

• 상하수도학회지
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• 제34권6호
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• pp.495-502
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• 2020

The 37 indicators for performance evaluation of public sewage management agencies are divided into four major categories (agency manpower management ability, wastewater treatment plant operation and management, sludge and water reuse, service quality) in the first stage, and the necessity and score acquisition for the detailed indicators by each major category in the second stages. Priority was investigated through the Analytic Hierarchy Process (AHP) analysis technique for ease and relevance of company efforts. Also, based on the results of this analysis, integrated type weighting and relative importance were analyzed. As a result of the analysis, the weight and relative importance of the first stage classification were in the order of wastewater treatment plant operation and maintenance, operation agency manpower management ability, sludge and water reuse, and service quality. As a result of analyzing the weights and priorities of the detailed performance indicators in the second stage, it was found that operator's career years, the percentage of certification holding rate in operators, compliance with the effluent water quality standards, training times for operators, and efforts to manage hazardous chemicals were important. Some of the indicators of operation agency performance evaluation may include indicators in which the performance of the company's efforts is underestimated or overestimated. In order to improve this, it is necessary to give weights in consideration of the necessity of the indicator, the relevance of the company's efforts, and the ease of obtaining scores.

• 한국병원경영학회지
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• 제19권4호
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• pp.45-56
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• 2014

Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

• 한국산학기술학회논문지
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• 제15권5호
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• pp.3203-3212
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• 2014

기업의 문화 예술 지원은 메세나 운동으로부터 시작되었고 이후에는 소비자의 문화욕구를 만족시키고 기업의 이미지를 향상시키며 시대의 요구와 변화로서 기업의 활동을 증가시키는 문화마케팅으로 변화되었다. 그러므로 많은 기업들은 다양한 영역에서 문화마케팅 활동을 발전시키고 있다. 특히 아트마케팅은 예술 활동에 대한 관심과 기대치를 올리고 생산품에 대한 비판적인 관점과 삶의 기준을 높이는 역할로 인해 중요한 업무가 되었다. 그러므로 기업은 전략적 차원과 공공복지에 기여하는 차원에 따르는 이미지 마케팅 활동으로서 자사건물이나 별도의 공간에 전시공간을 제공해 예술과 관련된 다양한 전시, 스폰서, 교육 프로그램을 제공한다. 본 논문은 문화마케팅의 개념, 기업의 문화 예술 지원현황 및 아트 마케팅의 개념과 유형을 분류한다. 동시에 문화마케팅 수단으로서 기업 미술관의 전시공간의 유형을 분류하고 프로그램의 분석을 통해 기업 미술관의 특성 및 유형을 파악한다.

• 경영과정보연구
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• 제34권5호
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• pp.251-276
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• 2015

오늘날 많은 기업들이 기업가치를 높이기 위해 최선을 다하고 있지만 이러한 모든 기업들은 위기로부터 자유롭지 못한다. 이와 더불어 위기에 대한 대처의 부족으로서 어려움을 겪고 있는 기업 또한 어렵지 않게 볼 수 있다. 본 연구는 기업의 위기상황에서 기업이 수행하는 위기대응전략(방어적vs수용적)에 대한 소비자들의 태도에 대해 살펴 보았다. 또한 기업이 실시하는 위기대응전략과 기업의 위기 유형(역량 차원vs사회적 책임 차원)간의 상호작용에 대해서도 살펴 보았다. 이와 더불어 기업이 위기상황을 맞기 전에 실시하는 공익연계 마케팅의 메시지 유형(추상적vs구체적)과 위기상황 이후에 실시하는 위기대응전략간의 상호작용에 대해서 역시 살펴 보았다. 또한 이러한 결과는 소비자의 공익연계 마케팅에 대한 관여도를 공변량으로 통제한 후에도 같은 결과가 나타나는지에 대해서도 살펴 보았다. 본 연구의 주요 결과는 다음과 같다. 첫째, 위기대응전략에 따라 기업의 위기대응은 방어적 전략보다 수용적 전략의 자세를 갖추는 것이 소비자의 태도에 더욱 더 호의적인 것으로 나타났다. 둘째. 기업의 위기대응전략과 기업의 위기 유형간에 유의한 상호작용이 존재하는 것으로 나타났다. 셋째. 기업의 위기대응전략은 공익연계 마케팅 메시지 유형간에 유의한 상호작용이 존재하는 것으로 나타났다. 마지막으로 관여도는 공변량으로서 유의한 효과를 드러냈으며 관여도를 통제한 후에도 기업의 위기대응전략, 기업의 위기 유형, 공익연계 마케팅 메시지 유형간에도 상호작용을 확인할 수 있었다. 연구의 결론 부분에서는 연구결과로 인한 시사점과 한계점, 향후 연구에 대하여 그 방향을 제시하였다.

• Journal of Preventive Medicine and Public Health
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• 제44권2호
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• pp.65-73
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• 2011

Objects: In July 2 2010, a diarrhea outbreak occurred among the workers in a company in Gyeungju city, Korea. An epidemiological investigation was performed to clarify the cause and transmission route of the outbreak. Methods: We conducted a questionnaire survey among 193 persons, and we examined 21 rectal swabs and 6 environmental specimens. We also delegated the Daegu Bukgu public health center to examine 3 food service employees and 5 environmental specimens from the P buffet which served a buffet on June 30. The patient case was defined as a worker of L Corporation and who participated in the company meal service and who had diarrhea more than one time. We also collected the underground water filter of the company on July 23. Results: The attack rate of diarrhea among the employees was 20.3%. The epidemic curve showed that a single exposure peaked on July 1. The relative risk of attendance and non-attendance by date was highest for the lunch of June 30 (35.62; 95% CI, 2.25 to 574.79). There was no specific food that was statistically regarded as the source of the outbreak. $Bacillus$ $cereus$ was cultured from two of the rectal swabs, two of the preserved foods and the underground water filter. We thought the exposure date was lunch of June 30 according the latency period of $B.$ $cereus$. Conclusions: We concluded the route of transmission was infection of dishes, spoons and chopsticks in the lunch buffet of June 30 by the underground water. At the lunch buffet, 50 dishes, 40 spoons, and chopsticks were served as cleaned and wiped with a dishcloth. We thought the underground water contaminated the dishes, spoons, chopsticks and the dishcloth. Those contaminated materials became the cause of this outbreak.