• 제목/요약/키워드: Public Advertisement

검색결과 201건 처리시간 0.026초

Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014

  • Tran, Khanh Long;Phung, Xuan Son;Kim, Bao Giang;Phan, Thi Hai;Doan, Thi Thu Huyen;Luong, Ngoc Khue;Pham, Thi Quynh Nga;Nguyen, Tuan Lam;Hoang, Van Minh;Le, Thi Thanh Huong
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권sup1호
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    • pp.49-53
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    • 2016
  • Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.

지하철 승강장 스크린도어 설치에 따른 사인시스템에 관한 연구 (A Study on The Sign System Following Installation of Screen Doors in Subway Platforms)

  • 신홍재;박희면
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2006년도 추계학술대회 논문집
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    • pp.1567-1574
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    • 2006
  • To prevent safety accidents such as injury or death from falling by blocking platforms from trains, the Seoul Metropolitan Subway Corp. have gradually installed screen doors in platforms of 115 subway stations in Seoul on lines 1, 2, 3, and 4. Installation in nine areas among those has been completed and screen doors are being operated as a model operation. Traffic signs should be clear for users. The essential functions of signs should be fully investigated from the aspect of user as well as the visual beauty and recognition. Signs should be able to provide users with information regarding location, position, directions, etc. Particularly, safety and convenient signs should be visually and sensually correlated. However, the entire screen doors in platforms installed in line 2 subway in Seoul are used for commercial advertisement, consequently, the functions and roles as public signs are not fulfilled aggravating inconvenience for users. In this study, cases have been studied to investigate requirements for user-oriented sign system in platform and public sign space to fulfill the functions of sign system in platform. Using an anthropometry approach, the study aimed to obtain the space to install the sign system and to systemize necessary and sufficient conditions for user-oriented system for platform in which screen doors have been installed using. The study suggests fundamental information to obtain the space of public sign system on the entire screen door.

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지하철 승강장 스크린도어 설치에 따른 사인시스템에 관한 연구 (A Study on The Sign System Following Installation of Screen Doors in Subway Platforms)

  • 신홍재;박희면
    • 한국철도학회논문집
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    • 제10권3호
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    • pp.290-295
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    • 2007
  • The Seoul Metropolitan Subway Corp. have gradually installed screen doors in platforms of 115 subway stations in Seoul on lines 1, 2, 3, and 4. Installation in nine areas among those has been completed and screen doors are being operated as a model operation. Traffic signs should be clear for users. The essential functions of signs should be fully investigated from the aspect of user as well as the visual beauty and recognition. Signs should be able to provide users with information regarding location, position, directions, etc. Particularly, safety and convenient signs should be visually and sensually correlated. However, the entire screen doors in platforms installed in line 2 subway in Seoul are used for commercial advertisement, consequently, the functions and roles as public signs are not fulfilled aggravating inconvenience for users. In this study, cases have been studied to investigate requirements for user-oriented sign system in platform and public sign space to fulfill the functions of sign system in platform. Using an anthropometry approach, the study aimed to obtain the space to install the sign system and to systemize necessary and sufficient conditions for user-oriented system for platform in which screen doors have been installed using. The study suggests fundamental information to obtain the space of public sign system on the entire screen door.

Public Health Nutrition Policies and the Role of the Government: International Examples and the Need for Action in the Republic of Korea

  • Engellhardt, Katrin;Joung, Hyojee
    • Nutritional Sciences
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    • 제8권1호
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    • pp.42-49
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    • 2005
  • Many of the non-communicable diseases, which are now the major causes of death and disability worldwide, can be linked to our lifestyles, and thus to what eat The life-style related risk factors are - to a great extent - preventable. Public health nutrition (PHN) policies are means through which govemments can have an enornous impact on the reduction of nutrition-related non-communicable diseases, such as diabetes, hypertension, obesity, cancer and cardiovascular disease, by creating and supporting environments which enable healthier food choices and which are conducive to healthy nutrition behavior. More and more countries are developing nutrition policies. Nutrition policies are tools through which governments can intervene and control nutrition-related concerns throughout all levels of society. The need for more concerted action in the Republic of Korea is demonstrated, by showing the lack of priority for nutrition issues. Four recommendations for action are made; the first recommendation places emphasis on the need to implement a structure at the political level, through which nutrition concerns can be addressed, such as a nutrition unit within the Ministry of Health and Welfare. The second recommendation stresses the need for a strong nutrition advocacy strategy, to raise the awareness of the gains that can be achieved by promoting healthy nutrition. The third recommendation calls for more vigorous regulations and stricter enforcement of food and nutrition advertisement, and the fourth recommendation emphasizes the need for a settings-bsed approach to nutrition interventions. Acknowledging the developments that have already occurred in Korea, public health nutrition has yet to become a priority on the agenda of policy makers in Korea.

B급 감성 광고 경향에 관한 내용분석: 2015년부터 2020년까지 공중파 TV광고를 중심으로 (A Content Analysis of B-Class Emotional Advertising Trend: Focused on TV commercials from 2015 to 2020)

  • 백주연;염동섭
    • 한국융합학회논문지
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    • 제13권1호
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    • pp.179-188
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    • 2022
  • 본 연구는 B급 감성 광고에 대한 전반적인 특성을 파악하고 경향을 분석하는 것을 목적으로 하였다. 이를 위해 국내 최대 광고 포털 사이트인 TVCF(www.tvcf.co.kr)에 탑재된 광고들 중 2015년부터 2020년까지 온에어된 498편의 광고들을 추출하여 내용분석 방법을 통해 분석하였다. 분석결과, B급 감성 광고는 다양한 장르에서 활용되고 있으나 특히, 유머/과장 장르에서 가장 많이 활용되어왔고 2020년 Corona-19 Pandemic으로 인해 점차 증가하는 추세를 나타내고 있음을 알 수 있었다. 또한 상업광고가 아닌 비상업광고 영역인 관공서나 단체, 공익광고, 기업 PR 등의 영역에서 과거에 비해 B급 감성 광고 활용률이 증가되었음을 확인하였다. 이러한 결과는 B급 감성 광고는 이제 더 이상 단순히 '하위문화(subculture)'로부터 기인 된 '비주류' 문화의 표상이 아닌 사회적·문화적·경제적 현상뿐 만이 아니라 개인의 우울감, 피로감 그리고 상실감의 증폭 문제 등까지 '희화(漫畫)화'를 통해 완화시켜주는 '새롭고 도전적인 주류문화'의 표상으로서 산업/비산업군의 모든 영역까지도 널리 활용되고 있는 중추적 역할을 하고 있다는 사실에 주목할 필요가 있음을 시사한다.

농업혁신도시의 표준 프레임워크 도출에 관한 연구 (A Study on the Planning of Agropolis Framework)

  • 최수명;김영주
    • 농촌계획
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    • 제11권4호
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    • pp.17-24
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    • 2005
  • The sustainable development of local communities is faced with limitation due to poor infrastructure and lack of cooperation among stake-holders. To overcome such circumstances and thus to ensure balanced development of the local communities, the central government is driving construction of innovative cities mainly through transfer of public institutions to local cities. In this study, to contribute to the development of plans for the future agropolis' associated with the transfer of public institutions, efficient organization mechanisms of the agropolis such as basic structure and spatial allocation was examined through analyses of advanced cases(Sophia Antipolis, St. Hyacinthe Science Part Food Valley, Stoneleigh Park) of foreign countries. The analyses showed that the organization of agropolis were consisted of three main components; 1) agricultural and food industry complex conducting R&D, 2) service facilities(information, trade, consulting and advertisement) supporting agricultural and food industries and rural enterprise center in charge of a variety of events including exhibition, rural experience, education, and contest, 3) silver facilities such as hospital and town providing medical service and residence. Based on the results, inventories of facilities which are necessary in 'the future agropolis' and their spatial allocation were suggested.

Cyber Insurance and Distribution Channels

  • Kwak, Young-Arm;Cho, Young-Sang
    • 유통과학연구
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    • 제16권5호
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    • pp.61-70
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    • 2018
  • Purpose - These days, an individual user, private entity, hears everyday news of hacking and personal information leakage in the era of a most-connected society. This study investigates cyber attack, cyber insurance and distribution channels for insurance goods in South Korea by analyzing various cases of cyber attacks in domestic and overseas case. Research design, data and methodology - This study adopted various study cases instead of the one large case for deep quality analysis, and focused on various cases of domestic and overseas cyber attacks with insurance. Result - As a result of analyzing the cases that were hacked, types of massive losses and damages arising out of internet blackout due to cyber risks are paralyzation of public and private website and portal, electronic administrative system, public infrastructure, and consequently a normal operation of nation is impossible. These losses and damages however can be coverable under cyber insurance. Conclusions - This paper suggests insurance carriers, as suppliers, should provide multiple channels to sell to the customer and should expand the strategy of advertisement and promotion in order for them to change their mind and compare the price and value of the information of individual users and private entity in view of cost savings.

IoT Compliant HD Digital Signage Controller Design using Raspberry Pi

  • 양승연;신재권;이성화;김진태
    • 한국위성정보통신학회논문지
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    • 제12권1호
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    • pp.18-21
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    • 2017
  • In this paper we present IoT compliant HD Digital Signage Controller design using Raspberry Pi. Nowadays, the digital signage system have gained increasing popularity and rapidly growing communications medium that offers a wide range of exciting ways with customers, enhance brand awareness, increase sales and margin uplift by replacing the traditional static signage system. This paper presents a cost-effective IoT based HD Digital Signage Controller (DSC) using R-Pi computer that can use various kinds of displays in order to make the system as efficient and affordable as possible to provide advertisement or other relevant information to people in public areas. The system is designed in such way the information about surrounding related place is taken through sensors and directly uploaded to the internet, and thus can be accessed anytime and displayed on screens by using Raspberry Pi that serves as controller in the system. The design and implementation of the system developed by using python programming language and its hardware consists of sensors, Arduino, Raspberry Pi 3 model B board and the displays. The main targets of this study are build a cost effective Digital Signage system as well as broadcasting information at display contents in public areas and control those digital signs.

금연 성공률을 높이기 위한 전략

  • 장혜정
    • 한국건강관리협회지
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    • 제1권1호
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    • pp.14-18
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    • 2003
  • Although it has been well known that smokimg is one of the major cause of various disease and conditions, the smoking rate is still very high in Korea. A variety of smoking cessation program are provided by public organization and also by healthcare institutions. In this social enviroment, the smoker's intension and trial rates for smokimg cessation increasing, but it is also true that the succes rate is low about 30%. Therefore this study was conducted to suggest the strategies for providing the effective smoking cessation programs by exploring the factors related to recognition and behavioral intention or programs. To explain the health behavior for smoking and smoking cessation programs, the behavioral model was constructed. The model is composed of five-stages such as recognition of the program, past exprience, present smoking status, intention for smoking, and behavioral intention for cessation programs. It is results that there were very low recognition and and purchase rates for most of smoking cessation programs. Evidenced-based and effective smoking cessation progrms need to be encouraged to smokers by medical doctors, and the strategies of eucationm public realtions, and advertisement are recommended. In addition, cotinuing legal and systematic supports for smoking cessation would lower the smoking rate and ultimately ontribute to the nation;s health promotion, Recognitionm Behavioral Intention.

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우수 한약 제조 및 품질 관리 기준 (hGMP) 시행을 위한 한약 제약 업소 현황 조사 연구 (Study of Herb Manufacturers' Status in Implementing hGMP Operational Systems in South Korea)

  • 남동우;양웅모
    • 대한한의학회지
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    • 제32권4호
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    • pp.111-127
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    • 2011
  • Objectives: The aim of this study was to establish a fundamental base for hGMP operational systems implementation. Method: The survey was done with a questionnaire developed through consulting specialists, in order to investigate the present state of manpower, facilities and capitalization of private enterprises, and opinions on what the road map for hGMP implementation must include. Results: The results showed that the business scales of related enterprises were relatively small. Education and health monitoring of employees has been done in fair amounts, but a standard must be established. Essential facilities required for herbal product production were present in most cases. Recognition and understanding of hGMP was low. Various opinions on the implementation of hGMP were gathered. Conclusion: Standardized hGMP education programs, plans to modify existing facilities, public announcements and advertisement of the system, and public assistance funds and tax privileges are needed for the successful implementation of the hGMP operational system.