• Korean Management Science Review
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• v.22 no.1
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• pp.103-125
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• 2005

Korean government is planning to adopt double entry bookkeeping with accrual basis in the government accounting system. This paper attempts to identify influencing attitudes of information producers toward the acceptance of the new service system. Several models are introduced, including Luder's Contingency Model, Cheng's Politico-Economic Model of Accounting Policy Choice, Roger's Diffusion of innovation, and Davis's Technology Acceptance Model(TAM). A set of constructs are developed as fellows : information producers' knowledges, experiences, altitudes toward the reform, characteristics of cash based accounting system and new accrual based system, a chief executive officer's willingness to support, availability of supporting systems, and social Influences from external environment. This study also incudes hey factors used in TAM, such as perceived usefulness and ease of use. Survey responses are gathered from accounting officers in government ministries and agencies as well as from local governments. Regression analysis shows that, for information producers, both 'perceived ease of use' and 'perceived usefulness' of the new system are the best explanatory variable for the dependent variable. It has also found that 'perceived usefulness' is explained best by individual characteristics such as knowledge and experiences, quality of current cash based s1n91e entry bookkeeping system, chief executive's support, Positive supporting systems and social influences. The useful guidelines for implementing double-entry bookkeeping system with accrual basis are also provided.

• The Journal of Korean Association of Computer Education
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• v.14 no.4
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• pp.33-41
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• 2011

This study was conducted to identify factors that influenced teachers' adoption of digital textbooks and causal relationships among the factors identified. Chasm theory was used in developing strategies for adoption of digital textbooks that consider teachers' innovativeness. This study also employed the information technology adoption model of Davis (1989) that illustrates decision making processes for the adoption of instructional media such as digital textbooks. Based on these two theories, a measurement instrument measuring teachers' innovativeness, perceived usefulness, perceived ease of use, and intention of use was developed and validated through a series of reliability and validity tests. Causal relationships among the factors were examined using structural equation modeling. The result indicated that: a) perceived ease of use had a directional effect on perceived usefulness and an indirect effect on intention of use; and b) perceived usefulness had a direct effect on intention of use. Implications of this finding are discussed especially for the efforts in developing strategies for teachers' adoption of digital textbook. For example, when digital textbooks are introduced into public schools, teachers' perception of the usefulness of digital textbooks, beyond just ease of use, should be considered.

• Journal of the Korean Society of Food Culture
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• v.26 no.3
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• pp.199-210
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• 2011

In this study, we compared the differences and similarities between the Korean food culture and the Vietnamese food culture by surveying food resources and researching the process of Korean food being accepted into Vietnam. We suggest countermeasures for advancing Korean food into Vietnam. We conducted in-depth interviews regarding Korean food with Vietnamese food specialists who ate Korean food. As a result, Vietnamese foodies eagerly recognized that the most representative thing about Korean food was the special properties of its various and affluent side dishes. They were also aware of kimchi, made of various vegetables and condiments, as an excellent side dish compared to the Vietnamese who's staple is boiled rice. Furthermore, the flavor of Korean food was preferred by the Vietnamese who were familiar with foods such as Neue-ok-mom or fermented seafood. It was thought that the new food could be eaten with many vegetables. The specialists replied that the most typical functional property of Korean food was health. The acceptance process of Korean food into Vietnam was based on the acculturation theory. That made the Vietnamese easily experienced strange culture in the case of propagation by whom have already experienced, through the selective filter steps by various images of Korea, and made them accept the Korean food through temporary choose and acceptance step such as recommendations by friends. Globalization strategies for Korean food proposed by the Vietnamese foodies were public relations marketing in voluntary contact environments, distinguishing traditional Korean foods through research and development, and globalization by diversifying the Korean restaurant concept.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.538-555
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• 2014

Systematic studies have been rarely conducted on the acceptance of big data technology despite the technology drawing much attention from academia, industry and general public. With big data technology still being in the infant stage in Korea, a study model was constructed in this paper by integrating the innovation diffusion theory and the task technology fit theory with this technology acceptance model (TAM) as the central framework to make big data technology more readily acceptable in the country, and the aim of making big data technology readily acceptable was expanded as the moderator variable of the TAM. The results of this study showed that "subjective norm" and "task technology fit" showed the most significant effect as the exogenous variables of the TAM. In addition, the "innovative characteristic of the organization" was the significant exogenous variable affecting the intention to accept big data technology to those "technology utilizers" that try to come up with new services or products that are technology-based; however, "subjective norm" was the rather significant factor affecting those simple "technology users". Finally, a significant difference was seen in the verification of mediation effect.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.115-128
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• 2015

As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).

• Journal of the Korea Society of Computer and Information
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• v.26 no.4
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• pp.189-195
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• 2021

The point of this research is verifing the longitudinal changes in youth multicultural acceptance and to verify predictive variables of multicultural acceptance. Among the Korean Children and Youth Panal data collected by the Korea Institute for Children and Youth Policy, 1,972 data from the 3rd, 5th, and 6th data of the first-year middle school panal were used, and the data were analyzed by applying the latent growth model, and the following analysis results were obtained. First, adolescents' multicultural acceptability showed an increasing pattern, and the extent of the increase was large at the point of transition from the 3rd year(3rd year of middle school) to the 5th year. Second, predicting the change of multicultural acceptability were found to be significant in the initial values of peer communication, community consciousness and in the rate of change, life-satisfaction, peer communication, community consciousness. This study proposed some plans to improve multicultural acceptance in adolescence basing on these results.

• Journal of Animal Science and Technology
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• v.63 no.4
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• pp.693-724
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• 2021

The in-vitro meat is a novel concept in food biotechnology comprising field of tissue engineering and cellular agriculture. It involves production of edible biomass by in-vitro culture of stem cells harvested from the muscle of live animals by self-organizing or scaffolding methodology. It is considered as efficient, environmental friendly, better ensuring public safety and nutritional security, as well as ethical way of producing meat. Source of stem cells, media ingredients, supply of large size bioreactors, skilled manpower, sanitary requirements, production of products with similar sensory and textural attributes as of conventional meat, consumer acceptance, and proper set up of regulatory framework are challenges faced in commercialization and consumer acceptance of in-vitro meat. To realize any perceivable change in various socio-economic and environmental spheres, the technology should be commercialized and should be cost-effective as conventional meat and widely accepted among consumers. The new challenges of increasing demand of meat with the increasing population could be fulfill by the establishment of in-vitro meat production at large scale and its popularization. The adoption of in-vitro meat production at an industrial scale will lead to self-sufficiency in the developed world.

• International Journal of Computer Science & Network Security
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• v.21 no.2
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• pp.54-65
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• 2021

The movement control order and shutting down educational institution in Saudi Arabia has jeopardized the teaching and learning process. Education was shifted to distance learning in order to avoid any academic loss. In the middle of the Covid-19 crisis, there is a need to assess the full image of e-learning in Saudi Arabia. To investigate student and teachers' perception and acceptance, parents' attitudes and believes about distance education are the main goals of the study. The mix-method research design was employed to collect data. Three surveys were distributed to 100 students and 50 teachers and 50 parents from different educational institutions in Saudi Arabia, while semi-structured interviews were conducted with 10 parents. Random stratified and convenient sampling methods were adopted. Both descriptive and content analysis was conducted using SPSS25.0 and NVIVO software for quantitative and qualitative data accordingly. The findings showed that students are comfortable with remote education and are receiving enough support from schools and instructors but they think online education can't replace conventional face-to-face learning. Moreover, the results showed that teachers are having challenges in preparing online classes because of the development of conducting online classes and the lack of training. However, parents showed negative attitudes regarding the benefits and values of remote education and preferred conventional learning styles in elementary schools. Parents tended to reject and resist distance learning for several reasons: professional knowledge and lack of time to support their young kids in online classes, the shortcomings of e-learning, young children's inadequate self-regulation. Saudi parents are neither trained nor ready to use e-learning. The study provided suggestion and implications for teacher education and policymakers.

• Journal of the Korean Society of Food Culture
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• v.36 no.3
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• pp.293-299
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• 2021

The purpose of this study was to investigate the perception of the quality of school meals by parents of kindergarten children in Seoul, analyze the acceptance price and the optimal school meal cost using PSM (price sensitivity measurement) techniques, and provide basic data for improving the quality of kindergarten meals. The survey was conducted using descriptive statistics and PSM analysis of the responses of 1,272 parents of 779 kindergarten children belonging to the Seoul Metropolitan Office of Education from April to May 2021 and prior research analysis related to kindergarten meals. 74.1% of the parents surveyed were women, with 61% of children attending kindergartens attached to elementary schools, followed by private kindergartens (28.9%) and public kindergartens (10.1%). According to a study of the quality of meals, private kindergarten parents are highly satisfied with all the quality attributes of meals, such as "sanitation of dining environment" and "nutritionally balanced food" (p<0.001, p<0.01). The analysis of the acceptance price range and the optimal price for school meals showed that there was no significant variation based on the type of kindergarten establishment, with parents' acceptance price range ranging from 3,596 won to 4,454 won with an optimal price of 3,948 won.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.213-221
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• 2017

The purpose of this study was to examine the acceptance decision factors for mobile easy payment services focused on samsung pay. To attain these purpose, the subjects for data were 229 university students. The data were analyzed by path analysis using SPSS 21 program and AMOS program. The results were as follows: First, Perceived ease of use influenced positively on mobile easy payment service attitude. Second, Perceived usefulness influenced positively on mobile easy payment service attitude. Third, Perceived ease of use influenced positively on intention of continuous use. Fourth, Perceived usefulness influenced positively on intention of continuous use. Fifth, Attitude influenced positively on intention of continuous use. Sixth, Perceived risk influenced not significantly on intention of continuous use. This study identified the acceptance decision factors for mobile easy payment services as perceived ease of use, perceived usefulness and attitude.