• The Journal of Information Systems
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• v.32 no.1
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• pp.53-84
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• 2023

Purpose The purpose of this study is to understand the factors that influence the purchasing behavior of NFT collectibles consumers, using the value-based acceptance model (VAM). As the use of NFTs is predicted to become more widespread in the near future, it is important to explore how these consumers make purchasing decisions. Design/methodology/approach This study employed text analysis and in-depth interviews to identify the factors of benefits and sacrifices perceived by consumers. Based on the results of the exploratory study, a research model and hypotheses were established. To test the hypotheses, an online survey was conducted, and the data was analyzed using a structural equation model. Findings The major findings of this study showed that perceived benefit factors had a significant positive impact on consumers' perceived value of NFT collectibles, whereas perceived sacrifice factors did not have a significant effect on perceived value. Also, when consumers' social needs were met, their perceived value was highest. Lastly, the effect of perceived value on purchase intention was not affected by the level of psychological ownership.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.609-622
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• 2020

The purpose of this study is to examine the mediating effect of internalized shame and rejection sensitivity between parental psychological control, and displaced aggression in college students. For this purpose, 406 data samples were collected from the college students. SPSS was used for the analysis of descriptive statistics, reliability, correlation, AMOS for the evaluation of structural equation model and the mediating effect, and Mplus for the double mediating effect. Following is the summarization of the study. First, the displaced aggression has a positive relation with parental psychological control, internalized shame, and rejection sensitivity. Also, there were positive relations between internalized shame and parental psychological control, parental psychological control and rejection sensitivity, and internalized shame and rejection sensitivity. Second, internalized shame has a full mediation effect between parental psychological control and displaced aggression. Third, rejection sensitivity has not a mediation effect between parental psychological control and displaced aggression. Fourth, internalized shame and rejection sensitivity were identified as double mediation variables between parental psychological control and displaced aggression. This result inspires the college student's displaced aggression and can be useful in college student's counseling settings. Meanings, limitations and suggest for future research were discussed.

• Korean Journal of Community Nutrition
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• v.5 no.4
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• pp.615-623
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• 2000

Under the assumption that people go through stages in making dietary behavior change, this study was attempted to apply the stages of a change model for fat intake by examining the associations of social psychological variables with stages of change in dietary fat reduction. Derived from social psychological theories, 10 social psychological variables on motivational beliefs(6), social influence(3) and self-efficacy(1) related specifically to selecting every day diets low in fat were constructed. Fat and energy intakes were assessed by a short form semi-quantitative food frequency questionnaire. The associations of stages of change with motivational beliefs, social influence, and self-efficacy variables and energy and fat intakes were assessed in 333 female adults from large cities in Korea. Dietary stage groups differed significantly on most of the social psychological variables in ways predicted by theory. Motivational factors that lead to a psychological state of readiness to take action were important in the early stages of the dietary change process. Social influences were more important in the stages as people decide to take action. Self efficacy and motivational beliefs, particularly, reduction of perceived barriers were important in maintaining fat reduction behavior. The results of our study indicate differences in stages of change in fat reduction behavior in terms of nutrient intakes and social psychological correlates and suggests that adding a time dimension to social psychological models increases our understanding of dietary change, which assist us in designing nutrition education interventions that are more appropriately targeted by stage of change. (Korean J Community Nutrition 5(4) 615∼623, 2000)

• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.83-90
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• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.203-220
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• 2020

The purpose of this study is to examine the importance of entrepreneurs' well-being, and to propose several ways to improve it. First, the factors influencing entrepreneurs' well-being were explored via previous literature review, and positive psychological capital based on positive psychology was selected as the main factor. In addition, the hypotheses were formulated and the research model was constructed by selecting authentic leadership, mastery goal orientation, and social support as the antecedents predictably associated with positive psychological capital. To empirically analyze the proposed model, a questionnaire survey was conducted for the entrepreneurs who fulfilled the training/coaching/consulting programs offered by the Youth Startup Academy. By using the collected 133 responses, PLS-Structural Equation Analysis, PLS-Multi Group Analysis(MGA), and PLS-Importance-Performance Map Analysis(IPMA) were performed. As a result, it was found that positive psychological capital had a high causal relationship with the well-being of entrepreneurs; and authentic leadership and mastery goal orientation had a positive effect on positive psychological capital. However, the statistical significance of the impact of social support has not been verified. While differences in causality between early and growing stages of start-ups only acted as sub-factors of positive psychological capital, the aforementioned three antecedents showed a significant difference for hope and optimism, respectively. This study expanded the topic of entrepreneurship-related research, which mostly focuses on identifying the performance factors of start-ups. It is meaningful in that it empirically verified the causality model constructed by exploring the factors with respect to the mental well-being of entrepreneurs, which is a main theme in the entrepreneurship-related research. These results found in the current study will render practical insights to entrepreneurs, researchers, and educators.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.139-155
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• 2022

This paper presented a research model to investigate the relationship between the psychological traits of small business entrepreneurs and entrepreneurial orientation and the relationship between entrepreneurial orientation and performance. To verify the research model, a total of 202 entrepreneurs in Daegu were surveyed and the data obtained were used. The collected data were analyzed by SPSS and AMOS. The results of the analysis showed that all of the psychological traits except 'Agreeableness' and 'Extroversion' among the small business entrepreneur's psychological trait had a positive(+) effect on entrepreneurial orientation. In addition, it was confirmed that entrepreneurship orientation had a positive(+) effect on performance, and government policy funding had a moderating effect between entrepreneurship orientation and performance. In conclusion, the causal relationship between the small business entrepreneur's psychological traits and entrepreneurial orientation is examined, and the moderating effect of government support programs is examined to find out what psychological traits of small business entrepreneurs affect the expression of entrepreneurial orientation. In addition, since entrepreneurial orientation affects performance and government policy funds control, it suggests that continuous financial support for small business entrepreneurs is needed.

• Journal of the Korean housing association
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• v.2 no.1
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• pp.69-76
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• 1991

It is the purpose of this study to abtain a basic information about how the users evaluate housing environment. The structural model of housing environment which is employed Repertory Grid Developmental Method is extracted. This model Is composed of 4 classifications : 1) psychological evaluation, 2) visual evaluation, 3) variation, 4) spaciousness.The extracted model can be expected to be used as follows : 1) It is to provide the knowlege of user's evaluation of housing enironment with designers so that they can explore the optimum solution in environ-mental design. 2) It will be an useful data for selecting an evaluation item in psychological evaluation study using SD(Semantic Differential)method. 3) On the physical experiments, it will be an useful data to select an evaluation item.

• Korean Journal of Social Welfare
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• v.64 no.1
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• pp.225-247
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• 2012

This study aims at exploring an effective way for social welfare in order to promote psychological well-being of a mother having a child with autism. To achieve this purpose, this study examined the related factors of parenting stress, family functioning, social support, and redefinition of family affecting psychological well-being of a mother having a child with austin by way of applying the Double ABCX model. A survey was conducted with a sample of 207 mothers having a child with autism in Daegu. Results from the survey are as follows: First, there were significant impacts of parenting stress on social support, family functioning, the redefinition of family on crisis situation, and psychological well-being. Second, family functioning and social support had no significant effect on mothers' psychological well-being, while the redefinition of family on crisis situation had significant influences on the psychological well-being of mothers having a child with autism. Third, it turned out that family functioning, social support, and the redefinition of family on crisis situation played a mediating role between parenting stress and psychological well-being. Based on these results, this study suggests that family functioning should be strengthened for promoting psychological well-being of mothers having a child with autism. We should construct and provide social supports in multilateral aspects and help mothers having a child with autism positively recognize stressful situations and improve their capacities to overcome them as well.

• Korean Journal of Culture and Social Issue
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• v.27 no.1
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• pp.51-71
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• 2021

The purpose of this study was to testify the relationship of parental psychological control perceived by young adults in twenties and their social anxiety, and the mediating effects of internalized shame and ambivalence over emotional expressiveness in the model. The online questionnaires were administered to 350 young adults in twenties to assess the four major variables(parental psychological control, internalized shame, ambivalence over emotional expressiveness and social anxiety). In correlation analysis, parental psychological control, social anxiety, internalized shame and ambivalence over emotional expressiveness were positively correlated. Bootstrapping method was used to test the mediating effects, and this study here is statistically significant revealing the path of parental psychological control to social anxiety by mediator such as internalized shame and ambivalence over emotional expressiveness. Finally, parental psychological control-social anxiety partial mediator model was supported. As a result of the study, the higher the level of parental psychological control, the higher the level of internalized shame and ambivalence over emotional expressiveness, and subsequently the higher the level of social anxiety in twenties. The implication and limitation of this study, and future tasks were discussed.

• Journal of the Korean housing association
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• v.10 no.2
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• pp.247-257
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• 1999

This study is aimed to propose the evaluation model of forecasting visual quality of apartment buildings, which would be a useful tool to make the architectural concepts corresponding to user needs. This study was carried out through the four-step experiments as follows. The first step is to take the user's visual evaluation construct. To do this, the 22 adjective phrases were extracted, which were applicable to all apartment buildings. The second step is to analyze the user's visual preference, which is measured by the user's psychological quantity on the apartment buildings by S. D.(Semantic Differential) Method. The third step is to analyzethe five psychological-factors obtained from the Factor Analysis. The perceptual images on the 41 experimental subjects were checked up through evaluating and analyzing the factor scores of each subjects for each psychological-factor. The fourth step is to analyze, the similarity of various characters in a building, which is mirrored on the user's psychological quantity and how buildings are grouped by it.