• Journal of The Korea Institute of Healthcare Architecture
• /
• v.13 no.3
• /
• pp.7-14
• /
• 2007

The concept and spatial composition of office have endlessly changed according to social trend. And according to social change, members of office, namely, concept of organization has been changed. Presently, our society finds and needs appearance of office suitable for our society. According to a concept of ecological environment and a concept laying stress on human, various trials have been performed but still, stress of salaried men is treated as social issue. By having connection between psychological healing theory of Max $L{\ddot{\bar{u}}}scher$ and spatial expression elements (content : refuge, self-esteem : prospect, confidence : flow, liberty : void) as a theory, we discussed possibility of aesthetic office landscape could be developed to a type of office which could control emotion that can be a cause of stress and we intended to examine limitation and possibility through case analysis.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.31 no.3
• /
• pp.52-60
• /
• 2008

This paper proposed a service satisfaction index in the service design. We utilize the service blueprint as the basic tool for the service process analysis, construct a service flow fishbone diagram which consists of the encounters representing the interaction between customer and service deliverer. To evaluate the service satisfactions of the service element a service satisfaction function is used. The service satisfaction function has the generic properties of the prospect theory with the probabilistic utility value in order to evaluate the service bundle which Is constructed by tangible and intangible service elements. A numerical example using the A/S service of Electronic Co. is presented for the verification.

• Management Science and Financial Engineering
• /
• v.17 no.1
• /
• pp.1-18
• /
• 2011

The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

• Journal of The Korea Institute of Healthcare Architecture
• /
• v.12 no.1
• /
• pp.41-48
• /
• 2006

The purpose of this study is to find Healing elements in the late work of Frank Lloyd Wright. Healing elements are mainly composed of physical, social and psychological functions, which are clearly reflected in holistic attitude and intuition in his Organic theory of Architecture. Late works of Wright since 1935 show particularly shapes of triangle and circle creating the emotional images associated with Hope and Infinity. His image-oriented design attitude is thought to be strongly related to the pursuit of Utopian ideal which means peaceful condition. He regarded it as the consequence of integrity and control, which could be thought as condition of Healing environment. Refuge and Prospect can be complementary elements of spatial expression representing peaceful and dynamic condition of the Nature itself. Five works selected in this case study have unique design ideas related to the function and image of Healing environment interpreted by the criteria of Refuge and Prospect.

• Journal of Venture Innovation
• /
• v.6 no.2
• /
• pp.21-39
• /
• 2023

The study investigates the impact of family ownership heterogeneity on the internationalization decisions of family-owned enterprises from ICT sectors in South Korea. The study uses prospect theory to explore the relationship between ownership structure and internationalization. The study finds that as performance improves, the ultimate owner (CEO) is negatively related to internationalization, while other family members are positively related, demonstrating the heterogeneous behavior of family members. The study suggests that the ultimate owner (CEO) tends to avoid risks associated with internationalization, while other family members are willing to take risks. To better understand the various risk behaviors of family firms regarding internationalization, the inherent heterogeneity of family firms, particularly in light of different risk behaviors between the ultimate owner (CEO) and other family members, may explain the inconsistent results in studies on the effect of family ownership on internationalization.

• Korean Journal of Organic Agriculture
• /
• v.32 no.1
• /
• pp.25-37
• /
• 2024

This study is to apply behavioral economics-an economics that studies actual human behavior based on cognitive psychology-to the farming decision-making process of onion and garlic farmers. Of behavioral economic theories, dual system theory and prospect theory (value function), heuristic and bias were surveyed and examined in the field. The reference point of farmers was farming experience of the previous year, and so they showed reference dependence and anchoring heuristic, not rational thinking on production cost plan. And they showed status quo bias that cultivated continuously the previous year or the present crop. This status quo bias is related to loss aversion propensity. Farmers did not usually change cultivating crops, in other words, they showed diminishing sensitivity-insensitive to those that the more revenue or loss was increased. This diminishing sensitivity is related to loss aversion propensity and status quo bias. Also, farmers had representativeness heuristic because they regarded auction price of Garakdong wholesale market as the standard price level despite various prices by production region. And farmers had the affect heuristic that they depended on producers' organization data more than the state-run research institute ones about cultivation intentions and actual situations.

• Korean Journal of Construction Engineering and Management
• /
• v.23 no.1
• /
• pp.83-88
• /
• 2022

Companies make decisions with risks such as choosing an investment plan in order to pursue profits. This study explained the decision making of the management of construction companies in South Korea using the tendency to avoid losses in the Prospect Theory. To this end, 20-year financial data of 2,881 companies engaged in real estate development, which have to bear the greatest risk among the construction industry, were collected. The collected companies were roughly classified based on the reference point, and the causal relationship between average return on equity and risk preference by group was empirically analyzed through regression analysis. As a result, it was confirmed that if the average return on equity of a company decreases for the group above the reference point, it tends to select an investment plan with low uncertainty in order not to lose additional money. In addition, it was confirmed that if the average return on equity of a company decreases for the group below the reference point, it tends to select an investment plan with high uncertainty to move to the profit area. This result is exactly consistent with the loss aversion tendency of the Prospect Theory.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.22 no.1
• /
• pp.595-602
• /
• 2021

This study evaluates the impact of an information security policy sanction, a perceived threat, and the perception of the information security climate on a compliance behavioral intention. The research method was structured with a cross-sectional study design for the prospect and goal orientation. The variables used in the analysis are information security policy sanction, perceived threat, perception of information security climate, and compliance behavioral intention. Progress in this research consists of measuring the prospect and goal orientation, and then measuring the four variables. As a result, the prospect had a significant effect on the perception of the information security climate, and it was found that the influence of the gain-based condition was greater than the loss-based condition. Goal orientation had a significant effect on the information security policy sanction, the perceived threat, and the compliance behavioral intention, and the influence of the development-based condition was greater than the stability-based condition. Both prospect and goal orientation had an interactive effect on the compliance behavioral intention. The exploration model was verified as a mediation model. In addition, the discussion includes the appropriate implications for information security based on these research results.

• Korean Management Science Review
• /
• v.32 no.3
• /
• pp.55-70
• /
• 2015

The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.

• Journal of Physiology & Pathology in Korean Medicine
• /
• v.20 no.4
• /
• pp.759-765
• /
• 2006

In order to provide the methodology of researching constitutional theories, the original meaning and the source of the term, ti(體) and zhi(質) written in and other text were reviewed, and then components of constitution(體質) and some evaluative norms and prospect on constitutional theories were proposed. Ti(體) means body or 5 tissues or patterns of them and zhi(質) means quality in , so the temporary meaning of constitution was generally same with present one. But the temperament originated from Greek and Elizabethan era is thought that it corresponds with constitution, but it means generally body type and character and mental pathologic features. The fundamental requirements of constitutional theories are needed stability, creativity, clinical efficiency and reproductiveness for differentiating with classical diagnostics over the range of disease and aging of the subject. And heredity, universality and extensiveness were recommended as additional requirements for making level up the theories through long-term follow-up, and to evaluate these requirements detail items were proposed. More of these, weight rendering should be made respectively afterwards.