• Korean small business review
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• v.41 no.3
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• pp.129-150
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• 2019

It is very meaningful to research on how people's perception on equality and psychology on class movement can have effect on the entrepreneurial intention at the present time when the Korean Government persuades people to create new businesses and the polarization between the rich and the poor gets severe. Accordingly, in this study, an empirical analysis was conducted to find out how the proportional equality acceptance level can affect the entrepreneurial intention via the upward mobility expectation by considering the proportionate equality acceptance level as independent variable, upward mobility expectation as a medium variable and the entrepreneurial intention as a dependent variable and then the hypothesis was tested through regression analysis. The results are as follows. First, it was found that the proportional equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention and the upward mobility expectation. On the other hand, it was found that proportional equality acceptance level over opportunity does not make any significant effect on each of entrepreneurial intention and upward mobility expectation. Second, it was found that the upward mobility expectation makes the positive (+) effect on the entrepreneurial intention. Third, it was found that the proportional equality acceptance level over opportunity and equality acceptance level over the results makes a positive (+) effect on the entrepreneurial intention through upward mobility expectation as a medium, thus showing the partial effect. This study has critical implications as it is an empirical analysis for finding out how the individual's level of perceiving equality makes an effect on entrepreneurial intention and testing the upward mobility expectation's mediating effect, thus reflecting the current society's situation.