• 유통과학연구
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• 제14권7호
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• pp.5-14
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• 2016

Purpose - This paper studies if types of markets have an association with several variables such as occupation, district, sales, employee, administrative district by a lessor, area in rental building and so on. Three attributes of markets can be general commercial zones, central commercial zones and traditional markets. Furthermore, we can investigate the degree of association by calculating the numerical strength and visualizing their distances on two-dimensional plane, once the association exists between them. Research design, data, and methodology - This work is performed by the 2013 report presented with Small Businessmen Promotion Institute in Korea and used by a chi-squared test and correspondence analysis by using IBM SPSS 23.0. Results - The results show that types of markets, including traditional markets, have an association with variables considered in this paper, and we can obtain the detailed associations between attributes of corresponding variables by inspecting two-dimensional plane. Conclusions - This study suggests that government authority and local autonomy can make strategies to vitalize traditional markets and to get win-win relationships among several types of markets by looking over our findings.

• 산업진흥연구
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• 제8권2호
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• pp.61-66
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• 2023

본 연구는 4차 산업혁명 시대의 전통시장 활성화 방안에 대한 연구로서 2021년 천안시 전통시장·상점가 실태조사 자료 중 총 188개를 연구 분석에 사용하였다. 전통시장의 환경개선 활성화를 위해서는 시대 상황에 맞는 환경적 변화가 일차적으로 요구되고 있는 것을 알 수 있다. 전통시장은 낙후된 공간으로 주차환경개선사업과 시설 현대화 사업(화장실, 시설 장비 등)으로 시대적 요구에 맞게 특성화 세분화 과정을 거쳐 공간을 개선함으로써 운영의 편리성을 높이고 방문객의 이용 증진과 자연스러운 인식 개선을 도모할 수 있다. 또한, 차별화된 경영활성화 콘텐츠와 시설 현대화 사업과 유기적으로 조화를 이룰 때 전통시장 활성화 사업의 효율성과 효과성을 높일 수 있다. 본 연구에서는 전통시장의 활성화를 위해 전통시장 활성화 요인 중 시설의 환경개선 부분에 대해 분석하고 그간의 전통시장에 대한 정부지원정책에 대해 실질적 대안이 될 수 있는 방안을 제안하는데 연구의 의의가 있다.

• 수산경영론집
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• 제40권1호
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• pp.113-132
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• 2009

The purpose of this study is to derive the factors for the general consumers to choose the store to buy seafood. Survey on 414 general consumers by questionnaires was conducted to find out the factors for them to choose the stores in the traditional market and large supermarket, and through the analysis on the results the factors for general consumers to choose large supermarkets were derived when they buy seafood and at the same time the degree of its importance was analyzed. The results of the survey showed that the general consumers chose large supermarkets to buy seafood despite the fact that they recognized the seafood prices are lower in the traditional markets than in the large supermarkets. Particularly, the results of analyzing the sixteen criteria for choosing the store in which to buy seafood were grouped into four: the 'assortment of goods and high quality', 'service', 'price and promotion' and 'convenient accessibility.' The results of examining the order of priority based on the four factors showed that the 'assortment of diverse seafood and high quality' was found to be given the first priority, followed by 'convenient accessibility' and 'prices and promotion factors', with 'service' being statistically insignificant. Based on these results, Monroe (1975)'s consumers' store choice process is summarized as follows. Before buying seafood, the consumers who use large supermarkets have the desire for buying seafood and then judge the properties of the store which they will use. In this process, consumers were satisfying their needs in large supermarkets in the criteria of 'assortment of diverse seafood and high quality', convenient accessibility', and 'prices and promotion factors' which were found to be statistically significant in this research. Accordingly, the general consumers choose to buy seafood in large supermarkets rather than in the traditional markets. The general consumers were more satisfied with using large supermarkets than using traditional markets, so after they have initially bought seafood in the large supermarkets, they habitually buy seafood in the large supermarkets without going through Monroe (1975)'s 'eight stage process for the store choice.' When such habitual store choice behavior continues for a long time, it results in becoming structural.

• 한국식생활문화학회지
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• 제34권5호
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• pp.534-542
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• 2019

This study aimed to provide insight into methods for activating management of traditional markets by understanding differences in merchant perception according to whether or not the merchant has participated in management activation education. Analysis of merchants' levels of perception of market activation found that educated merchants had a higher perception of pre-post modernization satisfaction, promotion of traditional market revitalization projects, and post-support changes in sales. In a co-marketing context, educated merchants showed significant differences in onnuri gift certificates, bargain sales, festivals and events, and advertisement promotions. With regards to perception of management performances, educated merchants showed statistically significant higher responses for items such as satisfaction with the current vendor, increased sales, and increased customer awareness. The results in this study may be incorporated into the policy-making processes of the government or local governments in order to revitalize traditional markets, and merchant education for activation of management is deemed to be continuously necessary.

• 한국산학기술학회논문지
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• 제8권6호
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• pp.1682-1694
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• 2007

대형할인점, 편의점, 무점포영업 등 신업태의 확대, 소매업태 점포 간 경쟁심화로 전통 재래시장권은 소비자의 다양한 기호, 구매스타일 변화 및 신도시 상권이동에 따른 상권 위축 등 외부적 요인으로 인한 불리한 영업환경의 변화에 따라 쇠퇴일로에 처하고 있다. 이의 대처방안으로 정부는 "재래시장 및 상점가 육성을 위한 특별법" 제정 시행을 통한 재정 지원 및 경영지원을 법제화하였으며, 이에 맞추어 재래시장 점포주들은 상인회, 번영회를 결성하고 재래시장 경쟁력 향상에 매진하고 있으나 재래시장 활성화를 위해서는 미흡한 실정이다. 정부에서 지원하고 있는 사업을 바탕으로 재래시장 점포주들의 경영실태를 비교 분석함으로써 재래시장 점포주들의 경영 상태를 실증 조사분석하며 또한 정부지원 제도의 개선점과 추진 방향 수정으로 보다 좋은 정책 방향 모델을 제시하기 위하여 연구하고자한다.

• 한국융합학회논문지
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• 제8권8호
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• pp.255-265
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• 2017

본 연구에서는 전통시장과 시장현대화사업과 관련한 선행연구를 분석하여 연구의 경향과 전통시장과 관련한 연구내용을 분석하였다. 이후 전국 각지의 시장현대화사업이 추진된 전통시장 4곳을 선별하여 점포모듈과 동선, 시설 구성과 영업형태에 대하여 현장조사 및 관계자 인터뷰를 진행하였다. 건축 하드웨어적인 현황에 대하여는 실측 및 관찰을 통하여 실증적인 비교분석을 실시하였으며, 영업환경 및 업종별 요구특성에 대하여는 해당 시장 상인회와의 인터뷰를 통해 데이터를 수집하였다. 가능한한 일관된 기준을 적용하여 4개의 시장현대화사례를 비교 분석 하였으며, 개별 시장만이 가지고 있는 고유한 특성에 대해서는 그 원인을 사업추진과정의 히스토리와 지역적 특성과 관련하여 파악하도록 하였다. 본 연구를 통하여 전통시장의 업종별 점포모듈의 가이드라인을 제시를 위한 기초데이터를 확보할 수 있었으며, 향후 시장현대화사업에서 필수적으로 고려해야할 시설설비 기준을 확인할 수 있었다. 이를 통해 향후 시장현대화사업의 시행착오를 최소화하고 사업의 효율성을 담보할 수 있는 정책적 시사점을 도출할 수 있을 것이다.

• 한국산학기술학회논문지
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• 제22권6호
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• pp.484-491
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• 2021

본 연구는 최근 전통시장의 디지털 전환의 시도로 진행되는 전통시장 배달 앱(application; app)의 성공요인을 파악하고자 시행되었다. 연구를 위해 전통시장 배달 앱의 성공요인을 앱의 시스템 특성, 배송 특성, 상품 특성, 고객 응대 특성의 4가지로 설정하고 운영성과와의 관계를 실증분석 하였다. 전통시장 배달 앱을 이용한 영업활동을 하고 있는 상인 148명을 대상으로 설문을 진행하였으며, 연구 결과 앱의 시스템 특성, 배송, 상품판매와 관련한 판촉활동은 운영성과에 정(+)의 영향을 미치는 것으로 나타났으며, 고객 응대와 관련해서는 유의한 결과를 얻지 못하였다. 이는 일부 배달 앱의 경우 고객의 리뷰를 확인하고 대응할 수 있는 메뉴가 탑재되어있지 않아 나타난 결과로 해석할 수 있다. 전통시장 배달 앱이 시행의 초기 단계이고 점진적으로 확대되어가는 현 상황에서 전통시장 배달 앱의 특성을 파악하고 운영성과에 미치는 영향을 분석하여 전통시장 배달 앱의 개발 지표를 만들고 디지털 전환을 통한 전통시장 활성화에 기여하는 데 본 연구의 시사점을 두고 있다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.255-260
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• 2022

It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

• 대한건축학회논문집:계획계
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• 제34권10호
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• pp.55-61
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• 2018

Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.

• 산경연구논집
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• 제7권3호
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• pp.5-12
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• 2016

Purpose - In this paper, we consider more segmented types of markets than conventional version of ones in South Korea and explore the degree of relations between these markets and the related factors with them. In this case, ten attributes of types of markets mentioned above will be considered. To be more specific, the numerical strength is evaluated and graphical approach is expressed on two-dimensional plane, if the association exists between the considered variables. Research design, data, and methodology - This work is done by the 2013 report on the commercial building lease offered by Small Businessmen Promotion Institute (May/2013~August/2013) and exploited by statistical analyses such as correspondence analysis and a chi-squared test in IBM SPSS 23.0. Results - Findings of this paper indicate that a variable Korean market, including traditional markets, are closely connected with variables administrative district, sales and occupation instead of company, age group and business duration and the detailed associations between variables can be obtained by inspecting results of correspondence analysis. Conclusions - We can understand where the status of the Korean markets stands now through this work and also government authority and local autonomy can take advantage of these findings to enhance the revitalization of Korean markets and other markets.