• 제목/요약/키워드: Promotion focus

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Decomposing Relationship between Safety Climate, Safety Perception, and Safety Behavior in Airline Industry

  • Gyulee, Kim
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.444-452
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    • 2022
  • This research aims to investigate the relationship between safety climate and safety perception and safety behavior. Safety perception of the relationship is considered to have a mediating effect. Previous literature has tended to regard safety perception as an independent variable at the same level as the safety climate, which can be said to depend on behavioralism to approach the causal relationship to an one-way perspective. The survey was administrated through full- service carries in Korea such as Korean Air and Asiana Airlines, and low-cost carriers such as JeJu air, Jin air, and Air Pusan. It can identify a mediator of safety perception between safety climate and safety behavior. There are significant indirect effects of each value, which means mediators values of safety perception of safety climate variables and safety behavior. The study highlights that airlines should focus on the importance of their psychological aspects to strengthen the safety behavior of flight attendants and the value of organizational efforts to mature safety perceptions, suggesting some implications of theoretical and practical aspects.

A Study on Metaverse Usability in the Fashion Industry

  • Park, HyeSook
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.396-402
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    • 2022
  • Since the 21st century, the internet has been an essential existence due to the 4th industrial revolution and the development of IT technology, but the focus of the existing development direction has changed a lot over the past three years. COVID-19, also known as a pandemic, first occurred in 2020 escalating rapidly and cutting off society existing as an off-line form in every country. As non-face-to-face life continues, everyday technologies using online such as hybrid work have promptly developed, and an online virtual world called Metaverse excelled and became a phenomenal topic. In this study, theoretical considerations and the current status of the metaverse, which are being highlighted as global trend keywords, are examined, and the utility of the metaverse in the fashion industry was studied. Based on this study, it is expected that the work is recognized and brings helpful intuitions as a way to revitalize the shrinking fashion industry by using the metaverse, which is still in its infancy.

The Influence of Machine Translators on the English Writing of Pre-service English Teachers

  • Choe, Yoonhee
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.561-568
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    • 2022
  • This study investigated how pre-service English teachers perceive the effects of machine teaching on their English writing competence. 35 Korean students who are majoring in English education participated in this study. The participants used machine translators for one of the required courses related to English composition. A survey and focus group interview were conducted at the end of the course. They were asked to answer to what degree they perceive the effects of machine translators on their writing in terms of lexical, sentential, and discourse levels. Furthermore, their perspectives on the effects of machine translation on English teaching including limitations of machine translators, were interviewed in more detail. The results show that the participants perceive machine translators quite positively in terms of improving their writing competence, but they also point out some critical limitations of machine translators. These findings have some pedagogical implications for English writing course instructors, English teacher educators, and program developers.

Returning to Daily Life--Research on Chinese Community Construction under the Background of Urban Renewal

  • Lu Ziyan;Lee Jaewoo
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.231-235
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    • 2023
  • Currently, China's urban landscape is undergoing a gradual shift from incremental development to stock renovation. Furthermore, the planning and development objectives of urban communities have evolved from solely focusing on physical space construction to promoting sustainable development within a humanistic society. The current approach to community planning and construction, which emphasizes a singular dimension of residential life, overlooks the multifaceted aspects of community life and production. This oversight leads to a lack of attention to interpersonal relationships within the community, difficulties in establishing a connection between people and their environment, and numerous other issues. Consequently, this paper seeks to redefine the concept of sociality within community spaces by considering the continuum of time and space within communities. It aims to delineate the roles of "power" and "rights" within the community context, with a particular focus on everyday life, in order to reevaluate strategies and methods for fostering dynamic community development.

Empirical Analysis of Starting Salaries of College Graduates based on Their University-Industry Cooperation Activities

  • Mun-Su Park
    • International Journal of Knowledge Content Development & Technology
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    • 제13권1호
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    • pp.101-109
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    • 2023
  • Fifteen years have passed since the enactment of the Industrial Technology Innovation Promotion Act, which promoted industry cooperation activities for universities. Therefore, the study analyzes the relationship between the university's industrial cooperation activities and the college graduates' starting salaries and provides policy suggestions on improving the direction of university-industry cooperation. The study used nine-year panel data from Graduates Occupational Mobility Survey (GOMS) to conduct an empirical analysis and found that starting salaries of college graduates were not significantly higher if the university only participated in basic industry cooperation activities. On the other hand, when the quality of university-industry cooperation activities was higher, such as job search support, the starting salary of college graduates was higher. The findings suggest that university-industry cooperation activities must focus on qualitative performances rather than quantitative approaches.

Remediated Food in Media Revised model of Lévi-Strauss' Culinary Triangle

  • Jong Sir, Oh
    • International Journal of Advanced Culture Technology
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    • 제11권1호
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    • pp.181-191
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    • 2023
  • This study suggests a revised model of Lévi-Strauss' culinary triangle, which is frequently cited in food-related articles. To scrutinize how the media shares content about food and to remediate food discourse, this study conducted a focus group interview and targeted food program viewers and classified discoursal elements or nodes by Nvivo qualitative tools. In the process of classification, it found what seems to be hard to explain in the current food culture with Lévi-Strauss' culinary triangle, even if it still depicts appropriately, in the post-modern era implied complexity. Then, it arranged obtained discoursal nodes and analyzed the relationship between them. Interestingly, food in media plays as an important role beyond food itself, such as it can trigger memories, create social divides, play a role in economic invigoration, etc. Consequently, this paper suggests the revised culinary triangle model expanded from Lévi-Strauss' in which traces the molding process of food remediation with discoursal nodes in stages.

On the End and Core of Chinese Traditional Calligraphy Art

  • Zhang Yifan
    • International Journal of Advanced Culture Technology
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    • 제11권2호
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    • pp.178-185
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    • 2023
  • The Chinese calligraphy art, which still adheres to tradition, has fallen into the formalism deeper and deeper. The majority of studies on calligraphy still focus on the formal beauty and neglect the core spirit hidden behind the calligraphy art. The calligraphy art is an art defined by words. This definition is not only reflected in the form of the characters but also, and more importantly, in the meaning of the characters. It is not a form of writing, but a writing of lives, wills and feelings, a writing of the experience of daily life, and an improvised poetic writing. With the advent of the age of artificial intelligence, the Chinese traditional calligraphy art, which still adheres to the "supremacy of the brush and ink", has shown a sense of dystopia, and its end is inevitable. Only by truly understanding the core of the calligraphy art, by integrating it with contemporary daily life, and by focusing on the communication of ideas in calligraphy, will it be possible to obtain a new life.

Role of Large Firms in Countries on the Road to High-income Countries and Avoiding the High-income Trap

  • Shanji Xin;Xu Jin;Furong Jin
    • International Journal of Advanced Culture Technology
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    • 제12권2호
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    • pp.51-61
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    • 2024
  • This study analyzes and compares the roles and significance of large firms in economic growth by differentiating developmental stages. The focus is on both the role of big businesses on the road from middle- to high-income countries and the performance in their economies. By classifying the top 30 nonfinancial firms into their origin countries, we have constructed a country-level data basis covering 33 countries ranging from middle- to high-income economies for the 2001 to 2017 period. We conduct fixed effect estimation. Empirical results show that capital-intensive big businesses would be more predominant in developed economies. In terms of policy implications, the results suggest that if policymakers want to optimize the role of big businesses in economic growth, policymakers need to distinguish the income level. Policymakers also need to adjust the size distribution of firms moderately ahead of time to create the size distribution of firms needed to take the economy to the next level.

College Students' Perspectives on How Emotions Affect their Learning Motivation and Academic Performance

  • Pyong Ho Kim
    • International Journal of Advanced Culture Technology
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    • 제12권2호
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    • pp.190-195
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    • 2024
  • This study aimed to investigate types of emotional experiences that college students undergo, particularly those affecting learning motivation and academic performance. To this end, six college students residing in Seoul, South Korea participated in a series of 'focus-group interview (FGI)' sessions in which in-depths discussions took place. The researcher attempted to draw the participant students' opinions and ideas as they made interactions with each other. Three participants were placed in each of two groups, and each group had approximately 90-minutes-long sessions. The results showed that positive emotions, such as joy and enthusiasm, can increase learning motivation and academic achievement, while negative emotions such as anxiety and stress can hinder them. The findings also highlight that students actively employ coping strategies to manage negative emotions. Moreover, the study underscores students' desire for improved emotional support from instructors, indicating a gap between their expectations and the actual emotional care provided in educational settings. Relevant issues are discussed for future suggestions.

Motivating the Workforce in a Precarious Time: Focusing on Career Self-Help Advice in the U.S.

  • Jeongsuk Joo
    • International Journal of Advanced Culture Technology
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    • 제12권2호
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    • pp.104-109
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    • 2024
  • In this paper, we examine American career self-help advice in the context of white-collar labor market changes in the U.S., especially how it tries to motivate and empower white-collar job seekers and how fundamentally flawed this is. In this regard, we focus on What Color Is Your Parachute? by Richard Nelson Bolles, as it is the foundational and representative literature in the field of career self-help advice. We first look at the white-collar labor market changes in the U.S. and the growth of career self-help advice along with its influence. We then show that What Color Is Your Parachute? seeks to motivate and inspire job seekers by defining job searching in individual terms and overlooking its structural nature. From this, we point out the most problematic aspect of career self-held advice, i.e., shifting job search responsibility as well as its outcome solely to individual job seekers, while also making it difficult to scrutinize and understand the broader context affecting job searching.